H&M – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Thu, 31 Aug 2023 07:02:25 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png H&M – Campaigns of the World https://campaignsoftheworld.com 32 32 World’s first fashion show on Google Street View by City Centre Mall https://campaignsoftheworld.com/tech-innovations/google-street-fashion-show-by-city-centre-mall/ https://campaignsoftheworld.com/tech-innovations/google-street-fashion-show-by-city-centre-mall/#respond Sun, 10 Nov 2019 04:30:43 +0000 https://campaignsoftheworld.com/?p=17896 World’s first Fashion Show on Google Street View by City Centre Mall combines fashion and tech to show real fashion is found on the street.
City Centre malls, together with MullenLowe MENA, recently executed an action-grabbing digital campaign using Google Maps as a platform to generate awareness for City Centre’s new Autumn/Winter 2019 fashion collection. The brand “hacked” Google Maps’ street view feature, replacing the original content in the location of Deira, an iconic Dubai neighbourhood, with images of a catwalk and models showing off the new collection.
Shot near City Centre Shindagha with a licensed Google 360 photographer, the digitised catwalk is now exclusively viewable on Google Street View and portrays the collection to shoppers in a truly immersive way.
The stunt-activation was executed as part of City Centre’s ‘Stay True’ AW19 campaign, which encourages people to stay true to themselves and promotes ‘real fashion for real people.’ The activation helps the fashion line stay true to its human-centric and community-focused identity by featuring customers scouted from the surrounding communities. It aims to generate content that engages and resonates with City Centre customers.

The Autumn/Winter collection 2019 shows off looks from mall tenants including Desigual, Okaidi, Vincci, Parfois, Aeropostale, LC Waikiki, Garage, Levi’s and H&M, which can be seen across the various viewpoints represented on Google Street View.

Rima Chammas, Majid Al Futtaim’s Senior Marketing Director – Properties said: “We’re excited to be driving the industry forward by innovatively merging fashion and tech while celebrating streetwear.

Credits
Agency: MullenLowe MENA, Dubai
Campaign: Fashion Show on Google Street View
Client: City Centre Mall, Majid Al Futtaim
Creative director: Alfonso Arbós
Copywriter: Silvia Carreño
Art Director: Maricel Candido
Motion designer: Jose Basug
Group Account director: Rami Ghanem
Account Manager: Amina El Ashry

Tags:
City Centre Mall, MullenLowe MENA, Majid Al Futtaim, Google Street View, Technology, Innovation, Fashion Show, Fashion Show on Google Street View, Google Street Fashion Show, Outdoor, OOH, Best use of technology

]]> https://campaignsoftheworld.com/tech-innovations/google-street-fashion-show-by-city-centre-mall/feed/ 0 H&M’s bold and badass, ‘She’s a Lady’ campaign busts all stereotypes women face in everyday life https://campaignsoftheworld.com/digital-campaigns/hennes-and-mauritz-she-is-a-lady-campaign/ https://campaignsoftheworld.com/digital-campaigns/hennes-and-mauritz-she-is-a-lady-campaign/#respond Wed, 21 Sep 2016 05:27:24 +0000 https://campaignsoftheworld.com/?p=10131 H&M launches the new collection this season with special highlight to women clothing. Women of the current epoch are independent, fearless and opinionated. The collection this season can be seen to lay emphasis on this aspect. Gone are the times when women were seen as the epitome of elegance coupled with shyness and diffidence. Today’s women are offbeat and Bad­ass. With the current advertisement, we look at such women. The women of present generation.

Special Highlights of the Ad Campaign

● The campaign starts with a woman in a bikini who does not have the model­like stereotypical body. She has the body of a real life woman and exhibits a high level of confidence.

● The ad campaign makes sure that there are women from varied age groups as well as social groups. However, they all have one thing in common i.e. immense confidence

● H&M is breaking the stereotype of a perfect body for women which is clearly evident when one of the models is shown to eating potato fries.

In general, the Ad Campaign extensively targets women from all backgrounds and tries to break the traditional stereotype.

She’s a Lady

The new version of She’s a Lady performed by duo Lion Babe adds power to the message that this ad campaign is trying to spread. #Ladylike is used to get an opinion about the different perception of women in current times.

H&M is trying to show that its clothing are specially designed for this new woman and it will only add to the confidence of this new Lady!

Credits
Agency: Forsman & Bodenfors
Client: H&M
Director: Gustav Johansson

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