The campaign aims to raise awareness about the prolonged wait times that individuals with mental health issues experience when seeking treatment. The initiative employs hold music that features messages embedded with Styles’ tracks, urging Australians to convert their “hold” time into “help” time and sign a petition for better mental health reform and government funding. The campaign is being delivered through AIA Australia’s customer service phone channels, and the music library is free to access and download for businesses of all sizes and sectors. This campaign emphasizes the need for mental health reform and funding to help millions of Australians waiting for mental health support.

Credits
Campaign: Holding Out for Help
Director – Lucy Knox
Executive Producer – Adrian Shapiro
Producer – Lizzie Cater
DOP – Simon Walsh
Production designer – Amy Baker
1AD – Kate North Ash
Casting – Felicity @ Byrne Creative
Post House – Arc
Editor – Lucas Baynes
Colourist – Daniel Molony
Online artist – Patrick Campbell
Post producer – Michaela Fenton
Sound design and mix – IXYXI and Tone Aston at Rumble Studios