Fondation Emergence created a symbolic object, a 54-second watch, to highlight this injustice. 6 seconds less for every colour of the LGBTQ+ flag. The watch was created as part of an awareness campaign for May 17th, the International Day against homophobia and transphobia. For more, visit: http://www.54-secondwatch.com

May 17th is not yet officially recognized by the UN; thus we’re launching a petition to make it happen. In addition to wearing the watch, you can show your support by signing the petition: https://chng.it/rSfX7hqJ4k

The 54-second watch is an initiative of the Fondation Émergence, a non-profit organization fighting against homophobia and transphobia. For more, visit: https://www.fondationemergence.org/

Download The 54 Seconds Watch face for Wear OS

Credits
Client: Fondation Émergence / International Day against Homophobia and Transphobia
Agency: Havas Montreal
Tags: Fondation Emergence, Havas, Canada, Switzerland, North America, Europe, Digital, Film, Integrated, Public Interest, NGO, LGBTQ Advertising, The 54-Second Watch

Hot Octopuss launched their new sex toy with a strong message to help solve this issue. The motive is not just a product launch but to stand strong in the way of societal forces trying to stop women from achieving sexual fulfillment. Hot Octopuss, with the help of 6 brave activists, started this campaign where the women will not wear anything other than the specially designed finger toy displaying the great power and potential of one finger. The campaigners are already aware that this campaign will be banned among most ad authorities, but whatsoever they are still considered to take this bold move.
 

 

 

 
The world population is growing at a terrible speed. People are still considering sex and sexual fulfillment, especially for women, a sin or taboo, which it certainly is not. The Show Stigma the finger campaign makes a strong move against such misconceptions.

#ShowStigmaTheFinger
 

Read more here

The campaign started with the posting of 74 hateful remarks found online onto a wall in Downtown Montreal. Contrary to the expectations of the creators of the campaign, the public expressed their discourse towards the transphobic wall within 20 minutes. The creative agency responsible for the creation of the campaign expected the final outcome to manifest itself in about a day. However, people from different walks of life called the police in less than half an hour and curbed the brutal postings. The campaign died with the message that if transphobic and homophobic remarks cannot be put up on public walls, why can’t the same treatment be extended to the internet?

We feel that Rethink Canada made judicious use of their creative horsepower by executing a social experiment instead of a typical campaign. The swift achievement of the campaign’s agenda speaks for itself.

Credits
Brand: Fondation Emergence
Campaign: Brutal Postings
Advertising Agency: Rethink, Montreal, Canada
National Creative Directors: Chris Staples, Ian Grais
Creative Director: Nicolas Quintal
Art Director: Maxime Sauté
Copywriter: Xavier Blais
Producer: Marie-Pière Poulin
Planification stratégique: Pascal Routhier
Account service: Alex Lefebvre, Cendra F. Percy
Push PR: Charles Côté, Victor Brunton

Tags:
International Day Against Homophobia, Transphobia, Social media, Brutal Postings, Fondation Emergence, Experiential, Canada, Public Interest, NGO, Rethink, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns

People with these problems often suffer in silence, trying to get answers on the internet, but in this way they can make the situation even worse.

So if we get into such a situation or meet someone who is, why not refer her to a psychologist?

Over 116,000,00 results.
People are searching for help all the time.
Do you want to help them?

Credits
Advertising Agency: Studio Ponto, São José do Rio Preto, Brazil
Creative Director / Art Director / Copywriter: Faustino Carmona

Tags:
Print Advertising Campaign, Print Advert, Print Campaign, Searching for Hope, Serviço Social Redentora, Homophobia, Job Search, Creative, Studio Ponto, Brazil, Public Interest, NGO

This mind-numbing reality is what the following series, entitled “Coming Out,” explores. Imagined and photographed by Arjun Kamath, the fictional series follows two women revealing their love interests to the world. Far from a fairy tale happy ending, it reveals the challenges of being homosexual in India and raises awareness about the dangers couples in the country presently face.

It’s a free world.

Maitreyi opened the door for the first time…The unending fog hung in the air like a suffocating sheath, blanketing the land with its ghostly glow. — with Amritha Rajavelu, Sonia Keer Dhawan, Arvind, Sarah Harish and Nishitha Karumbaiah.

A cold wind blew mercilessly, chilling Alpana to the marrow, as she opened the creaky closet door. The overhead dark clouds skimmed past the orange sun from time to time, throwing the little patch of forest into blackness. Flashes of lighting in the distance made the already nervous Alpana not want to step out…

The twigs cracked under Alpana’s feet as she stumbled out of the closet; Maitreyi’s calm presence gave her the hope that the forest was a safe place. As the two girls trudged ahead, the winds of the forest roared, blowing an eerie chill past the endless line of dying trees…

The wildlife held its breath as Alpana embraced Maitreyi; the girls had been in love for the longest time ever. And although the leafless trees stood like witches over their petite figures, they stood there undeterred. They had finally come out of the closet and now there was no looking back…

As Maitreyi and Alpana grew comfortable in each other’s arms, the glowing sun started to reveal itself through the perilous clouds.

The love between Maitreyi and Alpana overflowed and changed the mood of the forest. The mischevious sun peeped through the clouds and washed the forest with a golden glow as the girls trudged forward. The tree’s soft whispers against the wind was like a gentle lullaby, comforting them along the way…

An atmosphere of calmness and peace pervaded, and the beauty was quietly stunning. The soft green grass under their feet stretched to the horizon and the song of the river was gentle. Alpana and Maitreyi had left the closet behind and stepped into a new world. The sky above them stretched as far as the eye could see in an arcade of turquoise-blue, punched with fluffy clouds. They walked hand in hand, observing the screeching swallows as they chased whirring dragonflies in a dance of life and death. The golden sun had evaporated the fear in their hearts and filled it with hope…

The cute little shrubs of the forest cast their reflection on the water forming buttery silhouettes; it was still early in the morning and the music of the birds floated in the air. Tiny fishes broke the surface of the water causing the water ripples to glimmer in the Sun’s reflection. The girls smiled in their newfound comfort and decided to play a game of hide and seek…

Alpana whispered, “Now I can do whatever I want.”
Maitreyi smiled and said, “I’ve never stopped you.”

The forest turned to pale copper as the rays of the sun pulled itself across the horizon and slid in between the grey clouds. Alpana tightened the knot one final time. “Good luck, Mai” she whispered…

The greys began to fade, as liquid gold crept up from leaf to limb. Maitreyi and Alpana had never been happier…

Maitreyi surrendered to the beat of her feet against the rocks that littered her path. Her laughter, breathless and sporadic mingled fluently with the morning chorus of the birds. Sweat spread itself across her forehead, causing her hair to cling to it as her throat pined for more air. The delicious rush of wind skimmed past her face as she ran around the forest trying to catch Alpana. And as the canopy overhead thickened, her steps grew muffled because of the leaves that blanketed the forest floor; the ground was no longer cold beneath her soles…

Suddenly during the game, Maitreyi collapsed to the ground as she felt the pain as strong as a hundred daggers sinking into her feet. Squirming with anguish, she sat on the damp grass, clutching her feet. Her eyes were watery with the sheer pain and her breathing was heavy. Sweat dripped down the side of her face and covered her forehead in a thin sheen. A nasty thorn had penetrated her leg and she was in great pain…

Seeing Maitreyi in pain caused Alpana’s chest to swell with melancholy. However, Alpana willed herself to comfort Maitreyi and pull the thorn out of her flesh. She ignored the ringing in her ears, the heat from her cheeks as she felt the need to cry; it was her idea to play hide and seek after all. The small punctures in Alpana’s heart slowly filled with anxiety, knowing that she didn’t have long before she completely lost it. She sucked in a breath and held it there. She had to be strong. For Maitreyi. For her.

Maitreyi’s thumb caressed Alpana’s earlobe softly, her fingers supporting the back of her head as she leant in firmly, yet seductively, placing her lips over Alpana’s nose. Ragged breathing and dancing heartbeats brought a fiery heat to the cold forest air. “It’s not your fault…” whispered Maitreyi.

Parivala, very much like Maitreyi and Alpana had found freedom in the very same forest a few days ago. So when she saw the girls embrace each other, her heart was overcome with joy. She observed them from a distance and was glad that they had come out…

Parivala blessed the girls and walked away…

Maitreyi and Alpana’s joyful laughter echoed through the forest… But somewhere in the distances, maybe miles away, maybe just a few feet, they heard something moving. Once, twice. Something heavier dropped, crashed into the rubble, echoed off the trees. Then silence again…

The Rakshasas of the forest had heard Maitreyi and Alpana’s laughter…
The only love that was allowed was between man and woman…

Maitreyi and Alpana would pay for their sins…

Maitreyi and Alpana were dragged through the forest mercilessly… Their biggest sin was that they had loved each other, and not a man.

The love that brought them together, was the love that tore them apart…

Maitreyi and Alpana were shoved back into the closet…

Nobody heard them screaming, nobody wiped their tears. Maitreyi clutched Alpana’s hand tightly as the doors closed on them…

Silence hung in the air like a bereaved soul as Maitreyi and Alpana embraced each other one last time…

Plumes of black smoke filled the closet and the searing heat slowly made it difficult to breathe; Maitreyi and Alpana held onto each other, their nails almost digging into each others flesh. All the wonderful moments that they spent together flashed before their eyes as the closet erupted into flames..

God wept a silent rain as Parivala screamed and cried… but it was too late. She sobbed as she sank to her knees, not caring for the damp mud that dirtied her dress; she had blessed the girls a few days ago and now they were gone.

Credits:
Production-Design – Nishitha Karumbaiah
Make-up – Sonia Keer Dhawan
Costume-Design and Styling – Amritha Rajavelu
Creative-coordinator – Arvind
Maitreyi – Sarah Harish
Alpana – Shraddha Srinath
Parivala – Arvind
Story, Photography and Creative-Direction – Arjun Kamath

Source: truththeory

All you need to know about Section 377

Photos are about:
Homosexuality, India, Arjun Kamath, Haunting Photo Series, Truth Theory, same-sex couples, homosexuality in India, Section 377 of the Indian Penal code, Coming Out, LGBT rights in India, homosexuality is an offence, taboo, conservative Indian society, controversial issue, understanding of homosexuality, respect to sex, LGBT population of India, Ministry of Health, Homophobia, homosexual people, Indian customs and traditions, homosexual sex punishable, LGBT, India Photography, Sexually harassed, Best Photographers of India