honda ads – Campaigns of the World

Honda Dream Makers – Tribute to the craft of filmmaking

YWwV268TPqrxQUV5 — Mon, 24 Jul 2017 05:49:26 +0000

This tremendous ad campaign (Honda Dream Makers) is a beautiful homage to the premium automotive brand Honda. The use of technology in making this video is exceptional. The graphics used are very high resolution and look great. The use of high-tech computer systems is intrinsic to this promotional video.

The video sheds light on the brand’s latest products and shows their technological advancement. The video displays cars like the all new Civic Sedan, Civic Type-R – which is an all new sporty hatchback cum coupe and the Legendary SUV CR-V. The ad campaign also underscores the brand’s motorcycles which are known for their reliability quotient.

This 90-second film, created as part of Honda’s partnership with Britain’s Channel 4, takes viewers through each stage of the filmmaking process, including storyboarding, illustration, filming and animation.

The use of background sounds in the video is very catchy and captures the attention of the audiences immediately, exactly what is expected of an ad campaign.

Honda wonderfully appreciates all the sincere efforts shown by Wieden+Kennedy London in making this promotional video cum ad-campaign that is a force to be reckoned with. What better way to thank/acknowledge a long-term association than showcasing all that is HONDA in its magnificent glory!

Credits-
Client: Honda
Agency: Wieden+Kennedy London

Executive Creative Directors: Tony Davidson, Iain Tait, Kim Papworth
Creative Directors: Carlos Alija, Laura Sampedro
Creatives: Carlos Alija, Laura Sampedro, Juan Sevilla, Mico Toledo
Group Account Director: Nick Owen
Account Director: James McHoull
Account Manager: Olivia Amato-Pace
Executive Producer: James Guy
Producer: Michelle Brough

Production Company: Time Based Arts
Directors: James Allen and Mike Skrgatic
DOP: Daniel Landin
Producer: Bonnie Anthony
Editor: Paul Hardcastle
VFX Supervisors: Sheldon Gardner, Stephen Grasso
Lead Flame: Luke Todd, Matt Jackson, Thiago Dantas
Flame: Jamie Crofts, Adam Paterson
Lead Nuke: Matt Shires, Bernie Varela
Nuke: Ralph Briscoe, Aitor Arroyo, Linda Cieniawska

3D Design: Chris Wood, Dan Davie, Tom Robinson, Stephen Ross, Mike Battcock, Sam Osbourne, Federico Vanone, Nigel Timms, Federico Guzzardo, James Mann, Oscar Gonzalez Diez, Dave Loh, Jeroen Hooghoudt, Tom Hall, Jess Gorick

Artists: Sylvie Minois, James Husbands, Yibi Hu, Nigel Raynor, Ben Oliver

Additional Photography: Dan Lowe
Colourist: Simone Gratarolla
Executive Producer: Tom Johnson

Sound design: Sam Ashwell, 750mph
Original music: Sounds & Sons
Composer / Arranger: Jean-Gabriel Becker, Sounds & Sons

Video related to:
Honda films, Honda Ads, catchy ad campaign, Honda ad campaign, Honda Civic, Channel 4, Honda SUV, Honda CR-V, Honda campaign, Honda Dream Makers, Film, United Kingdom, Automotive, Wieden+Kennedy

Honda: From lie to truth in few seconds

YWwV268TPqrxQUV5 — Sat, 27 Aug 2016 04:20:27 +0000

Credits
Client: Honda
Campaign: Honda CB 1000R – From lie to to truth in few seconds
Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Director: Rui Branquinho
Creative Directors: Rui Branquinho, Pedro Gravena
Art Director: Ronaldo Fonseca
Copywriter: Thiago Espeche
Head of Art: Felipe Pavani
Illustrator: Feppa Rodrigues
Account Director: Helena Brant
Planner: Adriano Eliezer
Client Services Director: Leonardo Balbi
Print Producer: Ronaldo Cavalcante
Account Team: Bruna Lauer

Honda launches “Keep Safe Whispers” for motorcyclists to avoid accidents

YWwV268TPqrxQUV5 — Thu, 09 Jun 2016 03:40:49 +0000

In Colombia, motorcyclists die everyday due to speeding.
Low costs and the easy access young people have to buy a motorcycle, has made the industry grow 163% in comparison to last year.

Honda set out to find a creative way to lower the number of accidents by preventing them and preserving what’s most important: people’s lives.
Until now, helmets were designed to protect people in case of an accident, keep safe whispers is a communication platform thought to prevent them, by using the helmet’s intercom as a communication channel between the driver, its family and their messages.

DDB Colombia’s idea allows family and friends’ motivational messages to reach motorcycle drivers while they drive, inspiring them to reduce speed and be safe. Through an App find in the Apple Store, people can record messages storage in a system. The GPS identifies when the speed limit is exceeded and sends messages, via Bluetooth, to the helmet.

Download Android App
Download From iTunes

Credits
Media: Ambient
Category: Automotive
Advertiser: Honda Motor Company, Ltd.
Product: Honda Helmets
Advertising Agency: DDB, Bogota, Colombia
Chief Creative Officer:Leo Macias
General Creative Directors:Marco Muñoz, Daniel Calle
Digital Creative Director:Andrés Aristizábal
Art Director:Oscar Martínez, Santiago Acevedo, Jefferson Arango
Copywriter:Leonardo Sanchéz, Mateo Morales, Camilo Parra Account director: Viviana Rosero, Alejandro Atehortua Animation: Cristian Martínez
Production Company:La tienda