#TheRealKashmir FC supported by adidas
You think you’ve heard a lot about Kashmir. It is time you see #TheRealKashmir.

Fearless Kota – Bottle of Love
Bottle of love by Horlicks India | A special kind of nourishment shipped in Horlicks bottles. #FearLessKota. Read More

Jersey Knows No Gender
Virat Kohli Starts #JerseyKnowsNoGender Movement As India Reach Semis Of ICC Women’s T20.

We’re on our way to the semi-finals.. and it’s time to back Team India to bring home the World Cup! #JerseyKnowsNoGender????
I nominate @RishabPant777, @NSaina, @chetrisunil11 and all of you to join in. Wear your jerseys and strike the pose to cheer them on! ????@Uber_India #WT20 pic.twitter.com/cVFhOYjXfX

— Virat Kohli (@imVkohli) November 15, 2018

URI – The Surgical Strike | Mission Torrents

Let’s help Delhi #LowerTheWindow
Our actions today will determine how Delhi breathes tomorrow. Small, everyday acts, like taking the metro and ride-sharing, goes a long way in Delhi’s journey towards cleaner air. Let’s come together and help lower Delhi’s pollution. Let’s come together and help Delhi, Lower The Window.

P&G Shiksha – Choose For Change
P&G Shiksha believes that every person has the power to make a big impact and change lives. Just by their simple everyday choices. #ChooseForChange

Maruti Suzuki India – Sound of NEXA Blue
At NEXA, they strive to come up with new and innovative ways to express themselves and sweep you off your feet. In their search to find the most innovative way to express NEXA Blue, they created the sound of NEXA Blue.

Horlicks Fearless Songs
Let’s make learning fun with Horlicks Fearless songs. Because when music is on. Exam prep is full-on. #FearlessExams

Mind your language by Racold
“WATConsult’s ecomm vertical, understood that during the winters, the demand for water heaters is high across the central, northern and certain parts of the south in India. These observations lead the team us to find a unique insight; that people, especially in Tier 2 & 3 towns, talk in a local dialect and their literal pronunciations of English words sound a bit different. Thus, we figured that they type as they speak, which results in misspellings while searching for the required products.
We leveraged the same and used Amazon search ads in accordance with the vernacular vocabulary of the consumers where the demand for the product was high, resulting in whooping sales.”

Ola – #MyIndependenceDay
This Beautiful Video Asks, “When Was Your Independence Day?”. People Respond With Heartwarming Stories

Creative ABBY Awards 2019 Winners full list:

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Tags:
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The firm responsible for the ideation of the campaign is FCB India, a Mumbai based advertising agency. The idea was to rekindle the missing sense of nourishment in students studying far from home. It was executed by asking the mothers of the kids studying in Kota to pack their personalized symbols of love in Horlicks bottles. From home-made butter to Banana chips, the mothers of these kids packed them a wide array of items that reconnected them with their roots.

The same bottles were later shipped off to the respective coaching centres of the aspirational students residing in Kota. What ensued later was an aura composed of joy, and a chain reaction leading to rejuvenated spirits and happy faces.

We feel that this campaign takes compassion to a place that is overlooked by many. It is a one-of-its-kind initiative that adds a positive spin to the many challenges of being a student in India.

Horlicks India – #FearLessKota #BottleOfLove

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Credits:
Client: Horlicks India (GSK Consumer Healthcare)
Category: Healthcare
Campaign: Bottle of love
Creative Agency: FCB India
CCO: Swati Bhattacharya
Creative Team: Abhijeet Ray
Account Management: Debarpita Banerjee, Shreekant Srinivasan, Vishakha Khatri
Planning: John Thangaraj, Gurleen Pal
Director (of the TVC): Veneet raj bagga
Exécutive Producer: Aanchal Bhargava, Anshul Jain
Production House: Onions Creative Media
TVC Details: Digital