The concept “lauds the fact that SLH guests are too intelligent to succumb to generic tourism advertising showcasing infinity pools and staged imagery of people having fun,” the group stated. “Instead the advertisements celebrate the fact that independently-minded people can’t be convinced what to do through advertising and PR and reminds them that an SLH hotel is a refreshingly original, and individual, choice.”

Credits:
Campaign: Unadvertise
Brand: The Small Luxury Hotels of the World
Advertising Agency: McCann Bristol

KLM and Airbnb share a passion for inspiring travel experiences! And because we both continuously work on innovative solutions and seeking out the truly unique, it made perfect sense to join forces.

To let the world know, we created a contest to win a once-in-a–lifetime opportunity: a one night stay in a KLM plane. As soon as the word was out it spread across the globe and resulted in no less than 10,000 participants who would like to experience an airplane decked out with a home cinema, terrace with airport view and 8 bathrooms to choose from. Eventually 3 lucky winners spent a magical night in the airplane apartment!

Our guests thoroughly enjoyed their extraordinary home for a night – despite the ban on using the inflatable emergency slide and roasting marshmallows in the jet engines.
We believe, for an amazing trip you need a great place. And what could be cooler than booking a truly local one? So from now on, you can book your accommodation via KLM’s travel guide.

Brand: Airbnb & KLM
Campaign: The Airplane Apartment
Agency: DDB
Website: klm
Source: airbnb.klm