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	<title>House &#8211; Campaigns of the World</title>
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	<description>Best Advertising Campaigns &#38; Creative Marketing Ideas</description>
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	<title>House &#8211; Campaigns of the World</title>
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	<item>
		<title>Alpina Wood Primer- Surface protection and desired color</title>
		<link>https://campaignsoftheworld.com/creative-print-ads/alpina-wood-primer-print-advert/</link>
					<comments>https://campaignsoftheworld.com/creative-print-ads/alpina-wood-primer-print-advert/#respond</comments>
		
		<dc:creator><![CDATA[YWwV268TPqrxQUV5]]></dc:creator>
		<pubDate>Wed, 23 Aug 2017 11:17:27 +0000</pubDate>
				<category><![CDATA[Creative Print Ads]]></category>
		<category><![CDATA[ABK Communication]]></category>
		<category><![CDATA[ad campaign]]></category>
		<category><![CDATA[Alpina]]></category>
		<category><![CDATA[Alpina Wood Primer]]></category>
		<category><![CDATA[best print ads]]></category>
		<category><![CDATA[Creative Art]]></category>
		<category><![CDATA[funny ads]]></category>
		<category><![CDATA[Garden]]></category>
		<category><![CDATA[Georgia]]></category>
		<category><![CDATA[House]]></category>
		<category><![CDATA[Print Advert]]></category>
		<category><![CDATA[print advertisement]]></category>
		<category><![CDATA[print campaign]]></category>
		<category><![CDATA[Republic of Georgia]]></category>
		<category><![CDATA[Wood Primer]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=11987</guid>

					<description><![CDATA[Alpina Wood Primer provides your wood with the ultimate surface protection and desired&#8230;]]></description>
										<content:encoded><![CDATA[<p>Alpina Wood Primer provides your wood with the ultimate surface protection and desired color. </p>
<p><a href="https://campaignsoftheworld.com/wp-content/uploads/2017/08/Alpina_Wood_Primer.jpg"><img fetchpriority="high" decoding="async" class="aligncenter size-full wp-image-11988" src="https://campaignsoftheworld.com/wp-content/uploads/2017/08/Alpina_Wood_Primer.jpg" alt="Alpina Wood Primer | Print advert" width="1500" height="1500" title="Alpina Wood Primer- Surface protection and desired color 2"></a></p>
<p>Credits:<br />
Brand: Alpina<br />
Category: <a href="https://campaignsoftheworld.com/tag/print/" target="_blank" rel="noopener noreferrer">Print</a><br />
Advertising Agency: ABK Communication, Tbilisi, Republic of Georgia<br />
Creative Director: Nikoloz Motsonelidze<br />
Art Director: Bruce Lee<br />
Copywriter: Mishka Sekhniashvili</p>
<p><span style="color: #999999;">Ad related to:<br />
<a href="https://campaignsoftheworld.com/tag/georgia/" target="_blank" rel="noopener noreferrer">Georgia</a>, Alpina, ABK Communication, Republic of Georgia, Print advertisement, House, Garden, Wood Primer, print advert, creative print ads, best print ads, funny ads, Creative art, Ad campaign, <a href="https://campaignsoftheworld.com/tag/print-campaign/" target="_blank" rel="noopener noreferrer">print campaign</a></span></p>
]]></content:encoded>
					
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			</item>
		<item>
		<title>IKEA: Survivor</title>
		<link>https://campaignsoftheworld.com/ooh-campaigns/ikea-survivor/</link>
		
		<dc:creator><![CDATA[YWwV268TPqrxQUV5]]></dc:creator>
		<pubDate>Mon, 20 Jun 2016 05:12:47 +0000</pubDate>
				<category><![CDATA[OOH Campaigns]]></category>
		<category><![CDATA[Auge]]></category>
		<category><![CDATA[Garden]]></category>
		<category><![CDATA[H films]]></category>
		<category><![CDATA[House]]></category>
		<category><![CDATA[IKEA]]></category>
		<category><![CDATA[IKEA Ads]]></category>
		<category><![CDATA[IKEA Campaign]]></category>
		<category><![CDATA[IKEA Italy]]></category>
		<category><![CDATA[IKEA Survivor]]></category>
		<category><![CDATA[IKEA TV Ad]]></category>
		<category><![CDATA[Italy]]></category>
		<category><![CDATA[Pets]]></category>
		<category><![CDATA[Retail Services]]></category>
		<category><![CDATA[TV]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=9504</guid>

					<description><![CDATA[Credits Brand: IKEA Campaign: IKEA Survivor Advertising Agency: AUGE, Milan, Italy Creative Directors:&#8230;]]></description>
										<content:encoded><![CDATA[<p><iframe src="https://player.vimeo.com/video/168767606?title=0&#038;byline=0&#038;portrait=0" width="100%" height="473" frameborder="0" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe></p>
<p>Credits<br />
Brand: IKEA<br />
Campaign: IKEA Survivor<br />
Advertising Agency: <a href="http://cargocollective.com/augehq/" target="_blank" rel="noopener noreferrer">AUGE,</a> Milan, Italy<br />
Creative Directors: Federica Ariagno, Williams Tattoli<br />
Executive creative directors: Federica Ariagno, Giorgio Natale<br />
Production company: H films<br />
Copywriter: Niccolò Bossi <br />
Art Director: Veronica Ciceri<br />
Agency Senior Producer: Cecilia Del Favero<br />
Director: Pensacola<br />
Post production: EDI</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>MoltyFoam: The World’s First Billbed in Pakistan</title>
		<link>https://campaignsoftheworld.com/ooh-campaigns/moltyfoam-the-worlds-first-billbed-in-pakistan/</link>
					<comments>https://campaignsoftheworld.com/ooh-campaigns/moltyfoam-the-worlds-first-billbed-in-pakistan/#respond</comments>
		
		<dc:creator><![CDATA[YWwV268TPqrxQUV5]]></dc:creator>
		<pubDate>Sun, 05 Jun 2016 16:04:45 +0000</pubDate>
				<category><![CDATA[OOH Campaigns]]></category>
		<category><![CDATA[#Featured]]></category>
		<category><![CDATA[ACT Responsible Collection]]></category>
		<category><![CDATA[advertising campaign]]></category>
		<category><![CDATA[BBDO]]></category>
		<category><![CDATA[BBDO Pakistan]]></category>
		<category><![CDATA[Billbed]]></category>
		<category><![CDATA[Billboard]]></category>
		<category><![CDATA[Cannes Lions]]></category>
		<category><![CDATA[cannes lions 2015]]></category>
		<category><![CDATA[CLIO 2015]]></category>
		<category><![CDATA[comfortable beds]]></category>
		<category><![CDATA[Garden]]></category>
		<category><![CDATA[homeless people]]></category>
		<category><![CDATA[House]]></category>
		<category><![CDATA[mattress companies]]></category>
		<category><![CDATA[MoltyFoam]]></category>
		<category><![CDATA[Outdoor]]></category>
		<category><![CDATA[pakistan]]></category>
		<category><![CDATA[Pakistan BBDO]]></category>
		<category><![CDATA[weatherproof BillBeds]]></category>
		<category><![CDATA[World’s First Billbed]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=9257</guid>

					<description><![CDATA[There are an estimated half a million homeless people in every main city&#8230;]]></description>
										<content:encoded><![CDATA[<p>There are an estimated half a million homeless people in every main city in Pakistan. Most are labourers who work hard during the day and have nowhere to sleep at night—but the pavements.</p>
<p>Moltyfoam, one of Pakistan&#8217;s leading mattress companies, saw an opportunity to help and provide a solution to people sleeping outdoors.</p>
<p>Moltyfoam and agency, Pakistan BBDO, developed the world&#8217;s first BillBed. A billboard designed from the product itself.</p>
<p>By day the BillBeds advertised the brand, and by night &#8211; with a simple flick &#8211; they are transformed into comfortable beds.</p>
<p>The weatherproof BillBeds were placed in over 150 locations in 9 major cities across Pakistan, at locations that the brand knew would benefit homeless labourers the most.</p>
<p>The campaign has won a Bronze Lion at the Cannes Lions 2015 awards.</p>
<p><iframe width="100%" height="480" src="https://www.youtube.com/embed/eDFW_s754x4?rel=0&amp;showinfo=0" frameborder="0" allowfullscreen></iframe></p>
<p>Brand: MoltyFoam<br />
Advertising Agency: BBDO, Pakistan<br />
Senior Art Director / Concept: Muhammad Ahmed Mustafa<br />
Strategic Planning Director: Assam Khalid<br />
General Manager: Aamir Allibhoy<br />
Associate Creative Director: Sahar Mullick<br />
Junior Art Director: Imran Khan<br />
Creative Director: Ali Rez<br />
Production Manager: Atif Pasha<br />
Deputy General Manager: Faisal Durrani<br />
Senior Account Manager: Idrees Hussain<br />
Creative Director: Madeeha Noor<br />
Video / Photography: Muhammad Ahsan<br />
Director of Photography / Cinematographer: Mujtaba Hussain Shah</p>
]]></content:encoded>
					
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			</item>
		<item>
		<title>IKEA: Kallax real timer</title>
		<link>https://campaignsoftheworld.com/ooh-campaigns/ikea-kallax-real-timer/</link>
		
		<dc:creator><![CDATA[YWwV268TPqrxQUV5]]></dc:creator>
		<pubDate>Thu, 02 Jun 2016 07:44:46 +0000</pubDate>
				<category><![CDATA[OOH Campaigns]]></category>
		<category><![CDATA[Ambient]]></category>
		<category><![CDATA[Billboards]]></category>
		<category><![CDATA[creative furniture]]></category>
		<category><![CDATA[Department Stores]]></category>
		<category><![CDATA[furnishings]]></category>
		<category><![CDATA[Furniture Advertisement]]></category>
		<category><![CDATA[Garden]]></category>
		<category><![CDATA[Grey]]></category>
		<category><![CDATA[GREY Warsaw]]></category>
		<category><![CDATA[Home appliances]]></category>
		<category><![CDATA[Home Furniture]]></category>
		<category><![CDATA[House]]></category>
		<category><![CDATA[IKEA]]></category>
		<category><![CDATA[IKEA Adverts]]></category>
		<category><![CDATA[IKEA International Group]]></category>
		<category><![CDATA[IKEA Kallax real timer]]></category>
		<category><![CDATA[Kallax real timer]]></category>
		<category><![CDATA[Outdoor]]></category>
		<category><![CDATA[Pets]]></category>
		<category><![CDATA[Poland]]></category>
		<category><![CDATA[Real-Time Furniture Billboards]]></category>
		<category><![CDATA[Shopping Malls]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=9183</guid>

					<description><![CDATA[The first bookshelf showing expected arrival time to the nearest IKEA shop. This&#8230;]]></description>
										<content:encoded><![CDATA[<p>The first bookshelf showing expected arrival time to the nearest IKEA shop.<br />
This creative furniture advertisement from IKEA was set up in a clever way to encourage people to visit the store.<br />
<iframe width="100%" height="480" src="https://www.youtube.com/embed/6O2vKEPQZNc?rel=0&amp;showinfo=0" frameborder="0" allowfullscreen></iframe></p>
<p>Credits<br />
Campaign: IKEA- Kallax real timer<br />
Media: Outdoor<br />
Media: Ambient<br />
Category: Home appliances &#038; furnishings<br />
Client: Ikea<br />
Agency: GREY Warsaw<br />
Country: Poland<br />
Executive Creative Director: Jakub Korolczuk<br />
Creative Director: Rafał Ryś<br />
Art Director: Paweł Cholewa<br />
Copywriter: Mateusz Gaca<br />
Art Director: Rafał Ryś<br />
Strategist: Weronika Sołtysiak<br />
Account Executive: Małgorzata Łoza<br />
Account Executive: Klaudyna Saczuk<br />
Creative Head BTL &#038; Design- Mirosław Charkot</p>
<p>Read Full Story on <a href="http://www.trendhunter.com/trends/furniture-advertisement" target="_blank" rel="noopener noreferrer">Trend Hunter</a></p>
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