It takes 10 million gallons of oil, 10 million trees and 1 billion gallons of water to make one year’s supply of ATM receipts in the US. In Singapore, if 10 people printed receipts from its 1,400 ATM machines daily, 5 million would be printed every year. An estimated 98% of ATM receipts are discarded immediately.

ATM receipts are not environmentally friendly. They do not fit well into HSBC’s plan to reduce its carbon footprint to 0 by 2030 and to help all its clients achieve it by 2050.

Nicolás Vara and Ignacio Flotta, executive creative directors, David Buenos Aires said:- “The bank´s plan involves actions that go from the reduction of its own carbon footprint to the support of small, medium and large clients in the financing of the projects for their own transition to a more sustainable economy. Every change count, no matter how big or small. In that sense, we wanted to work on a daily reality of ATM users which is the unnecessary ticket printing. If we print only when it’s necessary, we are saving valuable resources for all of us”.

Julia Lois HSBC marketing head retail banking added, “In HSBC we are convinced that as a brand, we have a very important role to generate awareness over social relevant themes. With this campaign specifically, we are willing to generate awareness showing that with a small change in our daily habits, we can generate a responsible use of paper. This initiative is part of an overall plan that reflects our commitment with a more sustainable future”.

Credits
Client: HSBC
Agency: DAVID Buenos Aires
Production Company: BITT
Sound FX: Bamba Music
Music: Leo Sujatovich

HSBC, with the help of Grey Hong Kong, took the first step to enter into the ecosystem of innovative businesses. HSBC breaks through the stereotype of banks being reactive by taking a proactive approach in understanding and providing solutions that the new economy and businesses need.

The campaign, “Innovative Business Exchange,” introduces different core initiatives.

To show how HSBC has proactively supported the journeys of different InnoTech businesses, HSBC kicked off with a series of films. Experience how GreenTomato has grown through innovation, from creating award-winning mobile apps to building a complete business ecosystem as an in-house startup accelerator. Also, see how HSBC supported GOGOVAN to disrupt the logistics industry.

Watch as Terence Chiu, Head of Commercial Banking Hong Kong, HSBC, spent half-a-day at GreenTomato to immerse himself into their business ecosystem. He also delivered goods with GOGOVAN’s Co-Founder and CEO – all while sharing and exchanging insights plus ideas along the way.

Furthermore, HSBC will be one of the first in the industry to deploy its Relationship Managers into co-working spaces to better connect with the businesses of tomorrow, and to provide tailored solutions and insights.

HSBC will be collaborating with The Wave, Campfire, and theDesk. There will be rooms in co-working spaces redesigned as HSBC hot desks, as well as a host of events and seminars. Stay tuned for the launch of this city-wide movement.

Credit List
Brand: HSBC
Campaign: Innovative Business Exchange
Grey Hong Kong:
Michael Knox, Chief Creative Officer
Sarah Trombetta, Chief Executive Officer
Christopher Lee, Group Creative Director
JeffreyMC Wong, Associate Creative Director
Jeffrey Wong, Art Director
Starry Lam, English Copywriter
Winky To, Business Partner
Matt Wong, Associate Account Director
Eva Look, Account Executive

The account which was won following a multi-agency pitch / discussions, will be handled by the agency’s Mumbai office. The agency will be responsible for the integrated communications mandate of the brand.

With experience spanning over 30 years and expertise that successfully manages over 30 resorts across India, Sterling Holidays now plans to redefine the holiday and leisure hospitality space.

Commenting on the win, Anil S Nair – CEO and Managing Partner, Law & Kenneth Saatchi & Saatchi India says, “Sterling Holidays is a leading holiday company in India with diverse vacation options for the avid traveller. They are at a stage where they are infusing a fresh perspective to holiday experiences in the country. We are very excited to partner them to chart out the next chapter of exciting holiday experiences for the Indian customer.”

Peshwa Acharya – Chief Marketing Officer, Sterling Holiday Resorts Limited adds, “We are in the business of creating Experiential Holidays for our guests. Consumers today want holiday experiences that go beyond great rooms, outstanding locations and wonderful food, and that is what we would provide. In line with this, we found L&K Saatchi & Saatchi’s strategy and approach in sync with our brand ethos and believe that their innovative ideas will enable us in creating impactful brand communication. We are excited to have L&K Saatchi & Saatchi as our creative partner.”

About Sterling Holiday Resorts Limited:
Sterling Holiday Resorts Limited is a leading leisure hospitality company in India. Sterling was incorporated in 1986 with the vision of delivering Great Holiday experiences to Indian Families. To achieve this vision, the company pioneered Vacation Ownership in India and set about building a network of leisure resorts at some of the best holiday destinations in India. Currently, Sterling has 29 resorts located in Agra, Anaikatti, Corbett, Daman, Darjeeling, Dindi, Dharamshala, Gangtok, Goa, Kanha, Karwar, Kodaikanal, Kufri, Lonavala, Manali, Munnar, Mussoorie, Nainital, Ooty, Puri, Sariska, Shirdi, Thekkady, Wayanad, Yelagiri and Yercaud. The company also has 16 additional sites where it plans to add new resorts in the coming years.

Sterling Holiday Resorts Limited is now a 100% independently managed subsidiary of Thomas Cook (India) Limited (TCIL), India’s leading integrated travel and travel related financial services company. TCIL is a part of Fairfax Financial Holdings Limited, a $38.2 billion global investment and insurance holding company, headquartered in Toronto, Canada. Fairfax’s portfolio of companies includes several well-known global companies in the insurance, re-insurance and restaurant chains sectors. In India, Fairfax has a majority holding in TCIL, and has also co-promoted ICICI Lombard. In 2012, through its Indian investment business, Fairbridge, Fairfax stepped up its pace of acquisitions commencing with TCIL, and subsequently Ikya Human Capital Solutions (now Quess) and in 2014, Sterling Holidays Resorts Limited. Most recently Sterling Holidays acquired ‘Nature Trails Resorts Private Limited’ – an adventure holiday company that operates resorts at four unique destinations in Maharashtra.

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This Article is related to:
multi-agency pitch, Sterling Holiday Resorts Limited, L&K Saatchi & Saatchi, travel, Thomas Cook, Law & Kenneth Saatchi & Saatchi, P&G, Renault, Dabur, Hero Motocorp, Emirates, Godrej, Jockey, Reliance, HSBC, Thomas Cook, Idea Cellular, Kalyan Jewellers, Kent, Exide Life Insurance, Brand News, Advertising Agency, Creative Agency

Credits:
HSBC UK
Campaign: Discover stories from the lift