But the most natural way of sharing energy is with breastfeeding. However, in some parts of the world was negatively perceived…

This parallelism seemed like a great opportunity to normalize the extraordinary because energy is made to be shared. In this campaign, we have chosen three places: a bus, a coffee shop, and a clothing store. Three places where we can charge our smartphone with the new Huawei P30 Pro feature. But most meaningful aspect, three places where it shouldn’t be weird to see a woman breastfeeding her child.

Huawei always says “Make it possible” and we believe that technology changes the way we see things, but has to be committed to the really important things like this.
Making the Extraordinary normal.

Credits
Advertising Agency: M&C Saatchi, Madrid, Spain
Executive Creative Director: Andrés Martínez
Creative Directors: Miguel Provencio, David Pascual
Art Director: José Arroyo
Copy: Camilo Collado
Account Director: Sandra Tranche
Account Executive: Marta Gutiérrez
Photograph: Eduardo Díaz Bourgeot

Tags:
Print, Spain, Electronics, Technology, Huawei, M&C Saatchi, Huawei P30 Pro, Print advertising, Creative Print Ads, Print campaign, Creative Advert, Shareable Contact Charging