Credits
Advertised brand: Huawei Nova
School: Miami Ad School, Mexico City, Mexico
Art Director: Alfredo Ardanza, Hanna Choi, Xavi Ocaña
Copywriter: Xavi Ocaña

Tags:
El Sol 2019, Mexico, Huawei, Miami Ad School, Huawei Nova, Digital Campaign, Film Festival, Mobile, Smartphone, Technology, Creativity, Student Work, Huawei Smartphone

The reporters sent by Huawei were powered with P20 Pros and tasked with the responsibility of creating content about the FIFA World Cup. After that, the reporters handed out their creations free-of-cost to various independent media outlets. The only caveat to the transaction was that those who received the content were asked not to remove the Huawei watermark. The work of Huawei’s reporters was also provided to influencers and football enthusiasts around the globe. The campaign resulted in the creation of more than 30 live streams and 1500+ pictures and videos. The entire catalog of generated content was made public on an online hub.

We feel that Huawei’s campaign made judicious use of the attention encircling the 2018 World Cup. By providing value to others, the smartphone manufacturer enjoyed a heavy influx of some well-deserved marketing.

Tags:
FIFA, Football, Outdoor, Smartphone, Huawei P20, Huawei P20 Pro, Russia, The Unofficial Smartphone of Russia

But the most natural way of sharing energy is with breastfeeding. However, in some parts of the world was negatively perceived…

This parallelism seemed like a great opportunity to normalize the extraordinary because energy is made to be shared. In this campaign, we have chosen three places: a bus, a coffee shop, and a clothing store. Three places where we can charge our smartphone with the new Huawei P30 Pro feature. But most meaningful aspect, three places where it shouldn’t be weird to see a woman breastfeeding her child.

Huawei always says “Make it possible” and we believe that technology changes the way we see things, but has to be committed to the really important things like this.
Making the Extraordinary normal.

Credits
Advertising Agency: M&C Saatchi, Madrid, Spain
Executive Creative Director: Andrés Martínez
Creative Directors: Miguel Provencio, David Pascual
Art Director: José Arroyo
Copy: Camilo Collado
Account Director: Sandra Tranche
Account Executive: Marta Gutiérrez
Photograph: Eduardo Díaz Bourgeot

Tags:
Print, Spain, Electronics, Technology, Huawei, M&C Saatchi, Huawei P30 Pro, Print advertising, Creative Print Ads, Print campaign, Creative Advert, Shareable Contact Charging

Customers waiting in line in Singapore to get their hands on the new iPhone XS and XS Max last week got more than what they had bargained for as they got to witness Huawei troll Apple. The Chinese smartphone manufacturer Huawei decided to have a little fun while the iPhones went on sale, by trolling its rival in both Singapore and London.

The new Apple iPhone XS and iPhone XS Max had been rumoured to have poor battery life, with reports mentioning the battery capacities to be a mere 2658 mAh and 3174mAh. Compared to this, Huawei’s flagship smartphone Huawei P20 Pro boasts a 4000 mAh battery, a fact Huawei seems to be proud of. The company used this piece of information to point out to Apple customers how they may come to regret their decision of buying the new iPhone.

In Singapore, Huawei handed out more than 200 power banks to the people queued up outside the Apple store. The 10,000 mAh Huawei Supercharge power banks were handed out with a thoughtful note on the packaging that read “Here’s a power bank. You’ll need it. Courtesy of Huawei”. The company went a step further in London where a Huawei van pulled up to the customers waiting outside the Apple’s flagship store and offered them a refreshing glass of juice. The juice was advertised as having “No traces of Apple,” while the van read “Huawei JU%CE that lasts” which was a clear allusion to iPhone’s lower battery capacity.

Brand had earlier trolled Apple during its launch event, sending out Twitter posts that mocked the new iPhone without actually naming. It pointed out how “new” does not mean “better, smarter or brighter” and asked the people to choose the Huawei P20 Pro instead. Perhaps it’s all this clever marketing or the fact that Huawei is giving people exactly what they need with its smartphones, but things seem to be working in their favor as the company recently overtook Apple to become the second-largest smartphone manufacturer according to market share.

This Article is about:
Huawei, Apple, iPhone Xs, iPhone Xs Max, Social media marketing, Creative campaign

Touch Made Powerful: Shark Dancer

Touch Made Powerful: A Painter’s Story

Learn more about the Mate S here

Credits:
Campaign: Touch Made Powerful
Brand: Huawei
Global Team Leader – TEAMHW: Anthony Wong
Chief Creative Officer: Graham Fink
Executive Creative Director: Juggi Ramakrishnan