Hydrogen cars represent the pinnacle of sustainable, zero-emission transportation technology on our planet. However, their adoption has been primarily confined to the realm of B2B commercial vehicles, leaving everyday consumers disconnected from the incredible benefits that hydrogen cars offer.

At Hyundai Motor Group, a recognized leader in the global hydrogen market, we recognized this gap and took action. We embarked on a unique campaign aimed at bringing the experience of hydrogen cars into the daily lives of consumers.

Introducing the Hydrogen Garbage Truck: A Tangible Medium for Change

Garbage trucks are an integral part of our daily lives, but their environmental impact has often been overlooked. The smoke, heat, and noise generated by these vehicles have long posed health risks to sanitation workers, including a heightened risk of lung cancer due to gas emissions.

By harnessing hydrogen car technology, we set out to revolutionize garbage trucks, transforming them into environmentally-friendly, zero-emission vehicles. The result was the Hydrogen Garbage Truck, a vehicle that emits minimal noise and heat, thereby drastically improving the working conditions for sanitation workers.

One of the standout features of the Hydrogen Garbage Truck is its portable sink, addressing a critical need for sanitation workers who were previously unable to clean themselves after exposure to pollutants during their work shifts.

Solving Societal Problems with Hydrogen Innovation

Our innovative solution to the issues plaguing garbage trucks not only improved the lives of sanitation workers but also served as a powerful demonstration of the benefits and necessity of hydrogen cars. Hyundai Motor Group took a proactive stance in addressing a societal problem, resonating strongly with consumers.

Since the launch of our campaign featuring the Hydrogen Garbage Truck, the response has been overwhelmingly positive. Consumer awareness and consideration of hydrogen cars have more than doubled, leading to a remarkable 29.3% increase in hydrogen car sales and profitability.

A Bright Hydrogen-Powered Future Awaits

In the past, Hyundai Motor Group’s hydrogen car, NEXO, accounted for a mere 0.3% of our electric vehicle sales. The root cause of this limited adoption was the lack of consumer exposure to and understanding of hydrogen cars.

Today, thanks to initiatives like the Hydrogen Garbage Truck campaign, the tide is turning. Hydrogen cars are gaining the recognition they deserve, with a 29.3% increase in sales and a 30% boost in purchase consideration.

At Hyundai Motor Group, we believe that hydrogen cars can be a transformative force for a sustainable future. Through initiatives like the Hydrogen Garbage Truck campaign, we are committed to making these remarkable vehicles accessible and understandable to everyone, driving us toward a cleaner, greener tomorrow.

Credits
Agency Network: Innocean
Production Company: Planit Production, Seoul
Advertiser Brand: Hyundai Motor Group, Seoul

This article is about:
Hydrogen cars, Sustainable transportation, Zero-emission vehicles, Hyundai Motor Group, Hydrogen Garbage Truck, Environmental benefits of hydrogen cars

#Hyundai #FIFAWWC #GoalOfTheCentury #HowFarWeveCome

Hyundai Motor Company has exciting news for football enthusiasts around the globe! In a significant stride towards inclusivity and sustainable innovation, Hyundai has announced the launch of its expanded ‘Goal of the Century’ (GOTC) global communication campaign. This campaign is set to coincide with the upcoming FIFA Women’s World Cup Australia & New Zealand 2023™, and it’s all about celebrating the remarkable journey of women’s football and promoting inclusivity on and off the field.

Hyundai’s Enhanced Partnership with FIFA:
Following the recent announcement of its renewed partnership with FIFA, Hyundai is taking its involvement to new heights. As an official mobility partner, the company now extends its scope to cover air mobility and robotics, two cutting-edge sectors that hold immense potential for the future.

The Essence of the Campaign:
Building on the success of GOTC activations during the FIFA World Cup Qatar 2022™, Hyundai’s fresh campaign focuses on its core values of Sustainability, Innovation, and Humanity. The objective? To blend the rich history of women’s football with Hyundai’s vision of supporting the Women’s World Cup. The campaign’s focal point is the message of ‘Women + Inclusivity,’ reflecting Hyundai’s commitment to creating a more inclusive world.

Sungwon Jee, Senior Vice President and Global CMO at Hyundai, emphasized, “Hyundai’s Goal of the Century campaign expands on its previous efforts to create a sustainable world by focusing on social inclusivity for women.” He added, “The campaign embraces womanhood by not only supporting the FIFA Women’s World Cup 2023™, but also by celebrating the legacy and history of women’s football.”

A Glance at the Campaign Video:
Hyundai Motor has released a captivating global campaign video titled “How Far We’ve Come.” This video serves as a tribute to the incredible journey of women’s football, spanning from its roots in 1850 to the present day. It underscores the strong partnership between Hyundai Motor and the Women’s World Cup, a collaboration that has flourished for 25 years and encompassed seven tournaments since 1999.

Celebrating Heritage at the FIFA Museum:
Hyundai’s commitment to women’s football takes center stage at the FIFA Fan Festival™ in Tumbalong Park, Sydney. The company sponsors a special exhibition titled ‘Calling the Shots: Faces of Women’s Football,’ honoring the players, staff, and supporters who have shaped the Women’s World Cup’s evolution. Notably, Hyundai also spotlights the exhibition’s sustainable construction, utilizing recycled materials.

Empowering Initiatives:
Hyundai’s dedication to promoting inclusivity shines through its partnership with Common Goal, an organization focused on women’s football-related activities. Through the ‘Global Goal 5 Accelerator’ program, Hyundai aims to cultivate role models for young female footballers and broaden opportunities for women in the sport.

A Youthful Celebration:
Festival 23, an eight-day youth event named ‘Football for Good,’ will take place in Sydney during the FIFA Women’s World Cup 2023™ quarter-final week. Hyundai Motor sponsors this festival, designed to celebrate the sport’s positive social impact. It brings together young girls for a blend of educational workshops and cultural activities, spreading the message of empowerment.

Interactive Engagement:
Teaming up with FIFA’s digital platform (FIFA+), Hyundai introduces engaging game programs like ‘Trivia,’ ‘Hyundai Goal of the Tournament,’ and ‘Hyundai Match Predictor.’ These programs will run throughout the tournament, serving as interactive tools to amplify the campaign’s message to football fans worldwide.

In Conclusion:
Hyundai’s commitment to women’s football and its overarching campaign message of inclusivity, sustainability, and innovation bring a fresh perspective to the upcoming FIFA Women’s World Cup Australia & New Zealand 2023™. With a rich history of support dating back to 1999, Hyundai aims to continue fostering equality and inclusiveness in the world of sports and beyond. As the tournament unfolds, football enthusiasts can expect to witness not only remarkable matches but also a powerful narrative of empowerment and progress.

There is a monopoly on recycling in Spain. The system does not contemplate incentives and deems it to be an obligation of citizens. For the first time in our country, a brand rewarded user who recycled plastic containers and raised awareness in the process. In a public car park located in the tourist destination of Sanxenxo, Pontevedra (Spain), we installed a unique device where parking time was paid for by recycling plastic containers. During some beautiful beach-going days, users could park their cars right next to the beach in a pay and display car park, but with the bonus that they could pay for their parking time by recycling plastic containers. Hyundai, a brand that works to make its vehicles more environmentally friendly, created Eco parking. This action in a public space raised awareness about caring for and respecting our beaches and oceans. In a matter of days, in a single-car park, we managed to recycle the amount of plastic waste produced by 25 people annually. In a country with 7,268 km of coastline, imagine what we could achieve.

Credits
Advertising Agency: Havas PR, Madrid, Spain
Chief Creative Officer: Jesús Lada
Creative Director: Fernando Zurita
Copywriter: David Díaz Carretero
Art Director: Elisa Sánchez
Account Manager: Rosa Galera
Account Executive: Ana Moraleja
Head of Production: Raquel Pérez Navas
Producer: Alba Somoza
Editor: Jorge Montero
Production Company: Tact Studio
Social Media: Santiago Guzzo

Tags:
Experiential campaign, Spain, Automotive Campaign, Hyundai, Havas, Hyundai Eco Parking, Awareness campaign, OOH, Plastic pollution, Ocean Pollution

The video advertisement for the newest addition to Hyundai’s series of innovation portrays instances of people littering here and there in their day-to-lives. A voiceover details on the garbage disposal crisis, and how it can affect future generations. A brief overview of the Swachh Can is also provided, and viewers are given a sneak peek of how the portable bin will work in real-time.

We feel that the installation of Swachh Cans in Hyundai cars is a great CSR initiative, and will help make India a cleaner country in the coming future.

Tags:
Hyundai, Swachh Move, Swachh Can, Swachh Bharat Mission, CSR Campaigns, Awareness Campaigns, Digital, TV, Hyundai Swachh Can

Just like every year, the 2019 Super Bowl commercials included appearances from Hollywood megastars, musicians, talking animals, robots, and other bizarre entities. Some of the big cameos were from Michael Buble, Sarah Michelle Geller, Cardi B, Steve Carell, Lil Jon, Luke Wilson, Christina Applegate, Jason Bateman, Sarah Jessica Parker, and Jeff Bridges.

All in all, this year’s Super Bowl advertisements didn’t fail to make judicious use of the massive viewership that goes hand-in-hand with one of America’s biggest sporting events.

Google 100 Billion Words
Every day, more than 100 billion words are translated with Google Translate. And every day, the ones that are translated most are the ones that bring us together.

ADT & the Scott Brothers
When it Comes to Smart Home Security, Trust the Pros. #RealProtection

Not Everything Makes the Cut – Amazon Super Bowl LIII Commercial

Audi: Cashew

Avocados From Mexico – #AvocadosFromMexico #SB53

BON & VIV Spiked Seltzer – ‘The Pitch’

Bubly sparkling water canada – Super Bowl LIII Teaser

Budweiser – Wind Never Felt Better

Bumble – Serena Williams | #InHerCourt

BURGER KING – Preppin’

Colgate US – Colgate Total SF | Close Talker

DEVOUR Food Porn

Doritos – Chance the Rapper’s remix of The Backstreet Boys’ | #NowItsHot

Expensify – The world’s first music video you can expense | Adam Scott

Tags:
Super Bowl 2019 commercials, Super Bowl 2019 Ads, Best Digital campaigns 2019, Brand TVC, Technology, Innovation, Advertising agency, Advertising News, 2019 Super Bowl Ads, Super Bowl Commercials, Best Super Bowl Ads

Hyundai along with INNOCEAN created a spot using user-generated content displayed on placards communicating a thank you message to all those who helped raise funds for cancer. In the spot, you will see everything stripped down to no make-up, no expensive sets, no pricey locations, and no influencers or celebrities. It’s just about the agency’s and Hyundai’s team members chipping in to convey a big thank you to all the generous contributors through a medium that is simple, direct and clear – a placard.

The people who helped Hyundai raise more funds for cancer did things like car washing, paddling, climbing, cycling, holding bake sales and some even dyed their hair orange. Wow! Hyundai is further gearing up to surpass last year’s total and collect even more in funds through their Stand Up To Cancer 2018 campaign. All this money will be used to help speed up life-saving research and care for cancer patients.

Credits
Brand: Hyundai
Campaign: Stand Up To Cancer
Advertising Agency: Innocean, UK
Creative Director: Dominic Sweeney
Creatives: Fenton Saward, Gaz Hunt-Sutherland, Adina Cioceanu
Account Team: Tim Manners, Malvina Nicolaou
Agency Producer: Alex Taylor
Post Production: Innocean UK
Production Company: Snapper Films
Director: Luke Roulstone
Executive Producer: Helen Hadfield
Agency Editor: Anabel Gonzalez
Producers: Jessica Turner, Rosie Pike

This article is about:
Innocean, United Kingdom, Public Interest, NGO, Stand Up To Cancer, Snapper Films, Innocean Worldwide UK, Awareness Ad, Awareness Campaign, Digital Campaign

Crown Prince Mohammed bin Salman issued the decree and said that this is the right time for the right thing and his government considered driving by women as a social matter and not a religious issue. This order will be effective as on June 2018.

The Gulf Region is one of the largest markets for Automobiles and will see a significant rise of potential buyers after this historic announcement. Now, the US car companies like Ford and Jaguar can also jostle the market with Toyota and Hyundai, the current best sellers in Saudi.

Welcome to the driver’s seat | Ford. #SaudiWomenMove #SaudiWomenCanDrive

#Myway | Volkswagen

“2018 GRL” | Nissan Middle East

“The road is yours” | Jaguar

انطلقي، فالطريق لكِ. #السماح_بقيادة_المرأة_للسيارة pic.twitter.com/FPuh8WMy73

— Jaguar MENA (@JaguarMENA) September 27, 2017

See What happens when 99 women from varying walks of life come together to send out one powerful message?

“My Choice” – It starts with you.

Also Read: A Saudi Woman Who Got Behind the Wheel and Never Looked Back

The Article related to:
Saudi Arabia, women, Driver, Salman Bin Abdul-Aziz, women’s rights, Khaled Bin Salman, social, religious, Automobiles, creative Automobiles ads, Best Automobiles campaign, Toyota, Hyundai, Jaguar, Arab, Feminists‏, Creative print ads, latest ads, Muslims, Women’s rights in Saudi Arabia, Ford, car

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