IKEA Soffa Sans font – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Sat, 11 Jan 2025 13:54:32 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png IKEA Soffa Sans font – Campaigns of the World https://campaignsoftheworld.com 32 32 IKEA Soffa Sans Font – The World’s Comfiest Font https://campaignsoftheworld.com/digital-campaigns/ikea-soffa-sans-font/ Mon, 14 Sep 2020 06:48:19 +0000 https://campaignsoftheworld.com/?p=20644 IKEA Soffa Sans Font inspired by the customers who have expressed their creativity when using the furniture brand’s sofa-building tool.

IKEA Soffa Sans Font, Campaigns of the world, IKEA Campaign

IKEA Soffa Sans Font, Campaigns of the world, IKEA Campaign

IKEA Soffa Sans Font, Campaigns of the world, IKEA Campaign

While on the lookout for ways to expose the hidden creativity in everything IKEA does, Proximity London found a group of people subverting the sofa planning tool for their own amusement; drawing spiral, labyrinthian and phallic sofas. In response they released the Soffa Sans font, built from 38 different sofa configurations using the planning tool. In 48hrs Soffa Sans generated 84.2m impressions and over 13,000 references on social. Organic traffic to the tool increased by 6,695% and the average time spent within the planning tool increased by 1,023%.

Credits
Advertising agency: Proximity London
Client: IKEA

This campaign is about:
Typography, marketing, Font, Soffa Sans, IKEA, Furniture, Creativity, Advertising, Design, Digital Campaign, Creative advertising, IKEA Ads

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