The Heart of the LIKEA Campaign

The LIKEA campaign is a masterful blend of language, creativity, and lifestyle. Drawing inspiration from common idioms that effortlessly weave into our conversations, the campaign spotlights IKEA as the bridge between ordinary moments and extraordinary living. For instance, phrases like “home sweet home” take on new life when paired with IKEA’s stylish, functional products that genuinely make a house feel like a home.

By leveraging the power of familiar sayings and inviting consumers to participate, IKEA transforms from a brand into a collaborator in storytelling. This approach not only triggers curiosity but also fosters a sense of ownership, as people are encouraged to integrate IKEA into their narratives and share their experiences.

The campaign encourages users to share their “____ Like a ____” moments, filling in the blanks with their personal stories. Using a dedicated hashtag, participants can showcase how IKEA products fit into their daily lives, whether it’s organizing a clutter-free workspace “Like a Pro” or enjoying a cozy weekend “Like a Dream.”

Boosting Engagement with UGC

User-generated content (UGC) is at the core of the LIKEA campaign’s success. By empowering consumers to create and share their stories, IKEA amplifies its message without heavy reliance on traditional advertising. UGC not only reduces marketing costs but also adds a layer of individuality and credibility, allowing each post to feel personal and relatable.

A Catalog of Inspiration

IKEA’s extensive product catalog serves as a treasure trove for inspiration. Each LIKEA moment highlights how IKEA’s offerings seamlessly integrate into different lifestyles. From modular furniture that adapts to small spaces to eco-friendly solutions for sustainable living, IKEA products provide the tools for creating better everyday moments.

Why LIKEA Matters

In a world saturated with marketing messages, the LIKEA campaign stands out for its simplicity and relatability. It’s not about aspiring to a perfect future; it’s about celebrating the now. By focusing on the little things that make everyday life better, IKEA reinforces its role as a brand that understands and enhances real-life experiences.

Whether it’s creating a cozy reading nook or organizing a kitchen for effortless cooking, IKEA proves that “better” doesn’t have to be complicated. It’s about making small, meaningful changes that add up to a big difference—like a true partner in everyday life.

Credits
Agency: Ogilvy

Creative Campaign by IKEA, Creative Print Ads, IKEA products

Marks & Spencer – Love thismas (not thatmas)

Discover a star-studded twist in M&S’s 2023 Christmas campaign featuring Queer Eye’s Tan France, actors Hannah Waddingham, Zawe Ashton, and singer Sophie Ellis-Bextor. Named ‘Love Thismas (Not Thatmas),’ the campaign highlights the relatable struggle between obligatory and desired Christmas traditions. Watch as each celebrity embraces the season by forgoing certain traditions, with Waddingham putting cracker crowns into a wood chipper and Ellis-Bextor using a blowtorch on Christmas cards. M&S’s approach stems from understanding the pressure customers feel during the holiday season, aiming to empower them to focus on the things they truly love.

Frito Lay – Share More Joy

Embracing a playful twist on holiday traditions, Frito-Lay’s parent company, PepsiCo Foods Canada, launches a unique campaign challenging the conventional cookies-for-Santa concept. Jess Spaulding, CMO, shares that the inspiration for the Christmas Campaigns came from pondering an alternative snack choice for Santa beyond the usual sweets. The goal is to resonate with Canadians who may prefer a bowl of chips over traditional holiday treats. The campaign, aimed at challenging conventions, started with cheeky letters in prominent Canadian publications like The Globe and Mail, Toronto Star, Vancouver Sun, and Montreal Gazette. The subsequent :60 ad aims to bring this creative idea to life. This innovative approach aligns with Lay’s recent trend of crisp and engaging advertising, featuring notable figures like Lionel Messi and Thierry Henry in soccer-themed ads worldwide.

Apple – Fuzzy Feelings

Apple presents its annual holiday-themed ad, “Fuzzy Feelings,” a captivating animated short film that unfolds the life of an unassuming animator and the enchantment of the Yuletide spirit. Accompanied by the melodic tones of George Harrison’s “Isn’t It a Pity,” the ad seamlessly blends stop-motion aesthetics with reality, providing a peek into the artistic process. In line with Apple’s tradition, the noteworthy aspect is that all stop-motion sequences were skillfully captured using the iPhone 15 Pro Max and edited on the MacBook Air, showcasing the capabilities of Apple’s cutting-edge technology in the creative realm.

IKEA – Take a Holiday from the Holidays

Discover tranquility in the chaos with IKEA’s latest holiday spot, “Take a Holiday from the Holidays.” This campaign by Rethink taps into the universal desire for a moment of respite during the bustling holiday season. While often dubbed “the most wonderful time of the year,” the holidays can also be stressful. IKEA’s initiative aims to resonate with consumers by highlighting the joy found in small breaks amidst the chaos. The film, set to Tiffany’s iconic “I Think We’re Alone Now,” captures authentic moments of people taking brief respites from festive gatherings, emphasizing real and relatable holiday experiences. Experience the magic of finding moments of reprieve, both big and small, in the midst of the holiday hustle.

Amazon – Joy Ride

Embark on a nostalgic journey with Amazon’s heartwarming holiday campaign, “Joy Ride,” directed by Wayne McClammy. This sentimental ode to deep friendships and childhood memories unfolds in two contrasting California locales – the sunny streets of Downtown LA and the snowy slopes of Mammoth Mountain at 11,000ft. The film captures the magic of Christmas by seamlessly blending these locations, creating a genuine winter atmosphere in the heart of LA. McClammy reflects on the challenges faced during the shoot, including ever-changing weather conditions at high altitude. Despite the hurdles, the result is a festive masterpiece that encapsulates the cherished Christmas spirit. Join Amazon in celebrating the joy of the season and the magic of enduring connections.

Vodafone – Feel the connection

Experience the magic of connection with Vodafone’s 2023 Christmas advert, “Feel The Connection.” This tech-forward narrative, featuring a charming elf, weaves a contemporary tale of festive storytelling. While opinions on the elf’s dance moves may vary, the ad’s core message resonates — the best gift is feeling close to loved ones, regardless of the distance. Vodafone’s commitment to keeping us connected during the holiday season is evident, making it a unique and modern addition to the Christmas campaign landscape. Join in the celebration of togetherness and the spirit of connectivity this festive season.

Coca-Cola – The World Needs More Santas

The 2023 Coca-Cola Christmas Campaigns portrays a city where hundreds of Santas walk the streets. Over the course of the film, we see the many Santas helping and supporting others, building to the understanding that, in this world full of Santas, we see a world full of kindness. The culmination reveals that what viewers have been witnessing was in fact people’s ‘inner Santa’ as they performed acts of generosity and goodwill, closing with the line: ‘The World Needs More Santas’.

Asda – The Gift of Christmas

This ad highlights the importance of mental health and wellbeing during the festive season, reminding viewers to be kind to themselves and others.

This article is about:
Christmas marketing, Festive campaigns, Holiday advertising, Seasonal promotions, Christmas brand strategy, Creative holiday ads, Celebrity endorsements, Christmas, Influential Christmas campaigns, Emotional Christmas commercials, Memorable branding, Social media Christmas promotions, Festive video marketing, Seasonal product launches, Christmas advertising trends, Impactful holiday messaging, Best Christmas Ads, Top Christmas advertisement, Best holiday Ads, Christmas Ads, Top Christmas Campaigns.

In an innovative attempt to showcase its commitment to urban living, IKEA joined forces with creative agency Rethink to launch a groundbreaking campaign that transformed real homes and real people into living billboards across Toronto. By seamlessly integrating its iconic brand assets, such as the logo and catalogue price call-outs, IKEA demonstrated its ability to enhance and maximize the potential of city living. Through strategically placed out-of-home (OOH) advertisements and clever utilization of familiar wayfinding arrows, the campaign not only captured the attention of Torontonians but also provided an authentic and immersive experience for downtown dwellers.

Unveiling a New Perspective:
The idea behind IKEA’s “made for downtown living” campaign was to dispel any skepticism and demonstrate the brand’s deep understanding of the unique challenges and opportunities associated with city life. Instead of relying solely on traditional advertising methods, the Swedish furniture giant decided to go beyond the confines of billboards and magazines. By transforming actual homes into living ads, IKEA presented a fresh perspective, allowing passersby to glimpse into the world of potential that the brand could unlock for their own living spaces.

Bringing IKEA to Life:
The OOH campaign strategically enveloped the city on well-traveled routes and targeted locations close to the downtown store. This deliberate placement ensured that Torontonians would encounter the living billboards during their daily routines, seamlessly merging IKEA’s offerings with their urban experience. By leveraging the brand’s iconic wayfinding arrows, the campaign provided an authentic navigation guide for residents, leading them to the IKEA store while incorporating elements that mirrored their everyday downtown encounters.

Embracing the Authenticity of Downtown Living:
In a city bustling with diverse lifestyles and design aesthetics, IKEA recognized the importance of capturing the essence of downtown living. By utilizing real homes and real people as billboards, the campaign showcased the brand’s commitment to authenticity. Rather than using polished models in sterile environments, IKEA chose relatable individuals and homes that reflected the vibrant spirit of urban life. This approach resonated with Torontonians, who could envision the possibilities that IKEA’s products and solutions offered within their own unique living spaces.

Empowering City Dwellers:
The “made for downtown living” campaign empowered downtown dwellers by encouraging them to reimagine their living spaces and discover the transformative potential of IKEA products. By showcasing the diverse range of possibilities, from small space solutions to multi-functional furniture, the campaign demonstrated that IKEA understood the specific needs and challenges faced by urban residents. It inspired Torontonians to turn their homes into personalized sanctuaries that reflected their individual styles and maximized every inch of space available.

Conclusion:
IKEA’s innovative campaign in Toronto successfully challenged the traditional norms of advertising and transformed the city itself into a canvas for showcasing the brand’s commitment to downtown living. By converting real homes into living billboards and utilizing familiar wayfinding arrows, IKEA seamlessly integrated its iconic brand assets into the urban landscape, capturing the attention and imagination of Torontonians. This unique approach not only demonstrated IKEA’s understanding of the diverse needs of city dwellers but also empowered individuals to envision and create personalized living spaces that reflected their unique lifestyles. Through this campaign, IKEA reinforced its position as a brand that is truly “made for downtown living.”

Credits
Campaign: IKEA Window Shopping
Agency: Rethink
Brand: IKEA

Tags:
IKEA, Toronto living, downtown life, urban living, home transformation, innovative advertising, living billboards, interior design inspiration, small space solutions, IKEA store, city lifestyle, authentic living, creative campaign, home decor ideas, Toronto culture, inspiring homes, design enthusiasts, modern living

Al-Futtaim IKEA, a leading Swedish home furnishing retailer in the United Arab Emirates region, has partnered with its creative and strategic agency partner, GREY Dubai, to launch a new campaign that focuses on creating memorable moments for families during Ramadan while showcasing the functionality of its home furnishing range. The campaign was introduced through an emotional and heartwarming film that highlights the importance of family bonds and traditions during the holy month.

The film tells the story of Sami, a young boy who wants to feel like a part of the occasion as his family celebrates Ramadan. While waiting to break his fast, Sami helps his mother set up the Iftar table by gathering home furnishing accessories from around the house that add to the comfort of the family members. The film showcases Sami’s efforts in bringing a smile to his family members’ faces by adding a personal touch to where they sit. The campaign includes social, out-of-home, radio, on-ground activations, and more.

According to Carla Klumpenaar, General Manager of Marketing, Communication, HF, and Retail Design at Al-Futtaim IKEA in UAE, Qatar, Egypt, and Oman, Ramadan is an essential occasion for the brand’s customers in these regions. She added that this year, they highlighted the importance of assembling togetherness, creating an emotional connection with their customers. They also aimed to showcase that their products are functional, accessible, and affordable to all, no matter how big or small their dream of refreshing their home is.

Al-Futtaim IKEA promises to showcase its commitment to creating smart and affordable solutions and assembling meaningful moments for families by using its deep understanding of the region. Pablo Maldonado, Executive Creative Director at Grey, said that the Ramadan film makes a powerful statement on the importance of every family member during the holy month. The campaign aims to enhance the meaning of assembling furniture by showcasing how togetherness can help a family assemble moments instead.

New Ramadan film is now available on the brand’s social media channels, with the rest of the campaign set to launch soon. The campaign promises to offer consumers a fresh and innovative take on one of the most important events in the Islamic calendar. The brand aims to continue creating meaningful and effective ideas that make the brand even more famous.

Credits
Campaign: Togetherness Assembled
Advertiser: Al-Futtaim & IKEA
Agency: Grey Dubai
Production House: Big Kahuna
Producers: Rajaa Chami, Rana Gebran
Director: Hadi Siryani
Music: Vox Haus Music

Last year, IKEA made The Trash Collection, a collection of furniture found in the trash and then given new life at IKEA. The point of the collection was to highlight how much IKEA furniture gets thrown away every year and how little it takes to give it a second chance. This year, the furniture retailer shows all the reasons people throw away furniture – to promote IKEA’s second-hand stores that now buy back what you no longer need.

The Life Collection 2022 is an actual collection of IKEA furniture found in people’s homes. Every piece of furniture has been bought back by IKEA because the owner no longer needs it. Everything from office furniture from a business that went bankrupt during the pandemic to a kitchen dining set from the seventies where the owner has passed away. The furniture was collected and sold back at IKEA in their new second-hand stores.

“We wanted to show how we understand that furniture isn’t necessarily useful forever,” says IKEA Global Marketing Manager Roberto Giannone. “Our new second-hand stores are needed because life happens, and we needed a more sustainable way of treating our furniture,” he concludes.

Credits
Agency: TRY
Production Agency: Aparent
Campaign: The Life Collection 2022
Brand: IKEA

White-noise playlists on Spotify are a go-to for parents who want to help their babies sleep. And the last thing they want to hear while their baby is sleeping is an obnoxious, loud ad. So IKEA and ad agency Rethink made targeted ads for sleep-deprived parents—ads designed to not wake the baby. For parents who were still awake, Rethink included whispered messages about IKEA products that might help them get a better night’s sleep.
 
 
The ads were part of the IKEA bedroom promotional event. Each Spotify ad linked directly to relevant IKEA bedroom products that could be shopped with a single tap.

The ads received a 164 percent increase in click-through rate compared to the standard Spotify rate.

Credits
Campaign: Won’t Wake The Baby Ads
Production Company: Vapor Music
Advertiser Brand: IKEA
Advertising Agency: Rethink
Tags: Digital Campaign

Rexona – Invisible Walkway

Rexona created the ultimate stunt to prove the power of the invisible! See how it was constructed and pedestrians’ hilarious reactions.
 

 

IKEA Big Sleepover

The Only Way Is Essex star Sam Faiers joined 100 people to spend the night at IKEA as part of the Big Sleepover event in Lakeside. The reality star read guests a bedtime story as part of the evening’s entertainment designed to help educate people on getting a great night’s sleep.
 

 

WestJet Christmas Miracle: Real-time Giving

Travelers at their departure airport told a real-time Santa Claus what they wanted for Christmas. They were greeted at their destination with their hearts’ desires by WestJet
 

 

Anheuser-Busch – Budweiser Beer Garage

Virtual reality has been called the future of travel, and Anheuser-Busch tapped into the technology’s ability to transport users, setting up an “Immersive Reality” experience at their Budweiser Beer Garage. SXSW visitors could strap on a headset and virtually visit the brand’s St. Louis brewery; then, while seeing the sights of beer being made in 360 VR, they could smell hops, feel breezes and heat, and finally taste the finished product at the end of the tour. The Beer Garage also served up draft beers and showed off all of the brand’s technology to “enhance” beer drinking.
 

Medpeople – The soap ad

In this challenging time, the pressure on healthcare is higher than ever before. Therefore, we all must do what we can to reduce the risk of being infected, thereby reducing the stress on healthcare. Good hand hygiene is essential because it reduces the risk of being infected by Corona. But despite that, studies show that 97% wash their hands incorrectly. Medpeople wanted to change that. So, they created an ad that shows step by step how to wash your hands properly, and the ad is also printed on soap paper so you can wash with it. Just add some water to it. So, wash your hands and stay safe!
 

Tags: Virtual Reality, Budweiser, Beer Garage, digital innovations, digital experiences, Experiential Marketing Campaigns, Creative advertising campaigns, Healthcare Campaign, Technology, Creative Advertising, Creative Marketing, Experiential Marketing Examples

Idea
Based on this insight, we brought to life the popular Spanish saying ‘arrimar el hombro’, ‘stand shoulder to shoulder in English, as a visual metaphor to symbolise how society helps each other during difficult times.
IKEA wanted to celebrate those who came together and united, whilst drawing inspiration from them and lowering the price of hundreds of their products.

Solution
To bring to life the concept of ‘standing shoulder to shoulder,’ we created choreography to tell how society helps each other when most needed. The choreography was supported by an iconic Spanish song from the 80s that talks about the rewards of helping each other. To make the song resonate with modern times, it was performed by the hip, indie band Delaporte.

“Throughout life, people encounter adverse situations that make us get the best out of ourselves. In other cases, it is people close to us, and not so close, who need help. Whether welcoming your sister to your home for a while, shopping for a neighbour or being part of the NGO in your neighborhood to keep an elderly person company two afternoons a week; we want to shed light on these everyday gestures and focus on the importance of taking care of each other. And especially right now. This campaign is a tribute to all these people who pitch in at that time of need for the other. And doing it in such a poetic and musical way is a real privilege ”says Laura Durán, Director of Marketing & Insights at IKEA in Spain

Credits
Client: IKEA
Agency: McCann Madrid, Spain.

IKEA has always tried to improve home life for all. Year after year, the brand studies people’s behaviors inside the home because it believes that the house is a mini-society that, together with others, forms a larger one: the one in which we live. From home, therefore, a fair society or one torn by inequalities can be born.

For this reason, to mark International Women’s Day 2021, IKEA and We Are Social Milan wanted to focus on gender inequalities and, in particular, on words and their importance. But instead of focusing on the words and phrases that explicitly contribute to discrimination against women, as they are more easily recognizable and, therefore, quickly condemned, IKEA wanted to turn the spotlight on one of the most used phrases in our homes when it comes to household chores: “Can I help?”

This expression is often addressed to women by men in the home, which may seem harmless, but in reality, hides a deeply misguided shared cultural attitude. Through the formula “Can I help?”, it is assumed that care and assistance work within the home is the sole responsibility of its female inhabitants.

To reflect on the use of the verb ‘help’ inside the home and fight gender inequalities, IKEA wanted to involve Treccani – one of the most important dictionaries in Italy – through an open letter on social media in which they asked linguists for an authoritative point of view on the subject. The in-depth response from Treccani promptly arrived within the day.

With this message, IKEA and Treccani demonstrate how language and everyday actions are essential in fighting gender inequalities, starting from the home.

Credits
Advertising Agency: We Are Social Milan, Italy
Executive Creative Director: Alessandro Sciarpelletti
Executive Creative Director of Production: Daniele Piazza
Associate Creative Director: Paulo Gonzalez, Mattia Lacchini
Creative: Lorenzo Canazza
Art Director: Giulia De Chirico
Editor: Sergio Giussani
Head of Client Services: Francesca Feller
Senior Account Director: Mirco Bertola
Senior Account Manager: Diego Vallieri
Senior Account Executive: Alessia Bloise
Account Executive: Giuliano Franco
Writer: Francesco Pierucci
Head of Strategy: Bruno Tecci
Strategy Supervisor: Marta Prosperi

Credits
Advertised brand: IKEA
Campaign: Tomorrow Starts Tonight
Media: OOH/Press
Advertising Agency: Vitamin Supplements
Executive Creative Directors: Ana Balarin, Hermeti Balarin
Creative Directors: Thom Whitaker, Danielle Outhwaite-Noel
Art Director: Anthony Montagne, Oli Rimoldi
Copywriter: Anthony Montagne, Oli Rimoldi
Designer/Typographer: Gina Balfe
Producer: Bertie Gulliver
Account Director: Lou de Keyzer
Production Director: Giedre Minotaite
Strategy: Scarlett Spence, Imogen Carter
Production Company: The Miss Jones Agency
Photographer: Amy Currell
Stylist: Amy Friend
Model making: Andy Knight Ltd

This campaign is about:
Print, Advertising, Creative, Fun, Furniture, IKEA Advertisement

While on the lookout for ways to expose the hidden creativity in everything IKEA does, Proximity London found a group of people subverting the sofa planning tool for their own amusement; drawing spiral, labyrinthian and phallic sofas. In response they released the Soffa Sans font, built from 38 different sofa configurations using the planning tool. In 48hrs Soffa Sans generated 84.2m impressions and over 13,000 references on social. Organic traffic to the tool increased by 6,695% and the average time spent within the planning tool increased by 1,023%.

Credits
Advertising agency: Proximity London
Client: IKEA

This campaign is about:
Typography, marketing, Font, Soffa Sans, IKEA, Furniture, Creativity, Advertising, Design, Digital Campaign, Creative advertising, IKEA Ads

Plastics amount to 80% of all the garbage dumped into the world’s oceans, and has a horrifying impact on the ocean life.

IKEA will develop a series of toys depicting sea animals that are visibly transformed due to plastic. By bringing attention to this problem, we advocate minimising plastic use to our customers.

Credits
Advertising School: MADS, Moscow, Russian Federation
Art Director: E.trokhina
Copywriter: M.besov
Copywriter: A.valova
Copywriter: V.frolova
Copywriter: R.fekhredinov
Tutor: E.shilyaeva
Tutor: A.potekhin

Tags:
Print Advertising, Plastic Pollution, Animals, Creative Ads, Awareness Campaign

On IDAHOT 17 May, the International Day Against Homophobia, Transphobia & Biphobia, we’re calling on our customers and co-workers to make LGBT+ people feel at home everywhere, every day.

For many of us, a forced quarantine during 2020 has taught us how important our home is – a place where we can feel safe, where we can love and feel loved. But some risk being stigmatised, isolated and discriminated against in their living spaces. For the LGBT+ community, their four walls are not always what makes them feel at home and welcomed.

With the Be Someone’s Home campaign 2020, we want to recognise this reality and invite co-workers and customers to be a shelter for those who are discriminated against and struggle to find safety. We can be a safe space for our LGBT+ friends and colleagues; we can be their home.

Everyone should have the right to be themselves. Stand up against discrimination of LGBT+ persons on 17 May, and every day #BeSomeonesHome #IDAHOT.

Credits
Advertising Agency: We Are Social Milan, Italy
Executive Creative Director: Alessandro Sciarpelletti
Executive Creative Production Director: Daniele Piazza
Associate Creative Director: Paulo Gonzalez, Mattia Lacchini
Senior Art Director: Chiara Giannuzzi
Senior Creative: Camilla Vanzulli
Editor: Sergio Giussani
Creative: Lorenzo Canazza
Art Director: Giulia De Chirico
Group Account Director: Francesca Feller
Senior Account Director: Mirco Bertola
Account Manager: Leandro Iorio
Account Executive: Alessia Bloise
Head of Strategy: Bruno Tecci
Strategy Supervisor: Marta Prosperi
Creative Production Supervisor: Alberto Monti
Producer: Giulia Camera
Video Editor: Andrea Grieco, Diana Borinato

Tags:
IDAHOT 2020, International Day Against Homophobia, Transphobia, Biphobia, LGBT Community, LGBT Ads, LGBT Campaigns, We Are Social, Digital Film, TVC, IKEA Campaign, IKEA Be Someone’s Home

Credits
Advertising Agency: McCann, Madrid, Spain

Tags:
IKEA, Stay Home, IKEA Stay Home, COVID 19, Coronavirus, SHort Film, IKEA ads, Digital, TV

In this new 30-second spot, we see a young girl looking to play inside her parents’ PAX wardrobe. As she opens the door, a light beams from within, inviting her further inside. As we follow her through the clothes, she enters an infinitely stretching, labyrinthian world made up of PAX wardrobes, each of them perfectly organised and sorted by colour. We see a world where everything is put away perfectly in its right place. Through her eyes, the possibilities of organisation feel almost magical.

Lena Dukic, brand director, IKEA Canada says: “We wanted to show Canadians that no matter the storage needs they face in their home, a single PAX wardrobe can be personalised in an endless amount of ways to help you get organised.”

Credits
Advertising Agency: Rethink, Canada
Creative Director: Christina Yu, Aaron Starkman
Art Director: Nick Noh
Writer: Jordan Darnbrough
Strategist: Sean McDonald, Stacy Ross
Broadcast Producer (in-house): Anna Tricinci
Group Account Director: Sarah Riedlinger
Account Manager: Megan Christopher
Production Company: Revolver Films
Director: Scott Cudmore
Editor: Ross Birchall
Director of Photography: Pablo Berron
Line Producer: Peter Oad
Post Production House: Saints Editorial
On-Line: Kaelem Cahill / The Vanity
Grading: Wade Odlum / Alter Ego
Casting Director: Steven Mann / Mann Casting
Audio House: Vapor Music
Audio Director: Ted Rosnick
Audio Engineer: Art Mullin
Media Company: Carat

Tags:
IKEA Storage Event, PAX wardrobe, Film, Canada, Retail Services, IKEA, Rethink, The Wardrobe, IKEA Furniture, IKEA Campaign, Film, Brand Film, TV Spot