More than 30 people in Chicago were shot just two weekends ago, three of them fatally, as Chicago had its warmest weekend in six months and people should have been enjoying the first signs of spring. The equivalent of a mass shooting occurs every week, yet so many Chicagoans have become numb to the violence.

To inspire conversation and action, ICHV and FCB, Chicago unveiled the “Most Dangerous Street”. The installation showcases a week-by-week visualization of Chicago’s gun violence. As you walk through the exhibit, you are guided by emotional audio of victim families telling their stories, while surrounded by red laser beams. Each beam represents a victim of gun violence. As you cross through the beams, details of that victim, including age, gender and time of the incident, are projected on the alley wall. Imagine 38 lasers representing the actual 38 victims of gun violence in just one week in Chicago.

The “Most Dangerous Street” specifically aims to gain support for the SAFE Act. The SAFE Act helps identify areas that experience high levels of crime based on data surrounding gunshot hospitalization and mortality per capita to create Safe Zones for improved neighbourhood safety. You can visit this link to take action: www.mostdangerousstreet.com.

Credits:
Advertising Agency: FCB Chicago
Client: https://www.ilga.gov/legislation/BillStatus.asp?DocNum=1643&GAID=15&DocTypeID=HB&SessionID=108&GA=101/

Every day a new page of gun violence history is written. And it’s not stopping.

The Illinois Council Against Handgun Violence — an organization committed to fighting the gun violence issue on a state and federal level — created The Gun Violence History Book. Made out of articles, facts, and data showcasing a tragic and deadly history that repeats itself.

The book features 19 milestones to help you better understand gun violence, and how common-sense gun regulations, such as universal background checks, will help it.

But more than it being a sad uncovering of our past, this book acts as a lesson for the future – for Americans young and old who still believe there is a way for us to close the book on America’s gun violence history.

Credits:
Advertising Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence

This campaign is about:
The One Show 2020, Gun violence, Illinois Council Against Handgun Violence, Gun Violence Prevention Education, Awareness Campaign, Education