Lego has unveiled a captivating showcase of anamorphic billboards in prominent locations like London’s Piccadilly Circus, New York’s Times Square, and Shinjuku, Tokyo. These larger-than-life displays feature an array of fantastical characters that are sure to ignite curiosity and anticipation for Lego’s latest TV show. Among the stunning screens, viewers will be introduced to Zian, the awe-inspiring giant flying cat owl, the epic Crocodile Car, and the green slimy sidekick, Z-Blob.

LEGO DreamZzz Billboards UK

LEGO DreamZzz Billboards US

LEGO DreamZzz Billboards Japan

This ambitious project is the brainchild of Lego’s in-house creative team, Our Lego Agency (OLA), in collaboration with Amplify and Intertia. The team has meticulously crafted an enchanting world filled with imagination and creativity in their new series, “LEGO Dreamzzz.” Through the exploration of dreams becoming a reality, these breathtaking 3D billboards transport kids across the globe into a realm of limitless possibilities. Jon Wicks, associate creative director at OLA, expressed his excitement, stating, “We are thrilled to utilize this amazing technology to weave a compelling narrative.”

At the heart of this endeavor lies a desire to empower children to unleash their imaginations and bring their wildest dreams to life. The captivating billboards are just the beginning of a grand celebration of the incredible power of dreaming and creativity. With the launch of the content series, comprising ten thrilling episodes, Lego introduces various products that beautifully capture the diversity of kids’ dreams. In an exciting development, it was recently announced that the show has been picked up by Netflix for broadcast in select regions.

Immerse yourself in the extraordinary world of Lego’s new TV show and let your imagination soar with these mesmerizing anamorphic billboards. Get ready to embark on a journey where dreams come to life, inspiring children everywhere to create their own magical adventures.

The series is available to watch on the LEGO YouTube channel and on Netflix.

Tags:
Lego, Lego Dreamzzz, TV show, anamorphic billboards, Piccadilly Circus, Times Square, Shinjuku, Zian, giant flying cat owl, Crocodile Car, Z-Blob, Our Lego Agency, Amplify, Inertia, creativity, imagination, kids’ dreams, Netflix, Lego TV series

Mumbai, June 6, 2016: DigitasLBi has been appointed as Digital Creative AoR for Tata Group’s newly launched E-commerce venture, Tata CLiQ which will offer consumers a ‘Phygital’ shopping experience across categories.

The agency will be responsible for the launch and subsequent ongoing digital creative campaigns.

Prathyusha Agarwal, Head – Marketing, Tata CLiQ commented, “In a category cluttered with product forward, sales, discount advertising or high end fashion and lifestyle imagery that is indistinguishable from one brand to the other, we chose to tell a quirky tale using camels and associating them with the guarantee of finding authentic and genuine products at TataCLiQ.com With a quirky idea like C.A.M.E.L and our authenticity promise of #SureThing, it was critical that we choose the right partner to help us develop this potentially viral thought in the best way possible. After an extensive pitch process, it was DigitasLBi’s understanding of the space that stood out the most and we are happy to partner them as we embark on an exciting journey with this brand.”

Prithviraj Banerjee, Head of Agency – India, DigitasLBi, commented, “We are very excited with this appointment and believe that together, we can create a world of “firsts” in the e- commerce space. Our global commerce practice gives us a breadth of insights, tools and learnings ranging from our worldwide Connected Commerce study to our Responsive Retail framework. We will leverage these tools extensively to aid our creative process and bring alive the unique phygital experience that Tata CLiQ will offer customers”.

About Tata CLiQ –
Tata CLiQ offers a wide range of authentic and exclusive brands across apparel, footwear and electronics with a plan to add many more categories and brands in the near future. Through Tata CLiQ’s seamless Phygital offering shoppers will be able to merge the best of online and instore shopping experiences , shoppers will be able to order, collect, return and exchange products from anywhere, any time – either online or at brand partners’ stores.

Log on: tatacliq

For the latest on TataCLiQ.com, please follow:
https://twitter.com/tatacliq on Twitter, https://facebook.com/tatacliq on Facebook and on Instagram

About DigitasLBi
DigitasLBi is a modern, data-inspired agency.
We are the only agency designed to offer clients who seek to transform their marketing a complete stack of services, from integrated communications, to commerce to CRM and innovation services, across the world, all driven by our data about what really counts for your business
Our global workforce of 6,000 includes industry-leading creatives in each region, working with data scientists, technology experts and media specialists to demonstrate what can be achieved when hard data meets imagination.
Our work is designed to make a place for our clients’ brands in the busy lives of the people they want to connect with.
In short, DigitasLBi exists to make your brand count.
DigitasLBi is part of Publicis. Sapient, a Digital Transformation Platform purpose-built to solve the challenges of today’s digital world — where companies seek to become fully digital businesses. Publicis. Sapient is 23,000 people strong, across 100 offices in 50 countries.

For more information, visit www.publicis.sapient.com.

ROOF Studio and Gyro San Francisco “Bring Life Forward” in futuristic & stunning new campaign.

Source: Gyro

Credits
Client: Toshiba
Agency: Gyro
Director: ROOF Studio
Executive Producer: JaM Japan Marketing

Gyro:
Executive Creative Director: Steffan Postaer
Creative Director: Steve Mawhinney
Management Supervisor: Blythe Graham-Jones
Account Director: Maye Chua
Producer: Kathryn Redekop
Art Director: Toby Petersen
Senior Art Director: Rei Young
Senior Copywriter: Eric Flynn

Roof Studio:
Creative Directors: Guto Terni and Vinicius Costa
Executive Producer: Crystal Campbell
Line Producer: Stephanie Haberman
Director of Photography: Christopher Webb
Vfx Supervisor: Fred Palacio, Shane O`Hara and Mike Merron
Storyboard Artist: Carlos Ancalmo
Modeling: Alex Liki, Danilo Athayde, Todd Daniele and Wes Roblett
Rigging: Wesley Schneider
Tracking: Martin Gunnarsson
Animation: Lucas Ribeiro Fernandes and Shane O`Hara
UI Interface design: Piano Fuzz and Arvid Niklasson
Matte Painting: Fred Palacio and Guto terni
Render and Texture: Pedro Kobuti, Shane O’Hara, Guto Terni, Vinicius Valente
Effects: Pedro Kobuti
Compositing: Jason Conradt, Shane O’Hara, Guto Terni, Vinicius Costa, Pedro Kobuti, Fabio Zeveti and Oscar Tornincasa
Edit: Guto Terni
Additional Footage: Getty Images and Shutterstock
Original Music: Huma-Huma

Credits:
Advertised brand: Printer Ofset Printing House
Advert title(s): High Quality Offset Printing.
Advertising Agency: Caka/Workshop, Izmir, Turkey
Agency website: cakaworkshop
Sr. Art Director: Semih Talha Türk
Jr. Art Director: Gözde Özeker
Published/Released: January, 2016