In an era dominated by smartphone usage, Generation Z faces a recurring headache – overheating. Whether engrossed in gaming, binge-watching, or hefty downloads, phone overheating is a pervasive issue. Enter Pepsi, renowned for its refreshing beverages, with an ingenious solution to cool not only individuals but also their beloved smartphones.

Pepsi’s Tech Revolution:
Pepsi’s latest campaign, “Phone Coolers,” introduces cutting-edge technology aimed at combating overheating. The brand literally brought its iconic fridges to smartphones, employing a unique approach to regulate temperatures. Utilizing short and constant longitudinal frequencies reminiscent of traditional fridge sounds, Pepsi’s Phone Coolers effectively moves air particles, bringing down the device’s temperature.

Visual and Auditory Experience:
The campaign unfolded through engaging 30-second videos posted on popular platforms like TikTok and Reels. These videos showcased Pepsi’s refreshing fridges in diverse styles, accompanied by the familiar hum of a fridge. What added to the excitement was the surprise element – the fridge doors opening after a few seconds, inviting viewers to refresh themselves with a Pepsi Zero Sugar available on various delivery platforms.

Nationwide Impact:
To ensure widespread visibility, Pepsi strategically distributed these virtual fridges across the country. From buses and posters to coasters and billboards, the Phone Coolers campaign invited people to not only see but also hear the content. This multi-sensory experience aimed to capture the attention of a generation that craves unique and stimulating content on their smartphones.

Digital Engagement for a Digital Generation:
Pepsi’s innovative initiative specifically targets the elusive 100% digital generation. With a penchant for fresh and engaging content, this demographic is often challenging to impress through traditional advertising. The Phone Coolers campaign cleverly bridges the gap, presenting a creative and interactive way to connect with an audience that values non-traditional brand interactions.

Insights from Pepsi’s Senior Marketing Manager:
Mauricio Bernal, Senior Marketing Manager for soft drinks at PepsiCo, expressed his thoughts on this groundbreaking initiative. “At some point, we’ve all experienced the frustration of our phones overheating. Pepsi has always been there to refresh people, and now we’re extending our refreshment to include a simple yet effective technology. The introduction of Phone Coolers technology through Pepsi Zero Sugar digital fridges is our way of connecting with a generation that’s notoriously challenging to engage due to their preference for unique and non-traditional brand interactions.”

Conclusion:
Pepsi’s Phone Coolers campaign is not just a solution to overheating smartphones; it’s a refreshing take on engaging a generation that craves innovation. By combining technology, surprise elements, and the promise of a Pepsi Zero Sugar, the campaign offers a unique digital experience that resonates with the evolving preferences of today’s smartphone-centric audience. Say goodbye to phone overheating – Pepsi’s got it cooled!

Credits
Agency: Sancho BBDO
Client: Pepsi Colombia
General Creative Directors: Andrés Salamanca, Diego Contreras
Creative Directors: Juan Diego Rivera, Juan David Pérez, Jhonnathan Triviño, Jorge Luna
Copywriter: Juan Diego Rivera
Art Directors: Juan David Pérez, Stephany Toro, Andrea Ojeda, Javier Aparicio, David Montaño
Executive Business Director: Luisa Fernanda Márquez
Head of Business: Kattalina Espinel
Account Executives: Tatiana Gallego
Digital Content Specialist: Santiago Cuellar
Community Manager: Luisa Suárez
Production: Akira

This Advertising campaign is about:
Pepsi, Phone Cooler, Smartphone Overheating, Tech Revolution, Creative Campaign, Generation Z, Digital Engagement, Innovative Technology, Refreshing Experience, Interactive Advertising, Pepsi Zero Sugar, Digital Fridge, Social Media, Short Videos, TikTok, Reels, Nationwide Impact, PepsiCo, Unique Brand Interactions

Introduction:
In bustling coastal cities like Mumbai, the menace of open manholes claims a life every 12 hours, posing a grave threat to bikers and two-wheeler riders navigating waterlogged streets during heavy rainfall and high tides. The aged drainage system, dating back 150 years, exacerbates the risk of floods, especially with the challenges posed by intense summer rains and rapid urbanization. This article explores the collaborative effort between TVS, India’s third-largest two-wheeler manufacturer, and the Mumbai Municipal Corporation to address this critical issue and enhance street safety.

Challenge:
Open manholes in Mumbai have long been a perilous issue, with heavy rainfall and high tides turning waterlogged streets into death traps. The 150-year-old drainage system, coupled with rampant urbanization, contributes to severe waterlogging. Of the city’s 360,000 manholes, many are either intentionally left open by locals or have their covers stolen, compounding the problem. Corrosion further hampers efforts to secure these manholes individually.

Solution:
In a groundbreaking move, TVS and the Mumbai Municipal Corporation joined forces to create an innovative, cost-effective, and easily scalable solution – ‘The Responsible Manhole’. The result was a 3D-printed device that utilizes the principle of buoyancy. When a manhole cover is dislodged during flooding, the device is pushed up by up to 5 feet, triggering LED lights and a loud buzzer. This dual-alert system, comprising both audio and visual warnings, immediately notifies pedestrians and riders of the potential danger.

To ensure a swift response, a dedicated mobile app, synchronized with the device, relays real-time information about the geo-locations of open manholes to the municipality. This proactive approach enables authorities to take prompt action and prevent accidents.

Result:
The initial implementation of ‘The Responsible Manhole’ initiative witnessed a substantial reduction in casualties, showcasing the effectiveness of the device across Mumbai. Encouraged by this success, Bengaluru’s municipality has initiated Phase 2, planning to deploy these devices in over 200 locations. The project’s impact extends beyond city limits, as a live session at IIT Jodhpur engaged top engineering students, fostering knowledge transfer.

Recognizing its potential, discussions are underway with other municipalities such as Chennai, Kolkata, Bhubaneswar, and Guwahati. In a landmark decision in December 2022, the Mumbai High Court mandated improved surveillance of manhole covers. Furthermore, the open-source blueprint of the device is now available to civic bodies globally, offering a valuable tool for municipalities worldwide to enhance street safety.

Conclusion:
The collaborative effort between TVS and the Mumbai Municipal Corporation stands as a beacon of innovation, demonstrating how technology can be harnessed to mitigate longstanding urban challenges. By addressing the threat posed by open manholes, this initiative not only saves lives but also sets a precedent for cities worldwide to adopt proactive measures for ensuring road safety. The open-source nature of the device amplifies its impact, emphasizing a collective commitment to creating safer urban environments.

Credits
Campaign: The Responsible Manhole
Brand: TVS Motor Company
Agency: Dentsu Creative
Production Company: CHR Films, Airvision

This campaigns is about:
Street Safety, TVS, Mumbai Municipal Corporation, Open Manholes, Urban Challenges, 3D-Printed Solution, Waterlogging, Drainage System, Road Safety, Innovative Technology, Bengaluru Municipality, Infrastructure, LED Lights, Real-Time Monitoring, Geo-Locations, Proactive Measures, Urban Innovation, Civic Responsibility, Global Impact, Open-Source Blueprint, Safer Cities, Traffic Safety

The ‘Knock Knock’ campaign, spearheaded by Cheil Worldwide and KNPA, shines a spotlight on the vital 112 police emergency call solution. This cutting-edge system empowers individuals who find themselves unable to communicate verbally to seek police assistance effortlessly. By simply tapping the handset, individuals can initiate a discreet request for police intervention.

This campaign holds immense significance in reaching out to concealed victims of domestic violence, particularly given the surge in unreported cases since the onset of the Covid-19 pandemic. As per the June release of the ‘White Paper on Public Safety to Protect the Socially Underprivileged’ by KNPA, reported instances of domestic violence in South Korea experienced a concerning 9% decline compared to the previous year. However, experts emphasize that this decline doesn’t correlate with a reduction in domestic violence incidents themselves. Instead, it is attributed to victims’ inability to make emergency calls due to their restricted movement within close proximity to the aggressor.

The innovative solution is elegantly simple: when someone unable to speak requires police assistance, they can dial 112. Once connected to a police operator, they can replicate a Morse code by pressing any number twice. This action prompts the police operator to send the caller a link. By clicking on this link, the police gain real-time access to the caller’s location and can even utilize the caller’s phone camera to visually assess the situation. Additionally, the solution features a discreet chat mode, resembling Google’s user-friendly search page, facilitating seamless communication between the caller and the police, all while minimizing exposure risks.

“We envision the ‘Knock Knock’ campaign fostering a sustainable and responsive 112 police emergency call system accessible to every citizen in distress,” asserts an official from the Korean National Police Agency.

The success of this initiative is underpinned by a close collaboration between KNPA and Cheil Worldwide, which incorporated invaluable insights from 112 situation room police officers and seamlessly integrated with KNPA’s existing 112 emergency call service. Spanning across digital, social, radio, and out-of-home platforms, the ‘Knock Knock’ campaign is poised to make a lasting impact. Moreover, the campaign encompasses comprehensive training for 112 police situation room agents across the nation, ensuring proficient and confidential handling of silent emergency calls.

In essence, Cheil Worldwide’s visionary ‘Knock Knock’ campaign marks a pivotal step towards enhanced public safety and inclusive emergency response mechanisms, ultimately transforming the way we safeguard those in need.

Credits
Brand: Korean National Police Agency
Agency: Cheil Worldwide

This article is about: Korean National Police Agency, Knock Knock campaign, silent emergency calls, inclusive solution, police assistance, domestic violence, innovative technology, discreet communication, 112 emergency call, real-time tracking, victim empowerment, public safety, responsive system, Cheil Worldwide collaboration.

You see dogs running around and hiding every year. You see them getting restless due to noise pollution There are social cause campaigns flooded on Social Media every year. But still, nothing changes!
Animals Matter To Me, an animal NGO committed to the welfare of all types of animals collaborated with Tonic Worldwide to enable a solution for the same. We launched the campaign #TurnOnTheWoofer which introduces specially composed therapeutic music for dogs. The campaign is also supported by Sony Mix and aims at providing dogs a musical relief this festive season. Renowned Musician, Siddharth Basrur, has composed the music after weeks of research and trial with special low-level beats and rhythm that has a soothing effect on Dogs.

Celebrating a stress free Diwali for our furry friends!

Campaign Website:

“Diwali is the most difficult time of the year for dogs and especially strays. I have seen them getting anxiety attacks and palpitations. They turn very restless and have no other option than to just bear the mental torture. It often takes weeks for them to come out of this trauma. So when this idea came up, I was elated to bring about some solution to help them. We played this music with over 150 dogs in our facility and it seemed to have a calming effect on most of them. Even some of the most hyperactive dogs became calm after listening to the music. We’ve started playing the music every day in our rehab center and it has shown us great results.” Said Ganesh Nayak, founder of ‘Animals Matter To Me’

“With the insight that music has healing powers, we came about with this solution of specially composed music for our furry friends” said Unmisha Bhatt, Chief Strategy Officer at Tonic Worldwide “This campaign is a great example of how good intent, music, insights and technology can come together to create magic. The power of digital will be used to make this music accessible to anyone and everyone who cares about dogs and this cause”

Ashwin Dutt, Creative Director at Tonic Worldwide said, “The idea was to create something that not just helps dogs during Diwali but also during other occasions. I’m an animal-lover and I’ve seen dogs suffering from separation anxiety or situations such as bad weather. The music can also be used to calm down hyperactive dogs and whimpering puppies. We have also made the music freely available for everyone to download from here www.turnonthewoofer.com.”

About Animal Matters To Me

An NGO working for the welfare of strays & abandoned pets. All species are accepted for emergencies and care. AMTM caters to all speechless animal, birds or reptiles. For more information visit website

About Tonic Worldwide

Tonic Worldwide is one of the most awarded independent digital agencies in India with offices in India and the Middle East. Tonic believes in digital experiences for people and has been recognized for work that stays true to its human-centric philosophy and is effective at the same time. With over a decade of experience, Tonic has worked with brands across verticals that includes Sony Pictures
Network, Aditya Birla Group, Blackstone Private Equity, Zydus, Radio Mirchi, Dubai
Maritime City Authority, Sennheiser Middle East, Dainik Bhaskar, Paypal,
Sony PlayStation, Tata Value Homes amongst others.
For more information, visit www.tonicworldwide.com

Credits:
Advertising Agency: Tonic Worldwide, India, Mumbai
Chief Executive Officer: Chetan Asher
Chief Operating Officer: Samir Asher
Chief Strategy Officer: Unmisha Bhatt
Business Director: Sudish Balan
Creative Director: Ashwin Dutt
Senior Manager / New Initiatives and Strategy: Pratik Hatankar
Manager / New Initiative and Strategy: Avni Kanakia
Account Director: Sneha Keni
Creative Strategist: Vaishali Sharma
Group Account Manager: Priyanka Kumblekar
Creative Supervisor: Parth Joshi
Art Director: Deepak Shinde
Art Supervisor: Shaikh Shamshulakh
Head – Films: Snehal Sakpal
Creative Associate – Films: Pravin Singh
Creative Editor – Films: Ryan P Dsouza
Senior Project Manager: Rahul Singh
Senior Frontend Developers: Arunraj Tamilselvan, Nilesh Pandya
Frontend Developer: Nilesh Chachle
Senior Backened Developer: Pankaj Rajput
Social Outreach: Ruhi Patel

The Article is related to:
Digital agencies in India, tonic worldwide, Animal Matters to Me, #TurnOnTheWoofer, Diwali Campaign, Diwali Ads, Social Media campaign, Sony Mix, Music, Siddharth Basrur, Dogs, Ganesh Nayak, rehab center, Creative Director, NGO, abandoned pets, digital experiences, therapeutic music, Pets, Animals, Creative website, Dog Lovers, Pet lovers, Advertising, Technology, Diwali campaigns 2017, Best use of technology, Innovative technology, Future Innovation

‘Express Kidnapping’ is common these days when kidnappers try to get hold of victims at the ATM Machines and force them to transact money. If they fail to give the money, they end up with fatal injury or murder. To help reduce this crime Sekron Security System has come with its innovative technology where it can monitor the crime in real-time. The concept of Emergency Pin Codes created by Sekron Security system can help in reducing the crime greatly. In order to do so, banks need to avail their services and install their software in their systems. This gives a chance for the customers to choose a “secret security pin” along with the normally used ATM pin. When in danger, the victim can enter the “secret security pin” which restricts the amount being transacted at the ATM and also alerts the security at Sekron by sending them snapshots of the kidnapper. A mobile app is also installed in the victim’s phone which help them get real-time location of the victim hence helping them catch hold of the assailant in no time.

Key Highlights of the ad campaign

● The ad campaign is appealing because it grabs attention of the viewers by using an issue that is very common and they face often.
● The ad explains their technology and working algorithm in a very simple language that can appeal to the masses.
● It highlights how easy it is to use their technology in order to keep one safe.

Credits
Agency Network: Grey Brasil, Sao Paulo
Production Company: D21 Filmes, Sao Paulo
Creative Agency: Grey Brasil, Sao Paulo
CCO: Rodrigo Jatene
Creative Director: Rodrigo Jatene
Creative Director: Federico Russi
Art Director: Luis Ulrich
Copywriter: Jorge Gonzalez
Copywriter: Fernando Clemente
Technology: Sekron Security Systems team
Project Manager: Nathália Beividas
RTVC: Nicole Godoy
RTVC: Mariana Mendes
RTVC: Natacha Veiga
RTVC: Ian Inglez
RTVC: Felipe Bartorilla
Agency Producer: Robinson Silva
CEO: Sergio Prandini
COO: Marcia Esteves
Account Executive: Renata Tolentino
Planner: Raquel Messias
Production House: D21 Filmes Team
Director: Daniel Bontempo
Executive Producer: Kátia Bontempo
Photography Director: Mauricio Franco
Art Director: Alice Stamato
Account Team: Kátia Bontempo
Account Team: Murilo Prado
Online Editor: Felipe Bartorilla
Online Editor: Digital21
Post Production: Digital21 Team
Account Team: Simone Marinho
Account Team: Ludimila Stempniewski
Voiceover: Phil Nicholson