The film celebrates the ‘never give up’ spirit by commemorating some of the most challenging times of the veteran cricketer’s career and subsequent triumphs. Being an Education platform, Unacademy drives a message with the film that failures must be looked upon as stepping stones to success.
The film starts with the audience cheering on Master Blaster as he walks out onto the field, and former pace bowler Shoaib Akhtar gets ready to bowl. A few frames later, Akhtar is seen hurtling down the pitch in his trademark style as Sachin takes guard. The film then cuts to Sachin’s ODI debut in 1989, when he was dismissed on a duck on the second ball he faced.
 

 
The film depicts Sachin’s most notable dismissals, including the ‘shoulder before wicket’ incident against Australia at Adelaide in 1999 and former umpire Steve Bucknor’s erroneous dismissal of the cricketer at Gabba in 2003. The disappointment of the fans and the consternation on Sachin’s face is palpable as the film progresses till it reaches a crescendo and the screen changes to read, ‘Failure. The fuel of champions.’
Thereon, the narrative changes as the film journeys through some of Sachin’s most momentous comebacks that made him one of the greatest cricketers in the history of the game, earning him the sobriquet, ‘God of Cricket.’

Within hours of its release, the film shattered viewership records, garnering over 2 million views across social media and digital platforms. This is the second major viral campaign for the EdTech major, whose IPL film titled ‘Cracking the Game’, won several awards and received an equally stellar response last November.

Credits
Agency: Lowe Lintas
Campaign: The Greatest Lesson
Tags: Unacademy The Greatest Lesson, Digital Film

To introduce the collaboration, the beer brand has released “They Say” a provocative film designed to inspire fans to never give up on greatness by highlighting Messi’s journey of self-belief as he heads into his 20th professional season.

“I’m excited to partner with Budweiser to share my journey that was based on a determination to be the best player I can be,” said Messi.
“Day after day, year after year, it took sacrifice and hard work to reach my dreams. Hopefully fans around the world will find inspiration in my story to commit to their craft and never give up on greatness, no matter how hard the journey.”

These shared values are also reflected in Budweiser’s history and the relentless pursuit of the craft. Founded by the ambition of Adolphus Busch to create the world’s best American lager, Budweiser started as a small brewery in St. Louis, Missouri, USA. Through a commitment to its craft and loyalty to the brewing process for over 140 years, Budweiser has become the world’s most popular beer.

Speaking about the partnership, Global VP of Budweiser Steve Arkley said: “Lionel Messi is a true icon and role model of his generation and for generations to come. His dedication and commitment to his craft reflect the same self-belief that has led Budweiser to become the King of Beers.

“We look forward to working together as partners to continue delivering on our ambition, reminding football fans worldwide that greatness is a journey that is worth the effort and determination.”

With this development, Messi joins fellow greats of the game on their roster, which includes Sergio Ramos and Marcelo. Budweiser’s football portfolio includes multi-year partnerships with La Liga and the Premier League, two of the top internationally reaching football leagues. Budweiser is also a 30+ year partner with Fifa World Cup.

This campaign is about:
Budweiser Experiences, Lionel Messi, Football, Beer, Digital Film, Inspiring, inspiration

]]> https://campaignsoftheworld.com/film-and-video/secret-deodorant-all-strength-no-sweat/ Wed, 08 Jan 2020 16:30:40 +0000 https://campaignsoftheworld.com/?p=18410 Secret Deodorant is debuting its newest campaign #AllStrengthNoSweat starring a diverse celebrity line-up of women across entertainment, sports, business and fitness. This campaign gives much-needed air-time to the personal stories of modern women who are challenging the status quo in their respective fields.

With the release of its “All Strength, No Sweat” campaign, Secret Deodorant, a brand committed to driving actions in support of equal representation, equal compensation and equal opportunity for all women, is once again shining a spotlight on inspirational women who are pursuing their passions without “sweating” the obstacles in their paths.
The campaign video, which will air nationally through 2020, features a song written and performed by singer/songwriter and Grammy-nominee Jessie Reyez, who stars in the video. Also featured within the campaign are actress Camila Mendes, Olympic Gold Medalist Swin Cash, actress and entrepreneur Shenae Grimes-Beech and fitness mega-influencer Ainsley Rodriguez.

The lyrics were inspired by the brand’s original “#AllStrengthNoSweat” platform from February 2019 and served as a rallying cry for women of all kinds, encouraging them to take pride in their power, their attitude and their right to claim what they deserve if life – whether that’s fighting for a seat at the table in the boardroom or acting as a positive example to women in Hollywood.

“Secret has a history of supporting women’s progress and telling stories of women’s strength, which is something that I feel equally passionate about,” said Jessie Reyez. “As a woman in the music industry, I’ve experienced firsthand how difficult it can be to make headway in such a male-dominated field. I’m honoured to be a part of this campaign and share Secret’s goal of equalizing opportunity for women everywhere. I hope our stories connect with other women out there and we can continue to inspire, and lift one another.”

“We’re so proud to be working with such a diverse group of inspiring women, all of whom were chosen for their unwavering strength and relentless approach to getting what they want from life,” said Sara Saunders, Associate Brand Director, Secret. “We hear from incredible women every day – about their concerns, their ambitions, and about their work to earn their fair share at every stage and place in life. We hope that by spotlighting a few of these stories, we can continue to inspire strength and unity in making a real change together.”

About Secret
Secret was the first antiperspirant brand designed specifically for women, and for the past 60 years, Secret has been on the forefront of women’s lives, leading with innovation designed to provide superior odor and wetness protection. Through the years, the brand has proudly supported women’s advancement and equality through its campaigns and communications. Its latest campaign, #AllStrengthNoSweat is a continuation of this commitment to women, celebrating those who boldly challenge the status quo, push through barriers and stand up for what they believe in, without “sweating” the obstacles that may come their way. Secret challenges women everywhere to be all strength, no sweat.

Tags:
Women Empowerment, Inspiring, Film, Digital

]]> https://campaignsoftheworld.com/digital-campaigns/womens-horlicks-stories-of-strength-stand-strong/ https://campaignsoftheworld.com/digital-campaigns/womens-horlicks-stories-of-strength-stand-strong/#respond Thu, 28 Mar 2019 07:40:38 +0000 https://campaignsoftheworld.com/?p=15581 Women’s Horlicks with its new campaign urges women to invest in their physical strength with Stories of Strength #StandStrong

Women are known always known for their mental/emotional strength for being the backbone of the family, but rarely for their physical strength. Women’s Horlicks wanted to break this very notion through its latest campaign, ‘Stories of Strength’. The campaign celebrates women who dared to follow their unconventional dreams and showed the world that they are not just mentally but physically strong too. The campaign also urges strong women to take care the very thing that makes them strong from within: their bones. The brand firmly believes that if women become as strong in mind as they are in mind, they can go out and conquer whatever they set their eyes on. Bone health is extremely important, as every 1 out of 2 Indian women are at a risk of low bone mineral density (BMD) which can lead to osteoporosis.

Adding more depth to the ‘Stand Strong’ narrative and to celebrate and support physical strength amongst women, Women’s Horlicks collaborated with:
– Dr. Seema Rao – India’s first women commando trainer
– Ratna Singh – India’s first female naturalist
– Uma Das – India’s first woman Dhaki player

These women explain the challenges and difficulties they faced in their unique career choices along with the physical and mental strength it required to fulfil their dreams.

With this campaign, Women’s Horlicks empowers women to breakdown the misconception that women can’t be not physically strong. It also aims to engage, encourage and equip women with the physical strength that is needed to follow their passions.

Women’s Horlicks encouraged women to write their own stories of strength and share them at #StandStrong. Physical strength is displayed by women in various facets of life. But it is not talked about, not encouraged or celebrated. Now it is time we celebrate their stories of physical strength too.

Uma Das

Meet Uma Das as Women’s Horlicks traces her journey of becoming India’s first woman Dhaaki. Listen to her #StoryOfStrength on how she broke age old conventions and followed her heart. She is now an inspiration for many women who want to follow her footsteps.

Ratna Singh

Meet Ratna Singh as Women’s Horlicks traces her journey of becoming India’s first woman naturalist. Listen to her #StoryOfStrength on how she not only beat 500 applicants to get her dream job but also is on the path of teaching and encouraging tribal women to become independent.

Dr. Seema Rao

Meet Dr. Seema Rao as Women’s Horlicks traces her journey of becoming India’s first and only woman commando trainer. Listen to her #StoryOfStrength on how she prepares others for putting up a fight. She wants women to find their inner strength and be self sufficient in life both physically and mentally.

Credits
Client: GSK Consumer Healthcare
Brand: Horlicks
Product: Women’s Horlicks
Campaign: Stories of Strength
Hashtags: #WomensHorlicks #StandStrong #StoryOfStrength
Creative Agency: FCB India
CCO: Swati Bhattacharya
Creative Team: Anusheela Saha, Gayatri Sriram, Sumitra Sengupta, Amna Rahman, Anamika Kumari, Sreya Basu, Swati Singh, Ushna Chowdhuri, Tushar Singh
Account Management: Debarpita Banerjee, Sareesh James Kutty, Swati Mongia, Abhijeet Nagar
Planning: John Thangaraj, Tanvi Arora, Archita Ghosh
Director (of the TVC): Surjo Dutt Executive Producer: Mayuk Hazarika Production House: FuelContent

Tags:
GSK, GlaxoSmithKline, Digital, GSK Consumer Healthcare, Fitness, FCB FuelContent, FCB Ulka, Women Empowerment, Health, FCB India, Digital Campaign, Film, Inspiring, Horlicks campaigns, Horlicks Ads, Best Digital Campaign, Social media Marketing, Digital Innovation

]]> https://campaignsoftheworld.com/digital-campaigns/womens-horlicks-stories-of-strength-stand-strong/feed/ 0 https://campaignsoftheworld.com/news/noah-conopask-joins-bullitt/ https://campaignsoftheworld.com/news/noah-conopask-joins-bullitt/#respond Wed, 05 Dec 2018 16:12:50 +0000 https://campaignsoftheworld.com/?p=14817 Bullitt announced today that director/photographer Noah Conopask has joined its filmmaking collective. A meticulous planner of stories that embody powerful moments of anticipation, kinetic energy, and emotional performance, Noah has directed projects for a variety of brands including Bose, Red Bull, and Eastbay. His Commonwealth Games film for the BBC was honoured with a gold award at the Ciclope Festival in Berlin. Photography has also been an ever-present part of Noah’s life, and his innate talent for capturing a story in a single frame is revealed in his popular Instagram channel.

“I’m delighted to welcome Noah to the Bullitt roster,” says Bullitt President/EP Luke Ricci. “What I love about his storytelling is the epic scope he brings to the films he makes while never sacrificing the nuance of character and emotion. All of us at Bullitt are excited about working with Noah and producing great content together.”

Noah first discovered the impact of capturing human struggle on film as he documented his childhood buddies skating on a neighbourhood half-pipe in Arnold, Maryland. He subsequently transferred that passion into shooting world-class athletes and celebrities across the globe. His early career melded burgeoning immersive and interactive experiences with design thinking; a natural connection point for Bullitt’s expanded reach into VR, AR and other exploratory projects in advertising and entertainment. For Noah, wanderlust includes both global travel and alternate, crafted realities.

“Bullitt understands how the lane is broadening and have embraced different formats and perspectives from the start – all with a cinematic level of production,” comments Noah Conopask. “With these factors and the collective body of work produced to date; I’m in exceptional company and excited to see what we can make together.”

In his branded work, energetic mediations on the human condition are relayed in sublime moments of both fragility and strength. He transforms expectations and elevates advertising into visionary films. Inherent to that process is “a burning desire to inspire everyone involved dig deep within and give the film everything he or she has. Blood, sweat, tears, laughs. A constructive trust, whether an actor, blue chip athlete, scientist, or an aviator, is essential. When everyone is a shareholder in the experience, beautiful results occur.”

About Bullitt
A filmmakers collective and creative studio situated at the nexus of entertainment and advertising. Founded by creators for creators, Bullitt has curated a roster of exceptional creative talent expert in the creation of brand-integrated entertainment and advertising content.

With the conviction that storytelling is the most powerful form of messaging, our work utilizes whatever technology is necessary to target a market – or create one – and break down the barriers that stand between an advertiser and their desired audience.

]]> https://campaignsoftheworld.com/news/noah-conopask-joins-bullitt/feed/ 0 https://campaignsoftheworld.com/ooh-campaigns/fearless-girl-stands-tall-and-so-does-her-legacy/ https://campaignsoftheworld.com/ooh-campaigns/fearless-girl-stands-tall-and-so-does-her-legacy/#respond Tue, 23 Oct 2018 06:56:30 +0000 https://campaignsoftheworld.com/?p=14459 The Idea behind the Fearless Girl

With women empowerment as the intended purpose, a Wall Street firm called State Street Global Advisors gave birth to the idea of ‘Fearless Girl’. The seemingly simple concept manifested itself in the form of a bronze statue of a daring young girl facing the iconic Charging Bull Statue in the financial district of Manhattan, New York City. The statue called for increased representation of women in the boards of companies. Further, State Street Global Advisors even had statistics to justify their creation. In the firm’s own words, ‘Fearless Girl’ was born on 8th March 2017 (International Women’s Day) as a symbol of female leadership for today and tomorrow. Alongside the statue’s creation, a digital promotional video detailing on the statue’s inauguration also made its way to the internet. It was created by the Interpublic Group’s McCann.

The Journey

It didn’t take long for the Fearless Girl to catch the public eye. With the creation of a dedicated fund that rewarded companies with higher female leadership, SSGA paved the way for its female-centric activism. With major news channels like MSNBC, Channel 2, CBS New York, and many more covering the phenomenon that ‘Fearless Girl’ had become in a short time, subsequent milestones paved way for themselves. Within 12 weeks, the little bronze girl of Manhattan conjured 4.6 Twitter impressions, 745 million Instagram impressions, and the unique status quo of being 1 out of the 6 statues in New York dedicated to women. The fact that even Mayor Bill De Blasio championed for the ‘Fearless Girl’ further added to its recognized status as an iconic symbol of women empowerment. The massive bubble of recognition encompassing SSGA’s Wall Street statue eventually turned into a change.org campaign. The petition to make the Fearless Girl permanent ended up amassing way more than the required number of signatures.

The Impact

Every major online publication in New York complimented the ideal that lives as the core of the ‘Fearless Girl’. Some of the big names that endorsed SSGA’s symbol of girl power include Forbes, CNN, Vogue, Le Monde, The Times, Handelsblatt, The Huffington Post, The Telegraph, Los Angeles Times, The New York Times, The Guardian, The Boston Globe, and USA Today. With it being more than a year since the inauguration of the bronze statue, statistical figures detailing about its impact have surfaced on various sources. The investment firm behind the birth of the girl without fear claims that 152 companies have added women to their all-male boards over the course of a year. However, a broader view of the performance of SSGA’s activism can be obtained from the fact that out of a total of 750 companies that were called on, 511 remained untethered. Apart from the 152 publicly-traded companies showcasing visible results, 34 agreed to work on improving their workplace gender diversity. On the other end of the pool, the well-intentioned face of the ‘Fearless Girl’ has also been subjected to some harsh criticism. Those most critical of the initiative have flat-out branded it as an act of “corporate feminism”. Some have even termed SSGA’s goal of creating more female leadership in Wall Street tyrannical. SSGA was further labeled a hypocritical entity for the existence of pay-biases based on gender in its own house. However, one of the company vice-presidents, Lynn Blake, discredited with the methodology of the findings. In short, the idea behind the Fearless Girl made its way into the hearts of the public and acted as a source of strength for women all over New York City. How things played out inside the closed doors of various institutions on Wall Street is yet another story; one with a translucent ending.

The Future

For more than one year, the Fearless girl has marked its righteous place on Wall Street, right next to the iconic Charging Bull. However, Mayor Bill de Blasio announced that both the statues will experience relocation by the end of 2018. As the New York Times said in their coverage of the ‘Fearless Girl’ story, she reminds you that while marching is important, sometimes you can make a difference by standing still. Apparently, the image still sits well in the minds of New Yorkers.

Bottomline

The Fearless Girl is scheduled to move to a new home, but nonetheless, she’s here to stay!

This article is about:
International Women’s Day, State Street Global Advisors, Fearless Girl, Wall Street, Outdoor, United States, Public Interest, NGO, Women’s Day campaigns, McCann, New York, Charging Bull, Grand Prix award, Cannes Lions Festival of Creativity, McCann Worldgroup, Women’s Equality, Gender Equality, Cannes Lions, Onground campaign, Best outdoor campaigns, Creativity, Inspiring

These women are setting an unparalleled example of what women can achieve by challenging the status quo, thereby creating immeasurable impact in society.

These women, like many other who are working behind the scenes, who are yet to be recognised are true changemakers. These are the women who are Driving India Into The Future. #MGChangemakers

From Ostracised Teen to Trans Icon: The Incredibly Inspiring Journey of Kalki! | Transforming Lives With A Paintbrush

Kalki Subramaniam works for the social, economic and political empowerment of India’s most neglected community. Watch the video to learn about her inspirational journey & how she is ‘Driving India Into The Future’.

Kerala’s ‘Cycle Didi’, Who has Brought Extraordinary Change to Bihar’s Most Downtrodden | The 21-Year Journey Of Change

The Mahadalit community of Bihar, Padma Shri Sudha Varghese decided to dedicate her life for their upliftment. Watch the video to learn about her inspirational journey & how she is ‘Driving India Into The Future’.

This Article is about:
MG Motor, Sudha Varghese, Inspiring, Kalki, MG Changemakers, Digital marketing, Digital Campaign, Future, Public interest, India, The Better India

Joy of Giving Week

The insights of the video
1. The message depicted here in this video is very motivational and inspiring.
2. It tells about the unusual life of the people who work at our home.
3. It reveals that even after doing so much for us they only feel happy after making their children happy, so why not they get more time to spend with their children unlike we get to do.

This video is a much-appreciated effort by 7 Films who has also produced it. As well and on the same part, loads of thanks to Joshua Tree Films for all the support catered by them. Also, this video somehow wins the heart of everyone by touching the inside of the heart and the essence of feelings.

Credits:
Film Direction: Titus Upputuru
Agency: Dentsu One
Client: Daan Utsav

Presenting the gorgeous Aditi Rao Hydari in ‘Let’s dance’: an inspiring and beautiful piece of free style choreography, where one woman is wrapped up in a moment that she steals from this world, and makes her own.
On the occasion of International Women’s Day, Unblushed is proud to associate with a mind, body and spirit so wild and so free, that it will make you ask yourself:
“What am I so caught up with, when I should be my biggest celebration?”

Choreographed By: Shampa Gopikrishna and Bertwin D’souza
Client: Blush
Cast: Aditi Rao Hydari