The campaign takes iconic paintings and statues, familiar symbols of classical culture, and shows them laughing. It is a small visual shift, but a useful one. These works are usually treated with distance and seriousness. Here, they feel more human, less frozen, and closer to the kind of humour people share online every day.

A smart contrast between old art and instant humour

The strength of Humour is art campaign sits in the contrast. Classical art carries weight, history and silence. UmorismoSenzaFiltri’s world is fast, sharp and built for reaction. By making these figures laugh, the campaign connects two different forms of expression without forcing the comparison.

It also avoids overexplaining the joke. The viewer understands the point quickly: humour changes perspective. It can break expectation, turn the ordinary into something strange, and make even the most serious image feel alive.
 

 

 

 

 

 

This campaign is about:
Humour is Art Campaign, UmorismoSenzaFiltri, Instagram Humour, Italian Advertising, Digital Campaign, Social Media Campaign, Art In Advertising, Comedy Campaign, Visual Humour, Classical Art, Creative Advertising, Instagram Campaign, Humour Marketing, Cultural Advertising, Creative Print Ads

Hunger manifests itself in different ways – growling tummies, salivating mouths and people who see food everywhere. That’s why, when Instagram launched voice messages, Agency kinda thought it looked like… food.

Tags:
Instagram Campaign, Voice of Hunger, Dentsu Webchutney, Technology, Innovation, Social Media

Menna Fitzpatrick a Welsh alpine skier. She was born with congenital retinal folds. She has no vision in her left eye and limited vision in her right eye. She started skiing at the age of 5. #StartYourImpossible

The Approach: Toyota has started a SeeLikeMenna digital campaign. Menna’s Instagram account was created in collaboration with Toyota. A visual impairment filter was created with the help of the Royal National Institute for the Blind in London so that the world experiences what Paralympic athletes see while skiing.

The Instagram account has 53 posts till now with around 6000 followers. There are varied photographs and videos on the account. The videos give us a glimpse of how athletes with 3% vision ski at 100km/hr. Menna’s guide Jennifer can be seen speaking instructions to help her ski across the gates.

A further 360 video was created by Toyota with athletes like Marek Kubacka from Slovenia and Maciej Krezel from Poland. It shows how athletes are categorised by different levels of visual impairment – B1 (no light perception) B2 (1-3% vision) and B3 (4-10% vision).

The Impact: Part of Toyota’s “Start Your Impossible” initiative, this Campaign packs the right amount of inspiration. With thousands of followers and views across different platforms, the Campaign has received much adulation. This Campaign clearly shows how lucky we are as individuals. It also puts light on how people can grow out of their own physical limitations.

Menna Fitzpatrick has shown fans what it’s really like being a visually-impaired skier, by sharing a series of photos and videos on Instagram to mimic her view.

There are good days. And then there are awesome ones. Since I’m visually impaired, my guide Jen is always close by. Come with us and Toyota on our journey to the Paralympics! #seewhatisee #skiingvisuallyimpaired #StartYourImpossible

A post shared by Menna Fitzpatrick + Toyota (@seelikemenna) on Mar 7, 2018 at 4:23pm PST

Winter never felt so good. #gold #silver #silver #bronze #Paralympics #wintergames #whatisee #skiingvisuallyimpaired #StartYourImpossible

A post shared by Menna Fitzpatrick + Toyota (@seelikemenna) on Mar 25, 2018 at 5:24pm PDT

Campaigns of the world salutes the pure courage that these athletes possess. We bow down to their indomitable spirit. We recognises how technology can help people increase their capabilities and succeed. We share Toyota’s vision of sharing empowering stories and helping people achieve their dreams.

‘Now you don’t just like the post but also eat them.’ This was an interesting way to use geolocation to increase their popularity. By looking at the stories of local users, chef Santi Roig from Underdog Meat & Beer Restaurant made delicious burgers during lunch time for the Instagram followers. Taking this opportunity, Heinz used its packaging to deliver delicious food to people in the nooks and corners to make their brand more popular. It was a brilliant 2-hour advertising campaign launched by the ad agency Africa with the help of Facebook Creative Shop that became very popular in Brazil. With collaboration with local restaurants, it had some tremendous results.

Hence, the followers of Heinz in Brazil on Instagram were pleasantly surprised at lunch time by some irresistible and delicious food through #IrresistiblePosts.

They attempted to turn people’s cravings into reality so they can eat it with Heinz!

Credits:
Brand: Heinz
Website: http://www.heinzbrasil.com.br/
Campaign: Irresistible Posts
Advertising Agency: Africa, Brazil
Chief Creative Officer: Sergio Gordilho
Executive Creative Director: Ricardo Figueira
Creative Director: Alexandre Prado
Associate Creative Director: Alvin Shiguefuzi
Copywriter: Rafael Carvalho
Art Directors: Bruno Damiao, Marco Giuseppe
Design: Marina Cota
Special Projects Team: Monique Lopes Lima, Eliot Tosta, Aline Saraiva
Digital Producer: Mario Mendes
Agency Producers: Rodrigo Ferrari, Patricia Melito, Valdir dos Santos
Client Services: Paula Coelho, Luisa Vissotto, Barbara Sarquis
Media Team: Luiz Fernando Vieira, Francisco Custodio, Willian Aveiro, Douglas Oliveira, Bianca Navega
Planning Team: Rodrigo Maroni, Aldo Pini, Caio Queiroz, Fernanda Valeria Oliveira, Larissa Perroni
Community Managers: Milena Vieira, Veronica Bortoloto
Photographers: Vitor Manon, Raphael Savelkoul
Chef: Santi Roig
Production Company: Santa Transmedia
Director: 1967
Executive Producer: Pedro Ramos
Production Coordinator: Renata Munaretto
Production: Georgia Reines
DOP: Joao Lucas Carvalho
Editing: Jorge Teivelis
Final Art: Vinicius Meyer, Sivo Greven
Post Producers: Fernando Bardanha, Rafael Casagrande
Sound Production Company: Saxsofunny
Producer: Otavio de Moraes

Video related to:
Heinz, Irresistible Posts, Africa, Brazil, Digital advertisement, Food, Facebook Creative Shop team, chef Santi Roig, social media campaigns, restaurant, burger, Sao Paulo, Heinz Irresistible Posts, #FoodPorn, #NoOneDoesItBetter, Best Social Campaigns, Innovative digital campaigns, Instagram Campaigns, Clever Instagram Campaigns

The use of social media platform is very creative. Normally, social media platforms tend to demonstrate a life that is near to perfect. However, many times, it is quite distant from the reality creating an image of false happiness. This ad is a clear example of the fact that we might miss the very basic and the most important point in our pursuit of following something that appears to be appealing and alluring in the first instance.

In less than a minute and without using many words, this ad campaign puts forward a very strong message that we can easily miss out.

Credits:

Film
Client: Addict Aide
Client Management: Michel Reynaud, Amine Benyamina
Agency: BETC
Agency Management: Catherine Emprin, Isabelle Picot
Executuve Creative Director: Stéphane Xiberras
Art Director: Rayhaan Khodabux
Copywriter: Rémi Campet
Traffic: Marie-Caroline Pupin
TV Producer: Christine Lefers
Executive TV Producer: Stéphanie Huguenin
Production House: Francine Framboise
Sound Production: Gum
Director: Pierre Edouard Joubert
Activation Strategy Director: Julien Lévêque

Web
Client: Addict Aide
Client Management: Michel Reynaud, Amine Benyamina
Agency: BETC
Agency Management: Catherine Emprin, Isabelle Picot
Creative Director: Stéphane Xiberras
Art Director: Rayhaan Khodabux
Copywriter: Rémi Campet
Strategic Planning: Julien Lévêque
Production: Stéphanie Huguenin (Francine Framboise)
Media Plan: Instagram

Samsung recently helped an Icelandic man widely known for having the worst Instagram account ever to take brilliant pictures, thanks to the camera on the Galaxy S7 smartphone. In a campaign created by Cheil Worldwide and launched last month, Samsung helped a fisherman from Iceland take the perfect picture after his attempts to show off his surroundings were hampered by low lighting. Due to the low quality camera on his smartphone and the fact that Iceland is pretty dark, especially in winter, fisherman Rúnar Jónsson’s Instagram amounted to a collage of dark squares. He soon became famous for having the worst account on Instagram. Samsung and Cheil Worldwide equipped him with a Samsung Galaxy S7 and, thanks to the transformative effect of the phone’s camera on low lighting, Rúnar can now show the world exactly what he sees. His Instagram followers are now encouraging him to take more pictures and one fan even created the hashtag campaign #Runarforpresident which became a trending topic.

Read More at theworstinstagram

Credits:
Director: Jan Boon via Wefilm
Producer: Floor Schroeijers
Director of photography: Thomas Buelens
Editor: Kees van Dijkhuizen
Line producer: Bui Baldvinsson at Hero Productions

The ad campaign in question showed Fetty Wap ‘making money’ in his Calvins, his shot was closely cropped and missing a vital part of any Calvin Klein advertisement – skin. Right next to this was actress Klara Kristin, who was shown with her dress hiked up ‘seducing’ in her calvins.

#mycalvins campaign launched via Instagram, the basis of the campaign consists of individual photos of various celebs with the words “I _____ in #mycalvins” overlaid onto each image in CK’s iconic font. A different word fills in the blank for each celeb. Biebs for example, “dreams” in #hiscalvins, Kendrick “reflects” in his, FKA twigs “excels” in hers, ad infinitum.

Calvin Klein Spring 2016 Global Advertising Campaign

Shot by photographer and filmmaker Tyrone Lebon, the Spring 2016 Calvin Klein global advertising campaign presents a diverse cast that ranges from global superstars, actors, rappers, artists and models to street cast talent. Those featured include Justin Bieber, Kendall Jenner, Kendrick Lamar, FKA twigs, Fetty Wap, Klara Kristin, Joey Badass, Abbey Lee Kershaw, Adwoa Aboah, Saskia de Brauw, Destiny Frasqueri, Sung Jin Park and more.

Heidi Zak of ThirdLove on Calvin Klein #MyCalvins Billboard NYC

Earlier this month, popular apparel line Calvin Klein put up a new billboard advertisement in Soho, New York City for its Spring 2016 #MyCalvins campaign.

“We are asking that Calvin Klein do the right thing and remove this offensive billboard IMMEDIATELY!

The advertisement shows actress Klara Kristin in her Calvins with the text “I seduce in #mycalvins”, directly alongside male rapper Fetty Wap with the text “I make money in #mycalvins”.

The billboard propagates an archaic and offensive gender stereotype that women are nothing more than sexual objects, while men are the breadwinners. Calvin Klein has a vast assortment of content for this campaign, so we find it appalling that the company chose to put these two images side by side in one of the most highly visible intersections in the country.”

The billboard is not an issue anymore, as it was taken down over the weekend. Though the Calvin Klein team say it had nothing to do with Zak’s reaction.

“This billboard was taken down overnight as part of the planned rotation of our spring 2016 advertising campaign,” read a statement Calvin Klein’s PR team provided Refinery29. “We take all of our consumers’ concerns seriously and as a global brand, we promote gender equality and the breakdown of gender stereotypes across the world.”