Instagram – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Thu, 03 Sep 2026 06:34:38 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.4 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Instagram – Campaigns of the World https://campaignsoftheworld.com 32 32 Instagram Threads: Unleash Your Text Updates and Engage in Conversations Like Never Before! https://campaignsoftheworld.com/news/instagram-threads/ Wed, 26 Jul 2023 03:39:31 +0000 https://campaignsoftheworld.com/?p=28642 Discover Instagram Threads: Your Gateway to Text Updates, Engaging Conversations, and a Twitter Alternative, Unveiled by Meta!

Instagram, Threads, Campaigns of the world

If you are looking for a new social media app that lets you share text updates and join public conversations with people who share your interests, you might want to give Instagram Threads a try. Threads is a new app, built by the Instagram team, for sharing text updates and joining public conversations. It is created by Meta, the company that owns Facebook and Instagram.

Threads is similar to Twitter, but with some differences. Unlike Twitter, which has a limit of 280 characters per tweet, Threads allows you to write up to 500 characters per post. You can also add photos, videos, links, and mentions to your posts. You can repost and quote other posts, just like retweeting and quoting on Twitter. You can also like and reply to posts, as well as share them to your Instagram story or feed.

Threads is connected to your Instagram account, so you can use the same username and verification badge. You can also follow the same accounts you do on Instagram, or discover new ones based on your interests. However, you can customize your profile for Threads separately from Instagram, and choose your own privacy settings. For example, you can decide who can mention you or reply to you on Threads, and filter out unwanted words from your replies.

Threads is designed to be a positive and creative space for expressing your ideas and joining conversations. It follows the same community guidelines as Instagram, and has tools to help you report or block abusive content or users. It also has accessibility features such as screen reader support and AI-generated image descriptions.

In this article, we will explain what Instagram Threads is, how to use it, and what are its advantages and disadvantages.

How to Use Instagram Threads

To use Instagram Threads, you need to download the app from the App Store for iPhone or Google Play Store for Android. You also need an Instagram account to log in. Once you log in, you can fill out your profile, choose your privacy settings, import the accounts you already follow on Instagram, and agree to the terms of use.

Your home feed on Threads shows you the posts from the people you follow, as well as recommended content from new creators. The feed is algorithmic, meaning that it shows you what it thinks you will like best, rather than in chronological order. You can also search for topics or users using the search tab, see your activity such as replies and mentions using the activity tab, and edit your profile using the profile tab.

To create a post on Threads, tap the plus icon at the bottom of the screen. You can write up to 500 characters of text, add photos or videos from your camera roll or take them directly from the app, insert links by pasting them or using the link icon, and mention other users by typing @ followed by their username. You can also string together multiple text posts by tapping the plus icon again after writing your first post.

To interact with other posts on Threads, tap the heart icon to like them, tap the reply icon to write a comment, tap the repost icon to share them with your followers (similar to retweeting), or tap the quote icon to share them with your own caption attached (similar to quoting). You can also tap the share icon to share them to your Instagram story or feed, or copy the link and share it on any other platform.

Use Cases of Instagram Threads

There are many ways you can use Instagram Threads for different purposes. Here are some examples:

  • Share your thoughts and opinions on various topics that interest you
  • Join conversations with other people who share your interests
  • Promote your brand or business by sharing valuable content and engaging with your audience
  • Showcase your creativity by writing poems, stories, jokes, or quotes
  • Learn something new by following experts or influencers in your niche
  • Have fun by participating in challenges or games
  • Support a cause or a movement by spreading awareness or raising funds

Advantages of Instagram Threads

Instagram Threads has some advantages over other social media apps. Here are some of them:

  • You can write longer posts (up to 500 characters) and add more media (photos, videos, links) to them
  • You can customize your profile and privacy settings for Threads separately from Instagram
  • You can follow the same accounts you do on Instagram, or discover new ones based on your interests
  • You can easily share your posts to your Instagram story or feed, or any other platform
  • You can enjoy a positive and creative space that follows the same community guidelines as Instagram
  • You can access accessibility features such as screen reader support and AI-generated image descriptions

Disadvantages of Instagram Threads

Instagram Threads also has some disadvantages that you should be aware of. Here are some of them:

  • You need an Instagram account to use Threads
  • You cannot use hashtags or search for specific text or phrases on Threads
  • You cannot send direct messages or create groups on Threads
  • You have to deal with the algorithmic feed that may not show you what you want to see
  • You have to share your data and information with Meta, which may use it for advertising or other purposes
  • You cannot delete your Threads account without deleting your Instagram account

Conclusion

Instagram Threads is a new app that lets you share text updates and join public conversations with people who share your interests. It is similar to Twitter, but with some differences. It is connected to your Instagram account, but you can customize your profile and privacy settings for Threads separately. It has some advantages and disadvantages that you should consider before using it. If you are looking for a new way to express yourself and connect with others online, you might want to give Instagram Threads a try. It is free to download and use, and available in 100 countries. However, it is not available in the European Union due to strict privacy rules. To learn more about Instagram Threads, visit their official blog or download the app today. Happy threading! ?

]]> Kids@safety – Nude Paintings | Online data is never really gone. Think before sending https://campaignsoftheworld.com/creative-print-ads/kids_safety-nude-paintings/ Sun, 13 Jun 2021 07:09:40 +0000 https://campaignsoftheworld.com/?p=24192 Kids@safety by WIND Telecommunications presents Nude Paintings – Online data is never really gone. Think before sending.

For teenagers sending nudes through social media had become so common that it even became part of the slang.
Especially on platforms such as Instagram, snapchat or even messenger. And they felt “safe” because they could always delete them. Or couldn’t they? Little did they know that a picture stays for a moment on your phone but forever on the web. The truth is that online data can not be deleted, and they never become past. So think before sending.

Kids@safety - Nude Paintings

Kids@safety - Nude Paintings

Kids@safety - Nude Paintings

Credits
Brand: Kids@safety by WIND Telecommunications
Campaign: Nude Paintings
Advertising Agency: The Newtons Laboratory, Athens
Creative Directors: Giannis Sorotos
Art Director: Dimitris Vikelis
Copywriter: Daphne Martinou
Account Director: Hara Haritanti
Account Executive: Virginia Kanaki

]]> Connect4Climate: #ReOOTD https://campaignsoftheworld.com/digital-campaigns/connect4climate-reootd/ Mon, 31 May 2021 15:45:59 +0000 https://campaignsoftheworld.com/?p=24138 #ReOOTD is a month-long campaign that uses activation to inspire Gen Z to make a meaningful behavioural change using their language of social media filters & stickers. Collaborating with Fashion Revolution, Connect4Climate introduce the Rewear Challenge filter and animated stickers on Instagram and promote the same with the help of influencers.

Connect4Climate: #ReOOTD

The fashion industry produces 1.2 billions tonnes of carbon emissions. Our generation lives in paradox. On the one hand, we love to express our style and creativity online, and on the other, we want to reduce all the negative impact on the environment—the paradox caused by self-made theories that we can’t be seen online in the same clothing twice.

Connect4Climate #ReOOTD sticker

15-25-year-olds today want to look new every day, wearing the latest trends, uploading a photograph on Instagram tagged with #OOTD aka Outfit of the Day. All of this has not only led to increased consumption of fast fashion but also a huge wastage.

Credits
Advertised brand: Connect4Climate
Campaign: #ReOOTD
Advertising Agency: National Institute of Fashion Technology, Delhi, India
Art Director: Nithika Romy
Copywriter: Nithika Romy

]]> FilminLatino Presents Live Cinema In Lockdown https://campaignsoftheworld.com/digital-campaigns/filminlatino-live-cinema-in-lockdown/ Fri, 28 May 2021 05:08:28 +0000 https://campaignsoftheworld.com/?p=24122 Live Cinema in Lockdown by FilminLatino, the first-ever made live film exhibited on Instagram. An idea developed for the Mexican Film Academy that innovated watching cinema amid an industry halted by the pandemic.

COVID-19 forces many industries to go into a pause and others to come to a complete stop. The movie industry came to a complete halt. Government institutions stopped issuing filming permits. The movie sets had technical and capacity limitations. The entire chain collapsed: Without open theatres, premieres, editions, actors, writers and screenwriters were paralyzed.

As a response to this unprecedented situation, in conjunction with the Mexican Institute of Cinematography, “Encierro, cine en vivo” was created, movies that were confinement forces by the current pandemic, they live physically and mentally locked up, and they must come out of the heads of the characters they live in; problems that to be released have to be counted. And filmed.

Five characters. Five monologues. Five stories. Five emotions. Five problems that concern us all must be released to turn them into emotions, in freedom.

Credits
Country: México
Client: FilminLatino
Campaign: Encierro Live Cinema
Agency: Archer Troy
Creative VP: Mike Arciniega
Creative General Director: Abraham Quintana Garay / Carlos Fernández Oxté
Production: Humano
Production: Gloria Estrada / Osmani / Mike Arciniega
Executive Producer: Liliana Moreno / Jorge Michel Grau / Mónica Lozano / Enrique Pérez / Daniela Lojero / Paulina Herrera / Carlos Fernández Oxté / Abraham Quintana / Osiel Díaz / Bruno Oliver
Director: Osmani / Luciano Ciccarello / Mario Camhi / Roger / Alex de la Mora
Photographer: Sebastián Martínez
Music: Mickey Cosio / Guddini Cortina

]]> Terre des Femmes: #UnHateWomen https://campaignsoftheworld.com/digital-campaigns/terre-des-femmes-unhatewomen/ Thu, 27 May 2021 05:58:02 +0000 https://campaignsoftheworld.com/?p=24115 #UnHateWomen campaign by Terre des Femmes makes violence against women visible.

Violence against women is not always just physical. Language can also be violent. Verbal violence against women is heard, liked and celebrated millions of times – and so it is part of our everyday life and our language.

Terre des Femmes #UnHateWomen

The #UNHATEWOMEN aims to raise awareness that verbal violence against women prepares the breeding ground for further forms of violence against them. The aim is to create awareness of the problem in dealing with misogynistic language. Activating the media is also intended to increase the pressure on politicians to take measures against the spread of misogynistic language. Terre des Femmes calls for the consistent fight against and prosecuting hate crime against women on the Internet.

The idea:
with a viral campaign video #UNHATEWOMEN beats the rappers with their weapons: their lyrics. Read by women and free from thumping beats, there is only one thing left of many songs: sheer misogyny. #UNHATEWOMEN uses the social channels popular with the rap stars to spread the campaign video and to call for solidarity under the hashtag. On YouTube, the organization placed quotes as pre-rolls in front of precisely those music videos from which the misogynistic texts were taken.

Terre des Femmes calls for the systematic fight and prosecuting hate crime against women and girls on the Internet.

]]> The Cheering Bandage by Facebook – A bandage with gratitude https://campaignsoftheworld.com/digital-campaigns/the-cheering-bandage-by-facebook/ https://campaignsoftheworld.com/digital-campaigns/the-cheering-bandage-by-facebook/#comments Thu, 11 Feb 2021 05:20:10 +0000 https://campaignsoftheworld.com/?p=22999 COVID-19 health workers are constantly battling this deadly virus from the frontline. To prevent themselves from bulky goggles, masks, and protective gears, the health workers use small 5X2 cm bandages. The Cheering bandage campaign aims to deliver these bandages with special handwritten messages printed on each of them.
 
The Cheering Bandage by Facebook
 
The campaign used a great amount of technology to make this happen. Rather than using manual methods, Facebook used advanced AI to derive the optimal results by analyzing the target and mixing media.

How it works

Step1. Participation instruction was announced on Facebook and Instagram
Step2. Messages in handwritten notes, direct messages, GIPHY stickers, and AR selfies came through
Step3. Those messages were safely printed on to the Cheering Bandages
Stpe4. A total of 400,000 Cheering Bandages were delivered to healthcare workers nationwide
 
The instructions for participating in the campaign were announced through Facebook and Instagram. Thousands of handwritten messages, Direct messages, and AR selfies came in, resulting in 40,0000 cheering bandages being produced from 1,530 cheer messages. The campaign took 17 days and got a huge social media appraisal as the campaign video received over 4.1 million views and 16,000 likes and comments.
 

Credits
Client: Facebook
Campaign:
Advertising Agency: Innocean Worldwide, Seoul, Korea

]]> https://campaignsoftheworld.com/digital-campaigns/the-cheering-bandage-by-facebook/feed/ 1 Breast Touch Points by Nueva Mujer on Breast Cancer Awareness Month https://campaignsoftheworld.com/digital-campaigns/breast-touch-points-by-nueva-mujer/ Fri, 13 Nov 2020 11:12:24 +0000 https://campaignsoftheworld.com/?p=21307 Breast Touch Points created by Nueva Mujer, to remind users that the touch test is accessible anywhere, takes little time and can save their lives.

Breast cancer prevalence and mortality will increase in the next years. By 2025 there will be up to 2.5 million new cases and 800,000 deaths. Self-exam remains to be the best method to detect it early.” (WHO)

So, Nueva Mujer Magazine generated a digital symbol using the most visible and interactive geometric format on Instagram and hacking it to create the first Breast digital Touch Points.

Breast Touch Points

Different shades of color represented different women were available to be downloaded, touched, swiped and pressed digitally to remind everyone about the simplicity of self-exam.

With this action, breasts became protagonists all across the digital platform that tends to ban them.

Credits
Advertising Agency: Maruri GREY, Quito, Ecuador

This campaign is about:
Breast self-examination, Breast Cancer Awareness Month, Digital Campaign, Instagram, Facebook, Social media, World Health Organization, Public Interest, Awareness Campaign

]]> YouTube Shorts | YouTube’s home-made Alternative for TikTok and Instagram Reels https://campaignsoftheworld.com/digital-campaigns/youtube-shorts/ Sun, 20 Sep 2020 07:19:53 +0000 https://campaignsoftheworld.com/?p=20739 Short-form content has been around for a while. And people have loved it since the very beginning. In the early days, Vine was the top platform for such content. Then, platforms like DubSmash and TikTok took over. Even currently, Instagram is banking on the demand for short-form content with Reels. Now, YouTube has also decided to hop on the bandwagon. In a rejoicing turn of events for short-form creators, YouTube recently announced the beta launch of YouTube Shorts.

YouTube Shorts Logo

YouTube Shorts

As made obvious by the moniker, YouTube Shorts is a new addition to the platform that allows creators to express themselves in 20 seconds or less. It comes pre-loaded with features that some of the platform’s competitors also have. For instance, the ability to create content with background music is on the table. The same goes for a built-in countdown timer and the power to play around with playback speed.

The early beta has already begun rolling out in India and creators are ready to leverage its potential. We’re excited to see how everything pans out!

This campaign is about:
Technology, Video, Short Video, Youtube Shorts, Google, TikTok, Instagram, Vine, Digital, Social Media

]]> Valentine’s Day Ads | How brands celebrated humanity’s most endearing sentiment https://campaignsoftheworld.com/digital-campaigns/valentines-day-ads-2020/ https://campaignsoftheworld.com/digital-campaigns/valentines-day-ads-2020/#comments Fri, 14 Feb 2020 13:41:59 +0000 https://campaignsoftheworld.com/?p=18596 Humanity has evolved by leaps and bounds over the years. However, our affinity to spread and feel love remains our most consistent attribute. The top brands recognize this defining characteristic and come up with unique message-driven campaigns on Valentine’s Day every year. 2020 is no different.

This year, instantly recognisable names like Amazon, Sennheiser India, Zomato, Lay’s India, IndiGo and many more shared various narratives on different social media platforms around the notion of love. The brands not only professed about how their products can be exchanged as tokens of affection but also advocated for progressive ideas about love.

All in all, Valentine’s Day witnessed the emergence of some heartwarming and thought-provoking marketing endeavors. Campaigns of the World® brings you the ones that left a lasting imprint.

Amazon – The love behind your order

Durex India – Sweet guilt free experiences are for everyday! #EverydayIsValentines

Zomato

View this post on Instagram

plans ????‍♀️

A post shared by Zomato India (@zomatoin) on

Lay’s India

Mother Dairy

Datsun India

Samsung

Quikr

Mumbai Metro

Reliance Jio

Faasos

IndiGo

Haier India

Swiggy

View this post on Instagram

Such corny, much wow #valentinesday

A post shared by Swiggy (@swiggyindia) on

Redmi India

Sennheiser India

Gatsby India

Viviana Mall

Mad Over Donuts

Cosnature

MN Plus Tv

Movies Now

Red Chillies Entertainment



Tags:
Valentines Day Ads, Valentines Day Campaigns, Happy Valentines Day, Digital Campaigns, Topical Spot, Trending, Best Valentine’s Day Ads, Print Advertising, Instagram, Facebook, Twitter, Social media

]]> https://campaignsoftheworld.com/digital-campaigns/valentines-day-ads-2020/feed/ 1 Renegade Santa Rescue by Jeep: A Christmas-Themed Game That Runs on Instagram https://campaignsoftheworld.com/digital-campaigns/renegade-santa-rescue-by-jeep/ Sat, 28 Dec 2019 06:14:50 +0000 https://campaignsoftheworld.com/?p=18326 The festive season gives rise to many lore-themed campaigns on social media. Brands capitalize on the Christmas cheer that reaches far into the New Year’s Eve. In a recent campaign by Jeep, an Instagram-based game called Renegade Santa Rescue made it to the surface.

An advertising agency called GTC built the advert from the ground-up. The game came out in the form of highlights on EMEA Instagram channels of Jeep. The IG stories depicted the journey of a Jeep SUV. The vehicle traversed through different terrains whilst rescuing the gifts left behind by Santa Claus. From concrete city-roads to snowy mountainous tracks, the SUV overcame all obstacles to aid Santa’s journey.

We feel that this campaign invoked a sense of immersion that felt quite fresh. The presentation of a video-game-themed advert on social media was quite innovative.

Credits
Brand: Jeep
Campaign: Renegade Santa Rescue
Advertising Agency: GTC
Executive Creative Director: Cristino Battista, Christopher Jones
Creative Director: Antonio Di Battista
Art Director: Andrea Colombo
Copywriter: Beatrice Galli
Animation Artist & Motion Designer: Leonardo Jona
Social Media & Digital PR Director: Danielantonio Di Palma
Social Media Manager: Giuseppe Colaneri, Federica D’Andria
Community Manager: Laura Nava
Digital Client Director: Efrem Maggi
Senior Account Manager: Eleonora Guido, Carlotta Leva
Account Manager: Giorgia Coradazzi

Tags:
Digital Campaign, Italy, Automotive Campaign, Jeep, WPP, Jeep Renegade, Christmas Campaign, Christmas Ads, Santa Rescue, Digital Marketing, Topical Spot, Instagram, Social Media campaign, Innovation, Renegade Santa Rescue

]]> Puma – #PropahLady, shattering stereotypes ‘Propah’ly https://campaignsoftheworld.com/digital-campaigns/puma-propah-lady/ https://campaignsoftheworld.com/digital-campaigns/puma-propah-lady/#respond Wed, 16 Oct 2019 09:59:16 +0000 https://campaignsoftheworld.com/?p=17571 We’re living in the post empowered world and there’s no one way to be a lady. Join the tribe that does what they want and changes the world around them.
No matter who you are, you’re a part of this brigade. So let’s say it together, loud and proud – I’m a #PropahLady. Puma has unveiled its new campaign celebrating womanhood, Propah Lady

Puma - #PropahLady

View this post on Instagram

Sit a certain way, eat a certain way ????????‍♀️???? A lesson at being a lady everyday. ????????????‍♀️ But hey that's not who I am,???????? Being a 'certain' way is not my jam⚠️????‍♀️ ???????? ????‍♀???? ❌????‼️ Get ready for #PropahLady on 16th October???? @pumaindia

A post shared by Sara Ali Khan (@saraalikhan95) on

Credits
Brand: Puma
Campaign: Propah Lady
Director: Reema Sengupta
Producer: Kunal Punjabi
Agency: Digitas
Cinematographer: Vikash Nowlakha
Editor: Akshay Mehta
Music & Sound: Tejas Nair
Vocals: Nicole Madi
Design & Animation: Improper.tv – Mehr Chatterjee & Aditya Dutta

Tags:
Digital Campaign, Propah Lady, Puma Campaigns, MC Mary Kom, Dutee Chand, Sara Ali Khan, Transgender, Anjali Lama, Instagram, Stereotypes

]]> https://campaignsoftheworld.com/digital-campaigns/puma-propah-lady/feed/ 0 See how brands and users responded back to #DarkMode feature https://campaignsoftheworld.com/digital-campaigns/brands-responded-to-dark-mode-feature/ https://campaignsoftheworld.com/digital-campaigns/brands-responded-to-dark-mode-feature/#comments Sun, 13 Oct 2019 08:30:23 +0000 https://campaignsoftheworld.com/?p=17548 Twitter, YouTube and even Instagram are among the many apps to have rolled out a #DarkMode feature, and social media users are still getting accustomed to the ‘darkness’.

View this post on Instagram

Black coffee lovers unite! ☕

A post shared by Zomato India (@zomatoin) on

Swiggy #DarkMode

Tags:
Instagram dark mode, Twitter dark mode, Apple, Moment Marketing, #DarkMode

]]> https://campaignsoftheworld.com/digital-campaigns/brands-responded-to-dark-mode-feature/feed/ 1 Ariel #2011Dobara – It’s time to relive those magical moments from the 2011 World Cup https://campaignsoftheworld.com/film-and-video/ariel-2011dobara-time-relive-magical-moments-2011-world-cup/ https://campaignsoftheworld.com/film-and-video/ariel-2011dobara-time-relive-magical-moments-2011-world-cup/#respond Sat, 15 Jun 2019 13:44:44 +0000 https://campaignsoftheworld.com/?p=16501 Ariel India triggers nostalgia and hopes with their world cup campaign- Ariel #2011Dobara

In India, Cricket isn’t just a game, it’s a religion. Not much unites people like cricket. The enthusiasm and excitement only get bigger when it’s time for the World Cup. Ariel- the premium detergent brand from the house of P&G is out with an extremely emotional, appealing and nostalgic campaign around the upcoming World Cup re-enforcing the faith in Team India that we can repeat the 2011 victory.

Every cricket fan in India cheers for the country, irrespective of gender, religion, social status or location. Each one contributes in their own small way, to take the nation towards its win by cheering, praying, believing and bringing in their bit of luck to the cricket fervour. Overall these years, they hold the match-winning jerseys very close to them, and so is the case with the 2011 world cup jersey, wearing which they witnessed the World Cup coming home after 28 years! The campaign captures the moments of India’s victory in 2011 and states that its time for everyone to keep their lucky jerseys ready and wear it again while cheering for India and hope that its magic will rub off this year too.

Ariel #2011Dobara takes viewers down memory lane when India won the World cup in 2011. It makes them relive the anxiety, hope, fear, cheer, joy, pride and celebration that all Indians experienced during the final match that was played on 2nd April 2011, after which Team India lifted the Cricket World Cup after 28 years. The ad film touches the sentiment that we as Indians are superstitious by nature and consider things/tokens/people to be lucky for the team/match. Ariel’s new campaign hopes to repeat the magic of 2011 win and at the centre of all this is the lucky jersey that people hold so close to them. This lucky jersey needs to rework its charm but before that, it needs to be washed with Ariel to remove the stains that followed the win- stains of cake, cold drink, wine, sweat etc. Ariel truly believes that if everyone brings with them a little luck with their lucky jersey, India might just bring back the World Cup. In this journey, Ariel ensures clean and stain free jerseys (ready to cheer) as it gives the best stain removal in one wash.

The ad that went live on June 8th has resonated with famous names from the Cricket fraternity and Bollywood alike. The ad film was shared on social media by eminent names like Zaheer Khan, Harbhajan Singh, Yuvraj Singh, Virender Sehwag, VVS Laxman, Suresh Raina, Ravichandran Ashwin, Sagarika Ghatge, Geeta Basra, Piyush Chawla, Mayanti Langer etc.

Virender Sehwag shared the video on Twitter and commented, “This 2011 World Cup is etched so fondly in my memory, the day #TeamIndia made our nation proud. After watching this film by @ArielIndia, I can’t wait to feel the same way again. Kyunki is baar hoga #2011Dobara.”

Ariel #2011Dobara

Yuvraj Singh commented as he posted the ad film on his Instagram handle, “My 2011 World Cup Jersey is one of those that I treasure immensely. It’s what I wore when I brought home the cup for #TeamIndia in 2011…. after 28 years! And I have a feeling, iss baar bhi hoga #2011Dobara. Thank you @ariel.india, this film reminds me of every moment of the 2011 World Cup!

Ariel #2011Dobara

Harbhajan Singh also took to Instagram and shared the #2011Dobara film. He wrote in the post, “This @ariel.india film brings back all the 2011 World Cup memories to life, like when we lifted the trophy we felt like we were on top of the world. We made the entire nation proud. And to this day, I keep my winning jersey close to me. I am all set to wear my lucky jersey and cheer to see #2011Dobara.”

Ariel #2011Dobara

More and more fans are getting inspired to don their Ariel washed lucky jerseys and cheer for Team India ever since Ariel #2011Dobara film went on air. Fairly so, after all the ad campaign brings the nation together through a common element and that is the lucky jersey wearing which they had witnessed and celebrated India’s win in 2011.

Tag:
Ariel #2011Dobara, Best Tv Commercials, Inspiring Short Films, Best Commercial Ads, Best TV Ads, World Cup 2019

]]> https://campaignsoftheworld.com/film-and-video/ariel-2011dobara-time-relive-magical-moments-2011-world-cup/feed/ 0 What if a Girl during the Holocaust Memorial Day had Instagram? https://campaignsoftheworld.com/digital-campaigns/girl-holocaust-memorial-day-instagram/ https://campaignsoftheworld.com/digital-campaigns/girl-holocaust-memorial-day-instagram/#respond Mon, 29 Apr 2019 14:31:19 +0000 https://campaignsoftheworld.com/?p=16020 An Instagram Stories of Holocaust Memorial Day.

How do you recount the story of the Holocaust to today’s youth in a way that will make them sit up and listen? You grab them by the guts on the right medium.
Meet @eva.stories – a first-person account of Nazi persecution.

Eva Stories - An Instagram Stories Holocaust Memorial Day

Eva Heiman, a 13-year-old girl from Hungary who perished in Auschwitz, left a diary describing the last months of her life. In preparation of the Holocaust Remembrance Day, her diary will be adapted into more than 50 Instagram stories depicting her life which will be published every 30 minutes on @eva.stories Instagram page set up especially for this purpose.

Imagine what would have happened if the Jewish kids who lived during the Holocaust had had a smartphone, social networks and could have documented what was going on? That was the starting point for ‘Eva’s Stories’ – a unique new Instagram series which will for this year’s Holocaust Remembrance Day, over a period of 24 hours, issue a new story every 30 minutes documenting the life of Eva Haiman, a 13-year-old girl from Hungary who perished in Auschwitz, and left her diary behind.

When the Nazis invaded Hungary in 1944, Eva Heiman was a 13-year-old girl living in the town of Nagyvarad. She began to write a diary on her birthday, February 13th, 1944 and stopped on May 30th, 1944 – just three months later and three days before she was deported by train to Auschwitz, where she perished.

75 years later, her story has been adapted into a special film project produced and created by hi-tech entrepreneur Matti Kohavi and his daughter Maya, who invested millions of dollars in the project. To do that, they adapted Eva’s personal diary into a screenplay and together with a team of 400 production people, actors and extras, they reconstructed Eva’s life and filmed it in Lviv Ukraine.

“We took the diary and actually translated it into a full 70-minute film,” Mati Kochavi explains. “It is one of the biggest projects that Instagram has ever done.” We asked ourselves what would happen if Eva, instead of a pen and paper for writing a diary, had a smartphone and Instagram. That’s when we decided to shoot the entire film with a smartphone or a camera that simulates the smartphone, with the girl always holding the camera, and the entire film being shot from her perspective”. Kochavi adds that “the idea was to build the environment in which Eva lived and supposedly photographed what she was sending to her friends.”

Eva’s story will be recounted on the special Instagram page set up in her memory for Holocaust Memorial Day. During 24 hours, her life will be brought to life through still images, text passages and stories that will let the audience bear witness to events that took place during the last months of her life – from getting to know her family and friends, through to the Nazi invasion of her city, the uprooting from the house, move to the ghetto, violence and torture she survived, right up to her boarding the train to Auschwitz.

When asked Maya Kochavi said: “The stories will turn Eva from a nameless face into a colorful, lifelike and relevant figure that tells about of her life and what’s happening in it in much the same way millions of people around the world today document their everyday lives”.

Working with Leo Burnett Israel to get the word out, the campaign launched with billboards and a teaser trailer video “What if a girl during the Holocaust had Instagram?” and influencer activation strategy. Within hours it sparked a nationwide conversation and @eva.stories Instagram page became the first commercial Instagram page in Israel to organically gather over 120.000 followers in a week. While over 1,000 influencers and Israeli celebrities have already posted about Eva’s Stories, the real win so far is to see the number of youngsters who have signed up to the page and are for the first time discussing Holocaust Day ahead of time.

So when does the page kick-off for real? On May 1st. Posts will appear every 30 minutes until 10:00 AM on May 2nd the time at which the siren will sound and people all over Israel will stand still for a one minute of silent remembrance. Time at which we will also air Eva’s last story – right before she was shipped off to Auschwitz, never to return.

Credits
Screenplay: Maya Kochavi & Mati Kochavi
Direction: Mati Kochavi & Mayv Kochavi
Executive producers: Mati Kochavi & Yona Wiesental
Production company: Pov Productions, Color film
Producers: Neta Karni & Hadar Albaranes&Liat Lehavi
Dop: Lael UtnikLine
Producer & 1st AD: Shabtai Itzhak Eden
Editor: Arik Lahav Leibovich
Research: Dr. Liran Gordon
Client: K’s Galleries

Agency credits:
Agency: Leo Burnett Israel
CEO: Adam Polachek
VP Creative: Ami Alush
Chief Client Director: Idit Zukerman
Creative Team: Oren Ben Naim, Meital Miller
Account Supervisor: Orian Liber
Account Manager: Reut Frid
Studio Manager: Sagi Valenstain
Media: Publicis Media
Marcom: Eva Hasson

PR Company: Debby Group communications

Influencer outreach: C – the branded CONTENT agency
CEO: Erez Bergbaum
Head of Influencers Marketing: Adi Tusia Cohen

]]> https://campaignsoftheworld.com/digital-campaigns/girl-holocaust-memorial-day-instagram/feed/ 0 CEAT Tyres Safety First, a campaign which focuses on Road Safety | Road Safety Week https://campaignsoftheworld.com/digital-campaigns/ceat-tyres-safety-first-on-road-safety-week/ https://campaignsoftheworld.com/digital-campaigns/ceat-tyres-safety-first-on-road-safety-week/#respond Sat, 26 Jan 2019 09:55:28 +0000 https://campaignsoftheworld.com/?p=15190 Isobar India recently released a campaign to spread awareness on road safety during the road safety week. The campaign took forward CEAT Tyres’ ‘Safety First’ objective by adopting a sarcastic-yet-amusing route of communication.

To strengthen brand recall and to build relatability, Isobar India struck a resonating chord with their social media audiences by personifying daily objects that are used in an unsafe manner while driving.

Attracting commendable engagement across all social media platforms, the campaign garnered more than 200% engagement on the page with an average reach of over 1 lakh across a week-long activation.

CEAT Tyres Road Safety

CEAT Tyres Road Safety

CEAT Tyres Road Safety | Road Safety Week

Commenting on the association, Nitish Bajaj, Senior Vice President – Marketing, CEAT Limited says, “Our brand purpose is to make mobility safer and smarter. Everyday. Road Safety Week is an apt and a great platform to educate our community about safety. Also, this content helps in building better engagement with our consumers.”

Speaking on the launch of the Campaign, Shekhar Mhaskar, Executive Vice President, Isobar states, “It’s been a journey of more than a year with CEAT Tyres. A journey during which we have embarked upon several integrated campaigns upholding the prime promise of the brand – that of safety for drivers, riders, and equally for pedestrians. As part of this continuum, there wouldn’t have been a better time than the Road Safety Week to heighten the impact of the message in a manner that can be easily received by the audience.”

Campaign Credits:
Brand: CEAT Tyres
Campaign: CEAT Tyres Safety First
Advertising Agency: Isobar
Business Head: Prashant Lodaya
Associate Director: Amrita Pardeshi
Social Media Team: Saumya Chitravanshi & Percy Karat
Art Team: Nikhita Sancheti & Lekha Kambli
Media Team: Ankit Saxena, Sagar Sakharkar, Falak Khan & Kulpreet Khokhar

Tags:
Dentsu Aegis Network, Isobar, CEAT Campaigns, Isobar Campaigns, CEAT Tyres Safety First, Digital Agency, Road Safety, Road Safety campaigns, Awareness campaigns, Instagram

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