There are more than 2 million amputees in china. Among them, a large number of people only wear one shoe. For people with high amputation, people who cannot afford prosthet- ICS, or those having discomfort wearing prosthetics. most of the time they would have no choice but to stay inside. Shoe purchasing has become one of their biggest challenge and trouble they buy a pair of shoes just to throw away one of them.

On October 22, 2021 the E-commerce platform Tall, as the 11th China’s Disabled Games begins, has launched the #OneShoe Project together with seven footwear brands, providing an online service for people with disability allowing them to purchase one shoe for only half the price. In addition to the online sales plan, Tmall also invited Chinese National Para Games athletes to voice for the One-Shoe Project, featuring them in the campaign film and print posters to call on more brands to join the #OneShoe Project.

Credits
Campaign: One Shoe Project | #TheOneShoeProject
Brand: Tmall
Creative Agency: Heaven&Hell
Chief Creative Officer: Danny Li
Creative Director: Sihan Jin
Copy Writer: Kiko Zeng
Senior Art Director: Xianjun Zhao
Art Director: Xinyi Wu
Account Executive: Fan Zhang

Fondation Emergence created a symbolic object, a 54-second watch, to highlight this injustice. 6 seconds less for every colour of the LGBTQ+ flag. The watch was created as part of an awareness campaign for May 17th, the International Day against homophobia and transphobia. For more, visit: http://www.54-secondwatch.com

May 17th is not yet officially recognized by the UN; thus we’re launching a petition to make it happen. In addition to wearing the watch, you can show your support by signing the petition: https://chng.it/rSfX7hqJ4k

The 54-second watch is an initiative of the Fondation Émergence, a non-profit organization fighting against homophobia and transphobia. For more, visit: https://www.fondationemergence.org/

Download The 54 Seconds Watch face for Wear OS

Credits
Client: Fondation Émergence / International Day against Homophobia and Transphobia
Agency: Havas Montreal
Tags: Fondation Emergence, Havas, Canada, Switzerland, North America, Europe, Digital, Film, Integrated, Public Interest, NGO, LGBTQ Advertising, The 54-Second Watch

Brand invites you to send a virtual Wildlife Impact gift card to friends and loved ones, which can be used everywhere Debit Mastercard® is accepted.
Each card features a Critically Endangered animal, along with an expiry date that highlights just how short the timeframe is for protecting these animals from extinction. For every card purchased, a $1 donation will go to Conservation International to help protect wildlife and the habitats of many Critically Endangered Species including the Sunda Pangolin, African Forest Elephant, Peruvian Yellow-Tailed Woolly Monkey, and the Black-and-White Ruffed Lemur.

The first card offerings launch in the U.S. in partnership with USIO, with virtual prepaid cards available now to be added to any mobile wallet. Coming this summer, these physical cards are made of eco-friendly materials to keep expired cards from contributing to plastic pollution. In the meantime, virtual cards can be used to shop online or can be added to a mobile wallet for in-store purchases.

Many Critically Endangered species may go extinct by the time these cards expire. In partnership with Conservation International, Mastercard is turning the card expiration date into a tool to create awareness about the importance of protecting wildlife.

Purchase Now

“As a company committed to fostering a sustainable future for all, we believe an important aspect of that is to protect Critically Endangered species and the habitats in which they live,” said Raja Rajamannar, Chief Marketing and Communications Officer, MasterCard. “Through our strong partnership with Conservation International, one of the world’s leading conservation organizations, we’ve created a way to connect consumers to their passion for wildlife and the natural world, enabling them to contribute and make an impact.”

“Every extinction is a tragedy — for the species, for nature, and for people,” said Dr. M.Sanjayan, CEO of Conservation International. “Wildlife is critical to securing benefits like cleaner water and more fertile soils. When we destroy animal habitats, we don’t just put these benefits at risk; we create entirely new challenges to our health and our ability to address climate change. Saving nature has always been about saving ourselves, which is why we are proud to partner with MasterCard to provide a simple way for consumers to take immediate action to help protect wildlife and their habitats.”

Credits
Client: MasterCard
Advertising Agency: McCann XBC, United States of America

Boards of Change brought America’s disenfranchised voices from the streets to the polls. Plywood boards that barricaded storefronts during the Black Lives Matter protests, filled with messages of unity and justice, were turned into voting booths. They inspired residents in dozens of Chicago’s low-turnout neighbourhoods to create systemic change through the power of their vote and enabled them to register. Amplified by outdoor, social media, and national PR, Boards of Change empowered Black Americans to know their vote counts and helped Chicago attain a record number of registrations and voters.
#BoardsOfChange

Credits
Client: City of Chicago
Campaign: Boards of Change
Agency: FCB Chicago
Client: City of Chicago, USA
Production Company: Lord + Thomas, Flo Creative
Music & Sound Production: JSM Music
Experience Design: Absolute Production Services
Video Production Company: Stoptime Live

Credits
Campaign name: She Is Heard
Media: Experiential, Out of Home, Integrated
Industry: Sports
Market: North America
Language: English
Agency: Miami Ad School & Humber College
Brand: Adidas
Art Director: Ted Pedro
Copywriter: Brenna O’Leary

This campaign is about:
Clio Awards, Integrated, Canada, Sports

An open conversation about female pleasure is taboo in cultures around the world. So much so that in the UK, it’s only visual evidence – squirting or female ejaculation – is banned from porn. For better or for worse, porn is the primary source of sex-ed for many and censoring something so natural makes women feel insecure about their bodies.

Credits
Advertiser: Teen Vogue | The Case For Her
Campaign: Too Sexy For UK
Advertising School: Miami Ad School, Mumbai, India
Copywriter: Palak Kapadia
Art Director: Catarina Barcala, Xavi Ocana, Hanna Choi

This campaign is about:
Women’s health, Menstruation, female sexual health, Integrated, India, Public Interest, Teen Vogue, The Case For Her, Miami Ad School, Digital Campaign

In 2019, the New Taipei Municipal Banqiao Senior High School in Taiwan initiated a day where students could wear school uniforms from the opposite sex to help curb gender stereotypes and bullying in schools. Taking this bold initiative as inspiration, Ogilvy worked with leading Taiwanese designer Angus Chiang (the first Taiwanese designer to ever participate in Fashion Week de Paris six times in a row) and Condé Nast Taiwan, (an intercultural media group that values diversity) to create a new uniform collection for the entirely gender-neutral school.
Angus designed 11 pieces of exclusive uniforms that go beyond gender boundaries. Photographer Zhong Lin, who’s known for her quirky style and photography, worked alongside student models to constitute a Lookbook to bring this ground-breaking project to life.

Credits
Advertising Agency: Ogilvy Taipei, Taiwan
Campaign: Project Uni-form

This campaign is about:
Integrated, Taiwan, Fashion, Angus Chiang, Ogilvy, Gender-neutral, Menswear, Zhong Lin

Credits
Advertising Agency: GTB, Brazil
Executive Creative Director: Vico Benevides
Creative Directors: Rodrigo Strozenberg, Denis Peralta
Copywriters: Andre Savastano, Cauique Johnson
Art Directors: Leandro Bechara, Thiago Nascimento
RTV: Marina Fridman, Yasmin Mattos
Account: Andre Cruz
Media: Rafael Amorim, Thamyris Bueno, Giorgio Christiano
Filmmaker: Regis Fernandez
Production Company: Dirty Work Factory
Audio: Cabaret

Tags:
Integrated, Brazil, Automotive Campaign, Ford, GTB, Ford EcoSport, No Squeak Broadcast, Ford EcoSport No Squeak Broadcast, Technology, EcoSport, AdvanceTrac