Interactive ad – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Tue, 09 Aug 2022 11:39:13 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Interactive ad – Campaigns of the World https://campaignsoftheworld.com 32 32 Grilled Barcode – Burger King inviting people to grill their meat with Pepsi https://campaignsoftheworld.com/digital-campaigns/pepsi-burger-king-grilled-barcode/ Fri, 26 Nov 2021 05:05:14 +0000 https://campaignsoftheworld.com/?p=25324 Pepsi & Burger King presents Grilled Barcode

Pepsi and Burger King were together again for launching their new campaign with Sancho BBDO as their ally agency. These brands reminded all Colombians that a grilled burger is better by using the similarity between barcode and grills and creating a filter that turned Pepsi’s barcode into grills.

Pepsi burger king Grilled Bar Codes

After using the filter on the bottles, people got coupons to be redeemed at Burger King restaurants. The Grilled Barcode campaign had a spot where people could see the fire getting out from the bar codes while grilling delicious meat. Additionally, the campaign was launched through digital media with different ads explaining the idea and inviting people to grill their meat with Pepsi. The campaign also had the support of influencers who invited their followers to try this filter for getting the burger.
 

 
Pepsi and Burger King highlighted their attributes, joined the On and Off worlds, and made people interact with their products with this simple but direct idea.

Credits
Agency: Sancho BBDO
Client: Pepsi & Burger King
Production: Flare + Diptongo
Campaign: Grilled Barcode

Category: Interactive ad
Medium: Print Advertising, Digital Campaign
Tags: Digital Ads, Creative Ads, Pepsi Ads, Burger King Ads, AR, Augmented Reality

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]]> Kia Motors technological innovation: Work Blind Spot https://campaignsoftheworld.com/tech-innovations/kia-motors-technological-innovation-work-blind-spot/ https://campaignsoftheworld.com/tech-innovations/kia-motors-technological-innovation-work-blind-spot/#respond Sat, 28 May 2016 13:06:05 +0000 https://campaignsoftheworld.com/?p=9079 The idea was inspired by one of the technological innovations of Kia cars, called Blind Spot – a feature that identifies vehicles that are outside the drivers field of vision. With this in mind, the creative duo responsible for the account decided to replicate this experience digitally, and designed a plugin for Google Chrome browser. This plugin’s main feature would be to protect the user from screeners; – people who can never resist looking at the screens of others to see what they are doing.

Brand: KIA
Advertising Agency: Moma Propaganda, Sao Paulo, Brazil
Creative Director: Rodolfo Sampaio
Art Director: Guilherme Martins
Copywriter: Rafael de Miranda
Project Manager: Ricardo Brevvi
Digital Producer Company: Huia Digital Production
Study Case: Dogs Can Fly
Director: Manimou
Client: José Luiz Gandini

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