interactive billboard – Campaigns of the World

Parisian Road Safety Authority: The Virtual Crash Billboard

COTW — Thu, 20 May 2021 06:47:25 +0000

In France, and particularly in Paris and its suburbs, pedestrians are disobedient towards road safety rules. In the past year, 4500 persons were injured or killed due to imprudent behavior. To change behaviors, nothing has more impact than the experience of danger. So brand thought: Why does an accident always have to happen first to make people realize the danger? The creative idea of this campaign was born: The Virtual Crash Billboard, make people experience the fear of getting hit by a car and transform this individuals’ experience into a raised awareness mass campaign targeting the largest number of people. Impact – without an impact.

An interactive billboard was conceived to make careless pedestrians realize the danger of their behavior. Equipped with a motion detector, speaker, and camera, the smart billboard makes the sound of screeching tires whenever a pedestrian attempts to cross while the red man is lit. The frightened faces of these pedestrians are projected directly onto the billboard and shown alongside the caption: ‘Don’t risk looking death in the face. Check the lights and cross safely.’

Credits
Advertiser: DRIEA / Parisian Road Safety Authority
Campaign: Virtual Crash Billboard
Advertising Agency: Serviceplan, Paris, France
Chief Creative Director: Hervé Poupon
Creative Director: Daniel Perez
Art Director: François Lesaint
Copywriter: Benjamin Coche
TV Producer: Renaud Chabert
Production Company: Trinity films

The Social Swipe by MISEREOR | Small movement, big effect

COTW — Wed, 02 Dec 2020 06:15:32 +0000

MISEREOR Social Swipe is the first interactive billboard to accept credit cards, making donating easier than ever before. A credit card swipe through the poster donated 2 euros to MISEREOR. It triggered an interactive experience: the card cut a slice of bread from a loaf, illustrating that the money donated was providing a daily meal for a family in Peru.

Sascha Hanke, the executive creative director at Kolle Rebbe explained the making-off-procedure: “It was a challenge. All processes connected with the donation had to be synchronized. When the card is swiped a secure process quickly authenticates it and in a split second activates a film sequence on screen”.

About MISEREOR
Germany’s biggest catholic aid organisation MISEREOR works for the world’s poorest people, regardless of denomination. We develop prize-winning campaigns and new products based on the principle of ‘Playful, not pitiful’.

Credits:
Brand: MISEREOR
Campaign: MISEREOR Social Swipe
Agency: Kolle-Rebe and Stripe.com

This campaign is about:
Product Innovation, Product Design, Best donation campaign, Interactive Campaign, Technology, social responsibility

To promote a new TIM plan DMC, Brasil created an interactive billboard

COTW — Wed, 13 Apr 2016 07:06:02 +0000

To promote a new TIM plan DMC Propaganda, Brasil created an interactive billboard. The LED lights connect the TIM chip to others 4 mobile chips colored according to their telecommunications companies. The movement of the lights simulate the TIM calling to the competitors, highlighting the benefits of the plan.

Credits
Advertising Agency: DMC Propaganda
TIM Brazil: TIM Calls by DMC Propaganda
Copywriter: Mauro Teixeira
Creative Director/ art director: Thiago Taufic
Producer: Euro Mídia
Account Director: Adriana Jardini da Cunha / Mauro Salek
Art Buyer: Luis Carlos Libanori
Client Team Director: Alcir Candido, Carol Veríssimo