Idea:
During 24 hours, for the International Day for Biological Diversity, Lacoste’s crocodile made way for ten endangered species all over the world. On this day, Lacoste became «crocodile free» in every square foot of its shops and every communication (TV, OOH, social media and e-shop). Novak Djokovic, a Lacoste ambassador, took part in the operation by wearing an official outfit with the Hawaiian Monk Seal logo during Rome’s ATP Masters. The campaign encountered great media exposure. It also drove a record number of customers in stores.

All profits from this day helped IUCN’s efforts to conserve threatened wildlife.

#LacosteSaveOurSpecies

Credits
Agency : BETC Paris
Creative Director: Antoine Choque
Art DIrector: Jonathan Baudet-Botella
Copywriter: Olivier Aumard
AD assistants: Benoit Ferran, Jessica Fecteau, Joachim Touitou
Account Manager: Fanny Buisseret, Charlotte Sellier, Suzy Morin
Media Strategy: Lennie Stern, Julien Levêque

This campaign is about:
Lacoste Save Our Species, Lacoste crocodile free, Outdoor, OOH, Social Media, Print, Hawaiian Monk Seal, wildlife, Animals, Moheli scops owl, North Atlantic right whale, Iberian lynx, Yemeni mouse-tailed bat, Northern hairy-nosed wombat, Mountain Chicken Frog, endangered, Addax, Allotoca maculata