The 26 letters of the English language, with a courageous twist. From A to Z, every Letter talks of one quality or one aspect, which parents can imbibe in their daughter to build courage in her from an early age.

The Letters are available in the form of a deck of cards. One can give a missed call on 95121 04443 to get the cards on WhatsApp, and they can also be downloaded from the campaign website www.hercouragelessons.com. The deck of 26 cards will also be sent to parents of young daughters through direct mail.

Every Letter of Courage card is a beautiful visual of a courageous little girl, and depicts how certain actions, activities or words have a profound impact on her childhood. Look closely and you can imagine a story behind every card. The cards have been designed to grab the attention of little girls too. Every card also has a courage statement for the parents, which they can use while communicating with their daughters.

Sharing his thoughts on the Letters of Courage, Lalit Mehra, Co-Founder and Managing Partner of MySchoolReviews.com said, “While our films grabbed people’s attention and made parents realise the issue of fear parenting, we did not want to stop there. We wanted a way to actually help people take a step towards transforming their parenting skills. Every card has one word with one easy-to-say yet powerful statement – a simple way for parents to become courage trainers for their daughters.”

Prof. Dr. Aruna Broota, renowned psychologist and parenting expert, shared her views on the Letters of Courage, “These Letters will keep the parents very focused and they can pinpoint that, okay here is where I need to change, here is that I need to share a new input.”

#HerCourageLessons was launched with a series of 3 films on International Women’s Day, March 8, 2019. Taking influence from popular children’s rhymes, each film throws light on a prevalent fear that parents unintentionally pass on to their daughters. Every film ends with a call-to-action, urging viewers to start courage lessons for their daughters.

In addition, MySchoolReviews.com has specially created an Amazon Alexa skill that would allow parents to check whether they are fear training or courage training their daughters. One has to simply add the skill ‘Her Courage Lessons’ on the Amazon Alexa app and invoke it by saying “Alexa, open her courage lessons”/ “Alexa, start her courage lessons”/ “Alexa, launch her courage lessons”. Further touchpoints are also being planned to spread the word about the campaign.

Credits
Agency: Isobar
Brand: MySchoolReviews.com
Campaign: #HerCourageLessons
National Creative Director: Anish Varghese
Lead Innovation – Creative & Tech: Anadi Sah
Creative Director: Vibhor Yadav
Group Head – Copy: Kritica Pareek
Creative Supervisor: Viral Pandey
Senior Copywriter: Esha Tiwari
Copywriter: Mridu
Designer: Nehal Khosla
Junior Designer: Ratna Mishra
Head of Films: Taj Ali Naqvi
Executive Producer: Sebastian Francis
Senior Editor: Parwej Alam
Senior Director – Media (Mobile): Priyanka Shah
Media Manager: Swati Viswanathan
Senior Executive – Caesar Creado
Director – Performance: Ashish Kumar
Assistant Manager – SEO: Avaneesh Kumar
Senior Director – Data & Analytics: Aditya Kaul
Senior Director – Media: Prachi Karan
Senior Technology Manager: Mohammedullah Shaikh
Team Lead: Anup Dimri
Senior Software Engineer: Aditya Gupta
UI Developer: Prince Kumar
Senior Manager – Client Servicing: Megha Gupta
Management Trainee – Client Servicing: Ragvinder Singh
Production House: Films Rajendraa
Director: Sandeep Yadav
Producers: Neeraj Suji, Parvinder Kaur

Tags:
My School Reviews, #HerCourageLessons, Girl Empowerment campaigns, women empowerment campaigns, Female empowerment campaigns, Print advertising, Creative Print Ads, Print campaign, Creative Advert, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns, Digital marketing, Social media marketing, Online marketing, Isobar India, Dentsu Aegis Network, MySchoolReviews.com, International Women’s Day, International Women’s Day campaigns, Women’s Day Ads, Inspiring Women’s Day campaigns

When one buys a car, they get two keys. The second key is usually considered the spare one. Harping on this insight, we simply repositioned this spare key as Her Key. Her Key is a symbol designed to empower more women to drive and bring equality and freedom to the roads.

Sometimes all it takes is a little encouragement and we hope Her Key goes a long way in inspiring women to take on the road with confidence. It is important that women recognize the fact that driving isn’t a privilege, but a right and comes with its own freedom.

Speaking on this initiative, Mr Sibendra Barman – Head, Sales, Marketing & Customer support PVBU, Tata Motors, said “We at Tata Motors are striving to kick-start a movement which encourages more women to take up the driver’s seat. This Women’s Day, Tata Motors has rechristened the second key of its vehicles as ‘Her Key’ because we believe it is liberating for a woman to drive. We are confident that this initiative will instil a lot of self-belief and help overcome the inhibitions of Indian women when it comes to driving and encourage them to get behind the wheel more often.”

Kulvinder Ahluwalia – President – Mumbai, FCB Ulka, said, “The simplest of ideas can sometimes have the most profound impact. Who would have thought that a spare key that is routinely handed out and almost immediately forgotten by the owner can become a powerful symbol of empowerment. The number of women who are taking to driving is growing steadily and Tata Motors recognised this fact and wanted to encourage more women to get behind the wheel. Hence was born the idea of Her Key. A potent reminder to women to begin and enjoy the experience of driving.”

Tata Motors – Her Key | Happy Women’s Day
Inspired by the women who get behind the wheel everyday, introducing the “HER KEY” initiative from Tata Motors. With this, we aim to encourage and empower more women to take the Driver’s seat. Watch the video to know more. Happy Women’s day.

Credits:
Creative Agency: FCB Ulka
CCO: Swati Bhattacharya
Creative Team: Keegan Pinto, Donovan D’souza, Mohnish Chawla, Paresh Jadhav, Shambhabhi Raha, Wiless Dmello, Dhrupal Mehta, Sandeep Urane, Akshay Naik
Account Management: Kulvinder Ahluwalia, Ramiya Nambiar, Aditya Atre, Rohit Nair, Aditya Raut, Nikita Natarajan, Swara Terdalkar, Sohail Shaikh
Planning: Saad Khan, Aashita Jain, Bensen Rosy
Film’s Department: Alpa Jobalia, Deepak Rathod, Stanley Christian
Director (of the TVC): Shantanu Roy
Executive Producer: Aqeel Ahmed
Production House: Imaginary Friend Pictures

Tags:
Tata Motors, International Women’s Day campaigns, FCB Ulka, Women’s Day ads, Women’s Day 2019, Happy Women’s Day, Tata Motors Her Key, Digital Campaign

Leading up to International women’s Day, Olay Women’s Day Ad campaign showcasing stories of strong Indian women who have made bold choices defied norms and followed their dreams. In India, the journey to success for women is dotted by judgments and criticisms that question their talent, competence, appearance and capabilities. But there are those who rise up to the challenge and make sure their voices are heard. Olay wants to be a brand that celebrates the spirit of these fearless women who refuse to be held back. The campaign’s message is in line with Olay’s mission to continually improve women’s skin and lives by encouraging them to be fearless and stand up for what they believe in, because if a woman is confident she can #FaceAnything.

Arushi Sethi, Brand Manager, Skin & Personal Care, India and Gulf, explains the thought behind the campaign, “Olay as a brand has always been an enabler of confidence in a woman. Through this Olay Women’s Day Ad, we are celebrating the fierce and fearless spirit of women who have worked hard to break the chains of judgments- be it their appearance, career choices or decisions they make for themselves. The Olay woman has always been fearless, but now is the time to celebrate her confidence so that she is ready to #FaceAnything that the world challenges her with.”

Emphasizing the creative thought behind the campaign Anil Nair, CEO & Managing Partner, Saatchi & Saatchi adds, “Keeping in mind Olay’s fearless ethos, a diverse group of women both incredible and unconventional in their own way stood out to us – designer, Masaba Gupta, actress Kubbra Sait, biker Priyanka Kochhar, plus-size model Payal Soni and YouTube star Lilly Singh. These women embody empowerment, sisterhood, bravery, fearlessness and the inner strength to #FaceAnything.”

The Olay #FaceAnything campaign inspires women to be unapologetically bold, confident and true to themselves. Sharing her deep-rooted connection with the campaign, fashion designer and diva, Masaba Gupta said, “Judgements that surrounded me growing up made me feel like I didn’t fit into the set beauty standards. It took me a while to accept that it was just society’s perceptions and I that was so much more than beautiful—I’d like to say, ‘a dusky beauty with brains’ –and with that strength and positivity, I never looked back. With the challenges life has thrown at me, it’s only taught me one thing—to believe in myself, hold my head up high and #FaceAnything no matter what. Really proud to be a part of Olay’s #FaceAnything Campaign.”

Actor Kubbra Sait, adds, “I never let people’s opinions of me define who I am as a woman. When I switched careers from a cushy job to acting, that made people judge me. They said I wouldn’t make it, I was never going to be good enough, but I knew I had it in me! So, with time, I drowned out the noise and chased what mattered most to me. I hope through this campaign, women all over India are inspired to love themselves more, follow their dreams, just take the leap and #FaceAnything. Because, whatever the society says, you have to carve your own path the way you envision it to be. I hope the Olay #FaceAnything campaign is an inspiration to all women out there to fight for what they believe in.”

Motorcyclist and model, the bold Priyanka Kochhar shared her message for women across India, “As women, we strive hard to cross the ocean of societal norms and judgments in pursuit of our dreams. Mine was to give motorcycles and racing a go, and everyone was dead against it because it’s what “the boys do” I was told. I made my choices, making sure gender was never part of the decision making process and instead Courage, Hustle and Confidence were part of the mix. Olay’s #FaceAnything campaign is a celebration of strong women and so #FaceAnything ladies and just chase those dreams. Be fierce. Be a go-getter. Just be YOU!”

A role model for body positivity, plus-size model, Payal Soni added, “Face Anything, has been my mantra for years. Being criticized for my shape all my life, I finally got the courage to own my curves. Now, as long as I am happy with what I wear, the opinion of others doesn’t matter. I wish this for every woman out there. It’s such a powerful thought that women are indeed confident and can #FaceAnything. We already have that radiance within us, we just need to let it shine through and chase those dreams! I am happy to be a part of Olay’s #FaceAnything campaign and hope that more women out there come and share their stories.”

Credits:
Agency: L&K Saatchi & Saatchi
Creative: Khatija Beguwala, Priyanka Prakash
Account Management: Sidheshwar Sharma, Divya Madhavan, Shravan Sanil
PR Agency: 2020 MSL
Films: Divyang Pandya
Production House: Fingerprint Films
Director: Misha Ghose
Executive Producer: Madhukar Kotian
Producer: Vijay Carvalho

Tags:
Olay Face Anything campaign, Olay Women’s Day Ad, Olay India, L&K Saatchi & Saatchi, 2020 MSL, Face Anything campaign, Olay India Campaigns, Fingerprint Films, International Women’s Day campaigns, International Women’s Day ads, Drand campaign, Digital Campaign, Advertising Campaign, Advertising Agency, Inspiring Story, Influencer marketing, Masaba Gupta, Kubbra Sait, Lilly Singh, Priyanka Kochhar, Payal Soni

Budweiser is also promoting its partnership with #SeeHer, an industry effort to improve how women are portrayed across all advertising.

Revisiting the embarrasing work of half-century ago. Sexist Old Ads for Women’s Day

Credits
Client: Budweiser
Group Vice President, Core & Value: Ricardo Marques
Vice President, Marketing: Monica Rustgi
Senior Brand Director: Madison Pietrowski
Senior Brand Manager, Digital: Marni Hamberg
Brand Manager: Hayley Kahn
Senior Media Manager: Erica Biancalana
Archives Director: Tracy Lauer
Agency: VaynerMedia
Chief Creative Officer: Steve Babcock
Group Creative Director: Adam Lock
Creative Director: Todd Bradley
Associate Creative Director: Harrison Barron
Associate Creative Director: Jes Vallee
Senior Copywriter: Chelsea Furlong
Art Director: Casey Burke
EVP: Nick Miaritis
VP, Group Account Director: Joe Leotta
Account Director: Alex Slavin
Account Executive: Donald Spampinato
Project Manager: Katherine Penland
Chief Production Officer: Aaron Kovan
Agency Executive Producer: Cassandra Reuter
Art & Illustration
Illustrator “This Calls For A Budweiser“: Heather Landis
Illustrator “Where There’s Life… There’s Bud“: Nicole Evans
Illustrator “She Found She Had It All“: Dena Cooper

Source

Tags:
Mad Men era, International Women’s Day ads, Women’s Day Campaigns, Happy Women’s Day, Women’s Day ads 2019, Budweiser, VaynerMedia, Budweiser campaigns, Illustrator, sexist ads, Print Campaign, Print Advertising, Print Advert, Budweiser Print Ads, Beer Ads, Beer campaigns, International Women’s Day campaigns

International Women’s Day Ads 2019

Bournvita for Women: The Supermarket Surprise
#DontForgetYourself

PayPal: A Conversation on Diversity, Culture and Business
On International Women’s Day 2019, we recognize that correcting gender imbalance is not simply a women’s issue; it’s a business issue.

Women’s Tennis Association – International Women’s Day 2019 #BalanceForBetter

Candere by Kalyan Jewellers
Celebrating Womanity – #EkZindagiKhudKeNaam

Edelweiss Group – Advice Zaroori Hai
Edelweiss Mutual Fund salutes women across fields who believe in their power to advice.
Right Advice can have the voice of a Woman as well (feat. Bhakti Sharma) #AdviceZarooriHai

Greenply Plywood – Stop Saying Women Can’t
Voting rights. Equal pay. Safe space. These are some of the major talking points surrounding the role of women in India, in recent times. But has anyone stopped to think how, even in this day and age, women could be just as guilty of an entrenched gender-bias as men? Greenply, in association with Archana Women’s Center – a Kerala-based organization that works towards empowering women – drives home this idea with a simple experiment. #StopSayingWomenCant

iD Fresh Food – Equals With iD
Thank you for being there for us through thick and thin. It’s time we did the same for you. So here’s a promise to be there for one another. #EqualsWithiD #WomensDay

Kotak Silk | Hauslon Ki Udaan
This International Women’s Day, Kotak Silk celebrates the bold and unconventional choices made by women. Here’s an inspirational video that salutes women who have the courage to break stereotypes and choose the unconventional path. #SheIsCourage #HauslonKiUdaan #InternationalWomensDay

Max Fashions
Ultimate Women’s Day Fashion Anthem. Max Kehta hai, “Behen Kuch Bhi Pehen!”
#BehenKuchBhiPehen #MaxWomensFest

Volkswagen – My Favourite Things
#BalanceforBetter

Zivame – The Bra Matters
This Women’s Day, let’s uplfit, motivate and support just like our bra, because #TheBraMatters! So why does your bra matter? #TheBraMatters

Chandrika Hair Oil – Men Of Pongala
#MenOfPongala, a joint initiative by Chandrika Hair Oil and the men of Kerala to give back to the women in their families for toiling under the hot sun to cook the Special Pongala at the iconic Attukal Pongala festival in Thiruvananthapuram. After coming back, the women were given a surprise head massage with Chandrika Hair Oil and just like that, the joys and prosperity that the festival promised, came to life. The emotions that flowed were testimony enough for the thought that went behind the campaign. The men made their women proud and definitely made a strong statement.

Tags:
Automobile, Vehicle, International Women’s Day, PayPal, Chandrika Hair Oil, Zivame, The Bra Matters, Volkswagen, Max Fashions, Kotak Silk, Greenply Plywood, Candere, Kalyan Jewellers, Edelweiss Group, Bournvita, International Women’s Day Ads, Women’s Day 2019, Women’s Day campaign, #IWD2019, Best Digital Campaigns, Advertising Campaign, Advertising Agency, Women’s Day Campaign India, latest marketing campaigns, International Women’s Day ads 2019, Latest Advertising Campaigns, International Women’s Day campaigns

Your househelp made your pregnancy as simple as possible.
She made your home a better place. During her pregnancy, it’s time to make her feel at home too. This Women’s Day, give your Help, the help she deserves!

Every day is a new experience when you are pregnant!
Help your maid experience the joy of pregnancy by telling her what changes her body goes through week after week.

It’s time you return the favour! #YourSecondHome #HappyWomensDay

Credits
Advertising Agency: ADK Fortune Team, India
Managing Partner: Subroto Pradhan
NCD: Akashneel Dasgupta
Creative Director: Ravi Shankar Mishra
Account Management: Shruti Negi, Itee Gupta
Production: RBF Productions Team
Director: Tathagata Singha
Producer: Rajesh Bhanushali

Tags:
Film, India, Pharmaceutical, Mankind Pharma, ADK Fortune, Pregnancy, Prega News Ads, Your Second Home, Women’s Day 2019, Women’s Day Ads, Women’s Day campaigns, Prega news Women’s Day, Digital Film, TV commercial, International Women’s Day campaigns