The Internet of things

The internet of things is a network of devices, sensors, vehicles and other physical appliances that are connected together, and enables them to communicate and share data, which results in the direct integration of physical devices to computer systems and improves efficiency and convenience.

Digital marketing

With the new age technology and the integration of the internet to everyday life, it comes as no surprise that corporations have turned to the internet to market their products. Big flashy signs no longer cut the deal in catering to your target populations. You have to reach them at a more intimate level through their social media interactions while the people are surfing online.

Incorporating Internet Of Things with digital marketing

Although late, experts are now becoming more aware of the applications of the internet of things as a means of improving digital marketing strategies. Now that marketing research has become so complex and so many factors have to be considered in order to personalize marketing strategies to an individual level, it is almost impossible to deploy all that work onto a marketing research team of people alone.

By the time the research team will study through the data available, it would most likely be outdated. This calls for an innovative solution that includes the internet of things.
Having an artillery of devices with sensors and monitors connected to the internet is commonplace in today’s world. Valuable information like recent web search histories or personal preferences or needs are essential in deciphering your target market, and this data is easier to collect through the internet of things and the devices that are connected to the network.

The data collected is then communicated to corporations and processed to help understand what the people want, how services and products can be improved and how best customers can be catered to.

This is done with the help of mapping trends on social media activity, coupled with information collected through devices people own that are connected to the internet. This is a much more efficient and economical alternative to having marketing teams of specialists and analysts drudge through heaps of data to surmise marketing strategies that by the end of the process might be redundant.

Internet of things digital marketing revolutionizes the industry. It anticipates the needs of its customer base by mapping trends in purchasing habits and anticipates gaps and loopholes in what products the customer might require in the future.

The Future

Internet of things in digital marketing could soon be refined to unprecedented levels, where the process of building trust and intimacy with individual customers based off of information about those people would cater to their purchasing needs. The future of marketing is bright in the hands of IOT.

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IoT essentially refers to the interconnection between devices through digital networks. This technology allows homeowners to connect all the electrical devices in their homes on a single home network and function at their command. By equipping people with the ability to control the functioning of appliances in their homes, home automation is a secure, convenient, and energy efficient option.

The concept of a smart home originated in 1975 in Scotland when a Pico Electronics developed the X10. It is a protocol that allows compatible electronic appliances to communicate with each other. While the appliances function as receivers, the device (remote controls or smartphones) that controls them acts as transmitters. It uses power line wiring for transmitting commands and signals in the form of numerical codes. But X10 has a limitation – as many devices are connected to a single network, their communication can often get “noisy,” and hence, it not always reliable.

All smart home products correspond to one among the four prominent protocols: X10, Z-Wave, ZigBee, and EnOcean. These products are compatible with both, the internet and cell phones. In the past, smart homes were limited to the rich and affluent, but today, smart homes have become much more affordable. With each passing year, smart homes are becoming ‘smarter,’ all thanks to fresh technological innovations and breakthroughs.

Z-Wave and ZigBee are two popular protocols for home automation. These technologies are primarily mesh networks, that is, they use more than one way to convey commands to their particular destinations. ZigBee derives its name from the transmitter that has a zigzag pattern like bees, searching for the best path to reach the receiver. Z-Wave, on the other hand, utilizes Source Routing Algorithm to determine the fastest route for delivering commands.

Why Should You Opt For A Smart Home?
A smart home brings with it numerous advantages that help simplify your life to a great extent. Home automation paves the way for more efficient use of energy, water, and other resources, thereby saving your money as well as the earth’s natural energy resources. Let us look at the advantages of home automation in details.

1. Easy management of all home appliances from one place

With just one app on your smartphone, you can control the functioning of all the devices in your home. Think about it – your TV, fans, air conditioner, refrigerator, lights, thermostat, and so on, can be controlled with just a click not only from within your home but from anywhere you are! Isn’t that super convenient? When you own smart home, you no longer have to bother yourself with the little issues, whether you turned off the fan or the TV, whether you set the security alarm, because you can do it all through your smartphone!

2. Maximize the security of your home

Safety and security of homes is a huge concern for every individual. By incorporating advanced surveillance features in your smart home network, you can fortify the security of your home very efficiently. There are plenty of options to choose from – motion detectors, surveillance cameras, automated door locks, etc. Just incorporate them into your home security network and activate them before going to bed or heading out.

3. Add new appliances easily

When it comes to incorporating new devices on your home network, smart home technology can be very flexible. The overall approach is to allow you to retrofit more modern and better appliances for a seamless controlling of your home. As technology continues to progress, newer products with better features emerge. And with the flexibility the home automation technology provides, you can always incorporate additional appliances to your home network for making your life more convenient.

4. Increased energy efficiency

Home automation is designed to make your living space more energy-efficient. For instance, a smart programmable thermostat or air conditioner can learn the behavior of the homeowners and automatically modify the settings according to their preferences. They can even suggest the best energy efficient setting for your home throughout the day. Also, lights can be programmed to turn on and turn off automatically when you enter and leave the room. These little things can help you save a lot of energy.

5. Achieve improved appliance functionality

With a smart home system, you can improve and optimize the functioning of your appliances. A smart oven will guide you through cooking, so you don’t have to worry about overcooking or undercooking your recipes. Likewise, a smart TV will learn your preference pattern and line up programmes and channels according to your preferences. Similarly, all your home appliances will achieve improved functionality and make your life so much more enjoyable and hassle-free!

With tremendous possibilities for the upcoming future, the concept of a smart home is rapidly becoming a trend that is here to stay.

About Atomberg
In today’s world of household appliances, there is a massive gap. On one hand, we have appliances which have standard features but consuming a lot of electricity in the process. On the other hand, there are energy efficient appliances which simply cannot compete with others based on parameters like design, looks, price etc. We, at Atomberg Technology, are here to change this once and for all.

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Augmented Reality-Go Beyond:

Augmented reality it’s a digital technology which overlays digital information into our existing surrounding thus enhancing our on-screen experience. Although this idea has been around for years making appearances here and there, it is now that it has gained momentum. Much of which can be attributed to Pokémon Go. In its peak, it earned a massive 10 million dollars/per day in new revenue, which is the result of the pandemonium it created. Thus, bringing augmented reality to front running digital marketing trends.

With the end of 2016, approximately 3.5 billion AR apps were downloaded. This shows why there is a hustle among top companies and developers to create more advanced and user-friendly AR apps, games and experiences.

AR allows marketers to transform a static object, such as a printed advertisement or magazine cover into an immersive 3D experience. It benefits’s including increased brand awareness increased customer engagement and bringing digital to the real world, AR could be exploited in many ways to heighten online marketing and increased ROI.

Tech companies like Sephora and Modiface, are already enjoying the benefits of AR, by launching virtual makeup tools. Even the furniture giant, IKEA has launched virtual furniture tool and upcoming interactive shopping malls will take online shopping to a whole new level.

Be There With “VR”:

Virtual reality is a concept which will revolutionize digital marketing. Each and every brand can make use of it in some way or another way to market their products and services. Companies are working around VR, as immense opportunities still lie ahead of them to develop VR and market their products and services.

A blog by Onit digital predicts that VR will overtake all forms of digital marketing in the following years and bring those technologies out of shelf which will alleviate VR experience.

Virtual reality has some high –end users, like Tom’s, Mercedes, The New York Times, Lowe’s, Game of Thrones and Samsung, etc., who have found some unique ways to use this technology and have immensely benefitted from it.

But it will take years to fully realize the fruits of VR and make it available to all and not just a few targeted customers. Nonetheless, it will be fascinating to see how marketers tame this deeply engaging technology to attract customers and increase their brand value.

Machine Learning Algorithms – Let Your Machines Do The Thinking:

Many would say that machine learning is not new, but what it is & how it is being applied today can surely be termed as the rebirth of machine learning.

Previously, machines were programmed to look into a particular set of data & execute the programmed function. What’s new is that the new machine learning does not need to be specifically programmed to do so. It is closely related to big data & AI. Machines themselves learn from the available data & thus do not have to be manually told to do a particular task. Many practical uses of this new-age machine learning are already in place. The most popular of all being Facebook’s news feed. It shows you what you are interested in and if you click on a particular page, the machines learn and show you more related pages.

Similarly, Amazon‘s Netflix shows your preferences on the basis of the movies and TV shows you have watched. Machine learning reduces the need for human intervention thereby adding both efficiency & value n the system. It has immense potential in many fields including banks, government agencies, healthcare & of course marketing & sales.

Pen Is Mightier Than Sword, Machines Even More- Marketing Automation:

As automation continues to increase in the industry, it is starting to make its mark in online marketing too. Many softwares are coming up which allow organization and syndication of social media posts on the likes of Twitter and Facebook and then writing contents just like a human. This not only saves money but makes marketing job easier and straightforward.

What it lacks is humanity. We can’t solely rely on software to study customers and provide content. People aren’t always predictive but their behavior keeps on changing, thus making the work done by the software eventually fall bland and non-engaging which alienates the readers. An interesting article by Business 2 Community website also makes the same point.
Moreover, one misses out on the social aspects of clients, which often presents those facts that only a human can identify. Thus marketing automation should be assisted by other strategic technologies which can boost its function and reduce its potential drawbacks.

Earlier the cost of building the software outweighed its return. But now it’s easily available to all B2C and B2B companies. Moreover, integrating marketing automation software with the company’s existing CRM system benefit’s both marketing and sales efforts creating better visibility for both.

IOT- Your World, Online:

Internet of things is an umbrella technology which once in full effect, transforms all the sectors worldwide. It costs a lot in its belt. Quite simply, internet of things means that all the things including gadgets & appliances will be connected to each other via the internet.

Imagine the world, where your alarm would know when you wake up & it will accordingly signal your geyser to turn on & the coffee maker to start. Your car will know where to go & which best way to take as it will be told by your calendar. In your office, your office, your printer will know it’s running low on ink & so it will place an order on its own.
This concept travels far and wide & the world is slowly embracing IOT with much more still to come.

In the online marketplace, IOT will prove to be a game changer as it has roles to play in all the elements of marketing including product, price, place & promotion. It would enable real-time monitoring thus helping in better supply chain management & logistics.

Big Data-Information & Inference:

Up until few years, decision making by the business was solely done on the basis of loose data available through various sources and most of the time, the manager took a shot without ensuring back-up. This changed when internet rose to power with social media and e-commerce platform was recreated with the new backup system.

Today a huge amount of data is available to the companies. Accordingly, big data analytics is the analysis & interpretation of huge data to determine & help in decision making regarding customer preference, hidden correlation, market trends etc. Big data analytics is recently undertaken by various major companies worldwide along with many third party companies like Cisco & IBM which provides analytics services.

Handling big data is very tough due to its vast magnitude. Therefore proper & powerful algorithms are required to properly sort & thus provide useful information to assist in decision-making. Apart from that, the challenges in using big data are privacy issues & absence of proper infrastructure to collect & sort the data. Currently, many companies are successfully using big data & it surely has potential to transform digital marketing in future.

AI Assistants: From Ok Google To Hey Siri:

For all those sci-fi lovers out there this term is as old as any. But lately, we have slowly been realizing the reality of artificial intelligent assistant. Artificial intelligence provides automation of various data which also includes analysis of the big data. While all companies have data, they need someone to analyze and form useful information from it. This is where artificial intelligence steps in. While you could manually do this, there is no need to mention that it would take your lifetime and even your analysis can be proved wrong as well.

AI automates many things in today time but still, it hasn’t reached its full potential. The most basic AI that we are aware of is, of course, Apple’s Siri, Google’s Cortana and now Amazon’s Alexa. Apart from this, self-driving car, smart homes, sensors and much more constitute AI. It has created a revolution in the marketplace as AI provides a personalized shopping experience to customers, like Amazon. It shows you your items of interest and at the same time, it is being used to provide that human touch that was lacking in e-commerce.

While you may be interacting with AI on a daily basis, a lot is yet to come your way.