IRCTC – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Sat, 30 May 2020 08:44:35 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.2 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png IRCTC – Campaigns of the World https://campaignsoftheworld.com 32 32 IRCTC Storyrail – One destination, countless journeys https://campaignsoftheworld.com/digital-campaigns/irctc-storyrail/ Sat, 30 May 2020 08:44:35 +0000 https://campaignsoftheworld.com/?p=19427 IRCTC Storyrail – One destination, countless journeys

Problem:
In India, people see train journeys as a thing of the past. They didn’t think of as a favourable mode of transport.

Insight:
Trains in India have been running for over 125 years. Every single train encapsulates a lot of untold stories.

Idea:
They converted trains into time machines. Passengers could scan different parts of the train to unearth stories.

This is Student Specific Work not claimed by brand.

IRCTC Journey

On screen notification by IRCTC

train scan IRCTC

IRCTC Storyrail

Credits
Brand: IRCTC
Campaign Name: IRCTC Storyrail
Contributors: Apaar Singhal – Copywriter, Siddhant Karale – Art Director, Ajay Gupta – Art Director
School: Miami Ad School, Mumbai

Tags:
India, Transport, IRCTC, Miami Ad School, Digital Campaign, Innovation, Technology, Advertising, Creative campaign

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