Amazon
Kindness, the greatest gift
It’s the small acts of kindness that have the biggest impact.

Etsy
Give more than a gift
This year, bring back the festive magic with custom-made, one-of-a-kind decorations.

Argos
Baubles to last year! Christmas is ON.
British retailer Argos and its agency of record, The&Partnership, are today releasing their 2021 festive campaign. The ad showcases the pure jubilation of Christmas and all the ways British families across the country can go BIG together after the disappointment of last year. With a barrage of festive cheer, the 60-second advert kicks off a multi-media Christmas campaign running through the festive period covering key consumer touchpoints across ATL, OOH and Digital channels.

Appealing to Christmas enthusiasts across the UK, the ‘Baubles to Last Year, Christmas is On!’ campaign reaches out to families that LOVE the festive period; the neighbour who’s always first to put decorations up, the person at work who starts wearing a Christmas jumper in October (!) and the promising sound of the delivery man at our front doors signifying the arrival of special gifts for loved ones. Christmas 2021 is more poignant than ever before, and people want to make it the most exciting, magical, and memorable Christmas yet – with the help of Argos, it will be.

Sainsbury’s
A Christmas to Savour. It’s been a long time coming so let’s savour every heart warming, present opening, roast potato munching moment of it.

Domino’s
DOMIN-OH-HOO-HOO

The nation’s favourite pizza company, Domino’s, launched the follow up to its hugely successful DOMIN-OH-HOO-HOO campaign with a bold new attention-grabbing creative. A milestone moment for the brand, the spot represents its first-ever Christmas advert, and in true Domino’s style, it is a campaign that captures the festive spirit with a twist. The integrated campaign drives home the joy of sharing a Domino’s slice amongst friends, family and colleagues, reunions of which many missed out last Christmas. Domino’s invites customers to put a yodel call out to loved ones for a rollover Christmas and introduces ‘The Festive One – Domino’s first foray into a festive menu.

Vodafone
Christmas is the most heartwarming holiday for many of us. But for others, Christmas Eve is the saddest moment of the year. For those who spend this night lonely. In Hungary, more than 1 million people live in solitude. This Christmas, Vodafone, in cooperation with ‘Hungarian Charity Service of the Order of Malta’, donates free internet and smart devices to old people’s homes all around the country, so elderly people can connect with their friends and family members living far away. Besides this, the campaign’s goal is to inspire Hungarians to make a step to reduce the number of lonely people. A call or a personal visit makes a huge difference. So this Christmas, no one will be lonely. A huge ambition, but Together we can.

McDonald’s UK
Imaginary Iggy
The advertisement shows how the little girl and imaginary friend, Iggy, play around as kids and stick together. But as the girl grows up, she starts to outgrow her imaginary friend.

And one day, when she is a grown-up woman, she confines her childhood friend Iggy inside her cupboard.

It is when she sees another child talking to somebody invisible that she realises her imaginary friend. The girl rushes back to her closet and brings out Iggy.

Coca-Cola
This year serves as a reminder that the Real Magic of the holiday does not come from presents and gifts. It comes from special shared moments together. Coca-Cola. Real Magic.

Not On The High Street
Gift The Extraordinary’ is the Christmas effort from Notonthehighstreet, a curated online marketplace for small creative businesses in the UK. The creative aims to capture the excitement and anticipation of consumers who want to celebrate Christmas with loved ones for the first time in two years, hero-ing the ‘extraordinary’ qualities of every person in the country.

TK Maxx
This is the year to come back with a bang! And boy is little Laurie, the organist returning this Christmas spectacularly. Join us at a local festive concert as Laurie gives the performance of a lifetime inspired by a pair of FABULOUS boots from TK Maxx gifted to him by his proud parents. Brace yourself for a performance to the maxx. And Christmas to the maxx!

This article is about:
Christmas Advert 2021, Christmas advertising, Christmas Ads 2021, Creative Christmas Campaigns

The creative idea by Verve was to help combat the spread of the COVID–19 pandemic and share the message of hand hygiene with the main goal of this campaign always being to raise awareness about the importance of clean hands.

Handwashing is something that we do every day without giving it a second thought, but during a global pandemic, it could also be the one thing that saves our lives – if it’s done correctly. Research has shown that only 5% of us are washing our hands for the 20 seconds that it takes to get them thoroughly clean.

“To help actively change behaviour and create awareness about the importance of hand-washing, our team at Verve invented a unique product; the first bar of soap that lasts for exactly 20 seconds. The 20 Second Soap helped to train people how to wash their hands correctly and was distributed from an online store for free as a tangible way to teach people new habits, with hundreds of little soaps making their way across the country.

After this phase, we then decided to put the power into the people’s hands; literally. We are now in the process of teaching people how to make their own 20 Second Soap bars, starting a whole ‘Clean hand movement’. The plucky little designs of our mini soaps also help to put a smile on people’s faces at a time when smiles are needed. Proof that big messages can come in small packages.”

Health officials have said that hand washing is one of the best ways to prevent the spread of COVID-19, slowing a pandemic by 24%.

Credits
Campaign: 20 Second Soap
Advertising Agency: Verve Live Agency, Dublin , Ireland
Managing Director: Ronan Traynor
Creative Director: John OShaughnessy
Senior Art Director: Bryan Minton
Senior Copywriter: Niamh Clohosey
Head Of Digital: John Kilcullen
Lead Digital Designer: Nikki Kennedy
Graphic Designer: Kev Rooney
Graphic Designer: Holly Montell
Graphic Designer: Seán Flanagan
Senior Account Manager: Lisa Carmody
Account Manager: Amy Masterson
Digital Account Manager: Emma Magill
Media Account Manager: Jomarie De La Fuente

Tags:
Hand wash, Ireland, Agency, Self-Promo, Health, Public Interest, NGO, Verve, Digital video, Verve 20-Second Soap, 20-Second Soap, Clean hand movement, 20 Second Soap, Innovation, Product design

They did this to check if anyone could detect or spot the lump on Molly Malone’s breast while striking a pose for a click. But to their surprise, no one was able to notice it. None of the visitors, citizens or tourists who had touched Molly’s breasts could detect anything malicious. It’s a brilliantly planned and subtly executed campaign that drives the message to “be breast aware” home.

Credits:
Advertiser: Marie Keating Foundation
Campaign: Take Notice
Category: Outdoor Campaign | Awareness campaign
Advertising Agency: ROTHCO|Accenture Interactive, Dublin, Ireland
Executive Creative Director: Alan Kelly
Creative Director: Stephen Rogers
Creative Team: Stephen Rogers, Anthony Ortuso
Head of Production: Margaret Levingstone
Head of Marketing: Jill Byrne
Project Director: Barbara-Ann Chaney
Agency Producer: Laura Cahill
Head of Strategy: Kathy Troy
Digital Strategy: Colm Cusack, Eadaoin Coyle
Design Director: Shane O’Riordan
Production Designer: Joe Fallover
Photographer: Chris Lindhorst
Music: Imelda May
DoP: Burschi Wojnar
Post House: Screen Scene
Editor: Juniper Calder
Post Production Supervisor: Anne-Marie Downs
Colourist: Donal O’Kane
Sound: Will Farrell

Here’s a short story, in pictures.