Over the last six months, tens of thousands of businesses in Israel have been affected by the coronavirus outbreak. For the launch of the new Samsung Galaxy Note20, they decided to help 20 small business owners and connect them with the leading digital creators in Israel. They handed each of their creators a new and powerful Galaxy Note20. With the help of its advanced features, they shot, illustrated, photographed, and edited various advertising and digital tools the small business owners can use to advertise and publicize their businesses, services, and goods. To date, millions of Israelis have been exposed to billboards, promotional videos, and other commercial items they created this way, which they hope will march our small business owners into a new era of prosperity and success.

Credits
Brand: Samsung
Campaign: Galaxy Note 20/20 Project
Advertising Agency: Leo Burnett, Israel
CEO: Ori Gal
CCO: Ami Alush
VP Client Services: Yonatan Regev
Creative Director: Oren Ben Naim
Creative Team: Hezkush Yeshurun, Jonathan Blieden
Agency Producer: Menny Zarhia
Account Supervisor: Hagay Zaken
Account Manager: Efrat Gelfand
Director: Omri Dekel-Kadosh
Production Company: Udini Films
Creators: Shany Reich, Tal Gutberg, Yael Linzen Segal, Michael Topyol
Marcom Director: Eva Hasson

This campaign is about:
Galaxy Note20 Ultra, Galaxy Note 20/20 Project, 5G Smartphone, Samsung, Creativity, Technology, Innovation, SME, MSME

Three things remain certain in life-death, taxes, and holiday-fueled wine spills. The topple of someone’s half-full glass of wine on your fancy tablecloth is an inevitable part of the chaos and chatter that consumes a holiday dinner—until now.

Leo Burnett Israel and Galil Mountain Winery created a stain-proof solution, just in time for the Jewish New Year. The result is an integrated campaign – equal parts clever and aesthetic.

The duo developed the “Winetone” tablecloth, designed to match Galil Mountain Winery’s wines’ exact colors. The tablecloths are part of a festive gift box that includes a bottle of wine—rosé, cabernet sauvignon, merlot or syrah—and its perfectly matched tablecloth. So when you or your guests spill, it’ll blend right in.

To successfully produce this unique product, the agency partnered with Hameshaken—a chain of small production factories that employ people with disabilities.

It’s a campaign rooted in a belief in helping others out—whether that’s elevating a meaningful company like Hameshaken or easing consumers’ wine-spilling worries during the holidays.

Credits:
Brand: Galil Mountain Winery
Campaign: Stain-Proof Tablecloth
Advertising Agency: Leo Burnett, Israel

This campaign is about:
Festive Campaign, Disabilities, Hameshaken, Wine, Product Design

Heineken Unmissable Moment Case Study

Credits
Brand: Heineken
Campaign: Unmissable Moment
Advertising Agency: G. Conversation, Tel Aviv, Israel
Creative: Yuval Peleg
Senior Planner: Lior Idelson
Account Director: Dor Pinto
Executive Digital Producer: Dudi Landa
Executive Agency Producer: Itai Sinay
Executive Creative Director: Dvir Kalmi
Chief Executive Officer: Or Luboschits

Tags:
Experiential campaign, Israel, Alcoholic Drinks, Heineken, UEFA Champions League, Union of European Football Associations, Pirlo, Del Piero, Beer

Director Tal Zagreba’s comedic new Samsung campaign speaks to anyone who has experienced the frustration of starting the washing machine, only to discover a stray item they’ve forgotten to add. Creatively devised by Leo Burnett Israel, produced by Kaski Productions, and co-produced by Great Guns, the playful film highlights Samsung’s innovative new line of washing machines featuring AddWash technology, allowing people to add laundry mid-cycle.

The campaign follows a father who, after putting one final load of clothing in the wash, celebrates finally reaching the bottom of the laundry basket. Fantasising about becoming a world-renowned celebrity for such a rare achievement, the dad journeys through a wicker basket tunnel into a world in which he is media sensation. He signs fans’ own laundry baskets, appears on the red carpet for the ‘Bottom of the Basket’ film premiere, and becomes immortalised in the ‘Laundry Fighter’ arcade game. It is only when his daughter appears that he is brought back to reality, as she presents a forgotten item to put in the wash. All is not ruined, however, as the father is able to add this last piece in with Samsung’s AddWash feature, letting him see the bottom of the basket for a little longer.

Director Tal Zagreba comments: “When the guys at Leo Burnett call me, I know that creative freedom is the name of the game. It is beyond a pleasure to work with them every time, as we are all of one mind and constantly pursuing the best creative results. In addition, Kaski Productions did a magical job of making everything happen above expectations and fulfilling our creative desires against all odds.”

The director combines a medley of styles in the film, seamlessly combining live action with retro arcade game animation, red carpet event coverage, and a mobile phone camera perspective as a fan gets snapped in front of a magnificent ‘King of Laundry’ statue.

Speaking on the variety of styles used in the campaign, Tal says: “Luckily, I was privileged to work once again with my long-time collaborator and true friend, Robert Moreno, who is responsible for every aspect of the post production including classic animation, matte painting, 3D, compositing, colour grading and even storyboard. Collaborating with Robert is always fun, as we love to challenge ourselves and aim high.”

Credits
Brand: Samsung, Israel
Campaign: The man who got to the bottom of the laundry basket
Ceo: Adam Polachek
Creative Agency: Leo Burnett Israel
Copywriter: Oren Ben Naim, Harel Livne
Art Director: Meital Miller
Chief Creative Officer: Ami Alush
Creative Director: Elad Gaizler
Account Executive: Asaf Fish
Marketing Director: Eva Hasson
Agency Producer: Oren Ben Naim, Harel Livne
Production: Roy Kaski
Chief Account Officer: Idit Zukerman
Social Account Manager: Ronny Dimnik
Strategic Planner: Liz Stull
Director: Tal Zagreba
Account Supervisor: Sapir Aharoni

Every day in Israel, ten young adults ages 18-40 find out they are have cancer. Still, the country’s support system does not recognize this age category as a population with special needs.

Quite the opposite in fact. For many of these young adults who are just starting out in life – starting a family, buying an apartment, beginning their careers; getting cancer means getting stuck.

Why? Because young cancer patients (and even recovering young cancer patients) can’t get a mortgage, women cancer patients are not told to freeze their eggs (in spite of what you can imagine cancer treatments may do to their ability to conceive & have a baby) and 60% of them are not hired back to work. For them, getting cancer means getting stuck.

The Stop Cancer association was created to change that and provide a network of support for young adults with cancer. Therefore, in honour of the first ‘Young Adult Cancer Awareness Week’, we launched #TheCancerThatStuckMe.

The idea behind the campaign was to emphasize that while a ‘regular’ 29-year-old, buying his first apartment, life is on track to move forward, the life of another person that same age, who just was diagnosed with cancer, suddenly gets stuck. While he is asked to deal with the disease, once recovered buying an apartment will be an impossible dream as he will not be eligible for any funding or mortgage.

The campaign carried which was carried out on every media platform available, attempts to illustrate our cancer patients getting stuck and began with organic Instagram stories which hit a nerve and spread everywhere as hundreds of celebrities joined our cause and shared their stories. Live prime television broadcasts froze, live radio broadcasts got stuck as did TV Promos, Movie trailers and YouTube pre-rolls. Even Israeli President Mr. Reuven Rivlin voiced his position in support of our goal.

Agency Credits:
Campaign: The Cancer That Stuck Me
Advertising Agency: BBR Saatchi & Saatchi, Israel
Chief Executive Officer: Ben Muskal
Chief Creative Officer: Yaron Perel
Creative Director: Kobi Cohen
Art Director: Gali Divon
Account Supervisor: Moran Darzi
Account Executive: Adva Aviad
Media Strategy Manager: Ronit Shekel
Marcom Director: Eva Hasson
VP Content & Production: Iris Yisraeli
Producers: Livnat Alon
Photographer: Ron Kedmi
Video Photographer: Leehou Porat
Video Editor: Tom Lin
Original Music: Yaya Cohen Aharonov
Studio BBR Manager: Yaron Keinan
Studio BBR: Zehava Gonen Greenberg, Masha Varshitsky, Noam Carmel, Jenny Gindus, Eyal Vinitzer, Gabi Levi Elkayam, Robert Mizikovsky

Stop Cancer Team:
Marketing & Strategic Manager: Adi Muggia
Community & social network Manager: Yifat Mor
Minisite Content Manager & copywriter: Sharon Shinar
Minisite Technical operator: Liran Rozen (Anova company)

Tal Center non-profit organization Team:
CEO & Stop Cancer project manager: Shira Segal Kuperman
Chief Executive Officer of Foreign relations & resources developing: Saar Amir
Operation& publicity manager: Shani Adelshtein
Tal Center Founders: Zohar & Yankale Yakobson

Ben Horin & Alexandrovitz Public Relations Team:
Head of Public Sector Department: Amit Melnik
Team leader: Ortal Elias
Media consultant‏: Yuval Mor

Tags:
Awareness Campaign, Digital, Case Study, Cancer

Coca-Cola has always championed young people, and while being young is mostly perceived as being carefree – the reality couldn’t be further away from the truth. The average person makes over 30,000 choices a day and when you’re young making life-defining choices can be terrifying… and with thousands of results an online search delivers, it’s easy to get drowned in too much information. No one realized that better than Coca-Cola who’d just expanded its product range in Israel, giving consumers more choices than ever before.

So Coca-Cola decided to help youngsters figure out what’s the right choice for them – not just beverage wise but life wise. Partnering with Google, we identified the top online searches made by Israeli youngsters regarding work, studies, travel, and other meaningful life decisions. Searches like where to travel to after the army – South America or Asia-, whether to travel alone or with a friend, whether to choose a subsidized student job or a regular job and many more.

After mapping out youngsters’ top searches, we applied our data findings and created over 40 individual pieces of video content, indexed them and optimized them so that the content would pop up organically on google search. But we didn’t stop there; predicting what the next step in their search would be, we engineered the content so that every quest and every video viewed generated an option for youngsters to go down the rabbit hole and explore their question even further by viewing another video that informed their choice and answered their question even better. So when the first video played-out, we immediately offered youngsters the possibility to search deeper and view another piece of content – de facto creating tens of thousands of completely native, hyper-relevant journeys – tailored specifically to every individual.

Israeli youngsters loved the experience which generated over 2M views, got listed on YouTube’s ‘Best Campaign of the Month’ ranking and achieved completion rates of 76% and a relevance score that grew the more videos were viewed.

Working together with Coca-Cola and Google we effectively created the first video search engine to make Israeli youngsters’ life decisions easier. Now that’s an experience worth watching!

Credits
Campaign: The Search of a Lifetime
Agency: Glickman Shamir Samsonov Publicis
VP Creative, Partner: Yigal Shamir
VP Clients, Partner: Ronen Goldshmidt
VP Creative: Adi Bruner
CTO: Omry Levy
Creative Director: Adam Peled
Art Director: Lior Shuster
Copywriter: Tom Gabay
Account Manager: Irit Pasternak
Account Supervisor: Liron Hadad
Junior Account Manager: Zoe Price
Studio Manager: Einat Shabo
VP Strategy: Michal Atia

Coca-Cola Client Credits:
VP of Marketing: Shelly Shamir Keinan
Marketing Manager: Orly Flex
Brand Manager: Adi Ashkenazi
Head of Digital: Nataly Ziv

Google Israel Credits:
FMCG: Seffi Tsarfati
Creative: Idan Kravitz
Analytics: Gal Afgon

Tags:
Digital, Israel, Non-Alcoholic Drinks, Coca-Cola, Google, Publicis, The Search of a Lifetime, Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns

Over the last couple of years, the southern border area between Israel and Gaza has become a buffer zone for the ongoing Israeli-Palestinian conflict. A conflict that has put many farmers of Israel’s border towns and kibbutzim in the line of fire. Over the last couple of months, as the conflict has flared up, over 2,600 hectares of crops, mainly wheat, went up in flames – a loss for farmers estimated at well over 2 million USD – not including the extensive damage caused to the fields’ irrigation systems.

Wanting to do something to help the destitute Israeli farmers, “Alexander”, an Israeli boutique brewery, decided to launch a limited edition beer. The beer is made exclusively with Israeli wheat from Gaza’s border fields, and all its proceeds will go to supporting the farmers along the Gaza border whose fields burnt in recent months. With that in mind, the brewery will be issuing 200.000 bottles, which will be available for purchase at supermarkets, bars, restaurants and online, with free delivery to whatever part of the country you live in.

The ad features heartfelt testimonials that focus on the pain and despair felt by Gaza border farmers like Dany Rachamim from Nachal Oz and Reuven Nir from Mefalsim, as they witness the fruit of their hard labor go up in smoke right before their eyes. The commercial ends with a call for Israeli consumers to buy the beer in solidarity and so doing help restore the farmlands and pastures.

Credits:
Agency Credits: Leo Burnett Israel
Client: Alexander Beer
Campaign: Gaza Border Beer
CEO: Adam Polachek
CCO: Ami Alush
Chief Strategy Officer: Shai Nissenboim
Creative Director: Elad Gaizler
Art Director: Olga Vorobieva
Client Services VP: Idit Zuckerman
Account Supervisor: Ziv Abuhazira
Account Executive: Ilanit Tschelak
Strategic Planner: Liz Stull
Media Planner: Zila Knafo
Agency Producer: Menny Zarhia
Traffic: Maya Varochik
Marcom: Eva Hasson
Production Company: Omri Paz
Photographer: Menachem Reiss
PR Company: Karvat & Weiss

Tags:
Israel, Gaza, Beer Campaigns, Beer Ads, Leo Burnett, Alexander Beer, Karvat & Weiss, Omri Paz, Gaza Border Beer

According to the latest UN report, 80.000 women are intentionally killed every year. Out of them, 50% are killed by someone close to them and 35% are killed by their current or former partner. To put these numbers into perspective, that’s 137 women killed worldwide every day. A growth of 11% in just 6 years. And yet no one really cares.

In Israel, 40% of women aged 16-48 report having been a victim of domestic abuse. In fact, 2 women were killed in Israel over the last 24 hours and over 20 women have been murdered since the onset of 2018. Yet in spite of this, the government still torpedoed just last week a proposal to establish a parliamentary committee of inquiry into the murder of women.

So to mark the “International Day for the Elimination of Violence Against Women” and raise public awareness and sensitivity to the issue, together with the No to Violence Against Women organization we initiated a social media campaign.

Using Facebook’s Live Photo feature and some of the country’s most vocal women as influencers, we created posts in which these women asked people to lend them a hand. What ensued was a surprising mobile experience as the act of pressing and holding their hand activates a video that has them calling out for the surfer to stop as he is hurting them. Our surfers who unwittingly took part in a virtual act of brutality were then faced with our message:

“1 in 4 women in Israel suffers domestic abuse & violence,
so please don’t lend violence a hand and report all abuse”.

Credits:
Agency Credits: BBR Saatchi & Saatchi
Client: No to Violence Against Women – NPO
Website: https://no2violenceen.wordpress.com/
CEO: Ben Muskal
CCO: Idan Regev
COO Publicis: Dorit Gvili
Creative: Itamar Paradny
Agency Producer: Maya Palmon
Account Supervisor: Shirley Konka
Media Strategy: Ronit Shekel
Editor: Alon Shmoelof
Publicis Media: Eliran Or and Ava Cohen
Marcom: Eva Hasson

Tags:
#HoldMyHand, Awareness, Campaign, charity, Domestic Violence, Facebook, Israel, Live Photo, Marketing, Mobile, No to Violence Against Women, Social Media, Violence Against Women, Women, BBR Saatchi & Saatchi, Digital Campaign, Social Media Campaign, Fighting violence against women, Publicis, Marcom, Domestic Abuse, Domestic Violence

Whoever is a Game of Thrones fan, is no doubt familiar with the bulky and enigmatic character of Hodor who throughout the show’s seasons carries Bran on his back while uttering only a single word: ‘HODL’.

The first time you see “HODL” when someone is discussing cryptocurrencies, the word causes you to stop reading. You think: “Is it a misspelling?” Well, yes it is – at least it was mistyped originally. Now, rather amusingly, HODL has spawned a life of its own. It has evolved to represent a long-term trading strategy and philosophy for crypto investors.

A word which has sparked many memes and which according to eToro’s latest global campaign is a gross misappropriation. HODL which for many people has become shorthand for ‘hold-the-door’ refers for cryptocurrency fans and other people in the know to quite something else: the act of holding on to your cryptocurrency rather than selling it.

More than a Meme: HODL as a Strategy

The memes helped lift HODL from a mistyped “hold” to a widely adopted slang term and trading strategy used in the cryptocurrency community. Quartz heralded it as one of the most important terms in crypto culture in 2017, describing it as a determination to “stay invested in bitcoin and not to capitulate in the face of plunging prices”.

So in an attempt to familiarize people with the world of finances, cryptocurrency and online social trading, BBR Saatchi & Saatchi and eToro are taking a page out of some of the world’s most iconic shows.

A feverish attempt by Kristian Nairn to break out of character and reposition himself as a serious actor

What is HODL? Explained by Kristian Nairn

Credits:
Agency Credits: BBR Saatchi & Saatchi
Campaign: HODL (hold on for dear life)
Chairman & C.E.O: Yossi Lubaton
C.E.O: Ben Muskal
CCO: Idan Regev
COO: Dorit Gvili
Creative Director: Naor Itzhak
Copywriter: Omri Tzidon
Art Director: Shani Sofer & Anahi Raveh
Digital Producer: Tali Sasson
VP Client Services: Noa Sharf
Account Supervisor: Shirley Konka
Account Executive: Nitzan Cohen Fingerov
Account Executive: Mor Lewit
VP Strategic Planning: Yossi (Joe) Baruch
Strategic Planning Supervisor: Lora Goichman
Media Planner: Ronit Shekel
Planning Information Specialist: Eva Hasson
Director: Rani Carmeli
Producer: Ariel Pridan

Client eToro:
eToro Founder & CEO: Yoni Assia
Marketing Operations Director: Avital Sobol
Copywriter: Shlomi Dubish
Art Director: Mor Barkai

This article is about:
eToro, BBR Saatchi & Saatchi, BBR, Saatchi & Saatchi, Latest global campaigns, HODL, Kristian Nairn, Finance, Cryptocurrency, Digital Currency, Game of Thrones, Crypto investors, Hodor, Crypto trading, Cryptocurrencies, Latest campaign, Israel, eToro HODL

You’re probably familiar with the situation – you’re at work, in the middle of your day and suddenly your battery dies on you – right when you need it most. Exactly when that new client you’ve been chasing for weeks said he’d get back to you. Within seconds you go into full blown crisis mode, scourging the office corridors in search of a charger to save your life (and possibly your career).

But let’s face it, running out of juice for your cell phone hardly qualifies as a crisis. A syndrome of our modern day lifestyle, the word ‘crisis’ has come to embody our increasing dependence on our mobile devices for just about everything. As a result, the word ‘crisis’ has probably become one of the most acutely misappropriated words of our times – a fact you’ll discover when you watch our Samsung Galaxy Note 9 new commercial.

Credits
Advertising Agency: Leo Burnett, Israel
Chief Executive Officer: Adam Polachek
Chief Creative Officer: Ami Alush
Chief Account Officer: Idit Zukerman
Chief Strategy Officer: Shai Nissenboim
Strategic Planner: Liz Stull
Art Director:Meital Miller
Copywriters: Oren Ben Naim, Elad Gaizler, Tal Menkes
Agency Producer: Menny Zarhia
Account Supervisor: Sapir Aharoni
Account Executive: Nofar Zinger
Social Account Manager: Lio Schafferman
Traffic Manager: Maya Varochik
Marcom Director: Eva Hasson
Director: Tal Zagreba
Graphic Designer: Oren Bar
Musical Composer / Musical Arrangements: Shlomi Shaban
Photographer: Roman Linetsky
Art Director: Neta Dror
Active Director: Ravit Aviv
Composition / Design: Vadim Bar Zakharin, Tal Porat, Amir Steiner, Gal Primack Najari
3D: Omer Arieli
Editor: Shahar Be’eri
Musical Production: Niv and Meital (Nov)
Sound: Sidney Toledano
Production / Post-production: Omri Paz Productions
Producer of the post: Ophir Tal

This article is about:
Film, Israel, Electronics, Technology, Samsung, Leo Burnett, Samsung Galaxy Note9, Smartphone

The Tel-Aviv Gay Pride Parade is a world-renowned extravaganza. But colorful as it may be, it does little to further the rights of the LGBT community who cannot marry, adopt or be a parent. Basic rights denied by Israel’s increasingly conservative government.

That’s why when another law affecting and effectively discriminating the LGBT community was brought to vote on July 18th, we told our client they needed to get ready to fight.

Our suggestion: A one-day nationwide strike urging the LGBT community to stay away from work and show the entire country that they are not second rate citizens and that this law affects people from all walks of life. People they know and work with. Doctors, lawyers, pilots, hi-tech workers and many more productive people employed everywhere.

While we were unsure how the country would respond, even we were surprised by the extent of the public endorsement of their cause. Within hours of the announcement, leading companies and people all over the country joined our struggle:

While international companies like IBM and Apple made public global announcements denouncing the law, other companies freed their staff and promised not to charge them for the day off – some going even further than that and promising their employees to fund such complicated affairs as surrogacy procedures which cost up of half a million shekels.

Surprisingly, FMCG companies usually scared of religious boycotts of their goods (the religious orthodox have great spending power and often use it to curb companies to their will) joined our cause too as did hospitals, workers unions, celebrities, politicians, government ministries and even police officers who are traditionally banned from striking!

Notwithstanding this, gay talk show hosts canceled their show while news & entertainment websites blackened their screens.

Last but not least, people all around social networks changed their profile pics to mark their support, and while over 1 million people were exposed to the rally event on Facebook, 100.000 took to the streets to demonstrate and express their outrage.

But the greatest achievement of all is by far the fact that although the Israeli parliament is now officially in recess – we succeeded in making them call an emergency meeting to re-examine the law. #ProudStrikers

Credits:
Campaign: Proud Strikers
Agency Credits: BBR Saatchi & Saatchi
Client: The Aguda – Israel’s LGBT Task Force
CEO: Yossi Lubaton
Chief Creative Officer: Idan Regev
Digital Creative Director: Idan Kligerman
Art Director: Noa Navot
Copywriter: Kobi Lavi, Avner Ressel, Omri Zidon
Marcom Director: Eva Hasson
VP Client Services: Ben Muskal
Account Executive: Hila Kirma
VP Content / Production: Dorit Gvili
Producer: Alon Shmoelof
Traffic Director: Ronit Doanis
Studio Director: Yaron Keinan
Studio: ATL
Post Production & Editing: Leehou Porat

The billboard meant for the fair skinned and slightly balding young royal, tells him that the London sun is nothing compared to the scorching Israeli sun and kindly nudges the prince on to buy and apply Life Sunscreen. But while the billboard’s message seems mostly straightforward and innocent, it of course could not refrain from poking a little fun and derision at the “Sun” British Daily Newspaper known for grilling the royal family any occasion it gets.

Credits:
Client: Super-Pharm
Agency: BBR Saatchi & Saatchi
C.E.O: Yossi Lubaton
VP Clients: Ben Muskal
Chief of Creative: Idan Regev
Creative Director: Yair Zisser
Copywriter: Ronni Azulay, Ran Even
Art director : Ori Hasson
Clients Director: Noa Sharf
Account Supervisor: Shirley Tamar Konka
Studio ATL: Yaron Keinan, Chen Graisman
Publicis Media: Gilad Sterenberg

You’ve probably seen it happen a zillion times and maybe you’ve even done it yourself once or twice. By that I mean park in a spot for disabled people.

Yeah, we’ve all seen it happen before: a car blitzing into a parking spot reserved for the disabled only for its driver to step out seconds later on two perfectly functioning legs. Sure, if you ask the driver he’ll probably have a whole battery of excuses to go with his blatant misbehavior and disrespect. Anything ranging from: “I’ll only be a second”, “I’m just picking up my wife” to “What’s the rush? You’re sitting in a wheelchair anyway!” and our personal favorite: “I DIDN’T SEE THE SIGN”.

Well, it’s got to stop. That’s why ‘Access Israel’ decided for the December 3rd “International Day of Persons with Disabilities”, to put a face on people with disabilities. The NPO decided to raise the public’s awareness to the issue by replacing the disabled icon on thousands of disabled parking signs throughout the country with the picture of real disabled people. To do that, we photographed a total of 52 people including well-known disabled Knesset Members and Paralympic Medalists and uploaded their stories onto a dedicated website where people could read more about them and how they came to be disabled.

The project which was launched via a teaser campaign a few days ago, will go live on December 3rd with 12 agency teams spanning out over the country’s cities and replacing signs overnight. In places where we ran our test trials, the very action of replacing the signs with people’s faces sparked interest and debate. So this is bound to get interesting and create traction. Ah, and in case you’re wondering we placed some hidden cameras to measure the number of infractions per hour – the results will leave you speechless.

Case Study:

Hidden camera test:

Making of:

Stats you may interested in:
· In Israel there over 180,000 disabled people.
· According to Israeli Police figures, more than 20,000 fines are handed out every year. Each year those numbers have increased, proof that disabled parking infractions are not only common but growing.
· At the same time, requests for special disabled parking permits have grown at a year-on-year rate of 16% while city parking allocations have grown at a much lesser rate – a clear indication that respecting these specially allocated parking spots is an imperative as it impacts disabled people’s quality of life and mobility.

Credits:
Agency: Leo Burnett Israel
Chief Executive Officer: Adam Polachek
Chief Creative Officer: Ami Alush
Chief Strategy Officer: Shai Nissenboim
Chief Account Officer: Idit Zukerman
Creative Concept: Mila Dayan, Chen Federing, Meital Miller
Account Supervisor: Inna Tubin
Account Executive: Ilana Peisakhin
Producer Manager: Simi Ben Zikri, Menny Zarhia
Graphic Team: Viki Bergman, Shlomi Amir, Elad Ziv
Strategic Planner: Liz Stull

This video is related to:
International Day of Persons with Disabilities, Leo Burnett, Israel, People. Not Symbols, disabilities in Israel, Paralympic Medalists, real disabled people, teaser campaign, hidden cameras, best case study, disabled parking infractions, parking permits, campaigns of the world, GoPro

And at the end of the race, the equivalent of coins collected will be donated to the community in the participant’s name. The marathon is called ‘Tel Aviv Samsung Marathon’ and was launched on 24 February, 2017.
Take a look at the video here,

The video is pretty creative. The basic idea has been taken from classic video games like Mario and Sonic the Hedgehog. It starts with a person getting ready to run but as soon as he starts the scene changes into that of a video game. The details are very well kept in mind. The characters look like the ones in video games. The music is similar to our classic video games and a voiceover guides the viewer through all the stages.

It is a great idea for Samsung to introduce such a marathon as it is unprecedented. Also, it gives a feeling of gratification to the participant by doing something for the community. The brand has used emotional appeal in this campaign by introducing the donation part.

Credits:
Brand: Samsung
Campaign: The Gaming Marathon
Advertising Agency: Leo Burnett, Israel
Chief Executive Officer: Adam Polachek
Executive Creative Director: Ami Alush
Copywriters: Oren Ben Naim, Oded Zur
Art Directors: Meital Miller, Raphael Nattiv
Producer: Menny Zarhia
Account Director: Limor Michaeli
Account Manager: Tseela Freund
Account Executive: Inna Tubin

Credits & Description:
FROM UPPERSELFIE TO FRONTSELFIE IN 2 MONTHS
Media: Print
Category: Entertainment & leisure
Client: VIM
Agency: M&C SAATCHI TEL AVIV
Country: Israel
Executive Creative Director: Tzur Golan
Art Director: Yam Sasson
Copywriter: Alisa Mil
Account Director: Idit Zemmer
Account Executive: Michal Nachum