IVF treatment – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Wed, 10 May 2023 13:45:16 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.2 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png IVF treatment – Campaigns of the World https://campaignsoftheworld.com 32 32 Genea – Where Babies Come From https://campaignsoftheworld.com/film-and-video/genea-where-babies-come-from/ Thu, 23 Dec 2021 14:12:15 +0000 https://campaignsoftheworld.com/?p=25514 Genea Fertility, one of Australia’s leading providers of assisted conception treatment, including IVF and egg freezing, has launched a new brand platform, ‘Where babies come from,’ in collaboration with CHE Proximity.

 


 
Genea, Where Babies Come From, Campaigns of the world
 
One in 20 children is conceived by IVF. Despite this, IVF is still stigmatized, leaving people with fertility issues feeling they can’t talk about it. So CHE Proximity Sydney made IVF as natural as sex. The campaign launched with a fun yet deliberately provocative film to drive the conversation. The strategy wasn’t to sanitize it for broadcast standards but to release it directly to IVF patients past and present, empowering them to share it socially. Many of them broke their IVF silence for the first time.

Credits
Advertising Agency: CHE Proximity Sydney
Client: Genea Fertility
Campaign: Where Babies Come From
Country: Australia
Tags: IVF, In vitro fertilization, Fertility, Health & Wellness, Digital Film, Awareness & Advocacy, Illustration, Animated Film

]]> Bodyform Womb Stories | A truly artistic expression of what it means to be a woman https://campaignsoftheworld.com/film-and-video/bodyform-womb-stories/ Mon, 13 Jul 2020 07:08:06 +0000 https://campaignsoftheworld.com/?p=19924 The world we live in is still filled with gender-based hierarchies. Well, if you disagree with this claim, all you need to do is think deeper. Contemplate the secrecy and shame linked with bodily experiences that women go through. However, as Bob Dylan once said, times are changing. In a recent stroke of brilliance, a digital film by Bodyform advocated for the change we’re talking about. Tilted Womb Stories, the work of art pushed many boundaries. More or less, it presented a visual take on the physicality of being a woman.

The creative powerhouse, AMV BBDO, built the advertisement from scratch. Essentially, the creative agency juxtaposed animation with video to flesh out a narrative. However, the novelty of the campaign lies in its presentation. It beautifully, as well as realistically, portrayed what goes on inside a woman’s womb on a day-to-day basis. Moreover, the digital ad touched on sensitive topics like IVF treatment and miscarriage.

In essence, Womb Stories acknowledges the space that women occupy in this world. Thus, we admire it with all our heart!

#Wombstories need to be heard. We’re listening.

Tags:
Bodyform Womb Stories, Digital Film, Pregnancy, Periods, Digital Campaign

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