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	<title>Jes Baker &#8211; Campaigns of the World</title>
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	<title>Jes Baker &#8211; Campaigns of the World</title>
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		<title>JCPenney&#8217;s #HereIAm campaign &#8211; There is true beauty in individuality</title>
		<link>https://campaignsoftheworld.com/digital-campaigns/jcpenney-hereiam/</link>
					<comments>https://campaignsoftheworld.com/digital-campaigns/jcpenney-hereiam/#respond</comments>
		
		<dc:creator><![CDATA[COTW]]></dc:creator>
		<pubDate>Wed, 22 Jun 2016 05:06:32 +0000</pubDate>
				<category><![CDATA[Digital Campaigns]]></category>
		<category><![CDATA[Ashley Nell Tipton]]></category>
		<category><![CDATA[Beauty]]></category>
		<category><![CDATA[Curvy Girl Magic]]></category>
		<category><![CDATA[fat girls]]></category>
		<category><![CDATA[fat girls can]]></category>
		<category><![CDATA[Gabi Fresh]]></category>
		<category><![CDATA[HereIAm]]></category>
		<category><![CDATA[HereIAm ad campaign]]></category>
		<category><![CDATA[JCPenney]]></category>
		<category><![CDATA[JCPenney New Campaign]]></category>
		<category><![CDATA[Jes Baker]]></category>
		<category><![CDATA[Mary Lambert]]></category>
		<category><![CDATA[plus-size fashion]]></category>
		<category><![CDATA[plus-size women]]></category>
		<category><![CDATA[Project Runway]]></category>
		<category><![CDATA[the Curvy Con]]></category>
		<category><![CDATA[Valerie Sagun]]></category>
		<guid isPermaLink="false">https://campaignsoftheworld.com/?p=9537</guid>

					<description><![CDATA[JCPenney&#8217;s #HereIAm campaign, which is meant to celebrate its new boutique for plus-size clothing, is doing what few plus-size ad campaigns have done before it: Letting plus-size women tell their stories, before getting all about the clothes. There is true beauty in individuality. So, when we start letting go of preconceived notions of who someone&#8230;]]></description>
										<content:encoded><![CDATA[<p>JCPenney&#8217;s #HereIAm campaign, which is meant to celebrate its new boutique for plus-size clothing, is doing what few plus-size ad campaigns have done before it: Letting plus-size women tell their stories, before getting all about the clothes.</p>
<p>There is true beauty in individuality. So, when we start letting go of preconceived notions of who someone is based on what they look like on the outside,<br />
we all take one step closer to body positivity. This video, featuring Gabi Fresh, Valerie Sagun, Jes Baker, Mary Lambert, and our very own Ashley Nell Tipton,<br />
exemplifies the spirit and beauty found inside everybody, regardless of what your dress size is. #HereIAm #CurvyGirlMagic #FatGirlsCan</p>
<a href="https://campaignsoftheworld.com/digital-campaigns/jcpenney-hereiam/"><img decoding="async" src="//i.ytimg.com/vi/fJlvtCzJPaQ/hqdefault.jpg" alt="YouTube Video" title="JCPenney&#039;s #HereIAm campaign - There is true beauty in individuality 1"></a><br /><br /></p>
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<p style=" margin:8px 0 0 0; padding:0 4px;"> Who else is excited for #theCURVYcon tomorrow?? I&#39;ve been working on a project that I can&#39;t wait to share with you! #designerashley #jcpenney #soworthit #hereiam</p>
<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A photo posted by Ashley Nell Tipton (@ashley_nell_tipton) on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2016-06-17T21:10:05+00:00">Jun 17, 2016 at 2:10pm PDT</time></p>
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<p style=" margin:8px 0 0 0; padding:0 4px;"> Clearly, the jeans + tee combo is in heavy rotation in my wardrobe right now! This time from #AVAandVIV (and the jacket is still a fave!) Shoes and accessories all from @targetstyle too! ????????❤️ #targetpartner</p>
<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A photo posted by @gabifresh on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2016-04-11T21:55:48+00:00">Apr 11, 2016 at 2:55pm PDT</time></p>
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<p style=" margin:8px 0 0 0; padding:0 4px;"> Something I’ve always lived by is that, I can’t be anything else than who I am. Whether it&#39;s my personality, my body, or things I enjoy. I want to be able to practice yoga, travel to new places, dance my butt off, meet new people, rock climb, camp in the wild, bike to feel free, play video games just because it’s what I enjoy and expresses myself. Why is it so strange to want to live at peace with who I am now? Be happy in the body that I am in now. Just because I am happy with who I am now does not mean that I don’t want change in my life. I try to keep myself mindfully aware of the way I live by enjoying the present moment. Here I am being me, enjoying what it is like to be me in the present. I don&#39;t want to be anything else. I got to meet some amazing ladies @ashley_nell_tipton, @gabifresh, @marylambertsing , and @themilitantbaker. All different and unique amazing ladies doing the things in life that make them happy by being unapologetically them. Together we collaborated with @JCPenney to bring a video of positivity showing that people in bigger bodies can and will do the things we want. That being big or fat is not the end of life. I intend to live mindfully in the present being who I am. Direct link to the video in description: Chtp.co/JCPHereIAm Share if you can, and share your own story with #HereIAm , all of us are just 5 of so many beautiful people! #Sponsored post by @JCPenney</p>
<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A photo posted by Valerie Sagun (@biggalyoga) on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2016-06-20T17:09:37+00:00">Jun 20, 2016 at 10:09am PDT</time></p>
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<p style=" margin:8px 0 0 0; padding:0 4px;"> I just found out about @luziehtan and I&#39;m losing it over her style + swagger. This bitch knows how awesome she is and doesn&#39;t try to hide. #lovelovelove #bosslady</p>
<p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A photo posted by Jes Baker (@themilitantbaker) on <time style=" font-family:Arial,sans-serif; font-size:14px; line-height:17px;" datetime="2016-05-26T23:50:21+00:00">May 26, 2016 at 4:50pm PDT</time></p>
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<p><a href="http://jcp.is/boutique" target="_blank" rel="noopener">Shop the Boutique</a></p>
]]></content:encoded>
					
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