Deepika Tewari, associate vice president– marketing, jewellery division, Titan, says, “Each Diwali is a testament of the traditions that have been passed down from one generation to another and has been followed each year with equal vigour. This campaign is an ode to the innumerable ‘Rivaaj’ or traditions that are followed by us, especially that of buying gold and hence the name ‘Virasat’.”

Sagar Kapoor, CCO, Lowe Lintas, Bangalore said, “Diwali and Tanishq are integral to each other. Buying gold in Diwali has been a big part of tradition across the country. This year Tanishq inspires people to take this tradition, this ‘riwaaj’ forward. At the heart of the communication is the love, prosperity and joy that Tanishq jewellery brings about in people’s lives.”

Tags:
Diwali Campaigns 2019, Diwali Ads, Best Diwali Ads, #TanishqWaliDiwali, Jewellery, Tanishq, Tanishq Wali Diwali, Lowe Lintas, Bangalore, Tanishq Jewellery, Diwali TVC, Diwali 2019 Ads, Digital

Jared® Jewelers embraces change with a bold campaign via agency McKinney that celebrates love and devotion in a world where people of all backgrounds “Dare To Be Devoted.” Diverse representation is essential part of the campaign, which was edited by Cut+Run’s Sean Fazende and Directed by Golden Heart Films’ Ryan Booth.

The spots depict moments where couples are ‘daring to be devoted’ in ways that depart from what might be considered traditional. Roles reversed, reimagined, and reconstructed in moments of celebration both quiet and exuberant: a nightclub engagement; an unexpected moment of surprise in front of strangers; and a couple’s love creating a blended family in a morning campsite proposal.

The fully integrated campaign is the first by creative agency McKinney for Jared since their partnership began earlier this year.

Credits-
Client: Jared
Campaign: Dare To Be Devoted

VP, Marketing: Alan Gravely
Executive Director of Print and Advertising: Chris Dralle
Director, Client Services: Shelly Morton

Agency: McKinney
Chief Creative Officer: Jonathan Cude
Group Creative Directors: Jenny Nicholson, Will Dean
Art Director: Kathryn Moffitt
Group Account Director: Gretchen Walsh
Account Director: Lindsley Laham
Account Supervisor: Melanie Wallace
EVP, Director Content: Regina Brizzolara
SVP, Executive Producer: Josh Eggleston
Print producer: Carolyn Petty

Production Company: Golden Heart Films
Global President of Commercials & Branded: Davud Karbassioun
Executive Producer: Hillary Rogers
Director: Ryan Booth
Producer: Jennifer Haberstock
Director Of Photography: Natalie Kingston

Editorial: Cut+Run
Editor: Sean Fazende
Senior Producer: Marcia Wigley
Managing Director: Lauren Hertzberg

Post FX: MPC
Executive Producer: Mathew Loranger
Producer: Anna Kravtsov

Tags:
Jewellery, Digital campaign, Brand Commercial, Golden Heart Films, Love, Jared Ads, Jared Commercials, Jared campaign

“My Solitaires” is the product range of solitaires by the jewellery giant, starting at the price of Rs. 54000. The new advert is another extension to their running campaign, under which Tanishq had released two ads last year. The current video ad showcases a woman, well in her late 40s, leaving her well-paying job of a Chairman to pursue her dreams of studying in a college.

Lowe Lintas, the agency behind the campaign, have shed light on women pursuing their dreams in a very heartwarming manner. The ad is empowering as it shows the protagonist dealing with issues like homesickness, motherhood, judgmental opinions and insecurity but still having a relentless attitude and not giving up on her dreams. The music in the advert is not solemn but is rather upbeat which, though contradicting, gives a light feeling to the issue. The narration of the lead is honest and she walks us through her struggle rather effortlessly.

The advert ends with the tagline, “Be The Woman You Wanted To Be” and leaves the viewer feeling hopeful and proud. We surely do hope that such campaigns are the firsts of many to come. On this occasion, let’s hope that we celebrate women every day, in any and every way we can.

Credits:
Client: Tanishq
Agengy: Lowe Lintas
Campaign: #WomenOfGold

Creative:
Arun Iyer
Rajesh Ramaswamy
Ujjwal Kabra
Rexina Devraj
Indrasish Mukherjee
Joann Joseph
Naina Rajpaal

Account Management:
Hari Krishnan
Sudhir Rajasekharan
Bhupender Agarwal
Aditi Prabhakar
Vishwanath R

Production House:
Absolute Productions

Director:
Indrasish Mukherjee
Ujjwal Kabra

This Article is related to:
International Women’s Day, Women’s Day Campaign, Stereotypes, Societal norms, Lowe Lintas, Tanishq, Film, Jewellery, Women Of Gold, Digital Campaign

Brand: Starka
Media: Print
Category: Alcoholic Drinks
Advertising Agency: Adell Taivas Ogilvy, Vilnius, Lithuania
Creative Directors: Tomas Karpavicius, Dominykas Zilenas
Art Director: Ruta Baradinskaite
Copywriter: Audrius Puidokas
Designer: Daniele Gulla
Account manager: Akvile Navickaite