A worrying effect of this pandemic is the delay in exams for diagnosis of breast cancer:

• 6 out of 10 women canceled their doctor’s appointments.
• A 30% increase in breast cancer cases is expected over the next decade.
• More than 60k new cases this year.

The self-exam does not replace a medical assessment and exams like a mammogram but represents an appropriate step for early diagnosis. The sooner it is discovered and treated, the chances of cure are 95%.

Women are addicted to Instagram beauty filters; that’s a fact. But what if, instead of being used to distort the notion of beauty, filters could be used for something more important: women’s health? (Even more so, this pandemic year).
To contribute to the journey of prevention, J&J, with its Self-Exam Filter, went in the opposite direction of Instagram’s platform, providing an essential service to all women.

J&J had to be modern and popular, so it was decided to use one tool that is always on women’s hands: filters.
But unlike the other filters, the Self-exam Filter is an Instagram filter that teaches women how to do a breast self-exam by learning step-by-step on their bodies. That is, a filter not to be posted but to be used for women’s self-care.
With this technology, the mobile display becomes a mirror where a projected animation guides the right movements on the right spots of the breast.

Credits
Campaign: Self-Exam Filter
Agency: Wunderman Thompson
Holding Company WPP Group
Category: Health & Wellness
Production: Studio Click, São Paulo
Tags: Social Media, Health Awareness & Advocacy, Direct marketing campaigns, Health and wellness campaign, Johnson & Johnson Ads, Digital, technology

Credits:
Client: Johnson & Johnson
Advertising Agency: Impact BBDO, Dubai, UAE
Executive Creative Director: Fadi Yaish
Art Director: Enrico Motti
Copywriter: Simone Milani

Image Related to:
The United Arab Emirates, Johnson & Johnson, Impact BBDO, Dubai, Health, Creative Print campaign, Creative advertisements, Creative design ideas, Creative Print Ads, Print Ads, Print Adverts

Everyday Struggle of New Parents

● The beautiful campaign shows how the parents happily give up their sleep to make sure their little baby is sleeping well.
● It presents the creativity involved in raising a child.
● Every parent comes up with customized techniques to make their baby sleep.
● Life of every parent revolves around the needs and requirements of their babies.

How We Sleep

With the hashtag #HowWeSleep, it invites other interesting stories and struggles of new parents so that you know you are not alone here. The fascinating stories of parents around the world make one see beauty and love in everyday life.

This Ad Campaign is more than what we see in the video. It shows how parenting is also a process of letting go of your ego and give selfless love to another human. The “I” from their lives go away forever. It is a process of self-reflection and self-purification.
We must salute our own parents and the new parents for all their continuous efforts to make their children comfortable.

Credits
Brand : Johnson & Johnson
Product Group : Personal Care / Health & Wellness Products
Director – Benaifer Mallik, Rajiv Rajamani
Production House – Flirting Vision
Executive Producer – Kunal Dhabuwala
Producer – Anuj Mehta
Client – Johnson & Johnson
Product – Bedtime Range

Agency – BBDO, Mumbai
Chief Creative Officer – Josy Paul
Creative Director – Umma Saini
Account Management – Rajesh Sikroria, Rohan Solaina
Films Manager – KV Krishna

Cinematographer – K. U. Mohanan
Assistant Cinematographer – Deepak Menon
2nd Cameraman – Gargi Trivedi
Editor – Asif Ali Shaikh
Sound Design – Resul Pookutty

Talents:
Husband – Arpit Varshney
Wife – Anupriya Goenka
Baby – Aayansh Khandelwal
Casting Directors – Tejas Girish Thakker & Gaurav Shah
Stylist – Shweta Grover
Make Up & Hair– Nalini Ferns

Assistant Director – Sameer Sippy
Gaffer – Prakash Shetty
Line Producer – Vikram Anand Singh
Associate Producer – Raghav Nagpal
Flirting Vision Team – Deepak Mahyavanshi, Abhishek Nair, Tanaji Kakade & Ravi Viras
Production Team – Yadav Shekhar, Rushikesh Pingulkar, Sonu Khanna
Post Production Supervisor – Abdul Sayeed Shaikh
Colorist – Swapnil Patole (Famous Studios)
CG – Rana Roy (Infinity Post)
Online – Vijay Reddy (Famous Studios)

Credits
Campaign: Band Aid: Falling is the first step to rise
Advertiser: Johnson & Johnson
Advertising School: Miami Ad School, Sao Paulo, Brazil
Creative Director: Fábio Nunes
Art Director: Thomaz J. Marsiglia
Copywriter: Eduardo Chaves
Published: November 2015

Credits:
Johnson & Johnson Visine: Your Eyes Aren´t As Strong As You Think.
Advertising Agency:Cazar DDB, Santo Domingo
General Creative Director:Salvador Lister
Creative Director:Carlos Nuñez
Art Director:Marcos Zorrilla
Copywriter:Carlos Nuñez
Illustrator:Marcos Zorrilla