– Miroslava Breach, Javier Valdez, Moises Sanchez y Jose Armando Rodriguez “El Choco” regained their voices to demand justice.
– The families of the killed journalists approved and collaborated with this initiative.
– On April 29th, the Twitter accounts for these murdered journalists were reactivated. From there it was narrated what stories they were covering and their possible causes of death.

Mexico is one of the deadliest countries for journalists. Between 2007 and 2019, 106 murders of journalists have been recorded in which the motive for the crime has been their work.

#SeguimosHablando (StillSpeakingUp) is an initiative that is the culmination of two years working with the families of four killed journalists: Miroslava Breach, Javier Valdez, Moisés Sánchez y José Armando Rodríguez “El Choco”. It is also an effort to construct a narrative to give them voice, so these injustices are not forgotten.

#SeguimosHablando was first launched on Twitter, on April 29th, in the same week when the World Press Freedom Day was commemorated (May 3rd). In Mexico this day has different meaning due to the somber situation caused by the violence in which journalists are living every day, which prevents them from even be able to report it.
The organization Propuesta Civica, dedicated to offering legal defense to journalists at risk, launched the initiative #SeguimosHablando as part of their fight to help human rights to be enforced.

Sara Mendiola, General Director of Propuesta Cívica, said: “It is vital to make visible the situation that Mexico is facing in issues like free speech: the number of attacks, intimidation and murders of journalists in the country is alarming. To this day, the State has been overwhelmed, the federal government does not have a strategy in their agenda that guarantees that this situation will change. Making this situation visible in the local sphere and then giving it an international scope can show the impact (this is having) and makes possible to convert it in a symbolic weapon that pressures the Mexican government.”

Diego Wallach, Publicis Mexico’s Chief Creative Officer, the creative agency responsible for the idea, indicated that “the situation for journalists in the country is unbearable and it’s not only about the murders. When we were working with the families of Javier, Miroslava, Moises y “El Choco” we realized that this violence has left a mark in more than a hundred families.”

“We began to study the work, language and other aspects in the life of these four journalists, trying to give them a voice that portrayed the way each one talked. This campaign demands justice for all the members of the press that have been murdered and is trying to make visible this tragedy, all as the first step to boost concrete actions to end with this problem.”

In the next hours after being set in motion, the campaign #SeguimosHablando became Trending topic in Social Media in Mexico, thanks largely to the great reaction that journalists, activists, celebrities, media, non-government organizations and people in general had.

Rapidly, newspapers and broadcast media echoed the campaign, which had mentions in radio, TV and international media.

The creative concept behind #SeguimosHablando started in Publicis Mexico and was implemented by The Power of One, the solution hub created by Publicis Groupe. Ana Ramos, Marketing and Communications Director in Publicis Media, coordinated with the media and ran the campaign. Rodrigo Rodríguez, Content Director in Publicis Media, oversaw the content execution.

#SeguimosHablando can be found in the Twitter accounts of the four murdered journalists:
https://twitter.com/mirosbreach
https://twitter.com/elchocordz
https://twitter.com/moisesshzcerezo
https://twitter.com/javrvaldez

Credits
Brand: Propuesta Civica AC
Propuesta Civica General Director: Sara Mendiola
Assessor in Journalism: Darío Ramírez
Project Management: Tai La Bella Damsky
Campaign: #SeguimosHablando
Media: Social Activation
Agency: Publicis Mexico
Website: https://publicis.com.mx/
Twitter: @publicismex
CEO: Juan Carlos Tapia
CCO: Diego Wallach
CSO: Samantha Hernández
Head of Art: Luis “Harry” Sordo
Art Director: Maricarmen Mercado
Copywriter: Diego Wallach
Media Agency: Publicis Media
Marketing & Communications Director: Ana Ramos
Content Director: Rodrigo Rodríguez
Media Owner: Twitter Mexico
Twitter Head of Brand Strategy Latam: Martín Jaramillo
PR: HM Strategic & Communication / Heinie Mayerstein & Jordi Tudela
Production Company: Visual Wars
Post Production: Prodigious

Tags:
#StillSpeakingUp, Journalists murdered in Mexico, Publicis Media, Propuesta Civica AC, Journalist, Journelism, Publicis Mexico, Visual Wars, #SeguimosHablando, Best Digital Campaigns, Digital Marketing Trends, social media campaigns