Karmarama – Campaigns of the World

The World’s To-Do List – A big reminder of what we need achieve

COTW — Tue, 28 Sep 2021 14:48:16 +0000

The world has some big problems.
The climate crisis. Gender inequality. Human rights abuses. Extreme poverty. Problems of this scale can be overwhelming. That’s why we need a plan to tackle them, and that’s exactly what we’ve got. The Global Goals are The World’s To-Do List.

The World’s To-Do List – As world leaders meet at the United Nations this week, this film serves as a big reminder of what we need to do to achieve the #GlobalGoals

From 20-26 September, a group of the world’s biggest companies and brands will be launching a major awareness campaign, led by Project Everyone, to show their support for and action towards achieving the 17 Global Goals for Sustainable Development – a plan adopted by all UN member states in 2015 to end poverty, conquer inequality and tackle the climate crisis by 2030. The activation is part of Global Goals Week – an annual event to mark the anniversary of the Global Goals during the UN General Assembly.

The World’s To-Do List is associated with Goal 1 – No Poverty, Goal 2 – Zero Hunger, Goal 3 – Good Health and Well-being, Goal 4 – Quality Education, Goal 5 – Gender Equality, Goal 6 – Clean Water and Sanitation, Goal 7 – Affordable and Clean Energy, Goal 8 – Decent Work and Economic Growth, Goal 9 – Industry, Innovation, and Infrastructure, Goal 10 – Reduced Inequalities, Goal 11 – Sustainable Cities and Communities, Goal 12 – Responsible Consumption and Production, Goal 13 – Climate Action, Goal 14 – Life Below Water, Goal 15 – Life on Land, Goal 16 – Peace, Justice and Strong Institutions and Goal 17 – Partnerships for the Goals.

Credits
Advertising Agency: Karmarama
Client: The Global Goals
Campaign: The World’s To-Do List
Website: https://worldstodolist.org/

Your Army Needs You | The British Army’s progressive recruitment campaign

COTW — Sun, 20 Jan 2019 04:39:51 +0000

Millennials, as well as the young adults of Generation Z, are often criticized for their excessive dependence on technology, and social-media inspired cultural trends. They are stereotypically presumed to be entitled, pretentious, lazy, and egoistic. However, painting such a conservative social picture of two entire generations is as detrimental as stating that all women should be housewives. Thankfully, the British Army has made it clear with a recent recruitment campaign that it stands against this over-generalized view of today’s youth. Your Army Needs You is a recruitment drive targeted at incorporating gamers and snowflakes into the British armed forces.

The campaign has been conceptualized by a London-based advertising agency called Karmarama and manifests itself in the form of short films, radio adverts, and posters. The storytelling ideology of the campaign revolves around themes like Stamina, Spirit, and Resilience. The material in the series talks about the unique abilities of different sections of the youth and leaves the targeted audience with a call-for-action. For instance, one video of the campaign pushes the idea that gamers of today have the stamina that the British Army needs. The other promotional content of the campaign makes its impact along the same lines.

We feel that this forward-thinking initiative of the British Army will provide many youngsters with a sense of purpose. The campaign’s heart lies in the creative delivery of its intended message. Consequently, it is bound to resonate with today’s youth!

Credits
Creative Agency: Karmarama
Advertiser: The British Army, United Kingdom
Campaign: Your Army Needs You

Tags:
Recruitment Campaign, Stereotypes, Karmarama, British Army Ads, British Army Campaigns, Digital, TVC, Advertising agency, London, storytelling

Army “Don’t become a better you”

COTW — Mon, 25 Jan 2016 04:23:37 +0000

British Army recruitment campaign.
The ads feature messages such as “Don’t join the Army” and “Don’t become a better you”.

Credits:
Advertiser: Army
Agency: Karmarama
Executive creative director: Adam Kean
Chief creative officer: Nik Studzinski
Sector: Government/non-profit
Exposure: United Kingdom