Pepsi Code managed to cross the marketing, time, and advertising barriers by getting its Twitter followers to carry Pepsi’s message to places where not even paid media had been able to carry the brand.

That’s why, while some pay millions of dollars to appear on the most important websites in the world, Pepsi turned thousands of followers into “hackers”, so that from their computers and with an HTML code, they would put a message in thousands of websites around the world, all in exchange for a Pepsi.

With no advertising budget, not even one influencer, just an HTML code, and some Pepsi to give away through Twitter, the brand was able to change the conversation and increase interactions with our followers, who dared to take Pepsi’s message to the most important and unreachable websites such as the Nasa, the White House, New York Times, Tesla, Google home page, Apple, Starbucks, Nike, KFC, Sony, Chevrolet, and even Coca Cola website.

Credits
Agency: Sancho BBDO
Campaign: Pepsi Code
Client: Pepsi Colombia
Chief Creative Officer: Mario Lagos
General Creative Directors: Daniel Álvarez, Diego Contreras
Creative Directors: Jose Ariel Hernández, Andrés Lancheros
Copywriter: Juan Diego Rivera
Art Director: Juan David Pérez
Head of Business: Luisa Fernanda Márquez
Account Executive: Nicolás Jaramillo
Digital Content Specialist: María Alejandra Altafulla
Preditor: Kelly Escobar​​​​​​​

Turns out it’s a responsible-drinking campaign. All the brands involved are food, water, or transportation brands. Food and water help mitigate the effects of alcohol, and brands like Uber and Cabify, of course, help you get home without driving after a night on the town.

What’s more, the caps offer discounts on products and services from the featured brands, making it more appealing to make good choices while drinking. This page shows the various caps and the offers underneath them.

The campaign was devised by MullenLowe SSP3.

“Each year, the beer industry spends billions of dollars to promote responsible drinking, but binge drinking is still a huge problem around the world,” says the agency’s chief creative officer, Carlos Andrés Rodríguez. “Experts have found that consuming water while out, eating, and going home earlier are all ways to drink responsibly, so we wanted to do something that has never been done before and remove Aguila’s logo from the caps and give this space to other brands.”

Credits
Client: AB InBev / Aguila Beer
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Campaign: The Beer Cap Project
Awards: The One Show – Gold Pencil
Tags: beer Ads, Alcoholic drink, Alcohol advertising, alcoholic beverages, Alcohol ads, digital marketing, Best Alcohol Ads, Best Outdoor Ads

“We gave KFC’s most remote store owner a Facebook account, ghostwriter, media training, production crew, pan-agency support team, and a mission to get Kentucky Fried Chicken the ultimate symbol of food quality: a Michelin Star.”

There’s no higher accolade of quality in the food world than getting a Michelin Star. But Michelin hasn’t placed Australia on its culinary map yet, let alone any mainstream fast-food chain.

“Our idea wasn’t about actually getting KFC a Michelin Star, but getting credit for making quality fried chicken – by associating ourselves with the well-known culinary prestige and status of the Michelin Guide.”

“But we needed to do this credibly. So we developed a believable narrative and carefully cast Sam, an incredibly charismatic KFC store owner that Australia would want to get behind because every Aussie loves an underdog story. You’ve seen Crocodile Dundee.”

“Independent research identified that simply reminding people that the letters KFC stood for ‘Kentucky Fried Chicken’ immediately improved perceptions of food quality. By referring to KFC’s chicken as Kentucky Fried Chicken, it conjured up notions of “care,” “authenticity,” and “expertise”. So the team needed to find a credible way to get this new (but old) brand name out there. Yet a traditional campaign that just told people that KFC is short for Kentucky Fried Chicken would be a bit banal, and potentially KFC just talking to itself. We needed to do something crazy enough that Aussies would take notice of.”

So the Michelin Impossible campaign’s bold strategy was to ditch traditional advertising and instead associate KFC with an independent symbol of food quality – the Micheline Guide – leveraging its credibility and influence to get Kentucky Fried Chicken the quality kudos it deserved.

Idea: “We devised a carefully crafted, social-first narrative to ensure our mission would be accepted and embraced by the Australian public. Authenticity was crucial. So even though the initial content was scripted and shot weeks before launch, the mission played out in real-time via a Facebook Group that appeared to be set up by Sam. The Facebook Group and all content were produced to look as if Sam was championing the mission alone. But it was a highly considered and professionally built content hub that also acted as a goldmine for journalists. We had a million ideas on where the mission would take Sam, planning multiple ways the story could play out. After a global swell of social (and earned media) support, we scored Sam in an improbable meeting with the International Director of Michelin Guides. We had a crew ready to capture the moment in Paris.”

#KFC #Michelinstar #MichelinGuide #Michelin #MarketingCampaign #Ad

Michelin Impossible campaign Recognitions
1 x Global Grand Effie
1 x Cannes Lion (Bronze)
2 x APAC Effies (Gold)
2 x IPA Effectiveness Awards (Best Small Budget, Bronze)
4 x Spikes Asia Awards (1 Grand Prix, 2 Gold, 1 Silver)
2 x London International Awards (Bronze)
4 x Caples Awards (1 Gold, 2 Silver, 1 Bronze)
2 x Webby Awards
2 x Clio Awards (1 Silver, 1 Bronze)
5 x Ad Stars Awards (3 Bronze, 2 Crystal)
1 x AWARD Award (Bronze)
1 x WARC Award for Effectiveness (Gold)
3 x Australian Effies Awards (Bronze)
5 x APAC SABRE Awards (incl. Best In Show)
1 x APAC Marketing Magazine PR Award (Gold)
Ranked #3 in Global SABRE Awards
CommsCon Awards Highly Commended
AC&E Awards Finalist
AdNews Awards Finalist
Featured in The One Show AsiaCreative Showcase
Featured in Directory Magazine

Credits
Client: KFC
Advertising Agency: Ogilvy
Product: Fast Food
Advertising Campaign: Michelin Impossible
Media: Key Media Channel – Social
Country: Australia

An advertising campaign launched in newspapers and out of home, scheduled for the last two weeks of June.

All the companies that chose to join the project Rainbow Brands created by Dentsu had the opportunity to be protagonists with their logos in different subjects and media formats.

The creative idea draws its strength from simplicity: a multi-brand rainbow, where each one is associated with a rainbow flag colour.

Thanks to the support of IGPDecaux, Urban Vision and VG Pubblicità, the campaign is out of home in Milan, with maxi-billboard formats in Piazzale Lodi and special positions inside the Cadorna Metro.

But most of all, it has been published in newspapers just below the news of the debate about Italy’s anti-homophobia law between government and Vatican’s with a perfect media placement.

Stefano Morelli, a chief creative officer of Dentsu, says about the initiative: “We are very proud of this campaign because it testifies to the deepest and most authentic sense that Pride tries to teach us: the praise of diversity. Large companies that share the market attention daily now share the same space is a powerful signal. When individualisms are put aside, and small differences are cancelled out, unthinkable goals can really be achieved. In a common victory. A rainbow in which diversity is the key ingredient of a shared message. Because sometimes all it takes is a simple idea and the desire to share a space to send out a great signal”.

Credits
Agency: Dentsu
Campaign: Rainbow Brands
Production: The Story Lab

India defeated Australia by whooping 3 wickets, bagging the test series (2-1), and adding the feather of Border-Gavaskar trophy to its winning crown.

The icing on the cake with this victory was that it was a second-tier Indian side playing at Gabba, a place where Australians stood strong without accepting defeat for 32 straight years. But with this #IndVsAus test match, we changed the course of history and made them taste defeat on their winning ground.

With everyone in a super celebration mood, brands joined forces with netizens. This time they too are celebrating Indian cricket victory with hilarious and spot-on cricket memes. And as always, we found the best of these memes for you.
Enjoy.

We hope these IndVsAus cricket memes warm your heart as much as it did for us.
Happy Celebration!

Netflix India

– Lovable characters
– Plot twists
– Thrills
– Spiderman

This series had everything! ?#AUSvIND

— Netflix India (@NetflixIndia) January 19, 2021

Zomato

spiderman, spiderman tune dilaya mere dil ko chain#AUSvsIND

— zomato (@zomato) January 19, 2021

Anand Mahindra

How would you like to eat your words? Grilled, fried, baked…wrapped in a chapati or dosa? ? pic.twitter.com/nZs3Z2N8Fa

— anand mahindra (@anandmahindra) January 19, 2021

Swiggy

Indian Cricket Me flipping
Team today an Omelette
?
Turnaround of the century!!#INDvsAUS

— Swiggy (@swiggy_in) January 19, 2021

Reliance Digital

Thank you Team India, for officially converting twenty twenty one into twenty twenty won.#INDvAUS #GabbaTest #RishabhPant #BorderGavaskarTrophy pic.twitter.com/Ic7l9gD2xI

— Reliance Digital (@RelianceDigital) January 19, 2021

Paytm

Spiderman, Spiderman… bill pay karlo Spiderman. ? ?#INDvAUS

— Paytm (@Paytm) January 18, 2021

Pepsi India

 

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IndiGo

 

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Dineout

 

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Boat

 

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Social

 

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Audi

 

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Tata Cliq

 

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Manforce India

 

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Durex

 

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Swiggy

 

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Bumble

 

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Fevikwik

 

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Cure Fit

 

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Vodafone

 

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Dunzo

 

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Tinder

 

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KFC

 

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Himalaya Men

 

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Arre

 

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Bingo

 

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Alt Balaji

 

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Ixigo

 

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This is the surprising but united message that Burger King France decided to launch yesterday to show its support to the (fast or not) food service industry, highly impacted by the 2nd lockdown that has been established in France last week. A print that has been published in two of the biggest newspapers in France (L’Équipe and Le Journal du Dimanche) and posted on the brand’s social networks.

Credits
Campaign: Order from McDonald’s
Advertising Agency: Buzzman, France
President and Executive Creative Director: Georges Mohammed-Chérif
Vice – President: Thomas Granger
Managing Director: Julien Levilain
Art Director: Philippe Boucheron
Copywriter: Patrice Lucet
Art Director Assistant: Mona Saleh
Head of Account: Loïc Coelho
Account Executive: Fany Maupou
Head of Social Media: Julien Scaglione
Social Media Consultant: Félix Brunot
Social Media Consultant: Arnaud Cherbonnier
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau

This campaign is about:
social media, Print Advertisement, Print Ad, Advertising, Marketing, McDonald’s, KFC, Domino’s, Pizza Hut, Taco Bell, Papa John, Five Guys, Greggs, fast-food, coronavirus

Credits
Advertising agency: Geometry, Buenos Aires, Argentina

Tags:
Fast Food, KFC, Food

The miracle of birth is an event of cosmic proportions. Once it unfolds, a new life makes its way to Earth and navigates through the highs and lows of existence for several decades. However, before an individual comes into his/her own, parental love and guidance act as the child’s armor against the complexities of the world. Mothers as well as father play irreplaceable roles in the upbringing of their children. While a mother nurtures an infant and infuses him/her with health and vitality, a father shields him/her from harm and discomfort.

On June 16, 2019, fathers all across were celebrated and thanked for their love and sacrifices. People on social media expressed themselves in varied ways, and well-recognized brand names dedicated numerous campaigns to the greatness of Dads. Daughters cherished the man they’ll always love the most, and sons acknowledged their love for the man they’ll always look up to. As the day came to a close, fathers slept peacefully knowing very well that their sacrifices don’t go unnoticed.

It was indeed a Happy Fathers Day!

Usha
This #FathersDay, thank your Father for all the wonderful moments shared. For guiding you to live by your own rules. For making you #FollowYourHeart. #HappyFathersDay from Usha.

Thomas Cook
Dedicated to all the fathers, who introduced us to our first love, cricket. Share the video with your father and let him know that it’s time for another #CricketDateWithDad!

Samsung
Be the best dad ever and stay ahead of the game with SmartThings this Father’s Day. Manage all your SmartThings-compatible devices from your Samsung Smart TV – for smarter homes and more time on the things you love.

Pizza Hut
Can’t think of a good Father’s Day gift? Here’s an idea: a father and child pizza-making workshop! For one incredible day, you’ll get to bond and learn to make delicious pizzas. ????

Durex
We’ll always keep you covered ????

KFC
Happy Father’s Day from one dad to another. #DaddyColonel #KFCsg

SBI Life Insurance Co. Ltd
Every Father has a unique and special approach to fatherhood & reassures his children at every step in life that #PapaHainNa. This Father’s Day, versatile singer and Papa Shaan encourages you to discover your special ‘Papa Formula’.

Bajaj Allianz – The Unmissable Meeting

Amazon India
Bade dil se kiya hai, button daba ke bada nahin kiya! Toh iss baar sirf button daba ke gift mat bhejo- this Father’s Day #DeliverTheLove.

Star Sports
This #FathersDay, watch an ICC #CWC19 match jo dekh ke bas bol sakte hain ‘baap re baap!’

Metro Shoes
The superhero, the partner in crime and the one whose shoes you always try to wear. There are infinite roles he plays but can’t be thanked enough. This #FathersDay let’s award those whose actions speak louder than words! #MetroShoes

Future Generali India Life
This #FathersDay make a promise to improve your “Asli Wealth” score for your loved ones.

Mutual Funds Sahi Hai
“Apne papa ki investments naa, sahi nahi thi.” No, we aren’t saying this, but our stand-up funnyman Gaurav Kapoor is. Want to know why? Watch the full video. Share a laugh with your dad on this father’s day. #HappyFathersDay #MutualFundsSahiHai

Xiaomi India – Bahane mat banao, phone lagao
Aap kab tak bahane banayenge? Pick up the phone and tell your dad what you have always wanted to. And while you are at it, wish him a Happy Father’s Day 🙂

Dalmia Bharat Group
A house is a home because of the memories that get built in it. This #FathersDay, celebrate your childhood once again! Share this film with everyone so they can celebrate the time spent with their first superhero! #GharEkSandook

Netflix India
Papas kehte hain bada naam karega. Ganesh humara aisa kaam karega.

Papas kehte hain bada naam karega. Ganesh humara aisa kaam karega. #HappyFathersDay pic.twitter.com/MDFSLBTgWW

— Netflix India (@NetflixIndia) 16 June 2019

Audi India
‏To the first role-model of our lives.

To the first role-model of our lives. #HappyFathersDay #Audi pic.twitter.com/MghsTtu1Fh

— Audi India (@AudiIN) 16 June 2019

Tic Tac

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IND vs PAK is important. But, dads, you’re more important. So, prepare yourselves to be showered with tons of attention today, because jab papa-razzi tabhi toh chalegi apni baazi! #HappyFathersDay . . . #tictac #WorldCup2019 #CricketWorldCup #CricketWorldCup2019 #WorldCup

A post shared by @ tictacindia on Jun 15, 2019 at 7:52pm PDT

Mahindra First Choice
It’s hard to drive with him sitting next to you, but you wouldn’t be getting anywhere without him. Happy father’s day, Dads.

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It's hard to drive with him sitting next to you, but you wouldn't be getting anywhere without him. Happy father's day, Dads. #FathersDay #MFCServices

A post shared by Mahindra First Choice Services (@mfcservices) on Jun 16, 2019 at 12:14am PDT

Manforce Condoms
Rhymes done right with Manforce Condoms.

Rhymes done right with Manforce Condoms.#FathersDay pic.twitter.com/UigsDF21b1

— Manforce Condoms (@ManforceIndia) 15 June 2019

Playgard Condoms

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You may dive in the pool but don’t take a leap in the role! #KeepPlaying the no #FathersDay game strongly!

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Mad Over Donuts

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Need we say anything else? ???? #HappyFathersDay. #MadOverDonuts #LoveAtFirstBite #Donuts #Fathers #Dads #Happiness

A post shared by Mad Over Donuts (@madoverdonuts) on Jun 15, 2019 at 9:23pm PDT

Red Chillies

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Kabhi nok jhok, toh kabhi pyaar, every bond with our dads is mazedaar! What is your equation with your dad like? Let us know in the comments! . . . #HappyFathersDay #FathersDay2019 #Father #Appa #Papa #Dad #Baap #Bond #ShahRukhKhan #Bollywood

A post shared by Red Chillies Entertainment (@redchilliesent) on Jun 15, 2019 at 11:56pm PDT

CEAT Tyres

No matter how many times you drove him around, his terms & conditions always apply. This #FathersDay let’s be grateful to our first safety hero for always caring and looking out for us. #SafetyHeroTales pic.twitter.com/Ul2FL7TbYV

— CEAT TYRES (@CEATtyres) 14 June 2019

Tags:
Best Digital Campaigns, Digital Marketing Trends, Best Online marketing strategies, social media campaigns, #FathersDay #FollowYourHeart #HappyFathersDay, Father’s Day 2019, Father’s Day Campaigns 2019

Dear KFC

No one likes your fries.

Yours sincerely,

The entire world.

— Upgrade ⬆️???? (@upgrade_music) February 5, 2018

I’ve got to say, KFC are riding solely on their chicken because Christ, those are crap fries.

— Burnessie (@charliejburness) August 11, 2014

how can KFC be so good at chicken and so bad at fries?

— Adam Marsh (@AdumOnline) December 16, 2016

Along with the above tweet, Twitter is inundated with many other hate-tweets disparaging that standard and taste of KFC fries. KFC has acknowledged all the critics and their tweets turning them into press and outdoor ads with a promise to launch new fries that are claimed to be chunkier, tastier, and better – packaged as the “Ain’t no small fry” campaign.

KFC’s fries are not so much loved as their chicken is and it becomes evident after noticing a pool of complaints on Twitter hurled squarely and sincerely at their recipe and taste of fries. However, we think that the good news is that KFC doesn’t fear to listen to it, embrace all of it and spread the world loud and clear with a promise to come back with more delectable fries.

Credits:
Advertiser: KFC
Agency: Mother
Campaign: KFC Ain’t no small fry

Tags:
KFC, Mother, Ain’t no small fry, KFC fries, Advertising Agency, Digital Campaign, Twitter campaign, KFC FCK campaign, Food, Print Advertising

The new animated short film, Big Chicken Small Movie, is designed to celebrate the Georgia town and its giant steel chicken. From the beginning, the intention was to make the short film as Atlanta-focused as possible. Awesome Inc, is an Atlanta-based studio known for both its series and commercial work. The project debuted on Sunday, August 6th, which was National Friendship Day.

Anthony Gianino, KFC franchisee owner and VP of marketing for KBP Foods, the film marks the culmination of an exciting project. The beloved “Big Chicken” KFC restaurant reopened to the public May 11 following a $2.2 million renovation.

“I think every Atlantan has a tender spot for that giant bird, so it was an honor to try to do it proud. Also, I’m excited to show all my friends from high school that I made it to the top–even if it’s just the top of the Big Chicken,” said W+K copywriter Mike Egan, who was born and raised in Atlanta.

Credits
Brand: KFC
W+K PORTLAND
Executive Creative Directors – Eric Baldwin, Jason Bagley
Creative Directors – Jason Kreher, Freddie Powell
Copywriter – Mike Egan
Art Directors – Matthew Carroll, Tim Semple

Producer – Blake Carrillo
PRODUCTION
Production Company: Awesome Inc
Director & Lead Design – Craig Sheldon
Executive Producer – Ashley Kohler
Line Producer – Allison Sanders
Design – Chris Anderson
Lead Storyboard Artist – Craig Sheldon

Storyboard Artists – Guillermo Comin, Billie Liao

Character Design – Sofia Salazar
Animators – Craig Sheldon, Chris Anderson, Joshua Mullinax, Mark McDonald, Edgar Ferrer, Nathan Churney, Jeff DiMaggio

Production Assistant – Titus T. Bug
Editor – Thomas Fine
Studio Manager -Lauren Teasley

MUSIC + SOUND DESIGN
Music+Sound Company: Bluetube
Composer – Michael Kohler
Sound Designer – Michael Kohler
Producer – Michael Kohler

Watch more from KFC

Video related to:
Wieden+Kennedy, Awesome Inc, KBP Foods, Big Chicken, W&K, KFC, KFC chicken, animated short film, Georgia, KFC franchisee, KFC restaurant, KFC’s creative agency, Bluetube, W+K copywriter, Short film, animated film, KFC latest ad, Latest ad campaigns, Brand marketing, digital film, digital video

Credits
Advertising Agency: Ogilvy & Mather, Bangkok, Thailand
Chief Creative Officer & CoChairman:Tham Khai Meng
Vice-Chairman: Nopadol Srikieatikajohn
Group Executive Creative Director:Wisit Lumsiricharoenchoke
Creative Director: Gumpon Laksanajinda
Creative Group Head: Phacharanath Jamornchureekun, Natkanate Ruengrujmethakul
Copywriter:Kris Garford Spindler
Print Producer:Potrawee Wichien, Kannika Mongkolrattanachart
Senior Project Manager:Napas Warasestasak
Group Head:Maytinee Jaranphairee
Graphic Designer:Maytinee Jaranphairee
Management Partner:Nusara Tirabulkul
Account Management:Nusara Tirabulkul, Manruch Suttichaichot, Thanwarat Wanitcharoen
Communications Manager:Manruch Suttichaichot
Communications Executive:Thanwarat Wanitcharoen
Retoucher:Phichai Auejuthamanee
Photographer: Narubas Bangpasert
3D Printing Designer:Pochara Promsith, Komkrit Bilkusalan

In 2015, Romania faced an education crisis. Only 40 percent of high school students in the country passed the baccalaureate exam, which is equivalent to the SAT. To help address this nation-wide concern, KFC Romania teamed up with MRM/McCann Romania to launch the Wi-Fi Test Campaign. The campaign aims to offer free Wi-Fi to students if they get to answer a test question correctly.

Nir Refuah, Chief Creative Officer of MRM/McCann Romania shared in the official press release that:

“While Romania holds record numbers in teen Internet usage and high Internet speed (top 3 worldwide), education performance ranks much lower. Donating digital assets for the community is trending up among social aware brands, and I’m proud that KFC and MRM/McCann Romania are part of the movement.”

Credits
Brand: KFC
Advertising Agency: MRM / McCann Bucharest, Romania
Chief Creative Officer:Nir Refuah
Executive Creative Director:Ioana Filip
Copywriter:Sandra Bold
Art Director:Nadejda Ghilca
Senior Programmer:Dany Manea
Account Director:Gina Zgubea
Account Manager:Tina Cretu

Source: www.psfk.com

KFC: A music video in a lunch hour

Credits:
Advertising Agency: BBH, London, UK
Creative Director: Hamish Pinnell
Creative: Hamish Pinnell
Production Company: Friend London
Director: Jose Otero
Producers: Natalie Parish, Chris Watling

Hilarious KFC Advertising Campaign spoofs rich kids’ cash-flashing Instagram Pics

KFC proves that you don’t need Helicopters, Diamond Rings, Lamborghinis or Designer Watches to enjoy yourself.
The Rich kids are nowhere as inventive as these parodies.

KFC – Little Money Big Fun.
#RichKidsOfInstagram

Credits:
Advertising Agency: MRM//McCann, Romania
Chief Creative Officer: Nir Refuah
Copywriter: Sandra Bold
Art Director: Nadejda Ghilca
CS Team: Ionela Buta, Gina Zgubea, Tina Cretu