Khalsa Aid is a UK-based NGO that aims to provide humanitarian aid in civil conflict zones and disaster areas around the world.

We live in troubled times, and you see these troubles and crises populate our social media in the form of hashtags. But hashtags do little more than provoke debates and conversations.

Hashtags don’t heal seeks to move readers from arm-chair activism to making a real difference to the lives of the affected; by supporting the efforts of Khalsa Aid, through donations.

The campaign uses actual pictures from Syrian war-inflicted areas and the message itself is strung together with actual hashtags used around the issue.

Credits
Agency: DDB Mudra Group, India
Creative: Rahul Mathew, Shagun Seda, Ashish Phatak, Manish Darji, Prasad Rao, Tushar Sawant, Rahil Arcot, Amol Jadhav, Ravindra Ambavkar
Business management: Ellina Rath, Ankita Choudhary

Tags:
Cannes Lions, Cannes Lions International Festival of Creativity 2019, Khalsa Aid, Hashtags Don’t Heal, NGO, Print advertising, Creative Print Ads, Print campaign, Creative Advert, Syria