Kia – Campaigns of the World

A car inside a bus: The first car-showroom on wheels by KIA Picanto

YWwV268TPqrxQUV5 — Tue, 29 Mar 2022 04:58:53 +0000

A car inside a bus campaign inspired by the Latin folklore of selling everything on public transport buses, Ogilvy El Salvador created “the first car-showroom inside a bus” for Excel El Salvador and its KIA brand.

“We have set out to deliver creativity that directly impacts our clients’ business results; we are at that point where our people need exciting creativity and brands that sell ideas. We are working for all our projects under this perspective,” said Enzo Bianchi, CEO of Ogilvy El Salvador.

“We are always attentive to proposing a great idea that impacts our client and his relationship with his public, guided by our vision of “borderless creativity. For this reason, we fit out a real bus, one of those that we use daily to move around the city. We developed “Kia Picanto; it fits everywhere”, and we generated a unique experience with people”, explained Sebastián Bullorini, General Creative Director of Ogilvy El Salvador.

Ricardo Sutter, Country Manager of Excel El Salvador, added: “We managed to capture everyone’s attention and bring the brand closer to everyone on public roads. The goal was to get out of the usual way where we could launch a new model, and I think we succeeded. Showcasing a new car inside a bus and taking potential buyers around town was a huge success.”

KIA analyzes replicating this action in other markets with the first car showroom inside a bus. “Undoubtedly, creativity drives the business and allows us to enhance its full scope,” concluded the country manager of Excel El Salvador.

Credits
Advertiser: Excel El Salvador
Brand: KIA
Product: KIA Picanto
Advertising Agency: Ogilvy
Campaign: A car inside a bus
Tags: Automotive Campaigns, Best Experiential Campaigns, Top KIA Ads, KIA Motors cars, KIA latest car, Ogilvy El Salvador, Innovative Experience

The World’s Shortest Test Drive | Kia Sorento

YWwV268TPqrxQUV5 — Thu, 08 Oct 2020 16:37:32 +0000

How many features of the 2019 Kia Sorento can you showcase in just over 300 feet? Presenting World’s Shortest Test Drive

The answer lies in the latest spot by Kia Motors America (KMA), which demonstrates 17 features on a 335-foot straightaway in 22-seconds flat, making it the shortest test drive ever. In the spot, titled “The World’s Shortest Test Drive,” KMA leverages the ever-dwindling attention spans of consumers by turning the typical test drive on its head and challenging the usual car features ad by literally packing the most innovative and desired features into it because life’s too short for boring test drives.

The latest creative entry to bear Kia’s new brand positioning Give It Everything, “The World’s Shortest Test Drive,” illustrates how Kia gives it everything by putting the Sorento through its paces, showcasing many available features.

Credits
Brand: Kia Motors
Product: Kia Sorento
Campaign: The World’s Shortest Test Drive
Advertising Agency: David & Goliath, El Segundo, USA

This campaign is about:
Digital Film, United States, Automotive, KIA, David & Goliath, Kia Sorento

Super bowl 2019 Ads | A sport of its own

YWwV268TPqrxQUV5 — Tue, 12 Feb 2019 06:59:39 +0000

The Super Bowl is no less than Christmas for American Football enthusiasts. It is an event that fans of the sport look forward to all year. This year’s contest was to the fought between the New England Patriots and the Los Angeles Rams. On 3 February 2019, the grand slam between the two resulted in Patriots being victorious with an enviable final score. However, the Super Bowl is also an event that hosts a multitude of advertisements in a grandiose fashion. This year’s line up of Super Bowl commercials (Super bowl 2019 Ads) continued the tradition with brands like Amazon, Budweiser, Burger King, Colgate, Doritos, Hyundai, Kia, Microsoft, Pepsi, and many more using the Super Bowl-sized attention to the fullest of their abilities.

Just like every year, the 2019 Super Bowl commercials included appearances from Hollywood megastars, musicians, talking animals, robots, and other bizarre entities. Some of the big cameos were from Michael Buble, Sarah Michelle Geller, Cardi B, Steve Carell, Lil Jon, Luke Wilson, Christina Applegate, Jason Bateman, Sarah Jessica Parker, and Jeff Bridges.

All in all, this year’s Super Bowl advertisements didn’t fail to make judicious use of the massive viewership that goes hand-in-hand with one of America’s biggest sporting events.

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Audi: Cashew

Avocados From Mexico – #AvocadosFromMexico #SB53

BON & VIV Spiked Seltzer – ‘The Pitch’

Bubly sparkling water canada – Super Bowl LIII Teaser

Budweiser – Wind Never Felt Better

Bumble – Serena Williams | #InHerCourt

BURGER KING – Preppin’

Colgate US – Colgate Total SF | Close Talker

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Doritos – Chance the Rapper’s remix of The Backstreet Boys’ | #NowItsHot

Expensify – The world’s first music video you can expense | Adam Scott

Tags:
Super Bowl 2019 commercials, Super Bowl 2019 Ads, Best Digital campaigns 2019, Brand TVC, Technology, Innovation, Advertising agency, Advertising News, 2019 Super Bowl Ads, Super Bowl Commercials, Best Super Bowl Ads

Kia Motors technological innovation: Work Blind Spot

YWwV268TPqrxQUV5 — Sat, 28 May 2016 13:06:05 +0000

The idea was inspired by one of the technological innovations of Kia cars, called Blind Spot – a feature that identifies vehicles that are outside the drivers field of vision. With this in mind, the creative duo responsible for the account decided to replicate this experience digitally, and designed a plugin for Google Chrome browser. This plugin’s main feature would be to protect the user from screeners; – people who can never resist looking at the screens of others to see what they are doing.

Brand: KIA
Advertising Agency: Moma Propaganda, Sao Paulo, Brazil
Creative Director: Rodolfo Sampaio
Art Director: Guilherme Martins
Copywriter: Rafael de Miranda
Project Manager: Ricardo Brevvi
Digital Producer Company: Huia Digital Production
Study Case: Dogs Can Fly
Director: Manimou
Client: José Luiz Gandini