Lego has unveiled a captivating showcase of anamorphic billboards in prominent locations like London’s Piccadilly Circus, New York’s Times Square, and Shinjuku, Tokyo. These larger-than-life displays feature an array of fantastical characters that are sure to ignite curiosity and anticipation for Lego’s latest TV show. Among the stunning screens, viewers will be introduced to Zian, the awe-inspiring giant flying cat owl, the epic Crocodile Car, and the green slimy sidekick, Z-Blob.

LEGO DreamZzz Billboards UK

LEGO DreamZzz Billboards US

LEGO DreamZzz Billboards Japan

This ambitious project is the brainchild of Lego’s in-house creative team, Our Lego Agency (OLA), in collaboration with Amplify and Intertia. The team has meticulously crafted an enchanting world filled with imagination and creativity in their new series, “LEGO Dreamzzz.” Through the exploration of dreams becoming a reality, these breathtaking 3D billboards transport kids across the globe into a realm of limitless possibilities. Jon Wicks, associate creative director at OLA, expressed his excitement, stating, “We are thrilled to utilize this amazing technology to weave a compelling narrative.”

At the heart of this endeavor lies a desire to empower children to unleash their imaginations and bring their wildest dreams to life. The captivating billboards are just the beginning of a grand celebration of the incredible power of dreaming and creativity. With the launch of the content series, comprising ten thrilling episodes, Lego introduces various products that beautifully capture the diversity of kids’ dreams. In an exciting development, it was recently announced that the show has been picked up by Netflix for broadcast in select regions.

Immerse yourself in the extraordinary world of Lego’s new TV show and let your imagination soar with these mesmerizing anamorphic billboards. Get ready to embark on a journey where dreams come to life, inspiring children everywhere to create their own magical adventures.

The series is available to watch on the LEGO YouTube channel and on Netflix.

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Lego, Lego Dreamzzz, TV show, anamorphic billboards, Piccadilly Circus, Times Square, Shinjuku, Zian, giant flying cat owl, Crocodile Car, Z-Blob, Our Lego Agency, Amplify, Inertia, creativity, imagination, kids’ dreams, Netflix, Lego TV series