Take a chance. Ditch the top 10 lists for the road less travelled. Find magic in hidden corners of the world, listen to forgotten stories & meet that special someone.

“When we travel to different places, we’ll see different language, people, religion and culture. The more we step into foreign lands, the more we realise there is no right or wrong way to live or to think about life. Every society is different. Indeed, there are perspectives and cultural differences that we may or may not agree with. But, it is only when we accept that differences exist in our human family, and embrace these differences, we can learn, understand and empathise with all types of people,” Spencer Lee, AirAsia’s head of commercial said.

“With this campaign, we also aim to inspire young Malaysians to look beyond the usual attractions and explore the roads less travelled with our wide network in China such as Kunming, Shantou and Shenzhen and India including Bhubaneswar, Kolkata and Visakhapatnam,” Lee added.

Credits
Client: AirAsia
Agency: Naga DDB, Malaysia
Campaign: Road Less Travelled

Alvin Teoh – ECD
Paul Lim – Deputy ECD
Sharon De Silva – Head of AV
Chris Chan – Head of Project Management
Rachel Hoo – Art Director
Paul Lim & Candice Chhoa – Writer
Terri Chua – Client Service Director
Jeevan Segaram – Account Director
Lee Boon Hsin – AV Producer
Film Director: Carolyn Chon
Exec. Producer: Pete Singh
DOP: Arvintharan
Producer: Sare Raman
Production Assistant : Josephine Lim
Editor: Sean
Post Production: APV Media
Audio: Fuse Adventures in Audio

Client –
Liew Wai Fun – Marketing Manager
Caroline Chai Set Peng – Marketing Manager
Yin Li Yen – Senior Marketing Manager
Ivan Ong Jian Hau – Marketing Manager
Spencer Lee – Head of Commercial
Shirley Tan – Senior Marketing Manager

Alcove has redefined ‘affordable luxury’ in the home segment with Alcove New Kolkata in Serampore. This property is one of its kind to be connected by rail, road and river where residents can enjoy a private ferry across the Ganges to the city.

Flora Fountain is yet another project that promises to add glitter to the Kolkata skyline. With 56000 sq. Ft of facilities, 34530 sq. Ft of garden scape and 26862 sq. Ft of waterscape, the G+24 Twin Tower project is a head-turner in the city, situated in Topsia.

Aakriti Shroff, Director Branding and Communication, Alcove Realty said, “We were seeking to partner with an agency that would not only be responsible for communication development but also walk alongside us with strategic inputs on the brand. Wunderman Thompson came across as the best fit in the city.”

Vijay Jacob Parakkal, Senior VP and Managing Partner, Wunderman Thompson Kolkata said, “Alcove Realty is one of the leading players in the country with several unique and exciting projects. We are looking forward to partnering them and creating some good work that these projects truly deserve.”

Arjun Mukherjee, VP and ECD, Wunderman Thompson, Kolkata said, “Every new assignment is an opportunity to exercise our creative cells. I am happy that our ideas have found a new home with Alcove Realty.”

Tags:
Creative Mandate, Digital, Advertising Agency, Digital Mandate, Wunderman Thompson, Alcove Realty, Kolkata, Agency News, Brand News

Credits
Brand: Desh Magazine
Website: http://www.desh.co.in/
Campaign: Desh Festive Campaign
Advertising Agency: SoS Ideas, Kolkata, India
Executive Creative Director: Souvik Misra
Executive Creative Director: Soubhik Payra
Senior Creative Director: Joy Aich Bhowmik
Creative Director: Biswarup Nath

Tags:
Print, India, Recreation, Leisure, Desh Magazine, SoS Ideas, Kolkata, Print advertising, Creative Print Ads, Print campaign, Creative Advert

Turtle plans to set up 5 handloom machines, 2 ginning and 12 stitching machines inside the Presidency Correctional Home of Kolkata, which would round up to an estimated investment worth 8 lakh. As per a preliminary assessment report, they’re planning to design up to 120 shirt pieces in a day which will be put up for sale across Turtle’s flagship outlets.

Credits
Advertiser: Turtle Fashion
Advertising Agency: JWT, Kolkata, India
Chief Creative Director: Senthil Kumar
Executive Creative Director / Director: Arjun Mukherjee
Art Director: Diptanshu Roy
Animator: Saptarshi Dey
Copywriters: Arjun Mukherjee, Anurag Acharya
Music: Prabuddha Banerjee
Account Management: Ayan Chakraborty, Soumya Chowdhury, Urmi Roy

Tags:
Turtle Fashion, J Walter Thompson, Made in Prison, Government of West Bengal, JWT, Kolkata, India, Fashion, Digital Campaign, Presidency Correctional Home, Department of Correctional Administration

FCB Ulka’s #NoConditionsApply campaign for Times of India aims to change the 400-year-old Bengali Hindu ritual of Sindoor khela from one of division to one of inclusion. During this custom, married women come together to celebrate their marital status, while others – namely single women, divorcees and widows, as well as the gay and transgender community – are forced to look on, uninvited. #NoConditionsApply creates a newly inclusive Sindoor khela narrated by various unmarried women from the community, the film presents the point-of-view of these onlookers, and gives them a voice for change. This new celebration embraces all women, regardless of background or social identity, to transform the long-held tradition of division into a tradition of sisterhood.

“This movement wasn’t for those who had opted out. It was for those who had been pushed out. It was about erasing a line not drawn by them, but by others,” said Swati Bhattacharya, Chief Creative Officer of FCB Ulka. “Me and my other sister, my transgender sister. My widowed sister. My sex-worker sister. My outlier sister. It was about equality in symbology. Every progressive, inclusive thought is only as powerful as the ritual it permeates. At least in a country like India, where ritual is everything.”

Shedding light on this theme, Rohit Ohri, Group Chairman and Chief Executive Officer of FCB India, remarked: “Swati Bhattacharya, Chief Creative Officer of FCB Ulka – and a feminist – created this campaign about social inclusion for Times of India. Inclusion cannot be conditional. And so, #NoConditionsApply was the perfect articulation to spark off this behavior-change campaign.”

Let’s not apply *conditions* on celebrations.

Sumeli Chatterjee, Vice President and Head of Brand TOI, also reflects on the social significance of this campaign, commenting: “#NoConditionsApply is an initiative that is close to our heart and existence. There is a lot of talk about diversity of gender; this highlights the need to have diversity even within the gender. While we have hosted this inclusive Sindoor khela initiative in Kolkata, the messaging is relevant to every occasion and every festivity. When we talk of gender equity, we cannot limit our conversations to only ambition and opportunities; we need to talk about inclusion in festivals, celebrations and every walk of life, which will allow everyone to walk that step together. No celebration can ever be complete without including one and all.”

“Traditions that divide us stand in the way of progress. This is true around the world. #NoConditionsApply shows that we can hold on to the human need for traditions, and yet share them with so many more. That’s progress,” said Susan Credle, Chief Creative Officer of FCB Global.

Credits:
Campaign Elements: Digital & Print
Client: Times of India
Creative Agency: FCB Ulka
Creative Partner: Fred Levron
Chief Creative Officer: Swati Bhattacharya
National Creative Director: Surjo Dutt
Creative Team: Shailesh Khandeparker, Romit Nair, Donovan D’souza, Arijit Gupta, Arijit Sengupta, Abhijeet Ray, Anusheela Saha, SV Srinath, Gayatri Sriram, Ranit Mukherjee, Aurdhendu Banerji
Account Management: M N Damodaran, Vineeta Arora
Planning Team: John Thangaraj
Director (of the TVC): Amit Roy
Producers: Kirk Dias, Ramel George
Production House: The Bakery Films

This Ad is related to:
Durga Pooja, Times of India, Digital & Print, FCB Ulka, #NoConditionsApply, TVC campaign, gender equity, Indian festivals, Sindoor khela, Bengali, Indian rituals, transgender, Kolkata, Hindu festivals, Advertising, print campaign

SYNOPSIS OF THE PROJECT:
Nukkad Printers is Kolkata’s first all-solutions print hub located in the Kalighat area. They wanted to generate awareness about the service of ‘customized’ quality printing as provided by them.

​INSIGHTS:
Patachitra art had emerged in the post-independence era in Kalighat​ in Bengal​. Originally, it was called ‘Kalighat Patachitra.’ This art first started out by depicting illustrations of gods, goddesses and several deities but later chose to customize its creations and instead depict stories from domestic life, tradition, folklore & culture in Bengal in the 19th century.

SOLUTION:
They decided to ​resurrect​ one of the oldest art forms of Bengal, ‘Patachitra’ ​that is slowly diminishing​
Nukkad Printer is not only a printing hub but is also a place that accommodates your requirements according to your needs. The challenge was to depict this quality and create awareness about Nukkad Printer as a destination for quality customized printing​.

Hence,using ​famous​ characters (from different segments such as politics, art, entertainment) who are iconic and placing them in an age-old traditional/domestic life situation, They chose to bring to life the art of customization.

CREDITS
Client: Nukkad Printer
Advertising Agency: Monkey Wrench Communications, India
Creative Director: Ashis Mridha
Art Director: Sanjib Mondal, Dorin Burh
Copywriter: Madhura Chakravarty

The secret is out, and the ones you expected never to be online, forget about shopping online are out there, ready to surprise you. That’s what #EveryoneOnFlipkart campaign, a series of video ads under the same theme aim to establish. One of the ads features Dolly Mausi, a Bengali lady who shares a laugh with her nieces as she solves the problem of choosing a perfect gift for her relatives using her favourite shopping app (flipkart). Another video showcases the everyday life a watchman and his trysts with online shopping! An interesting video in the series is based on a very real conversation amongst friends about online shopping and how it has impacted the neighbourhood retailers.

Like always, all the videos have taken a light-hearted tone to convey the brand message. The growing popularity of online shopping in emerging cities like Lucknow is the best example of how Flipkart is making inroads into India’s tier II and tier III cities. Watch these series of ads and enjoy.

Don’t forget to give us your take on these.

Rastogiji on Flipkart #EveryoneOnFlipkart

Mausiji on Flipkart #EveryoneOnFlipkart

Constable Sahib on Flipkart #EveryoneOnFlipkart

Watchman Anna on Flipkart #EveryoneOnFlipkart