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Dukaan It Yourself, Shops at Kumbh Mela, Campaigns of the world
OOH Campaigns

Dukaan It Yourself: How Nerolac Transformed Street Vendor Spaces Into Branded Shops at Kumbh Mela

July 13, 2025
Nerolac’s “Dukaan It Yourself” campaign turned street vendor spaces at Kumbh Mela into vibrant, branded pop-up shops. In the world of creative marketing, the most…
Lifebuoy Hand Wash, Roti Reminder, Campaigns of the world.
OOH Campaigns

Roti Reminder – How Lifebuoy Hand Wash Transformed Hygiene in Rural India

December 19, 2024
Roti Reminder - How Lifebuoy Hand Wash Simple Idea Saved Lives and Made History The global ordeal brought by COVID-19 has shifted our collective consciousness…
Hackwashing Lifebuoy cotw
OOH Campaigns

Lifebuoy Hackwashing by Geometry Encompass

October 13, 2020
Lifebuoy Hackwashing by Geometry Encompass campaign predates Covid-19 Global handwashing education efforts. Over 60% of Indians wash their hands only with water and no soap…
Swachhata Ki Sawari At Kumbh – #StartALittleGood
OOH Campaigns

Hindustan Unilever’s Swachhata Ki Sawari At Kumbh Mela – Let’s start a little good every day

March 6, 2019
Here’s a unique collaboration between Hindustan Unilever and the Nishaads (Boatmen Community) at this year’s Kumbh. Swachhata Ki Sawari Ki Sawari Ek Nishaad Ki Nazar…

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