FCB India will lead the creative mandate for cosmetic brands – Lakme & Elle 18; powered with 360-degree communication strategies that are more adaptive and relevant to the current market conditions. The brand charts its course for the next phase of growth.

Lakme is one of India’s most popular, most trusted brand when it comes to makeup and skincare. Launched in 1952, Lakme is the first home-grown successful cosmetics brand in India. From being the contemporary Indian beauty expert to become the flag-bearer of the latest makeup trends and styles that hit the runway, Lakme as a brand continues to be innovative with its approach towards the world of makeup and beauty.

Elle 18 is known mostly for its trendy and affordable beauty products. The Elle 18 range consists of extremely affordable makeup products that are very contemporary and stylish, and a must-have in any girl’s vanity.

Both brands belong to the parent company- HUL.

On expanding the HUL brand portfolio at FCB, Rohit Ohri, Group Chairman & CEO, FCB India, said, “We are proud to partner Lakme and Elle 18 in India. These iconic Indian brands are a symbol of and inspiration for ‘Make in India’. At FCB, we believe in creating ‘Never Finished’ stories for brands. We’re delighted to have this opportunity to write an exciting new chapter in the ‘Never Finished’ stories of Lakme and Elle 18.”

Adding, Swati Bhattacharya, CCO of FCB, said, “Lakme is a brand that has witnessed the internal and external journeys of Indian women. To be a part of this brand’s voice, makes it an absolutely exciting opportunity for us.”

Year on year FCB India has been setting new benchmarks by showcasing their creative excellence consistently. Starting with the Gold at coveted Cannes in 2018, FCB India sustained the momentum of winning Gold at Cannes yet again the following year, along with earning highest honours at National and International award shows ever since. WARC Report (Creative 100) named FCB India as #1 Creative Agency in India. Cannes Global Creativity Report 2019 ranked FCB Ulka #2. Recently, FCB India was named #1 Creative Agency by the One Show 2020 Global Creative Rankings. The agency was also ‘most awarded’ at D&AD Awards and One Show 2020. At Kyoorius this year, FCB India has again named the most awarded agency that also won the highest honours. The Campaign Brief Asia rankings named FCB India as the No. 2 Hottest Agency in India. That’s not all, FCB India was named Agency of The Year at Campaign Asia Agency of The Year Awards 2020. And to top the award haul this year, FCB was recognised by ADWEEK’S as the GLOBAL AGENCY OF THE YEAR 2020! A true testament of the agency’s commitment to creative excellence and consistency.

As part of the mandate, the agency will handle all digital communication solutions for Logitech brands, which includes the Computer and Peripherals business, Logitech G which offers high performance gaming solutions and Ultimate Ears that has a range of wireless speaker solutions.

Commenting on the win, Ashit Chakravarty, Vice President, Dentsu Webchutney said, “This is a big win for us, and we are excited on a mandate that lets us marry media and creativity. It is a privilege to be partnering a lighthouse brand like Logitech and we see a great opportunity to do some effective and high quality work that has a lasting impact on business.”

There is a changing landscape in the way consumers are buying into these categories. Nonlinear buying journeys are presenting new and exciting challenges to engage with consumers.

Gurjot Shah Singh, Sr. Vice President and National Media Head, Dentsu Webchutney commented, “We are excited to work on full funnel marketing solutions for an interesting and futuristic brand like Logitech.

In our mandate, we will manage end to end Digital solutions with a major focus on online fulfilment. We look forward to deliver effective business results for Logitech as well as keep the brand ahead of the curve in the digital ecosystem.”

A Swiss company focused on innovation and quality, Logitech designs products and experiences that have an everyday place in people’s lives. Logitech products are distributed in more than 100 countries.

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Commenting on the new business win, Simi Sabhaney, CEO, Dentsu India said, “There’s nothing more special than to work on a brand that’s been an intrinsic part of one’s growing up years. We are absolutely delighted with this win and look forward to creating some memorable work on Kokuyo Camlin.”

Gaku Shinoda, COO, Dentsu India added, “We are very pleased that Kokuyo Camlin has chosen us to be their marketing communications partner. Kokuyo in Japan and Camlin in India are iconic brands and have played a huge role in setting benchmarks in the stationary category. Winning the mandate for such a notable brand is an endorsement of Dentsu India’s ability and we will do our best to further the legacy.”

Asheesh Malhotra, Branch Head- Mumbai, Dentsu India said, “It’s a brand that is probably entrenched in every living Indian’s memory. With its 80 year legacy, it is one of India’s most loved brands. We’re excited having been given the opportunity to partner Camlin and will look to continuously create exciting and talk worthy work on the brand.”

Saumitra Prasad, Chief Marketing Officer, Kokuyo Camlin said, “Kokuyo Camlin is happy to have on board Dentsu India to manage the creative strategy and execution for its brand Camlin. The brand will look to accelerate its growth story in the evolving stationery market in India by rejuvenating our iconic brand and strengthening the bond with consumers.”

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Announcing the appointment, Mr. Devendra Kamtekar, CEO, Digisol Systems said, “We are extremely delighted to welcome Krushna as Head of Marketing. With his expertise in both online and offline marketing, and deep understanding of consumer and enterprise behavior, we are confident that he will help drive the next phase of growth.”

Speaking on his new role, Mr. Krushna Garkhede, Head of Marketing said, “I am excited to join the Digisol team. It’s a privilege to work with an organization that has been digitally empowering businesses through its solution in India since 3 decades. In this role, I am excited to identify strategic opportunities that would amplify our voice and presence in the market even more, through various marketing initiatives.”

Mr. Krushna holds 12+ years of experience in Marketing. Prior to joining Digisol, he has worked with brands like Videocon Industries Ltd, Meru Mobility Tech Private Ltd, Kail Ltd (Sansui-Kelvinator) & Ion Exchange India Ltd.

About Digisol Systems
Digisol Systems Ltd has three decades of expertise in Indian IT networking industry offering products and solutions catering to Voice, Data & Video services. Digisol has set a new benchmark by offering a wide range of products across the IT networking spectrum that includes Copper, Fiber, FTTH, Switching and Wireless solutions. The company’s expertise in design, development, sales, marketing and service support makes Digisol a leading brand in the IT networking Industry. For further information visit- www.digisol.com

With a total of 138 stores in 37 cities in India and a strong online presence, Croma, is one of its kind, a multi-brand retail chain store that offers seamless ‘omnichannel’ shopping experience. With a world-class ambiance, Croma allows the consumer to leverage both, the online and the offline worlds. Since its launch in 2006, the brand has expanded in various product portfolios from Electronic equipment, kitchen appliances to various gaming products. The store that housed all the digital and technology-driven utility products, has grown leaps and bounds since then.
 
Speaking on the win, Rajiv Dingra, Founder & CEO, WATConsult says, “We are very excited to have Croma, one of the leading retail chains in India, in our client roster. Interestingly, the brand has been extremely active on digital media and has registered a huge following across India. With their emphasis on strengthening their advertising and marketing strategies furthermore, it is a great opportunity for us to help them carve their digital journey in a much more innovative and integrated way.” 
 
On appointing WATConsult for the social mandate, Ritesh Ghosal, CMO, Croma says, “Croma is in a phase of increasing its footprints to newer geographies across India. We were looking for a partner who will share the core values of the brand Croma while delivering digital engagements in the existing as well as newer markets. With the digital-first approach, the brand promise will be delivered keeping every digital touchpoint in mind. We are banking upon the agile and innovative approach that WATConsult brings onto the table & looking forward to working with the energetic team.”
 
About Croma
Launched in 2006, It was the first one-of-its kind large format specialist retail store that catered to all multi-brand digital gadgets and home electronic needs in India. Over a decade since its inception, Croma has almost become synonyms for all electronics needs, with its tech-savvy staff, product range, online presence and the will to help customers.
 
Bringing alive the promise of a ‘Brighter Every Day’ for its customers, Croma offers its customers a world-class ambiance to shop both in-store and online at www.croma.com and also allows for a seamless ‘Omni-channel’ shopping experience that lets a customer enjoy the best of both the online & the offline worlds. With over 9000 products across 300 brands with 138 stores across 37 major cities of India, Croma ensures that for each customer, a Brighter Tomorrow begins Today! From the newlywed couple setting up their house to the son reducing his mother’s burden with a washing machine; from the daughter gifting her parents a new LED TV to the newly promoted manager buying an inverter air-conditioner to make the summer bearable, Croma ensures that customers always get ‘More for their money’!
 
With this intent to delight customers all along, Croma launched its label products in 2008. Brand Croma stands for – Life, More Beautiful; the promise is based not just on the beauty in the way they look but also the value they offer to a customer’s life. The range is a perfect fit, for those who desire a completely feature-packed and quality product.
 
Croma is a brand of Infiniti Retail Ltd., which is a wholly-owned subsidiary of Tata Sons, the holding company of the Tata Group.

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VFS Global is at an important juncture of their brand journey as they look to strengthen the brand amongst its consumers, drive engagement and increase awareness about their vast portfolio of product and services.
 
On the win, Belson Coutinho, Chief Marketing Officer, VFS Global said, “Having pioneered visa, passport, identity management and citizen services for client governments, VFS Global is now focusing on building a strong consumer brand and enhanced customer experience. I am excited to have L&K Saatchi & Saatchi onboard who I believe are the right partners to collaborate within our journey and take brand VFS Global to the next level.”
 
Anil S. Nair, CEO & Managing Partner, L&K Saatchi & Saatchi said, “We are excited and very pleased that we got this mandate from VFS Global after a tough pitch. VFS Global are the pioneers and innovators in the travel support services business and it will be a very interesting category for us to produce some great marketing campaigns together.”
 
A pioneer of the outsourced visa services industry, VFS Global offers visa applicants around the world a range of services aimed at creating a seamless and convenient visa application process. Since inception, the company has created a variety of tech-enabled innovations to ease the visa process for governments as well as applicants. 
 
VFS Global has Swiss parentage and is a portfolio company of EQT, a leading global private equity firm headquartered in Stockholm, Sweden. With over 3,100 Application Centres across 147 countries and over 205 million applications processed since inception in 2001, VFS Global is the trusted partner of 63 governments.

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His known work includes Mahindra Commercial Range film Taqdeer Badal de, Cadbury Oreo, HDFC life, Marico Nihar Shanti Amla, Parachute Men and the Dumb Charades Child Abuse film.

Delna Sethna – Chief Creative Officer, L&K Saatchi & Saatchi says:
We’re very happy to have Kumar on board; his enthusiasm for his craft, I’m hoping will spread infectiously through the agency.

Kumar Suryavanshi on Joining L&K Saatchi & Saatchi says:
“I’m thrilled to join L&K Saatchi. It’s a very fertile place with a tremendous potential for cutting edge creative work. When I met Delna, I was very impressed with her vision for the company and I’m eagerly looking forward to working with her to create some really great campaigns across the region.”

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The account, which was won as a result of a multi-agency pitch, will be handled by the agency’s Mumbai office. The agency will be responsible for Brand Ideas, consumer strategy and communication plan, including creative mandate.

Blackberrys, India’s leading menswear retail brand has been synonymous with great fit and finish over the last 25 years of operations. With a Pan India footprint covering more than 110 cities, through its robust channel and partner network, the brand aims to tap into the discerning consumer preferences through its enhanced wardrobe solutions proposition.

Commenting on the agency appointment, Delna Sethna – Chief Creative Officer at L&K Saatchi & Saatchi says, “It’s rare in today’s scenario to find Client Partners who will entrust you with a blank canvas. It is both immensely exhilarating to have this opportunity as it is sobering to live up to that belief. There’s no question of letting them down.”

Ramesh Kaushik, VP – Brand Experience, Blackberrys says, “Blackberrys is all about enabling the consumers in their journey of success, always clothed in confidence and style. During the pitch process the agency presented a strategic approach that aptly addressed the precision required by us, for engaging our consumers. They displayed deep understanding of the consumers and category with a clear way ahead. We have faith in their ability to bring the desired outcome and do justice to the mandate.”

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David began his career at Leo Burnett as an editor, then at JWT Mexico where he was appointed as Creative Director Associate and finally in 2011, he came to DDB Mexico as Regional Creative Director for Latin America. He moved to the United States with the conviction of being reborn in his profession. In 2014, he reached his goal and entered the general market of the United States by joining Made Movement in Boulder, along with Alex Bogusky and Dave Schiff, former executives of Crispin Porter + Bogusky.

In 2015, he was named as Associate Creative Director by Deutsch Los Angeles, where he worked for Jason Bagley, creator of the multi-award-winning “The man your man could smell like” campaign for Old Spice among others, and finally, David was named Creative Director at We Believers New York.

During his career, he has accumulated more than 130 international awards at the most prestigious festivals in the world. In addition to being a jury member at New York Festivals and The One Club, where he represented the US.

Castellanos has a postgraduate in History of Latin American Art in Harvard, another in Philosophy in the University of California, in addition to having studied Scriptural in the School of Santa Monica and marketing in the Tec of Monterrey.

“I have always wanted to return to my country and apply everything I learned these years at some of the best agencies in the world where I had the opportunity to work, and DDB represents the perfect stage to do it,” concluded David Castellanos.

Meanwhile, Matías del Campo, General Director of DDB Mx, also said “David’s arrival at the agency is a giant leap in the transformation that we are doing to become the reference of the agency of integral communication in the Mexican market, we are very excited for his arrival and ready to take the next step. ”

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The new team under the able leadership of Magnus Djaba, Global President, Saatchi & Saatchi is looking at building the future of the Saatchi brand and its business.

United by the “ Nothing is impossible” spirit, the new Global Leadership Team represents Saatchi & Saatchi’s major offices and clients. All within the Publicis Groupe’s crucial path of transformation under the PubCom Umbrella, and focus on being the most valued partner for clients.

Praveen Kenneth, Co – Owner, Chairman and Managing Director L&K Saatchi & Saatchi said ” Am extremely pleased and proud of L&K Saatchi & Saatchi being among the top 10 countries in the Saatchi World and having our CEO and Managing Partner Anil Nair on the Global Leadership Team of Saatchi & Saatchi Worldwide. When Magnus and I spoke, recently, we had no doubt that Anil Nair will be the worthy flag bearer going forward, of what has been a brilliant adventure over the last 15 years, and more importantly as he leads L&K | Saatchi & Saatchi into the future.

He is also an integral part of PubCom India. He carries well the aggressive entrepreneurial zeal of Law & Kenneth and the magic of Saatchi’s Creative Mystique. This also marks the resounding success of the merged entity- L&K | Saatchi & Saatchi. It’s spectacular contribution to the Global Creative lead board by winning at Cannes, two years in a row, besides its continued growth and importantly being the most loved agency partner of our clients”.

Commenting on this appointment, Magnus Djaba – Global President Saatchi & Saatchi, said “The Indian market is crucial to our business and Anil represents the next generation of leadership for our network. I’m really looking forward to working more closely with him”

Reacting to his appointment, Anil Nair stated “For me, this invitation is a huge validation and recognition of the team at L&K Saatchi & Saatchi India and their hard work. It’s an honor to be a part of the leadership team that shapes the future of an iconic network like Saatchi & Saatchi.

Website: http://lksaatchi.com/

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India, 7 June 2016 – Publicis One, the global communications enterprise that unites all of Publicis Groupe agency brands’ capabilities and expertise under one roof, today announced its partnership with MSLGROUP in the Philippines via its brand, Arc, one of the leading integrated communications agencies locally. As the flagship strategic communications and engagement consultancy of Publicis Groupe, MSLGROUP is the largest brand and reputation advisory network in Asia and Europe.
Effective immediately, Arc Philippines‘s PR discipline is now part of the MSLGROUP network and will operate under the MSLGROUP brand. In the Philippines, MSLGROUP is a part of Publicis One.
With a best-in-class team, expertise in public relations and in-depth digital capabilities, Arc’s PR offering is known for its comprehensive integrated communication solutions for clients and brands in the Philippines. Since its establishment in 2006, Arc’s PR work has been trusted and retained by many multinational and local companies in the Philippines. With forward-looking strategies and unbound creativity, Arc’s joint work with the Leo Burnett Group in the Philippines has received extensive recognition from international, regional and local award programs. In 2015, P&G Ariel‘Aid Couture’ Campaign was the most awarded campaign in the AME Awards for World’s Best Advertising & Marketing Effectiveness (New York).

The MSLGROUP Philippines team will be led by communication veteran Orly Ramas under the guidance of Glenn Osaki, President Asia, MSLGROUP. Ramas will continue to report to Raymond Arrastia, Chief Executive Officer at Publicis One in the Philippines.

“MSLGROUP is a transformative agency with a leading footprint in Asia. Joining forces with MSLGROUP will allow us to tap into the network’s regional and global resources and groundbreaking planning methodology to help enhance Publicis One’s capabilities in the Philiipines. Together with MSLGROUP, we will continue to delight our clients with insight-driven, integrated campaigns that deliver accountable business results,” said Raymond Arrastia, Chief Executive Officer, Publicis One Philippines.
“The Philippines is a fast-growing and important Asian market. Our best-in-class team, ability to deliver sharp local insights, and strong integrated communication offering allows MSLGROUP to serve regional and global clients in a powerful way. This is an important moment for MSLGROUP

in Asia–not only have we achieved significant organic growth in every market since last year, we have rapidly expanded our network this year. With a comprehensive presence in the Philippines, we are now in a strong position to address our clients’ growing interests throughout the Asian continent,” said Glenn Osaki, President, Asia, MSLGROUP.
Said Guillaume Herbette, CEO of MSLGROUP, “MSLGROUP is committed to having one of the world’s most robust PR and engagement networks. Since January, we have acquired Venus Communications in Vietnam, rebranded the Arc PR offering in Sri Lanka as MSLGROUP and gained Quadrant MSLGROUP in Nigeria through an equity partnership that Publicis Groupe took in its parent company, the Trokya Group. All of these agencies are among the best in their market.”

About MSLGROUP

MSLGROUP is Publicis Groupe’s strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management and from crisis communications to experiential marketing and events. With more than 3,000 people across close to 100 offices worldwide, MSLGROUP is also the largest PR network in Europe, fast-growing China and India. The group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas – followed by thorough execution.

About Publicis One

Publicis One is a global communications enterprise that brings together Publicis Groupe’s agency capabilities and expertise under one roof. Built with clients’ interest at the center, Publicis One recognizes the simultaneous need for specialization and integration in marketing today. Led by Jarek Ziebinski, Global CEO, Publicis One operates across Publicis Groupe’s four Solutions: Publicis Communications (Publicis Worldwide with MSLGROUP, Leo Burnett, Saatchi & Saatchi and BBH), Publicis Media (Starcom, Zenith, Mediavest | Spark, Optimedia | Blue 449), Publicis.Sapient (SapientNitro, DigitasLBi, Razorfish, Sapient Consulting) and Publicis Health (Digitas Health, Publicis LifeBrands, Saatchi & Saatchi Wellness). The Publicis One operation, with more than 8,000 employees in 50 countries, is spread across Latin America, Europe, Middle East, Africa and Asia. We are united behind Publicis Groupe’s ambition to deliver on the value of “The Power of One” to clients.