Advertise, advertise, advertise

Most businesses rely heavily on customers walking by their shop and “just popping in to have a look”, because more often than not, those customers end up buying something. However, if customers aren’t walking by your shop, they may entirely forget about you – out of sight, out of mind, as they say. Of course, this isn’t the case if you provide basic necessities, such as a grocery store would. You need to remind your customers that you exist, and since most people are confined to their houses, digital marketing is the way to go. According to Clayburn Griffin an expert of digital marketing in Lovington, NM, the internet has a lot of opportunity to offer those willing to take the plunge, so if you want to attract more clients and thus increase your profit, that’s the way to go.

Get online

While most big, chain store companies have websites, smaller companies may not. This could decrease your profit, as most consumers are choosing online shopping as their preferred method of shopping. Getting your business online is sure to increase your sales, especially if you pair it with the advertising mentioned above. You don’t need anything too fancy or complicated, just a basic website showing your products and allowing customers to get in touch with you. Another great option to add to this is delivery. People don’t want to leave their houses at the moment, so they’d rather choose a business that offers delivery than a business that offers pick-up only.

Make it a win-win

You’re not the only one going through a tough time – your customers are, too. While your first instinct may be to raise your prices in order to raise profit, this is likely to scare customers away. Most consumers don’t have a lot of extra cash floating around, which means they’re more likely to buy from a business with reasonably priced products, especially when it comes to e-commerce sites. They’re also likely to wait for a sale or a good deal, so if you can offer that without losing too much money on your end, you should. Building good relationships with clients is essential in order to keep their loyalty and support during tough times.

Get employees to work remotely

Depending on the sector you’re in, you may be able to have your employees work remotely. This will help cut down costs considerably – you never really realize how much things like sugar and toilet paper cost until you don’t need to buy as much of it. If you can do this long-term, you’ll also save on rent and cleaners. Just make sure you can manage your employees remotely.

Siddharth’s last stint was with Leo Burnett Orchard, Bangalore, where he was Senior Creative Director on brands like Amazon and Ola. He will report to Krishna Mani who recently joined Dentsu India as ECD – South.

Before joining Dentsu India, Rigved was Creative Controller at 82.5 Communications, Mumbai, where he worked on Tata Motors, RuPay, etc.

Speaking about their roles, Malvika Mehra, Chief Creative Officer, Dentsu India said, “We are nothing without our people. I’m happy that we have new talent like Siddharth and Rigved on board, who believe in the vision we have for the creative product at Dentsu India. Both are talented writers, with a pulse on the requirements of the new brand world we are experiencing today. I am looking forward to us working together and creating some famous work for our clients across both geographies. ”

On his appointment, Siddharth said, “In the business of creativity, one can’t afford to get comfortable. The world outside is an ever-evolving one. The mechanics of advertising are changing every day. I was seeking an exciting new challenge that would help me recalibrate my skill sets to the demands of start- ups and established brands. As they say, what you seek is seeking you. My meeting with Malvika was just that.”

He added, “Malvika has a vision for Dentsu India. All we need to do is align with that vision. I feel Dentsu India has an exciting mix of talent and clients to become a force to reckon with. 2019 has been a year of unprecedented momentum at Dentsu India and there’s a collective feeling here that this momentum will propel us into an even bigger league.”

Talking about the new role, Rigved said, “When Malvika told me of the vision that she had for Dentsu India, I was hooked immediately. We are entering an era that requires a whole new level of creative thinking, with brands old and new constantly looking for innovative and inspiring ways to reach out and engage with people. Dentsu India is doing just that and I’m excited to be a part of it. There are some amazing people here doing amazing stuff and I cannot wait to create more magic with them.”

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Announcing the association Kashish Lalit, Director, Toreto Retail Private Limited said, “Selecting the right brand ambassador plays a major role in building the brand image. Our qualities are similar to that of Rannvijay, hence, this association will definitely bring out the best of Toreto and will gain us huge recognition.”

Speaking on his new role for the brand, Rannvijay Singh said, “It feels great to be associated with Toreto. Today’s youth are highly enthusiastic about the brands that they use, and Toreto has proven its mettle by pushing the boundaries of innovation and providing its user with a quality experience.”

As part of this association, Rannvijay will appear in a series of campaign for the brand’s complete range including Sound Systems, Power banks, Earphones, Headphones, Car Accessories, Fitness Bands, etc. With this association, Toreto aims to enhance its foothold as a trustworthy & reliable brand in the market.

About Toreto:

Toreto, founded by a small team of Audiophiles and Gadget-Aholics, is here to make a mark in the gadget industry. From developing and manufacturing the gadget supports for the huge market of mobile users, Toreto has created a benchmark for a blend of design and intelligence.

Founded in 2013 in Hong Kong/India, Toreto has been coming up with award-worthy and user-friendly designs in the years gone by. Their products are a perfect combination of cutting-edge technology and sleek design.

The brand strives to push the boundaries of innovation just to ensure greater user experience. From speakers to battery packs, the brand has brought in smart Bluetooth audio devices, tech-savvy gadgets and one-stop-solution for batteries of Smartphones, digital cameras and tablets etc.

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Ankit has a decade of knowledge and experience in Brand Consulting, Analytics and Advertising Communications and brings cutting edge human behavioural insights to the table. He comes from McCann where he was Strategic Planning Director in Bengaluru. He has worked with JWT, Analytics Quotient, DY Works, Samaya TV and TCS in the past. During his career, Ankit has lent his expertise to many iconic brands in diverse categories including Kurkure, Kingfisher, Nike, Britannia Good Day, ITC Aashirvaad, redBus, TVS Apache, to name a few.

Commenting on the appointment, Theresa Ronnie, Sr. VP and Head of Bengaluru, FCB Ulka said, “FCB in India has a great history of being a strategically sound, business-oriented organisation. We were looking for someone who would be able to make a difference to our clients’ business needs and bring a sharp creative focus to the work. We found that person in Ankit. He is a wonderful team player, filled with active curiosity and a hunger to solve tough business problems. We are super thrilled to have him in our team.”

Speaking on his new role, Ankit Sharma said, “I was looking for a role where I could do more than just planning. I wanted to be an integral part of a system and build it. My conversation with Theresa was honest and forthright about the challenges and the intent of the team. I saw the same intent in every team member that I spoke to and decided to take this up. I am excited to start this new journey and hope to make good of it.”

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Let’s suppose that you enter a book store and head towards the fantasy section on a whim. Let’s also assume that you’ve decided to be adventurous, and will pick a writer that you do not know of beforehand. Now that you’ve taken your previously gained literary experience out of the equation, you are left at the mercy of your instincts. Here’s where the power of book covers comes into place. When you’re shuffling through a stack of books you know nothing about, you’re bound to pick one with a cover that looks interesting to you. Now, apply the lesson learned in this fictional experience to the almost inexhaustible list of products in the market. Apply this anecdotal knowledge to the vastness of the retail world composed of department stores, mass merchandisers, department stores, factory outlets, supermarkets, and e-commerce portals. When you allow yourself to travel this train-of-thought, you’ll bump into the idea of package design. In a world flooded with choices, brands undertake every measure possible to establish unique identities for their products. In the same world, package design is one of the manifestations of a brand’s identity. It is the integration of complex design elements with parts of a basic framework. In clearer words, a brand can say a lot about its message to its customers by tweaking basic design elements like structure, form, typography, aesthetics, colors, and more. A professional packaging design agency plays an important role in streamlining the design elements and brand messaging. The agency enables seamless communication between the consumer and the brand via beautiful combination of various elements on product packaging.

Diversity in packaging design — You can run into two different packaging designs for the same product depending on the region you buy it in. There’s a reason for that.

We live in a world where no two cultures are the same. The hopes and dreams of a typical teenager living in China are completely dissimilar to the aspirations of a typical adolescent living in Syria. We’re divided into 7 continents, which are further divided into countries, which are further divided into states, which are further divided into cities and villages. Moreover, the markets for different products are also different. Thereby, brands need to worry about multiple considerations while developing a product’s packaging design.

For instance, the packaging design for toys is often composed of bright colors and punchy details. However, the packaging for a Scottish whiskey will have distinct design cues pertaining to its geographical heritage. Furthermore, bottles of alcohol beverages innovate more with packaging shapes than with colors. Based on the region a product is being marketed in, the typography on its packaging design can reflect certain design cues adopted after examination of demographics and other research data. Simply put, product packaging doesn’t depend only on the brand’s identity, it can also vary with other variables. After all, it makes sense to tweak packaging design for a product depending on the geographical placement, cultural dispositions, and the desires of its target audience.

Effective Packaging Design is directly proportional to good business — 76% of consumer decisions are made in-store, and product packaging acts as the first point of contact in consumer-product interactions. The math makes sense, doesn’t it?

If done right, packaging design can drive a product’s sales figures through the roof. There are multiple reasons for this outcome. For starters, with the packaging design being a manifestation of a brand’s identity, it becomes part of the complete product experience. Starbuck’s marketing model is enough proof that selling an experience works better than selling just a product. Sturdy packaging ensures that the product does not face an untimely death while it is being shipped to retail outlets. Furthermore, packaging design also enhances a product’s recall value, in turn creating recurring customers.

Why hire a packaging design agency?

The most obvious reason to hire an agency to take care of your product’s packaging design needs is to have access to the agency’s researchers. The packaging design created by a competent agency will not only weigh in on the skillsets of professional packaging designers but will also provide you a logical basis as to why their design will boost your business. Hiring a professional design agency also comes with a fair dose of credibility that other outsourcing avenues might lack. At the end of the day, effective packaging design will pay for itself. Therefore, hiring a trustworthy design agency to do the heavy lifting makes total sense!

Author: Megha Malik, co-founder, DesignerPeople

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As agency partners, WATConsult will strategize, plan and execute a comprehensive social media strategy which also includes online reputation management, elevating brand awareness for all the Schneider Electric’s business verticals in India. The account was won following a multi-agency pitch and will be handled out of the agency’s Bangalore office.

Commenting on the association, Bidisha Nagraj, VP Marketing- Schneider Electric said, “For Schneider Electric, digitisation sits at the heart of all our efforts at efficiency, energy management, people practices and more. We wished to partner with a team that can appreciate the speed at which we are transforming, to reflect this reality and communicate this to the world outside. We are happy to partner with WATConsult to communicate with our ecosystem.”

Speaking on the win, Rajiv Dingra, Founder and CEO, WATConsult said, “We’re proud to partner with Schneider Electric in their digital journey. As a full-service digital agency, we’re uniquely poised to build innovation, creativity and efficiency in the evolving world of digital marketing. We’re excited to build a robust alliance, across our digital solution verticals, with the team at Schneider.”

Visit Schneider Electric Website

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Dutch Bangla Bank Limited has been providing Education scholarships to thousands of meritorious yet underprivileged and physically challenged students from all across Bangladesh for the past 13 years beginning its journey in 2005. Throughout the journey, many inspiring stories were heard of indomitable meritorious students whom despite their challenges wanted to keep on moving forward. Dutch Bangla Bank became their friend in need and helped them through their scholarship program. Our plan was to put a dramatic representation of these stories and bring out the emotions that the viewers could relate to. Their stories, struggles & hardships and their will to achieve along with how Dutch Bangla bank helped were put forward.

Credits
Brand: Dutch Bangla Bank Limited
Campaign: Dutch Bangla Bank Scholarship Docudrama
Advertising Agency: Mattra, Dhaka, Bangladesh
Creative Head and Managing Partner: Afzal Hossain
Head of Business Development and Managing Partner: Sanaul Arefeen
Copy Supervisor: Razone Rahi
Copywriters: Imtiaz Siddque Pappu, Jannatul Ferdous Pinki
Story Idea: Sanaul Arefeen
Script: Razone Rahi, Imtiaz Siddque Pappu, Jannatul Ferdous Pinki
Director: Ahamed Jaman Sonjib
Client service executive: Taskin Anha
Head of Media & PR: Sayma Begum Ritu
Chief Operating officer: Khondoker Alamgir

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To understand why the marketing strategies adopted by fortune 500 companies don’t work their charm for SMEs, let’s consider a few systemic differences between the two:-

Corporations spend a fortune on their marketing endeavors, whereas SMEs beat the odds with innovation

According to Microsoft’s annual report from 2018 (1), the multi-national corporation spent about $17.5 billion on sales and marketing. The expenditure amounted to 16% of the company’s total revenue, which marks a 13% increase in the allocated budget compared to the last fiscal year. On the other hand, a small business would be termed highly successful if it makes Microsoft’s advertising budget in total revenue. Evidently, large corporations have a big financial edge over SMEs when it comes to spending money on advertising. Therefore, to remedy this constraint, small businesses have no other choice than to base their marketing strategies on innovation.

Corporations have dedicated marketing personnel, whereas SMEs have more organizational flexibility

Apple Inc. follows an elaborate corporate hierarchical structure made up of various divisional characteristics. Product-based divisions take care of the staffing requirements of different important functional areas of the company (marketing being of them). The tenacious corporate handle over the company’s workflow does provide for a dedicated marketing team, but compromises on organizational flexibility. When compared to SMEs, the decision-making process in corporations follows a more carefully mapped out and somewhat longer route, which can hinder individual creativity. However, startups don’t face such issues owing to their comparatively lesser formal organizational structure. Innovation on the individual level often drives the marketing campaigns of small businesses. Conversely, SMEs cannot afford the multi-level expertise that a big corporation can.

Corporations market themselves with the brand-identity in mind, whereas SMEs leverage their entrepreneurial identity to remove constraints

When a large corporation launches a marketing campaign, it focuses on maintaining a consistent image and telling a story. For instance, Nike’s Just Do It campaign doesn’t directly advertise any of the brand’s products but focuses on selling a story that people come back for time and again. However, owing to financial constraints, a small business has to justify each and every penny spent on marketing. If the campaign doesn’t yield a positive response from the customer base while simultaneously fending off the competition, a crisis presents itself. Resource limitations cause the creative approach of SMEs to differ from large businesses in a drastic manner. Moreover, the marketing strategy of a small business keeps developing as the entrepreneurs acquire more knowledge by trial and error. In simpler words, corporations focus their advertising efforts mostly on staying true to the brand’s identity, while SMEs try to beat resource limitations by optimizing their unique business environments.

At the end of the day, neither big corporations nor small businesses can survive without an effective marketing strategy. Furthermore, the silver lining lies in the fact that as long as a business organization is self-aware in its marketing, the end result is always fruitful.

Source of the concept:- https://www.researchgate.net/publication/242342112_Innovative_marketing_in_SMEs

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McCann New York has the most finalists this year with 41. Sixteen of their finalists are on behalf of client March for Our Lives, including nine for “Price On Our Lives” and seven for “The Most Vicious Cycle”. The agency also has 12 finalists spots for MGM Resorts International “Universal Love Songs” and eight for National Geographic work (five for “Astronaut Reality Helmet” and three for “Planet or Plastic”).

Ogilvy Chicago is close behind with 40 One Show finalists, including 16 for nine different entries on behalf of Lyric Opera, and 15 for SC Johnson work (10 for Kiwi “First Steps” and five for Lysoform “Last Germ”).

BBDO New York has 38 finalists, including 12 on behalf of AT&T (seven for “The Face of Distracted Driving”), seven for Monica Lewinsky/Anti-Bullying “#DefyTheName” and six for Mars Chocolate North America-Snickers work.

Thirty-four finalists go to Droga5 New York, including 16 for The New York Times (13 for “The Truth is Worth It” and three for “Read More. Learn More”). TBWA\Chiat\Day New York has 30 finalists, including 12 for Adidas (eight of them for “Billie Jean King Your Shoes”), nine for Columbia Journalism Review “The Fake News Stand” and four for Thomson Reuters “Unboxing the Truth”.

Other top agencies for One Show 2019 finalists are DDB Paris with 27, DDB Chicago with 25, Wieden+Kennedy Portland with 23, Serviceplan Munich with 22, TBWA\Media Arts Lab Los Angeles with 21 and Dentsu Tokyo with 20.

The entry with the most finalists spots is “Broadway The Rainbow” for Mars Wrigley Confectionery by DDB Chicago with 25, followed by Burger King “The Whopper Detour” by FCB New York with 19. Tied for third with 17 finalists each are Nike “Dream Crazy” by Wieden+Kennedy Portland and McDonald’s “The Flip” by We Are Unlimited Chicago with The Marketing Store Chicago, DDB New York and DDB Canada Vancouver.

One Show 2019 juries selected 1,558 finalists representing 40 countries. To download the complete list of The One Show 2019 finalists by discipline, please visit
The-One-Show-2019-finalists

This year’s winners will be announced at two nights of The One Show awards ceremonies on May 8, 6:00 pm-12:00 am at the Ziegfeld Ballroom, 141 West 54th St. and May 10, 6:00 pm-2:00 am at Cipriani, 55 Wall St., both in New York.

The awards ceremonies are part of The One Club for Creativity’s Creative Week, May 6-10, 2019 in New York ). The preeminent festival showcasing the intersection of advertising, innovation and creative thinking, Creative Week also includes the ADC 98th Annual Awards ceremony, the dynamic Young Ones Education Festival, inspiring sessions with some of the biggest names in the industry at the Creative Summit and the exclusive Executive Creative Summit, open to a limited number of top-level leaders (founders, CCOs, managing partners).

In a reflection of the tremendous creative opportunities now possible in today’s outdoor ad market, The One Club for Creativity announced a partnership this year with OUTFRONT Media, Inc (NYSE: OUT), who serve as exclusive sponsor for The One Show 2019 Outdoor category. OUTFRONT Media is one of the largest out-of-home media companies in North America, connecting brands and consumers in the “real world” on giant creative canvases. Their focus on creative, through in-house creative boutique OUTFRONT Studios, has been recognized across the media industry.

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Additionally, Dentsu Grant, the creative agency from Sri Lanka also won 2 metals in the South Asia category.

Overall, DAN has won the maximum number of metals as a group at the Goafest Abbys this year with 15 Gold, 15 Silver and 26 Bronze wins – a total of 56 metals in its pool.

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Influencer marketing usually involves brand endorsements, having a social media influencer or a celebrity to support your content, or co-creating content together with the brand. The future of influencer marketing 2.0 is inevitably subject to modifications, variations, alterations, and transformations in the years to come. Let’s see what the future of influencer marketing 2.0 is going to look like or has already started to look like through an expansive and comprehensive vantage point in this article.

All-inclusive

Most brands target influencers with more than 2, 00,000 followers. They prefer names that command a greater database of fans or followers because the more an influencer is popular or powerful, the more he can help the brand to connect with a larger audience and therefore generate more leads. However, this may change in the years to come. Today we have so many influencers championing their own niches and it has become easier than ever to get in touch with them. Hence, we will more likely see brands taking advantage of diverse personalities across influencer communities. So, we will see brands associating with influencers at all levels from low-fan base ones to high-fan base ones because it is no more about just numbers but a stronger emotional connect that can spread like wildfire over the internet.

Transparency

The consumer was never a moron and will never be. Advertising or marketing methods that have been authentic are the ones that have been able to convert customers into loyal consumers. In fact, content marketing practices have evolved in the direction of a consumer’s demand for transparency and will continue to. People don’t like and don’t trust advertisements that are destined only to hard sell. People love and trust advertisements that give them honest information. Influencers had been a significant fragment of this wave but recent times have seen many of them compromise trust and values for handsome commissions to express on behalf of brands or even partner for such co-branded communication. This denigrates trust. As a result, it won’t be surprising to see more and more consumers beginning to demand more truthfulness, candour, and honesty from the influencers that they revere and dim their eyes in suspicion and dislike for any signs of dishonesty and deceit.

More competition

More and more packs of marketers are approaching influencers and many brands are endeavouring to become idols in their own right. This is creating an upward surge in the activities of social media and content creating thus driving more competition and increasing the prospects of it becoming fiercer in future. So, if you want your brand to stand taller amongst it all, you have got to ensure you are a baller.

Stricter compliance

In the April of 2017, the Federal Trade Commission (FTC) of the United States government had sent various letters with an official notice of caution to influencers as well as brands that were found to be involved in dubious advertising. FT asked them to reveal their relationships for good. Various governments are now tracking down such unrevealed associations and endorsement agreements. Growing unease about such opaque and ambiguous relationships or intent is goading all brand stakeholders to be more open about their associations and this optimistically will play a major role in retaining consumer’s trust.

The role of Augmented reality and Virtual Reality

Virtual Reality (VR) and Augmented Reality (AR) will take up a large part of the influencer marketing process eventually. Augmented Reality involves superimposing a computer-generated image on a user’s view of the real world, thus providing a composite view. And Virtual Reality is the computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment, such as a helmet with a screen inside or gloves fitted with sensors. VR and AR will truly enhance the impact of influencer marketing in the years to come making it a more immersive experience.

It can do so in various ways like enabling improved truthful relations between influencers and customers. Honesty and credibility are the two most essential drivers behind the success of any influencer marketing strategy. And today’s customer is more inclined to be associated with trustworthy brands. The technologies of VR and AR will enable this trust factor to get stronger and deeply rooted. Hence, this is the best time for brands and marketers to benefit from the growing approval of AR and VR linked influencer marketing. Brands have already started to organize and host shows attended by various influencers and having these shows broadcasted using AR and VR technology. It helps to garner the attention of millions of customers at once. Using features like 360-degree cameras and panorama, AR and VR truly make influencer marketing more engaging and immersive. And the icing on the cake is that VR headsets are going to get more inexpensive and the smartphones will also allow AR functionality soon, some may even have been allowing! No wonder it is the future of influencer marketing 2.0.

Evaluating the followers

Going forward, it won’t be sufficient to just command a huge database of followers on social media. Clients have already started to show interest in knowing how you as a marketer or as an advertiser can help the brand to engage with its followers through an influencer in a way that generates admiration for the brand in the minds of prospective and existing customers. More and more clients also want to know what type of followers a particular influencer has and others are sure to follow and work in tandem with this interest of getting to know the followers better for relevancy rather than just having a herd of irrelevant followers. There is going to be a rise in the number of tools that help one to quantitatively and qualitatively gauge the influence of an influencer in a particular market. Parameters like a total reach, engagement time, customer behaviour and post engagement action and posting history will become more important. Expect more and more processes and tools that strive to present a detailed analysis of an influencer’s followers’ behavioural and demographical traits to better decipher the engagement rates, engagement value and quality of rapport between the influencers and their followers.

Technology-based monitoring

It has rather not been easy to measure the results of an influencer marketing campaign in terms of customer reach, impact, increase in market share and so on. As a result, there is a high possibility of technology to enable single sourcing in influencer marketing. Meaning, evolving technologies like AI will act as a means to measure influencer information and impact and leverage it to elevate the resulting solutions to meet consumer expectations.

As a matter of fact, technology-based monitoring is finding expression as a popular means in many companies looking to realizing technology driven effective influencer marketing. The giant brands will lead the race in terms of adopting digital platforms to identify relevant influencers they want to partner with. Others will also follow suit to build and manage relations between brands and influencers.

It’s clear that the future of influencer marketing 2.0 will heavily rely on digital channels to measure ROI. The brands will abandon speculation as they will have the technology to identify and select the most charismatic relevant influencers thus paving way for more successful campaigns.

Video+influencer marketing

We are witnessing how live videos are more effective in getting higher engagement rates. They are more capable than text and image format in getting users tuned in for a long time. Social media influencers are taking advantage of this fact to reach more and more people and turn them into fans by having them subscribe to their channels. Many research papers are now a testimony to the fact that social media users favour video content over the written format or still graphics. What moves, truly moves!

Hence, it will become more important than ever for content creators to leverage live video feature and merge it with influencer marketing. The future of influencer marketing 2.0 is going to be largely governed by and inundated with live video content coming from the social media influencers. Aren’t you seeing the signs already? Just pay attention to how happy you become when you get a notification of your favourite influencer’s live video update.

And it’s worth it as video content truly enhances the connection between influencers, the brand as well as the followers. Most people are attracted to videos. And it is only beneficial to have the audience engage with the brand through authority figures who can instantly boost the trust factor. It’s a fact that social media influencers help to attain greater engagement rates by using video content as a medium when used to provide honest and meaningful information. Therefore, if you are planning to use video marketing as many other brands are, you must merge it with the influencer aspect. You will be amazed to see how influencers help in having the content reach a larger target audience. Social media platforms have already featured live video. For example, Facebook launched Facebook Live and Facebook Watch which have been gaining high acceptance across social media users. Brands are using video content along with influencer marketing to connect with their followers and communicate brand information swiftly and in a more engaging manner.

Conclusion:

So, this is a broad picture of what the future of influencer marketing 2.0 is going to look like. Will all of these culminate into absolute reality? Or will influencer marketing transform in an entirely different way? We have presented a perspective based on our meticulous research and forecasting. Some of them are already taking shape. All we can say for sure is that influencer marketing practices are definitely going to change. If you want to stay ahead of the game, it is important to first stay in the game. And how do you stay in the game of influencer marketing? By keeping your finger on the pulse of the emerging trends of influencer marketing 2.0. It doesn’t matter how they unfold but it matters that you get hold of it and make influencer marketing 2.0 a significant part of your branding strategies to be more successful in crafting a long-lasting fruitful relationship between the brand, the influencer, and the customer.

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The account, which was won as a result of a multi-agency pitch, will be handled by the agency’s Mumbai office. The agency will be responsible for the ATL (Above The Line) as well as BTL (Below The Line) creative mandates.

The Muthoot Pappachan Group, with a reputation that has been shaped over 130 years of high quality practices, total customer satisfaction and steady growth, is a legacy built on values of trust, truth, transparency and tradition and has become one of the top business houses today, particularly in helping the common man fulfill his dreams.

Commenting on the agency appointment, Anil S. Nair, CEO & Managing Partner at Law & Kenneth Saatchi & Saatchi India says, “It is particularly exciting to be chosen as Muthoot Pappachan Group’s consolidated AoR. It is rare to see a group who adds so much value to the customers’ lives and creates life enhancing impact.”

Sanjeev Shukla, Chief Marketing Officer at Muthoot Pappachan Group says, “The agency has demonstrated a deep understanding of the categories, with offline and online integration. We have faith in their ability to do justice to our mandate and more importantly, in their passion, involvement and commitment. Our Group’s credo is Believe in Blue and we look forward to partner with Law & Kenneth Saatchi & Saatchi in our journey to take Blue Muthoot beyond the blue skies.”

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Founded in 2000, Technovanza has grown over the last 17 years to become one of the most popular and awaited techno-management events in the country.

With particular focus in the areas of social and mobile marketing, Sharptech aims to help fuel their growth.

Known for its passionate focus and forward-thinking attitude, Sharptech will be involved in creating and managing the social presence for Technovanza, sharing regular updates and information, ensuring maximum registrations and generating valuable conversations before, during and after the event.  

Reaching out to influencers, professionals and students, through social media and online activities Sharptech will also have a Social Media Command Centre stationed at the event; to help with live tweeting, monitoring updates, and networking online.
Enthusiastic to work with the future innovators of our country, Sharptech looks forward to Technovanza 2017.

About Sharptech Digital Marketing
Sharptech Digital Marketing is one of India’s fastest growing, leading, full-service digital marketing agency offering its clients Digital Marketing Strategies, Social Media Marketing, Search Engine Marketing (SEO & PPC), Branding & Designing, Mobile Marketing, Email Marketing & Content Marketing. For more information, please visit:www.sharptechcompany.com

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