Samsung is putting significant efforts into modifying its Bixby technology such that it can record the patients’ voices, synthesise them and convert the voices into the voice of Bixby on a Samsung Smartphone. In this way, the patient’s family can always fall back on this technology to keep listening to the voice of their loved ones even after their voice is gone. Samsung has partnered with Asha Ek Hope foundation which is the first listed NGO in support of MND/ALS community in India to take up this initiative and to further comprehend the requirements of MND/ALS patients. This is a pilot project but we think that if it is rolled out on a large scale after the necessary tests and approvals, it will go a long way in imbuing hope, positivity, and smiles into the lives of the patients as well as their loved ones.

Bixby is a voice-powered digital assistant developed by Samsung. It is an artificial intelligence system that is designed to make device interaction easier and specifically to avoid the complexity of increasingly fully-featured devices.

#VoiceForever

To know more about this campaign visit: https://www.samsung.com/in/microsite/voice-forever/

For more details on Asha Ek Hope Foundation, please visit http://www.ashaekhope.com

Tags:
Motor Neuron Disease, Samsung Voice Forever, Samsung Bixby Voice Assistant, Bixby technology, artificial intelligence, Technology, Samsung Innovation, Bixby Voice Assistant, Creative Technology Ideas, Innovative Ideas, Future Technology, Latest technology news, Latest Tech News, Best Innovative Campaigns, innovative technology ideas, best technology campaigns, AI Voice assistant

The poles are installed at key intersections and use an advanced networked device to combine wireless technology, radar systems and an anti-collision warning system, all powered by solar PV modules.

The functionality is achieved by transmitting an electromagnetic wave in 24 GHz frequency range (K-band), and measuring the frequency shift of the reflected electromagnetic wave. The frequency shift is caused by the Doppler effect of the moving target on the electromagnetic wave. As the relative speed between the radar sensor and the target increases, the detected frequency shift also increases, this ends enabling the radar sensor to precisely determine the target speed.

#RoadsThatHonk

Credits
Brand: Hindustan Petroleum Corporation Limited
Product: HP Lubricants
Campaign: Roads That Honk
Agency: Leo Burnett

Tags:
HP Lubricants, Leo Burnett, anti-collision warning system, India, Road Accident campaign, Outdoor Campaign, Best outdoor Campaign, Outdoor Technology Innovation, Tech Innovation, Latest Tech News, HPCL, Jammu-Srinagar Highway, Top Awareness Campaigns, Roads That Honk, Hindustan Petroleum Corporation Limited, Latest Technology Advertisements, Creative Technology Ideas, Latest technology news

Credits
Advertised brand: The Museum of Memory and Human Rights
Advert title(s): The Memory Dial
Media: Radio
Advertising Agency: Wolf BCPP, Santiago, Chile
Agency website: http://www.wolfbcpp.com
Agency Twitter account: @wolfbcpp
Chief Executive Officer: Diego Perry
Executive Creative Director: Gonzalo Baeza, Mariano Pérez, Kiko Carcavilla
Creative Director: Nicolás Pérez
Digital Creative Director: Diego Quintana
Account Director: Claudia Guajardo
Art Director: Tomás Castro, Pablo Pacheco
Copywriter: Luis Moreno
Video Producer: Diego Fornazzari, Fernando Astudillo

Tags:
Right-wing politics, Chile, Museum of Memory and Human Rights, Human Rights Campaign, radio, Wolf BCPP, Santiago, The Memory Dial, Radio Campaign, Technology, Latest Technology Advertisements, Creative Technology Ideas, Latest technology news, Innovation, Radio Innovation, Digital

There are many companies using the latest technology news and trends to design brilliant interactive marketing campaigns. Also, Interactive Marketing is a nice way to catch people’s attention without boring them or causing intrusion. Consumers of today are smartest than ever. They want advertising to be fun, like an activity that would give them a good break from their daily chores. And interactive marketing is a good way to have customers embrace a positive mindset and mood. How do you do it? By doing something unique and creative and out-of-the-box that they can’t get enough of. It has high potential to actually make customers buy your product by luring them to participate in your interactive marketing campaign. Having said that, humour and delight are the two most important features of a good interactive marketing campaign.

It’s because humour causes people to turn their mood. It can turn your frown into a smile. It affects you positively and makes you forget your woes and enjoy the moment. Delight gives people a reason to share the new knowledge (through the interactive marketing campaign) or experience acquired with their friends on social media or through a quick chat. It adds flavour to daily conversations of people, thus making them laugh more. And it can get viral! It’s something that a brand loves when its campaign gets humongous attention on social media platforms and stirs conversation all around.

Now, let’s have a look at 10 brilliant interactive marketing campaigns to get you inspired!

Zappos – Pay With A Cupcake

#PayWithACupcake was a simple, low-budget stunt done in Austin, Texas with the goal to heap as much attention as possible onto the Zappos.com brand by bringing to life their commitment to always delivering happiness.

“We heard that Google was going to be taking over a food truck in Austin, Texas to promote their new photo app
by giving out free cupcakes to people who used their hashtag #PayWithAPhoto, and we decided to upstaged their event. We immediately flew to Texas, put a #PayWithACupcake box right next to their truck, and in exchange for those Google cupcakes, we gave people exciting items from Zappos.com”

SNCF – Europe. It’s Just Next Door”

Polar Cell Phone Nullifier

There’s nothing more annoying than going to a bar with your friends and watching as they can’t take their eyes off their smartphones. This is why Polar beer, a beverage best enjoyed ice-cold and only sold exclusively in a single Brazilian state, created the definitive solution to this worldwide problem. The Polar Cell Phone Nullifier. A cooler that blocks 3G, 4G, Wi-Fi and GSM signals to any device within a 1.5-meter radius.

When people ordered a bottle of Polar, the waiter would bring it inside the Nullifier and explain the idea. That way, everybody at the table was directly impacted in a fun and surprising way. And once again, they would be able to interact more with their friends and less with gadgets.

Always #LikeAGirl

Join Always in our epic battle to keep girls’ confidence high during puberty and beyond. Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence. Making a start by showing them that doing things #LikeAGirl is an awesome thing!

Google – Year In Search 2017

In 2017, the world asked, “how.” Questions like how to join the military, how to run for office, how to make a protest sign, how to be a good parent, and how to be a firefighter were asked more than ever before. Explore the moments that shaped the year at http://google.com/2017 #YearInSearch

Old Spice – The Man Your Man Could Smell Like

“We’re not saying this body wash will make your man smell like a romantic millionaire jet fighter pilot, but we are insinuating it.”

P&G – Thank You, Mom

P&G “Thank you Mom” campaign features supportive mothers helping their children persevere through difficult circumstances on their way to becoming successful Olympic athletes. “It takes someone strong to make someone strong. Thank you, Mom.”

Burger King explain net neutrality with the Whopper

How would you explain the repeal of Net Neutrality? We did it with the Whopper. Watch the video below: pic.twitter.com/9EWjtbenv8

— Burger King (@BurgerKing) January 24, 2018

Coca-Cola – A Coke is a Coke | #TogetherIsBeautiful

A Coke tastes the same no matter who you are, what you look like, what you believe, or who you love. And more than ever, we believe that together is beautiful.

McDonald’s – First Drive

The moment you realize your kids are growing up can be a difficult one for most parents to accept. In our latest spot for the new Donut Sticks from McCafé, we see how the goodness of a sweet gesture can make this struggle a little more bearable.

Tags:
Zappos, Pay With A Cupcake, Google, Ambient advertisement, TBWA, France, SNCF, Transport, Cannes Lions winner, Brewing company, Polar Cell Phone Nullifier, Paim Comunicação, Porto Alegre, Brazil, Ambient Advert, Alcoholic Drinks, Polar Beer, Wieden + Kennedy, Portland, Old Spice, Google Year In Search 2017, Always Like A Girl, Procter & Gamble, P&G, Rio 2016 Olympics, Net Neutrality, Burger King, McDonald’s, McDonald’s First Drive, Best Digital Campaigns

“Traditional ways of promoting music albums just aren’t as effective anymore as it was in the past. In its place is a new era in which musicians blend art, advertising and technology in smart and exciting ways. That is why we created this unprecedented piece to help launch and propel the band’s new music.” said Ajab Samrai, chief creative officer of Ogilvy & Mather Japan.

“The band has been known for fusing metal with hardcore, dubstep and other electronic forms, but is ultimately a metal band,” added Ogilvy creative director Aaron Phua of this work. “It is important that the idea is authentic and natural for the band and their fans to engage in without being a “sellout”, headbanging certainly connects them with the music both physically and emotionally.”

Credits-
Advertising Agency: Ogilvy & Mather, Japan
Production Company: YaYa Inc
Chief Creative Officer: Ajab Samrai
Executive Creative Director: Aaron Phua
Creative Directors: Aaron Phua, Ajab Samrai
Art Directors: Aaron Phua, Yousuke Ozawa
Copywriters: Aaron Phua, Ajab Samrai
Producer: Natsuki Tosa
Traffic Manager: Chie Sato
Copywriter: Kensui Arao
Sound Designer: Kensui Arao
Developer: Miyauchi Shunjiro

Tags:
Ogilvy, Japan, Sony Music, Advertising, Technology, Latest technology News, Innovation, Creativity, Digital, Cannes Lions

Here are some of the most popular and interesting IGTV brands available today:

National Geographic Channel

With almost 87 million followers, this gripping channel is one ofno openert popular on Instagram. One can find diverse and unique content on their channel, and ever since the launch of IGTV, the Nat Geo channel has elevated their game to the next level. They even shot the first exclusive to IGTV 43 minute vertical documentary which got 1.3 million views and starred Will Smith. National Geographic really knows how to make the most out of its mediums.

Anwar Jibawi

Anwar is primarily a comedian who translated his YouTube success to Instagram, and now he uses the platform to create hilarious content for his followers like bad product reviews and comedy sketches.

Zoella Beauty

One of the biggest YouTube beauty vloggers, Zoella Beauty has garnered over 13 million followers on her Instagram channel. Her account is a stunning patchwork of carefully curated images, that fit her perfect aesthetic, and the beauty reviews and tutorials on her IGTV are interesting and refreshing.

Food Network

A universal language that transcends the boundaries of geography is the language of food. Easily one of the most popular food channels on the internet, the Food Network’s Instagram channel has the most enticing and mesmerizing IGTV broadcasts that leave you wanting more each time. They feature Recipes and quick fixes along with food hotspots from all over the world.

Kingbach

Once the most popular star on Vine, this Canadian-American comedian was one of the reasons for the success of IGTV and essentially helped launch the new feature. The comedian makes short entertaining clips that leave his 16.3 million followers in fits of laughter. His unique comedy style and refreshing attitude are gripping and immersive. He is undoubtedly one of the most popular and entertaining brands on IGTV.

Refinery29

Women’s lifestyle brand Refinery29 is another media publisher worth paying attention to as its Instagram strategy is providing impressive results. Refinery29 currently boasts 1.5 million followers on the photo-sharing platform, a figure which accounts for almost 20% of the brand’s total social reach.

Teen Vogue

With just over 2 million followers on Instagram, Teen Vogue is doing quite well for itself on the photo-sharing platform. Teen Vogue attracts views based on its fashion- and celebrity-based content. On the whole, though, Vogue’s clips tend to be more comedic than those of BuzzFeed and Refinery29’s, with short, meme-style GIFs addressing topics well known to the brand’s readers, such as the joy of shopping and the bond between best friends. Teen Vogue’s most-watched video of all time, however, is a serious clip of 231k views and features Kendall Jenner posing as the woman from the vintage “We Can Do It!” poster to bring attention to the importance of women voting in the 2016 U.S. election.

View this post on Instagram

RuPaul’s Drag Race winner @SashaVelour takes to Instagram and lets us know which accounts we should all be following. Sasha shows us the account of her favorite designer, Diego Montoya, as well as her own dog's personal account! ????

A post shared by Teen Vogue (@teenvogue) on Sep 28, 2018 at 7:30pm PDT

Source: tubularinsights.com

This article is about:
IGTV Brands, Instagram, Kingbach, Food Network, Zoella Beauty, Anwar Jibawi, National Geographic, Social media marketing, Digital campaigns, Creative campaign, Latest technology news, Digital Innovation, Instagram TV

Credits:
General creative director: Fred Saldanha, Raphael Vasconcellos
Creation director: Eduardo Battiston
Editor: Bruno Barbieri
Art director: Diogo Valim
Illustration: Gustavo Bockos
Developer: Fabiano D’Agostinho, Marcos Paulo Santos Falcão, Luis Leão, Francisco Adelano, Danilo Cavalcante
Animation: Fabio Del Rio, Lucas Lourenço, Fabricio Lucio
Project Manager: Claudio Souza, Ernane Melo, Paula Sotto Maior, Flaviano Guerra, Maira Zaclis, Eduardo Maruxo, Cristiane Molnar, Isabela Fagundes Pereira
Information Architecture: Felipe Accorsi
Design: Bruno Oyama, Eduardo Rodarte, Eduardo Marzionna, Vinicius Maffeis Juliani
Producer of RTV: Priscila Moscovich, Carolina de Moura Florentino
Top Movies: Ritmika
Agency: AgenciaClick Isobar
Advertiser: Fiat

This article is about:
AgenciaClick Isobar, Fiat, Fiat Social Drive, Latest technology news, Digital Innovation, Advertising Campaigns, Technology

In December 2018 Romanians celebrate 100 years since The Great Union; a pivotal moment in Romanian history, and one that has been celebrated ever since. However with today’s children spending up to 4 hours daily online with the latest innovations at their fingertips, it is becoming increasingly difficult to engage them with lessons of the past.

This is why Vodafone, a brand which has already reinvented learning for the young generation, decided to utilise tomorrow’s technology to reinvigorate the country’s history for children of today. The creation of the Istoria mobile app has completely revolutionised the way children interact with their history lessons.

In a world first, history has become engaging, interactive and current. Istoria works in conjunction with an official history textbook published by leading Romanian publishing house Humanitas. School children can use their mobile devices to scan an active image within their textbook which opens beautifully illustrated and unique comic book strips, based on the corresponding historical event. The content is also accessible without the textbooks, allowing anyone to interact with Romania’s rich history and bring it to life.

Claudiu Dobriță, Chief Creative Officer, FCB Bucharest says: “We have turned each history lesson into a story – something that is lacking in the current textbook. Eventually, Istoria will become an interactive, easy to use tool to discover Romanian history, in a very important year for our nation. Welcome to the future!”

Laura Barbu, Brand and Marketing Communication Director, Vodafone Romania says: “History does not change, but the way we view it does. We’re happy to offer Romanians a virtual trip to the past, using the technology of the future.”

Istoria is a part of Vodafone’s Digital Library, which can be downloaded from Google Play and App Store. More information about Istoria here: https://scoala.bibliotecapemobil.ro/istoria

This Article is related to:
Vodafone Romania, Vodafone Digital Library, FCB Bucharest, Istoria, Technology, Istoria Mobile App, Digital Innovation, Latest technology news, Online marketing strategies

Artificial Intelligence

Artificial Intelligence is the latest tech development that is being heavily marketed by leading tech companies such as Google, Facebook, Apple and even Tesla. Artificial intelligence is already baked into most smartphones, smart speakers, car info systems and it is every soon going to be in everything we know such as hidden cameras and your pen camera. While the negative effects of AI – like Skynet – are up for debate, this is a trend which will not be halting any time soon.

Cryptocurrency

The cryptocurrency frenzy swept the world off its feet on 2017 and while it has calmed down to some extent, it is here to stay. There is still a lot of suspicion and confusion about crypto currency, how it works and its safety but now that its popularity has grown, companies and people are dipping their fingers into the trade. According to experts the total value of cryptocurrency is currently at a tune of three hundred billion US Dollars.

Virtual Reality and Augmented Reality

Another feature being marketed as the breakthrough tech by many companies, Virtual Reality and Augmented Reality promises a range of benefits to consumers as well as bringing a much more interactive experience across all industries including the gaming sector, the educational sector and the advertising sector.

Smart Speaker

What was sparked off by the release of the Echo by Amazon has resulted in a large and growing market. A number of companies have rushed to get into the smart speaker market which has actually created a saturated market as of now. The advanced voice assistants and the fact that the smart speaker is right in our houses make it easy to ask questions and do other related activities. Analysts project that smart speakers will soon be a major mode through which users will ask questions and do their shopping.

Automation

This is somewhat related to the growth of artificial intelligence. As the machines are made smarter, they are able to take on more tasks and manage them more efficiently and do it faster too. Over time, numerous jobs and industries will be handled by automated machines. For an instance, the production of Tesla’s latest car, the Model 3, is almost completely being handled by machines. The only humans present just oversee the task to ensure that everything is done in a smooth manner. For now, the first few jobs targeted by machines will be dangerous and repetitive tasks but over time, machines will start to handle a multitude of other tasks too.

This Article is related to:
Future Digital Technology, Technology Trends, Smart Speaker, Automation, Virtual Reality, Augmented Reality, Cryptocurrency, Artificial Intelligence, Digital Innovation, Latest technology news

The AXA Smart Bell

Road accident is an ever-present threat. The trend seems not to be slowing down, and more and more people lose their lives on an annual basis on the road. Such kind of incidents can be minimised by using different latest technologies i.e. car camera, security bells etc.

The AXA Smart Bell was created by AXA, one of the biggest insurance firms in Europe, and FCB Warsaw. Developed with RDS technology, the Smart Bell was made with a goal of reducing the danger; the road poses to cyclists. Essentially, it provides cyclists with a “bike insurance” a bell is used to transmit signals through car radios in order to alert the drivers of these cars of the imminent arrival of a bicycle. This means that cyclists and car owners are able to stay safe on the road, and are conscious of the presence of one another.

The Air-Ink

Air pollution is one of the leading causes of global warming. Pollutants get disseminated from a wide array of sources, and these go on to cause a myriad of health concerns.

However, for once, there seems to be a useful application of the phenomenon.

Presenting the air-ink; an ink that was made from the elements of air pollution and which provides a high-quality and eco-friendly option for creatives everywhere. This is also capable of writing on rough surfaces as well.
Developed by the MIT Media Lab, the air-ink is a safe, reliable and water resistant marker and screen painting ink. However, while it is definitely impressive as a marker, it’s actually its effects on air pollution that are definitely remarkable as well. By making use of just 30ml of this ink, you are able to negate about three-quarters of an hour worth of air pollution.

The Smart Home

The smart home is much more than an app; it is a revolution. Ideally, your home is supposed to be a place where you feel the most at ease.

However, just how much ease do you feel while at home?

The answer to this question depends on just how much smart your home really is.
Essentially a smart home is one in which technological devices don’t just abound, but they are actually connected with the use of IOT technology i.e. security cameras or hidden camera. In a smart home, automation is encouraged, and this means that homeowners are able to enjoy even greater ease… definitely a required trait in this technologically-advanced world.

About The Author
Rachel Stinson has always had a knack for writing, food, fashion, and places. Blogging has combined all four for her with an added bonus of enthusiastic audiences. She expertly analyzes real estates, restaurants and electronics stores with respect to pricing and people involved and can express her opinions in an unhesitant, engaging manner for all matters.

This Article is related to:
Smart Homes, Technology, Innovations, Digital Innovation, Latest technology news, AXA Smart Bell, RDS technology, FCB, Air-Ink, MIT Media Lab, Graviky Labs