In tandem with the concept crafted by BBDO New York, the campaign brought a new experience to the platform. By using a tracking number, any FedEx customer could turn a package delivery into a visualization. The visualized experience was further enhanced by a complementary soundtrack created by a custom sound engine powered by over 6000 samples. This resultant audio-visual experience gave customers a behind-the-scenes look into all the nuggets that consolidate to make a successful courier delivery happen. The 3-D visualization of the deliveries was rendered in real-time with the aid of a WebGL. The new experience also came with pre-loaded soundtracks covering some of the most remarkable delivery in FedEx history. FedEx’s innovation was made accessible across for various devices, and further cemented the brand’s well-deserved reputation as a customer-centric company.

We believe that this campaign made use of many hot tools that frequent the circles of innovation in the modern world. Simply put, it was a prime example of how brands can make use of cutting-edge tech to give birth to creative marketing campaigns.

Tags:
FedEx Soundtrack, Technology, Innovation, Latest Technology, Marketing, creative marketing campaigns, Digital

Credits
Brand: Ripe by publix
Campaign: Expiring Waste
Advertising School: Miami Ad School, Miami, United States of America
Art Director: Valetina Orjuela
Copywriter: Patricia Arguelles
Art Director: Sofia Coelho

Tags:
Technology, Innovation, Food, Food Waste, Food Ageing, Product Packaging, Innovative Packaging, Latest Technology, Product Marketing

“Nearly half of the world’s population has a period, yet we still shy away from having open conversations about them. So we thought to ourselves — what would the world look like if everyone had them?

Some people look at periods as a problem to be solved — but we’re not about that. It’s time to accept it as a part of us.”

Thinx is underwear that absorbs your period.

Underwear has built-in technology that absorbs your flow, wicks moisture, controls odors, and prevents leaks — keeping you fresh and dry, all cycle long. With up to 4 tampons’ worth of absorbency, Thinx can completely replace what you’re using today.

It’s time to get comfortable. Switch to Thinx.
Visit here

The Making of MENstruation | Thinx

Tags:
#IfWeAllHadPeriods, MENstruation, Period-proof underwear, Period, Technology, Innovation, Latest Technology, Menstrual Hygiene

Tags:
Experiential Campaign, Hong Kong, Health, Cigna, McCann, Latest Technology, Innovation, Tech News

About Timber:
Timber was founded for the sole purpose of creating compelling content for clients. We put design first and strive to look at each project as a unique opportunity to make something memorable. From design and illustration to visual effects and finishing, our collective experience draws from a wide range of disciplines. Timber’s talented team honed their skills at some of the most respected design and post production companies in the industry, including Superfad, Digital Domain and Mirada. Our goal is to help our clients fully realize all their creative endeavors.

Credits
Agency: Ogilvy Mexico
Music/Sound Design Company: MassiveMusic

Production Company: The Lift
Founder & MD: Avelino Rodriguez
Bidder: Marianela Chavez
Executive Producer: María José De Diego with Imaginarias

Production/VFX/Postproduction Company: Timber
Creative Directors/Partners: Jonah Hall & Kevin Lau
Executive Producer: Sabrina Elizondo
Head of Production: Melody Alexander
Sr. Producer: Emily Avoujageli
Creative Director: Jon Lorenz
Flame Assistants: Brack Hightchew, Alice Cen & Sarah Vigil-Bass
Animators: Izzy Holder & Anthea Kerou
Rigger: Kiel Figgins
CG: Brandon Lester
Character Design: Ashley Becerra

Tags:
Technology, Innovation, AR, Digital, Latest Technology

Crafted by BBDO New York, The Beat Machine is an innovative tool that lets its users create their personalized beats without professional music-making software. All you need to do is visit Bacardi’s YouTube page, and access the video titled Beat Machine, and get busy curating your new beat by using YouTube’s fast forward functionality. The numbers 1-10 act as toggles that allow users to switch between different beats. By using nothing but the Beat Machine video, a viewer can create his/her personalized rendition of Major Lazer and Anitta’s song called Make It Hot.

We feel that The Beat Machine strengthens Bacardi’s position as a brand that knows how to fit in with the current technological landscape. It also paints a clear picture of the value that Bacardi provides to its customer base. Simply put, the campaigns works of all fronts!

Credits
Brand: Bacardi
Campaign: The Beat Machine
Advertising Agency: BBDO, New York, USA
Chief Creative Officer, BBDO Worldwide: David Lubars
Chief Creative Officer, BBDO New York: Greg Hahn
Executive Creative Director: Marcos Kotlhar
Executive Creative Director: Danilo Boer
Associate Creative Director: Gabrielle Attia
Associate Creative Director: Bruno Borges
Senior Project Manager: Noreen Masih
Head of Integrated Production: David Rolfe
Executive Producer: Sofia Handler
Producer: Molly Ross
VP, Production Services Director: Jessica Nugent
Sr. Business Affairs Manager: Kathy Bannon
Music Producer: Julia Millison
Executive Vice President, Senior Account Director: Steven Panariello
Vice President, Account Director: Josh Goodman
Account Manager: Meghan Wood
Account Executive: Aimee Chimera
Social Manager: Clare McGough
Senior Vice President, Group Planning Director: Jessica Strode
Senior Vice President, Group Planning Director: Steve Panawek
Communications Planning Director: Jen Leung
Communications Planner: Ali Goldsmith
Production Company: Stink
Director: Jovan Todorovic
Managing Director: Jeff Baron
Executive Producer: Fran McGivern
Head of Production: Nick Fuller
Producer: Mark Walejko
Production Supervisor: Tavo Muñoz
Production Supervisor: Giovanna Giangregorio
Commercial Coordinator: Shawn Vincent
Director of Photography: Stuart Winecoff
1st Assistant Director: Monty Greenlee
Stylist: Coco Cassibba
Stylist: Celia Arias
Groomer: Thomas Dunkin
Choreographer: Calvit Hodge
Editorial: Final Cut
Editor: Joe Guest
Assistant Editor: Lucas Moesch
Producer: Penny Ensley
EP: Sarah Roebuck
Music House: Sound Tree
Head of Music Production: Luis Almau
MD/Producer: Jay James
Sound Post: Sonic Union
Mix Engineer: Steve Rosen
Senior Producer: Patrick Sullivan
Studio Director: Justine Cortale
Post VFX: Blacksmith
VFX Supervisor/Lead Compositor: Daniel Morris
Compositors: Margolit Steiner, Jacob Coy, Jacob Slutsky, Eric Concepcion, Yebin Ahn
CG Artists: Tuna Unalan, Vitaliy Burov
EP: Charlotte Arnold
VFX Producer: Tina Chen
Color: The Mill
EP: Andrew Sommerville
Producer: Evan Bauer
Colorist: Mikey Rossiter
Color Coordinator: Blake Rice
Color Assist: Elias Nousiopoulos
Bacardi Pass The Beat – Social Credits
Production Company: BBDO Studios
Director: Andrew Osborne
DP: Tinx Chan
Producer: Raven Jensen
“How-To” Beat Machine Video
Studio Lead: Michael Gentile
Studio Producer: Andre Rowe
DP: Billy Siegrist
Studio Producer: Luke Butler
Editor / Animator: Alex Lubars

Tags:
Digital, United States, Alcoholic Drinks, Music, Bacardi, BBDO, Youtube, Software, Innovation, Latest Technology, Bacardi The Beat Machine

BMW Lunar Paint uses revolutionary photovoltaic technology to harness the power of the moon and passively recharge your battery in the hours of darkness. So when the sun goes down, you can still charge up, allowing you to extend your electric range even further.

Sue Pernova, BMW Innovation Director, says: “This latest offering shows our commitment to exploring new charging technologies to help improve our electric driving capabilities. Lunar Paint expands upon our already existing Solar and Digital charging solutions.”

FCB Inferno worked with BMW on the campaign which will run across print, in social media and online.

The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 30 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.

In 2018, the BMW Group sold over 2,490,000 passenger vehicles and more than 165,000 motorcycles worldwide. The profit before tax in the financial year 2017 was € 10.655 billion on revenues amounting to € 98.678 billion. As of 31 December 2017, the BMW Group had a workforce of 129,932 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

Credits
Brand: BMW
Product: BMW i
Campaign: BMW Lunar Paint
Agency: FCB Inferno
Chief Creative Officer: Owen Lee
Senior Art Director: Rob Farren
Senior Copywriter: Ben Usher
Copywriter: Lisi Davis
Art Director: Cicely Alderson
Producer: Clare Dyer
Artworker: Steve Clark
Managing Partner: Katy Wright
Senior Account Manager: Barnaby Kelly
Account Manager: Emma King
EMEA Director of Communications and PR: CC Clark

Tags:
BMW, MINI, Rolls-Royce, BMW Motorrad, FCB Inferno, advertising agencies, FCB, BMW Innovation, BMW Car, BMW Campaigns, BMW Group, passenger vehicles, Latest Technology, Automobile, Automotive Campaign

The IKEA ThisAbles project was conceived to allow people with special needs to enjoy the quality of life provided by IKEA products.

“As part of IKEA’s vision to “create a better everyday life for as many people as possible”, we joined forces with the non-profit organizations Milbat and Access Israel, that specialize in creating special solutions for populations with special needs and disabilities, and developed a new and revolutionary line of products that bridge some of the gaps between existing IKEA products and the special needs of people belonging to these populations.

It was important for us to create maximum access in every aspect of the project, from the designated site that we constructed for the project, that was adapted for people with disabilities, to the products themselves, some of which can even be printed independently in a 3D printer based on models that we have made available to the general public.”

Visit Website

Credits
Brand: IKEA
Campaign: ThisAbles
Agency: McCann

Tags:
Furniture Design, Furniture, 3D printing, IKEA, Technology, Milbat, Access Israel, IKEA Israel, disability-friendly products, IKEA ThisAbles, ThisAbles, McCann, Latest Technology, Advertisements, Creative Technology Ideas, Tech Update, Furniture hacks

Tap to the beat.
Tap to the joy.
Tap to the little things.
Tap to the trends.
#TaptopaywithVisa
Just like that.

Commenting on the launch, TR Ramachandran, Group Country Manager for India & South Asia – Visa said, “The campaign, ‘Tap to pay with Visa. Just like that.’ is designed to drive consumer awareness of contactless payments by drawing attention to their simplicity. Through this campaign, we are trying to induce a change in consumer habit, showcasing that payments can be a lot simpler than you think. Visa data shows that the lion’s share of face-to-face transactions, about 87%, are of below INR 2000, also the threshold for contactless transactions. We are constantly working to transform digital payments through technology and a contactless card makes such payments frictionless. The campaign brings to life the thought that a tap, a simple action we inadvertently do every day, can mean much more and can actually help make everyday payments simple.”

On the launch of the campaign, Shamsuddin Jasani, Group MD, Isobar South Asia said, “We are very excited and honoured that Visa has believed in us to work on such an important campaign. The work we have done on this campaign reflects our ethos of ideas without limits. I am really proud of the team who have been able to transcend mediums to deliver this project.”

Speaking about the campaign, Anish Varghese, National Creative Director, Isobar India states, “The brief was pretty simple: ‘How can we drive the practice of Visa’s contactless card for everyday spends?’ When we dug deep into the ask, we realised that it’s a complete behaviour change – from dipping to a tapping of the card. We looked for a lingo which millennials can relate to and the behaviour that an older audience can adapt. Tapping has been a part of our culture since ages, be it dance forms like Odisha or Bharatnatyam, or even playing an instrument like the Tabla or a Cajon. We even tap a piece of furniture before buying. That’s precisely why we weaved this campaign around – the cultural insight of tapping, and narrated it as ‘Tap to Pay with Visa. Just Like That.’ which is relatable, authentic and captures the brand’s unbound spirit.”

Know more about Contactless Visa Card

Credits-
Brand: Visa
Campaign: Tap to pay with Visa. Just like that
Category: Finance

Agency-
Executive Vice President: Shekhar Mhaskar
National Creative Director: Anish Varghese
Business Head: Prashant Lodaya
Creative Director: Ranjeet Kumar
Account Lead: Varun Mundra
Art Team: Nikhita Sancheti, Mayuri Hukeri, Lekha Kambli & Salman Shaikh
Copy Team: Amrita Dey, Abhimanyu Rathore & Kenneth Keymer
Social Media Team: Saumya Chitravanshi & Percy Karat
Agency Head of Films: Taj Ali Naqvi
Associate Agency Producer: Ronit Deb
Production Team:
Production House: Offroad Films
Director: Azim Moollan
Executive Producer: Khalil Bachooali
Producer: Anirudh Sharma

Tags:
Digital marketing campaign, Latest technology, Marketing strategy, Best Finance Campaigns, Radio-frequency identification, RFID, Integrated marketing campaign, Contactless Visa Card

What if travellers waiting to board a plane could exchange tips face-to-face with others who are heading in the opposite direction? KLM Royal Dutch Airlines has worked with creative agency DDB Unlimited to build a bar where travellers can meet to exchange local tips at airports in the Netherlands, Norway and Brazil. This new travel experience is called ‘Take-off Tips’ and is driven by 3-D facial scanning and hologram technology.

Bringing people together
Rather than passively waiting for a flight, KLM has created an innovative way to share the kind of priceless local tips and cultural insights that their customers can’t get by reading a guidebook. Using a live connection, travellers can chat with a hologram of their counterparts, looking each other straight in the eye. Allowing travellers separated by thousands of miles to sit face to face – just as in real life. With KLM’s Take-off Tips bar, customers are able to talk to each other at airports in Amsterdam, Oslo, and Rio de Janeiro – strangers who would otherwise never have met.

“Many travellers get bored at the airport as they wait for their flight. With ‘Take-off Tips’, we want to give them a more useful and memorable way to pass the time. This new KLM initiative is a good example of how we combine strong insights with innovation to show that KLM is number one in customer service.”
Ed van Bennekom, Creative Director, DDB Unlimited

Live holographic projection
The installation connects people in real time and projects them onto a transparent hologram fabric. The technology took almost three months to develop, test and perfect. It uses 3-D facial scanning to detect and track the participants’ faces on both sides – and then the mechanism projects this data back in both directions. The movements determine the hologram’s projected angle, creating a three-dimensional feel.

“Our longstanding client KLM is in the business of bringing people together and is constantly pushing boundaries to find new ways to improve on the experience of travel. Our role is to bring a creative and innovative take on this mission.”
Esther te Pas, Managing Director, DDB Unlimited

“In our industry, it is such a joy to be able to bring people together time and time again, we rejoice this in our latest campaign themes and ‘Take-off Tips’ is no exception. We continuously strive to find means to enable contact between customers including new technologies to create memorable experiences.”
Natascha van Roode, Head of KLM Marketing Communication

KLM’s agency DDB Unlimited conceived of the idea and built the hologram bar together with their production partner Circus Family. To share this experience with a wider audience, the agency filmed the conversations of real travellers heading in opposite directions and created a short film of the warmest moments for KLM’s social channels.

Credits-
Client: KLM Royal Dutch Airlines
Campaign: KLM Take-off Tips
Agency: DDB Unlimited
Production Company: Circus Family
Set Building: Goed Bezig, Beam Brothers
Online editing: Circus Family
Grading: The Compound
Sound/Music: Massive Music

Tags:
Holographic Projection

The VR experience debuted at Goodwood Festival of Speed, followed by London Waterloo station, where over 10,000 people tried the experience, over 2 million people watch the 360 video, and over 20,000 Google Cardboards were distributed to Jaguar retailers.

The digital promo for the 360-degree immersive experience has been curated by Mindshare Europe. The promo embeds viewers in the jaw-dropping aura of Andy’s championship point. The voice-over by Andy himself further adds to the realism of the project. Jaguar also draws a comparison between the exhilaration offered by the all-new F-Pace and Andy’s championship point.

We feel that Feel Wimbledon campaign delivers exactly what it promises: splendor!

This campaign is about:
360 campaign, Technology, Jaguar, Andy Murray, #FeelWimbledon, Tennis, Wimbledon, Sports, Creative campaign, Digital Innovation, Latest technology, Virtual reality, VR, Sports Marketing, Sports Campaigns, Feel Wimbledon, Automotive brand, Automotive campaigns, Mindshare, Goodwood Festival of Speed, 360 video, London Waterloo station, Google Cardboard

The Internet of things

The internet of things is a network of devices, sensors, vehicles and other physical appliances that are connected together, and enables them to communicate and share data, which results in the direct integration of physical devices to computer systems and improves efficiency and convenience.

Digital marketing

With the new age technology and the integration of the internet to everyday life, it comes as no surprise that corporations have turned to the internet to market their products. Big flashy signs no longer cut the deal in catering to your target populations. You have to reach them at a more intimate level through their social media interactions while the people are surfing online.

Incorporating Internet Of Things with digital marketing

Although late, experts are now becoming more aware of the applications of the internet of things as a means of improving digital marketing strategies. Now that marketing research has become so complex and so many factors have to be considered in order to personalize marketing strategies to an individual level, it is almost impossible to deploy all that work onto a marketing research team of people alone.

By the time the research team will study through the data available, it would most likely be outdated. This calls for an innovative solution that includes the internet of things.
Having an artillery of devices with sensors and monitors connected to the internet is commonplace in today’s world. Valuable information like recent web search histories or personal preferences or needs are essential in deciphering your target market, and this data is easier to collect through the internet of things and the devices that are connected to the network.

The data collected is then communicated to corporations and processed to help understand what the people want, how services and products can be improved and how best customers can be catered to.

This is done with the help of mapping trends on social media activity, coupled with information collected through devices people own that are connected to the internet. This is a much more efficient and economical alternative to having marketing teams of specialists and analysts drudge through heaps of data to surmise marketing strategies that by the end of the process might be redundant.

Internet of things digital marketing revolutionizes the industry. It anticipates the needs of its customer base by mapping trends in purchasing habits and anticipates gaps and loopholes in what products the customer might require in the future.

The Future

Internet of things in digital marketing could soon be refined to unprecedented levels, where the process of building trust and intimacy with individual customers based off of information about those people would cater to their purchasing needs. The future of marketing is bright in the hands of IOT.

This article is about:
Internet of things, Digital marketing, Latest technology, Digital Innovation, Online marketing, Tech, Marketing strategy, Technology News, Future Innovation

Sham Shui Po is one of Hong Kong’s oldest districts. But is also a beautiful neighbourhood that embodies a world of local flavor.

To help travelers decipher the neighbourhood that has evolved with the times and the locals that live there, Chan Chi Fat and Chong Mui Ngam, Hong Kong film director and scriptwriter respectively, partnered with the Hong Kong Tourism Board to create several heart-warming short films showcasing how this place is Every Bit Local.

Lights, camera, action: “Treasures of the heart.”

The short films, titled “Treasures of the heart,” not only sounds like Sham Shui Po phonetically but also introduces the many different characters and characteristics of Sham Shui Po. These stories are inspired by the local treasures they hold close to their hearts.

Watch as a local fashion designer searches every corner of Sham Shui Po looking for a button.
Not just any button will do. The button she needs will connect generations.

A mother and son go on an adventure through Sham Shui Po. It’s an adventure that touches all the senses. Here we taste the new and the familiar with a healthy dose of nostalgia.

A young man opens a common creative space in Sham Shui Po, showing how the old and the new can live harmoniously in one area. As he helps an elderly local fix a prized possession, he finds inspiration in his surroundings.

A young woman competes with time as she runs around Sham Shui Po, embarking on a scavenger hunt that hopefully brings her to a local treasure to help complete her lifelong dream.

Smart Tourism for Sham Shui Po – QR Codes

To help travelers decode Sham Shui Po’s eclectic mix of experiences, the Hong Kong Tourism Board created QR Codes made with actual pieces and treasures found in the neighbourhood. Scan and be guided to different hotspots with audio and video guides narrated by locals, as well as a Google Maps navigation experience.

For the whole district, from MTR stations to hijacked space to outdoor spaces and more are covered with the rebranding of Sham Shui Po.

Download e-guidebook

Credit List
Brand: Sham Shui Po
Campaign: Treasures of the heart
Grey Hong Kong:
Michael Knox, Chief Creative Officer
Sarah Trombetta, Chief Executive Officer
Christopher Lee, Group Creative Director
Jackie Wong, Associate Creative Director
Amy Cheng, Associate Creative Director
Ella Wong, Art Director
Elsie Lau, Art Director
Alison Ho, Copywriter
Starry Lam, Copywriter
John Lo, Head of Production
Ken Yau, Production Manager
Joanna Go, Business Director
Bonnie Chan, Senior Account Director
Dorothy Chan, Associate Account Director

HKTB Marketing Team
Tina Chao – General Manager, Marketing
Hilda Chan – Senior Manager, Brand Marketing
Farrida Lui – Manager, Brand Marketing
Queenie Cheng – Assistant Manager, Brand Marketing
Pipi Yuen – Senior Executive, Brand Marketing

This Article is about:
Grey, Hong Kong, Hong Kong Tourism Board, Treasures of the Heart, QR, Travel, Technology, Innovation, Latest technology, Digital Innovation

The idea is simple, yet its impact is profound. As depicted in the digital campaign by Dentsu Webchutney, Chakra Tea installed a wi-fi enabled kettle at the tea stalls frequented by workers. So, on top of sipping their tea, the workers indulged in leisurely activities on the internet. Some listened to their favorite songs, while others streamed movies on their smartphones. Some workers even communicated with their families via internet-based calls.

In a nutshell, Chai-Fi was able to serve joy along with every served teacup. We feel that this initiative has transformed the concept of tea breaks for the better. It works so well because it has its roots in compassion!

Credits:
Brand: Chakra Tea
Campaign: Chai-Fi
Agency: Dentsu Webchutney

The innovative infusion of art and technology induced the pedestrians to quickly take heed to the teachings of the campaign. In a bid to activate the concert powered by Augmented Reality, people had to make use of the crosswalk. Subsequently, the holographic concert was turned into a video clip.

The final results achieved by the state of Paraná turned out to be positive. The campaign lead to a staggering 15% accident reduction. We feel that this was a brilliant way of amalgamating various entities to achieve a singular goal i.e. reduction of accidents due to pedestrians crossing the road outside the sidewalk.

Credits
Advertising Agency: Tif Comunicação, Brazil
Creative Director: Thiago Biazetto
Copywriters: Rafael Coradine, Isadora Correia
Art Directors: Waldemar Segundo, Rafael Bortolli, Johann Stancik
Strategy: Fhabyo Matesick, Ilana Stivelberg
Manager Production: Renata Adriazola
Production: Rafaela Coradin, Camila Lellis, Paloma Vaz, Claudia Couto
Media: Luciana Stelfeld, Carol Tomiello
Film Production: Trunkshot
Audio Production: Jamute Audio
Client: Deonilson Roldo, Marcos Trad, Fabíola Maziero, Núria Bianco

This Road safety campaign is about:
Augmented Reality, Tif Comunicação, Brazil. Road Accidents, Technology, Digital Innovation, Holographic Concert, Karol Conka, Latest technology