Do we box them into expected roles?

“Well, we asked, and the answer was shocking: 72% of girls DO feel society limits them – especially during puberty – a time when their confidence totally plummets. Always is on an epic battle to keep girls’ confidence high during puberty and beyond!

Our original #LikeAGirl social experiment started a conversation to boost confidence by changing the meaning of “like a girl” from an insult to a total compliment. And – with your help – that conversation turned into major movement sweeping the entire globe.

We’re on a roll, and we’re not stopping! Now, we’re empowering girls everywhere by encouraging them to smash limitations and be Unstoppable #LikeAGirl. We need your help. Join us. Watch, share and champion all girls to be Unstoppable #LikeAGirl.

For more than three decades, we’ve made it our mission to empower young girls worldwide by educating millions of them about puberty and their cycle, so they can feel confident – any day of the month. Together, we’re making great change happen. Don’t stop!” – Always

Credits:

Agency: Leo Burnett Chicago
Client: Always
Director: Lauren Greenfield
Production Company: Chelsea Pictures
CCO (Leo Burnett Canda):Judy John
Creative Director: Steve Persico, Anthony Chelvanathan, AJ Hassan
Executive Producer: Tony Wallace
Producer: Adine Becker
Editing Company: CUTTERS
Editor: Kathryn Hempel
Account Lead: Annette Sally
Account Management: Lisa Bamber, Eli Velez, Shaina Holtz, Sarah Kaminsky, Katie Nikolaus
Participation Director: Kristin Hayward
Strategy: Kara Yang, Elena Petukhova
Media Agency: SMG
PR Agency: MSL New York
Always #LikeAGirl – Unstoppable