The new logo signifies the company’s evolution, in seven short years, into one of India’s largest companies in the renewable energy sector. Currently ReNew Power has more than 3500 MW of commissioned and under construction green energy assets.

“The new brand identity reflects ReNew Power’s aspiration to become a market leader in the rapidly growing clean energy & sustainability space, and our growing stature & scale” says Sumant Sinha, CEO, ReNew Power.

“It signifies our commitment to preserving the earth’s natural assets, while striving to meet its future energy goals. As we embark on the next phase of our company’s evolution, we needed an identity that reflects our achievements, and is in sync with the changing times. However, the core of ReNew Power remains intact. The new logo is an evolution of the existing one.”

The new brand identity resonates with ReNew Power’s expertise in clean energy solutions, and its capabilities and aspirations for the future. This logo captures ReNew Power’s business focus; and what the company stands for, in the eyes of its employees and its stakeholders.

The styling of ReNew’s new logo is inspired by nature. The identifier of the logo is the letter ‘e’, which is illustrated by integrating the shape of a leaf with dynamic moving elements that signify ‘energy’, ‘earth’, and ‘growth’ – the three things that are at the core of ReNew Power’s business and social objectives.

Website: https://renewpower.in/

About ReNew Power
ReNew Power Ventures, one of India’s leading clean energy Independent Power Producers (IPPs), is committed to working towards changing the country’s current energy portfolio by delivering cleaner and smarter energy choices, thereby reducing India’s carbon footprint. ReNew Power’s mission is to play a pivotal role in meeting India’s growing energy needs in an efficient, sustainable and socially responsible manner.

ROOF Studio and Gyro San Francisco “Bring Life Forward” in futuristic & stunning new campaign.

Source: Gyro

Credits
Client: Toshiba
Agency: Gyro
Director: ROOF Studio
Executive Producer: JaM Japan Marketing

Gyro:
Executive Creative Director: Steffan Postaer
Creative Director: Steve Mawhinney
Management Supervisor: Blythe Graham-Jones
Account Director: Maye Chua
Producer: Kathryn Redekop
Art Director: Toby Petersen
Senior Art Director: Rei Young
Senior Copywriter: Eric Flynn

Roof Studio:
Creative Directors: Guto Terni and Vinicius Costa
Executive Producer: Crystal Campbell
Line Producer: Stephanie Haberman
Director of Photography: Christopher Webb
Vfx Supervisor: Fred Palacio, Shane O`Hara and Mike Merron
Storyboard Artist: Carlos Ancalmo
Modeling: Alex Liki, Danilo Athayde, Todd Daniele and Wes Roblett
Rigging: Wesley Schneider
Tracking: Martin Gunnarsson
Animation: Lucas Ribeiro Fernandes and Shane O`Hara
UI Interface design: Piano Fuzz and Arvid Niklasson
Matte Painting: Fred Palacio and Guto terni
Render and Texture: Pedro Kobuti, Shane O’Hara, Guto Terni, Vinicius Valente
Effects: Pedro Kobuti
Compositing: Jason Conradt, Shane O’Hara, Guto Terni, Vinicius Costa, Pedro Kobuti, Fabio Zeveti and Oscar Tornincasa
Edit: Guto Terni
Additional Footage: Getty Images and Shutterstock
Original Music: Huma-Huma