Lego – Campaigns of the World https://campaignsoftheworld.com Best Advertising Campaigns & Creative Marketing Ideas Thu, 18 May 2023 13:37:01 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://campaignsoftheworld.com/wp-content/uploads/2014/10/cropped-COTW_fav-2-32x32.png Lego – Campaigns of the World https://campaignsoftheworld.com 32 32 Lego’s Fantastical Anamorphic Billboards ‘LEGO Dreamzzz’ for New TV Show https://campaignsoftheworld.com/ooh-campaigns/lego-dreamzzz/ Thu, 18 May 2023 13:33:34 +0000 https://campaignsoftheworld.com/?p=28377 LEGO Dreamzzz: Experience the Magic with Anamorphic Billboards in London, New York, and Tokyo for the New TV Show

Lego has unveiled a captivating showcase of anamorphic billboards in prominent locations like London’s Piccadilly Circus, New York’s Times Square, and Shinjuku, Tokyo. These larger-than-life displays feature an array of fantastical characters that are sure to ignite curiosity and anticipation for Lego’s latest TV show. Among the stunning screens, viewers will be introduced to Zian, the awe-inspiring giant flying cat owl, the epic Crocodile Car, and the green slimy sidekick, Z-Blob.

LEGO DreamZzz Billboards UK

LEGO DreamZzz Billboards US

LEGO DreamZzz Billboards Japan

This ambitious project is the brainchild of Lego’s in-house creative team, Our Lego Agency (OLA), in collaboration with Amplify and Intertia. The team has meticulously crafted an enchanting world filled with imagination and creativity in their new series, “LEGO Dreamzzz.” Through the exploration of dreams becoming a reality, these breathtaking 3D billboards transport kids across the globe into a realm of limitless possibilities. Jon Wicks, associate creative director at OLA, expressed his excitement, stating, “We are thrilled to utilize this amazing technology to weave a compelling narrative.”

At the heart of this endeavor lies a desire to empower children to unleash their imaginations and bring their wildest dreams to life. The captivating billboards are just the beginning of a grand celebration of the incredible power of dreaming and creativity. With the launch of the content series, comprising ten thrilling episodes, Lego introduces various products that beautifully capture the diversity of kids’ dreams. In an exciting development, it was recently announced that the show has been picked up by Netflix for broadcast in select regions.

Immerse yourself in the extraordinary world of Lego’s new TV show and let your imagination soar with these mesmerizing anamorphic billboards. Get ready to embark on a journey where dreams come to life, inspiring children everywhere to create their own magical adventures.

The series is available to watch on the LEGO YouTube channel and on Netflix.

Tags:
Lego, Lego Dreamzzz, TV show, anamorphic billboards, Piccadilly Circus, Times Square, Shinjuku, Zian, giant flying cat owl, Crocodile Car, Z-Blob, Our Lego Agency, Amplify, Inertia, creativity, imagination, kids’ dreams, Netflix, Lego TV series

]]> LEGO News Rebuilt – A newspaper with a twist https://campaignsoftheworld.com/ooh-campaigns/newspaper-rebuilt-lego/ Sun, 14 Feb 2021 08:58:28 +0000 https://campaignsoftheworld.com/?p=23090 Every year, All the newspapers of Saudi Arabia on a Saudi National Day dedicate every page to highlight Saudi’s pride and Progress. LEGO, which is just setting its foot in the Middle East with its new campaign called Newspaper Rebuilt tried to revamp the national day special newspaper, the LEGO way. Along with Havas middle east, the LEGO team recreated Al Madina’s special edition newspaper of 23rd September in only some hours of its release. It displayed it across various newsstands across Riyadh and Jeddah.

LEGO has always worked towards promoting creative freedom and creativity among children. This campaign has spread its message and pays respect to the nation’s effort towards attaining Progress and its vast potential.

Credits
Brand: LEGO
Campaign: Newspaper Rebuilt
Advertising Agency: Havas, Dubai, United Arab Emirates

]]>