Capable of more
The film dispels common perceptions of disability and empowers its protagonist to remind us that life is for living to the full. If the pandemic has taught us anything, it is that we must seize life’s opportunities and remind ourselves that we are capable of more.
 

 
There are currently over 600,000 people living with epilepsy in the UK, which’s equivalent to roughly one in every 103 people. As a guide, about 87 more people will be diagnosed today… and every day.

The Meath has been caring for people with epilepsy for over 125 years. Their mission is to support, care for and protect the physical and mental health of people living with epilepsy and associated learning and physical disabilities by providing suitable accommodation, tailored assistance, skills training, leisure and sports activities.

Credits
Campaign: Capable of More
Client: The Meath Epilepsy Charity
Creative Team: Richard Copping and Steve Back
Director: Steve Back
Production: Gavin Hay and Max Barber
Giles White @Bomag
Sound: Denis Kitty
Music: Universal/Raja Rizkallah

Credits
Brand: Desh Magazine
Website: http://www.desh.co.in/
Campaign: Desh Festive Campaign
Advertising Agency: SoS Ideas, Kolkata, India
Executive Creative Director: Souvik Misra
Executive Creative Director: Soubhik Payra
Senior Creative Director: Joy Aich Bhowmik
Creative Director: Biswarup Nath

Tags:
Print, India, Recreation, Leisure, Desh Magazine, SoS Ideas, Kolkata, Print advertising, Creative Print Ads, Print campaign, Creative Advert

Airbnb has dominated the hotel industry, but the Honduras Maya Hotel decided to fight back. We turned the hotel’s rooms into chic apartments, just like the ones people would book on Airbnb. And we turned every hotel employee into a host, putting their rooms up for rent on the service. Guests might have been confused upon arrival, but they soon saw that they got everything they signed up for—and much more.

Credits
Brand: Hotel Honduras Maya
Campaign: Hotelbnb
Advertising Agency: Ogilvy, Honduras
CEO Ogilvy Honduras: Eduardo Ching
General Creative Director: Sebastian Bullorini
Creative Director: Wanda Calix, Cesar Chinchilla
Planning Director: Alan Cruz
Art Director: Andrés Villalobos
Creative: Jorge Morales
Producer Director: Julian Maira

Tags:
Ogilvy Honduras, Media, Direct Marketing, PR, Communication Services, Transport, Tourism and Recreation, Leisure, Sports, Hotelbnb, Hotel Honduras Maya, OOH Advertising, Best Outdoor Advertising Campaigns, Best OOH campaigns, Best Outdoor Ads

Credits
Brand: Kieser Training
Campaign: Read Upright
Advertising Agency: Heimat Zurich, Zurich, Switzerland
Creative Directors: Simon Rehsche, Nico Ammann, Leander Schmalfuss
Art Director: Benjamin Hofmann
Digital Director: Lukas von Wartburg

Tags:
Digital, Switzerland, Recreation, Leisure, Kieser Training, Heimat, smartphone, Kieser Training Read Upright, Best Digital Campaigns, Best Online marketing strategies

Junk food represents a risk to our health when ingested on a daily basis and becomes a continuous eating habit, making us have a general excess of fat in the body.

The anxiety and addiction created by this condition, causes the body to control the desire to eat insatiably, growing like a monster, feeding voraciously and always wanting more.

Each of these people started with small excuses like “Just a slice”, “Just a craving” or “Just a bit.”

With Gold’s Gym and it’s program Body Transformation of 12 weeks of consecutive training, we present to consumers how this sad story of obesity begins and how it could end by transforming body and mind.

Through a campaign giving visual life in a shocking way to three stories, where each one represents a junk food that starts a problem, being devoured by the folds of an obese body, clearly showing that your problem starts with something, but can end with our Body Transformation program.

Credits
Brand: Gold’s Gym
Campaign: Just a slice
Advertising Agency: Cazar DDB, Santo Domingo, Dominican Republic
General Creative Director: Salvador Lister Marín
Creative Director: Freddy Montero Galva
Art Director: Marcos Zorrilla
Copywriter: Salvador Lister Marín, Freddy Montero Galva

Tags:
DDB, Dominican Republic for Gold’s Gym, Recreation, Leisure, Workout, Fitness Campaign, Fitness Ads, Gym Ads, Gym Campaigns, Junk food, Gold’s Gym, obesity, Body Transformation program, Cazar DDB, Print advertising, Creative Print Ads, Print campaign, Creative Advert, Print, Gold’s Gym Lose to Win

The advertising agency responsible for the creation of the campaign is Y&R Advertising, Prague. The video begins with old Robert cycling his way through a country road. A flashback takes the viewers through Robert’s early days, and details on the birth of his passion for cycling. The mention of Robert’s accolades is also spread throughout the short film. The story takes a dark turn when viewers get to know that the communist regime forbade Robert from participating in racing competitions.

However, Robert took it upon himself to remedy his predicament. Despite a failed first attempt, he assembled a hot air balloon on his own. On the day dubbed as his most important race (the day he flew to the other side of the border), Robert had his Favorit right by his side.

We feel that this campaign does justice to the main subject of the exhibition. The inspirational tale of Robert Hutyra yet again proves that nothing can stop a man with enough passion and determination!

National Technical Museum | Story of Robert Hutyra

Credits
Advertising Agency: Y&R, Prague, Czechia
Campaign: Story of Robert Hutyra
Production Company: Creative Embassy
Music: Studio Bang World
Sound: Studio Soundsquare
Post Production Company: PFX
Regional Chief Creative Officer: Jaime Mandelbaum
Chief Creative Officer: Tereza Sverakova
Executive Creative Director: Dora Pruzincova
Creative Director: Marco Antonio do Nascimento
Art Directors: Jan Siller, Vit Strobl
Copywriters: Dora Pruzincova, Jaroslav Kratochvila
Agency Producer: Jana Dlouha
Director: Wolfberg
Director of Photography: Martin Matiasek
Editor: Filip Malasek
Music: Viliam Beres, Steve Walsh
Sound Designer: Viktor Ekrt
Producers: Petr Oplatka, Vasek Sladek
Line Producer: Vit Pecka
Post production: PFX
Executive Managing Director: Tomas Dvorak

Tags:
Film, Czechia, Recreation, Leisure, National Technical Museum, WPP, Y&R, Prague, Favorit Bicycle, Cycling, Short Story, Inspiring Film, Inspiring Campaign

Credits
Advertising Agency: J Walter Thompson, Australia
Production Company: Cannery Productions
Executive Creative Director: Kieran Antill

Tags:
Integrated campaign, Australia, Leisure, Melbourne Fringe Festival, JWT, J Walter Thompson, Cannery Productions, Everything is art, Digital Campaign, Outdoor Campaign, Advertising, Design language, Brand Design

Credits:
Advertising Agency: Paradise Advertising, USA
CEO: Cedar Hames
Chief Creative Officer: Tom Merrick
Account Services: Rudy Webb
Creative Director / Digital Director: Glenn Bowman
Creative and Film Director / Producer: Brian Arndt
Copywriter: Brittany Weissler Einsmann
Art Directors: Anthony DeLaura, Dylan Madigan, Caspar Blattmann
Photographer: Dean West
DP / Editor: Daniel Reyes
Motion Graphics / Sound Editor: Joe Boccia
Sound Design: Eric Hunter

Credits
Brand: Sport Life Fitness Club
Advertising Agency: Geometry Global Ukraine, Kyiv, Ukraine
Creative Director: Nadia Trikoz
Creative: Sergey Yaroslavtsev
Junior Art Director / Illustrator: Valentyn Bielienkov

Credits:
Advertising Agency: Dentsu Webchutney, New Delhi, India
Chief Creative Technologist: Gurbaksh Singh
Copy Supervisor: Nitin Jain
Copywriter: Akshay Anand
Senior UI Designer: Govind Singh
Video Production: Akshay Raheja
Additional Credits: Hemant Kumar, Moosa Khan