We feel that what they did was pretty amazing and creative. They asked the professional illustrator to re-create all the images on the site in the form of illustrations. These illustrations were uploaded on Bird in Flight’s main page. There was a switch button which when slid to the right made the users go bonkers when they saw the photo content being transformed into similar looking illustrations. At first, the users didn’t really seem to appreciate the interference. But later, the users were like, wow…this is awesome. How did it happen? Can I draw something like this?

Well, we think that Lenovo was able to tick the box in terms of making users remember and fall in love with the long-lost art of hand-drawing and how Yoga Book enables one to do so. And it’s more evident than ever that this age of algorithms and filters is taking out the fun of creating something with our minds and hands by simply uploading a pic and letting the tools do all the dirty work. Where’s the fun? Lenovo Yoga Book seems to have the answer, “The fun starts here.”

Credits
Brand: Lenovo
Product: Lenovo Yoga Book
Campaign: Art Switch Project
website: http://lenovo_art.tilda.ws
Advertising Agency: NGN.AGENCY, Kyiv, Ukraine
Creative Director: Stas Stoyackiy
Art Director: Vitalii Gorenko
Copywriters: Galya Alomova, Yuliana Piyanykh

Tags:
Electronics, Technology, NGN.AGENCY, Ukraine, Illustrator, Lenovo Art Switch Project, Lenovo Yoga Book