Lenovo – Campaigns of the World

The Screen Jacket by Lenovo Yoga Tab 3 Pro

COTW — Thu, 19 Jul 2018 10:03:33 +0000

Lenovo Yoga Tab 3 Pro Tablet’s Built-In Projector | The Screen Jacket

To project everywhere you are and enjoy the content you love, discover The Screen Jacket : a custom made jacket with an integrated screen.

Credits:
Brand: Lenovo
Campaign: The Screen Jacket
Advertising Agency:Ogilvy & Mather, Paris, France
Executive Creative Director:Baptiste Clinet
Creative Director:Paul Kreitmann
Art Director:Clara Noguier
Copywriter:Olivier Le Lostec
Head Of Integrated Production:Antoine Bagot
Integrated Producer:Marine Redon
Strategic Planner:Ivan Pejcic
Account Director:Augustin NeuveEglise
Account Manager:Kevin Donati
Production House:Pavillon Noir
Producer:Ghislain de La Chaise
Production Director:Alliocha Madeuf
Directors:Paul Lombard, David Hugonot
Photographer:Elise Gerosa

This Ad is about:
Lenovo, Direct Marketing, Electronics, Technology, Ogilvy & Mather, Yoga Tab 3 Pro

Lenovo: ThinkPad and the Beatbox Torture Test

COTW — Fri, 18 Nov 2016 04:34:57 +0000

Boutique creative studio Versus teamed up with Erwin Penland for Lenovo’s newest spot that demonstrates the durability of the ThinkPad X1 Yoga.

The Making of ThinkPad Beatbox Torture Test

Credits:
Agency: Erwin Penland
Chief Creative Officer: Con Williamson
Executive Creative Director: John Cornette
Associate Creative Director: RG Lacandola
Art Director: Mikael Kriisa
Copywriter: Jimmy McDonald
Director of Content Production: Danny Miller
Managing Director: Karen Mawhinney
Account Director: Liz Bartges
Supervising Account Producer: Jillian Cornette

Client: Lenovo, Morrisville, NC
Client Contact: Quinn O’Brien, Priyanka Nayak, Suzanne Dlemos, Phillip Marchington

Production Company: Versus – New York, NY
Director: Juan Delcan
Creative Director: Justin Barnes
Executive Producer: Rob Meyers
Line Producer: Rob Mackler

Design/VFX/Editorial: Versus – New York, NY
Editor: Jason Yantz
Telecine: Vladamir Kucherov
Animation: Manny Palad, John Koltai, Ronn Lueng

Music/Licensed Music Tracks: *Rahzel Original Track
*Rahzel M. Brown (American Musician, Beatboxer, Rapper)

Audio Post Company: Plush – New York, NY
Mixer / Sound Design: Michael Levesque Jr.

Shoot Location: New York, NY

Lenovo has launched the Vibe K4 Note with TheaterMax giving users VR experience

COTW — Mon, 07 Mar 2016 05:37:01 +0000

Lenovo has launched the Vibe K4 Note in India priced at Rs 11,999/- but what we did not expect was the launch of AntVR headset. The mobile company has joined hands with the startup to introduce the virtual reality (VR) headset, bundled with the phone. Here’s what you should know about the device and whether it’s worth its Rs 1,299 price tag.

The VIBE K4 Note is the first smartphone to be launched with TheaterMax. It allows you to convert any multimedia content on the phone to become immersive, giving users a virtual large screen cinematic experience when viewed through a VR headset.

Exclusive Launch on Amazon.in Online Shopping in India.

Buy ANT VR Headset for Lenovo K4 Note

How Does It Work?

There’s no rocket science behind how the AntVR works. Fix your phone to the headset from the front. Your phone’s screen will be facing the lens. The headset enhances the 5.5-inch display of Vibe K4 Note, making it look bigger than it actually is.

The Power of Lenovo TheaterMax

The AntVR headset works with the help of software and hardware assistance. The software side of AntVR is controlled by Lenovo’s TheaterMax software which comes built-in with the Vibe K4 Note. Lenovo claims that the technology offers a widescreen cinematic experience for immersive viewing.
It’s too early to take a call on the value of AntVR headset. Whether it brings the right kind of VR experience will only become clear when the content made available is conducive for such an experience.